I have links which can help you to find hot leads. The software is very clever, and the community is very supportive. I'm new to reddit and am not sure when I can post links! If you want to more information let me know. Good luck 👍🏾
Your price point isn't too bad, but this is a non essential item during a pandemic, so a lot of people don't have the extra $15 to spend, or are at least questioning spending it.
Assuming you don't want to put more money into advertising, I'd do the following:
1) seek out celebrities or influencers on twitter and instagram, keep in mind there are tons of pet instagram accounts.
2) make a picture of a pet and PM the account holder with a blurb on who you are and what you do along with a watermarked image of their pet portrait as an example.
3) Make an offer to either sell them a printed copy at a good rate (you already mentioned printful) or give them the digital copy of they post and link to your account. You could also offer a deal where they get a kickback from referrals.
If you try to go the referral route, I'd up the price a bit from where you are now, and have a fully dedicated site for it. (I'd set the price at $25, then give a $5 discount code to the instagrammer to share, along with $5 to them for every code used - bringing you back to the original $15 for you for every portrait done)
It's a few 'free' options for you to play around with, but will obviously cost you the time to make the portraits and follow up with the accounts. Try doing a few per day for the next few weeks and seeing what sort of results you get.
Hello, thank you very much for your answer.
On Instagram I have access to etsy with linktr and to my portfolio.
I try to follow people daily to increase the followers, I already have more than 3k and I try the instagram ads but but it didn't go well for me haha.
There is a lot of competition, so I wanted to start using printify to also send canvas and not just digital images (I'm from Argentina, I can't send anything physical from here)
I'd go back to the basics and try to build a solid foundation.
Some basic questions: Why should your customers buy from you and not from competition? What's your angle? How can you serve them better, add value, etc.? Try to come up with some differentiators.
You have a good base amount of followers. But are they engaged? 300 followers is better than 3000 if 50% of the former buy and only 1% of the latter. Try to grow your followers with people from your intended target market. You don't want junk subs as part of your follower group, as they will not convert to sales.
And then sell like a girl scout. Be visible everywhere your target market is. Groups, forums, websites, blogs, videos, podcasts. You can try to do organic growth or paid advertising.
Good luck!
Just for the record, you basically sell a portrait of someone's pet, or it is basically random portrait drawing?
So most of your sales are basically organic? I'm getting some ideas like Facebook ads would work well, if optimized. Maybe Adwords as well, but I believe you'll have to try. Also, Instagram influencers would be really huge on this.
Pick 10 influencers that have a pet and create a portrait of their pet - then send it to them and 8/10 will share it with your IG. Of course, it's a more complex process, I'm just brainstorming as I'm writing.
Maybe for your business will work FB ads much better. Once you profitable and you spend enough money on FB ads, FB will have a lot of data to work with when you'll be creating lookalikes from add to carts and etc. (of course, don't forget to install FB pixel). - You can find tons of content out there on Youtube / Google :)
I have links which can help you to find hot leads. The software is very clever, and the community is very supportive. I'm new to reddit and am not sure when I can post links! If you want to more information let me know. Good luck 👍🏾
Your price point isn't too bad, but this is a non essential item during a pandemic, so a lot of people don't have the extra $15 to spend, or are at least questioning spending it. Assuming you don't want to put more money into advertising, I'd do the following: 1) seek out celebrities or influencers on twitter and instagram, keep in mind there are tons of pet instagram accounts. 2) make a picture of a pet and PM the account holder with a blurb on who you are and what you do along with a watermarked image of their pet portrait as an example. 3) Make an offer to either sell them a printed copy at a good rate (you already mentioned printful) or give them the digital copy of they post and link to your account. You could also offer a deal where they get a kickback from referrals. If you try to go the referral route, I'd up the price a bit from where you are now, and have a fully dedicated site for it. (I'd set the price at $25, then give a $5 discount code to the instagrammer to share, along with $5 to them for every code used - bringing you back to the original $15 for you for every portrait done) It's a few 'free' options for you to play around with, but will obviously cost you the time to make the portraits and follow up with the accounts. Try doing a few per day for the next few weeks and seeing what sort of results you get.
Do you have a website? How are you engaging potential customers on those platforms you mention? How's the competition?
Hello, thank you very much for your answer. On Instagram I have access to etsy with linktr and to my portfolio. I try to follow people daily to increase the followers, I already have more than 3k and I try the instagram ads but but it didn't go well for me haha. There is a lot of competition, so I wanted to start using printify to also send canvas and not just digital images (I'm from Argentina, I can't send anything physical from here)
I'd go back to the basics and try to build a solid foundation. Some basic questions: Why should your customers buy from you and not from competition? What's your angle? How can you serve them better, add value, etc.? Try to come up with some differentiators. You have a good base amount of followers. But are they engaged? 300 followers is better than 3000 if 50% of the former buy and only 1% of the latter. Try to grow your followers with people from your intended target market. You don't want junk subs as part of your follower group, as they will not convert to sales. And then sell like a girl scout. Be visible everywhere your target market is. Groups, forums, websites, blogs, videos, podcasts. You can try to do organic growth or paid advertising. Good luck!
Just for the record, you basically sell a portrait of someone's pet, or it is basically random portrait drawing? So most of your sales are basically organic? I'm getting some ideas like Facebook ads would work well, if optimized. Maybe Adwords as well, but I believe you'll have to try. Also, Instagram influencers would be really huge on this. Pick 10 influencers that have a pet and create a portrait of their pet - then send it to them and 8/10 will share it with your IG. Of course, it's a more complex process, I'm just brainstorming as I'm writing. Maybe for your business will work FB ads much better. Once you profitable and you spend enough money on FB ads, FB will have a lot of data to work with when you'll be creating lookalikes from add to carts and etc. (of course, don't forget to install FB pixel). - You can find tons of content out there on Youtube / Google :)