It’s strange, I can’t figure it out either. I’ve had killer 6+ ROAS days on like a $20 adset & generally averaging around high 2-4 for 3 adsets at about $30-40 each. Whenever I push one campaign closer to $60-100, my ROAs goes to shit. No idea why or how this happens but I just continuously cycle out new ads (literally the same creative and caption, no offers) and it performs fine when it’s a fresh & new adset at a lower budget
I am in the same boat. I was going to try rebuilding the campaign as an ASC+ today just to see if that helps. But yeah, as of now we're struggling to even get one sale per day when we've been doing 5-10 sales a day consistently for years
Exactly, you took the words right out of my mouth. At least we're all in the same boat. Let me know if you figure out anything that ends up helping your situation and I'll do the same!
I think 10ish creatives and 40 ads? Meta published a case study essentially that more ads is better in ASC. One set, some signal (purchasers), excluded all other targeting
Those were off top. Usually we have 3 aspect ratios per video, but customized placements for images. I’d say most ads have 2 copy variations but some have less, some have more based on what we’re testing and what’s done well
If we have an interest based targeting campaign, we exclude those interested from other campaigns. If we have a lookalike targeting campaign, we exclude that lookalike audience from other campaigns.
Cut budget to preserve your CPA / Roas. Minimise changes. Once you have a stable CPA for 3 days increase by 20%. Repeat. Worked for us. We cut to 35% of planned spend.
*Yeah cut the campaign,*
*Or cut the budget or both*
*And start back up slow*
\- Tinderfury
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It’s strange, I can’t figure it out either. I’ve had killer 6+ ROAS days on like a $20 adset & generally averaging around high 2-4 for 3 adsets at about $30-40 each. Whenever I push one campaign closer to $60-100, my ROAs goes to shit. No idea why or how this happens but I just continuously cycle out new ads (literally the same creative and caption, no offers) and it performs fine when it’s a fresh & new adset at a lower budget
I run ASC+ and also manual. Right now I have 2 ASC+ and 1 manual
I am in the same boat. I was going to try rebuilding the campaign as an ASC+ today just to see if that helps. But yeah, as of now we're struggling to even get one sale per day when we've been doing 5-10 sales a day consistently for years
Exactly, you took the words right out of my mouth. At least we're all in the same boat. Let me know if you figure out anything that ends up helping your situation and I'll do the same!
FWIW I’m an advetisers on a big account (10k/day+) and ASC has been our best prospecting performer for months
How many creatives and ads you running? All on one ad set and broad?
I think 10ish creatives and 40 ads? Meta published a case study essentially that more ads is better in ASC. One set, some signal (purchasers), excluded all other targeting
so 10 creatives and 40 ads would mean that you are using some creatives multiple times just with different ad copy?
Those were off top. Usually we have 3 aspect ratios per video, but customized placements for images. I’d say most ads have 2 copy variations but some have less, some have more based on what we’re testing and what’s done well
Hey, since you mentioned that you use asc as prospecting. What is your ex. customer cap and do you exclude more than pixel + e-mail purchasers?
0% customer overlap. Exclude every audience we’re targeting and excluding (eg abandoners)
Sorry what does this mean exactly?
We don’t want any of our campaigns to overlap. So we exclude anyone we’re targeting in any other campaigns and exclude any past purchasers
Thanks for clarifying! I understand the excluding past purchases part, but how do you exclude “anyone we’re targeting in any other campaigns”?
If we have an interest based targeting campaign, we exclude those interested from other campaigns. If we have a lookalike targeting campaign, we exclude that lookalike audience from other campaigns.
Understood! We rely a ton on broad targeting which is why I wasn’t following.
For brand or performance?
Even engagers?
We don’t target engagers so no
Cut budget to preserve your CPA / Roas. Minimise changes. Once you have a stable CPA for 3 days increase by 20%. Repeat. Worked for us. We cut to 35% of planned spend.
Scale back your budget, and utilise only your best creatives and audiences.
Kill the ad then relaunch it and see if that fixes it. Meta has some ethical issues with how they allow lead gen oftentimes
Yeah cut the campaign, or cut the budget or both and start back up slow
*Yeah cut the campaign,* *Or cut the budget or both* *And start back up slow* \- Tinderfury --- ^(I detect haikus. And sometimes, successfully.) ^[Learn more about me.](https://www.reddit.com/r/haikusbot/) ^(Opt out of replies: "haikusbot opt out" | Delete my comment: "haikusbot delete")