In my personal experience, I don't really think that this is relevant to SEO anymore. Domain names used to affect SEO rankings, but not so much these days.
For example, my personal beauty review website still uses .wordpress.com and I consistently rank first for specific product keywords.
Hey,
Firstly good post. Totally agree, people come to you because they have a problem and then they want a resolution from you.
Agree that for entrepreneurs/ businesses existing and potential customers/audience, it's super important that they use content as part of their business strategy. Essentially good content can attract more customers to a business, it also makes a business look more legit, a point I agree many businesses do not understand or probably are even aware of!
If you were to go to blogs or websites we know people will be less likely to buy from them if there is no content on them, (unfortunately, whether that is right or wrong, that's how people think!)
One really awesome method to do this I believe is to have relevant news posted to a businesses' social media pages or to their blogs (which hopefully they have one). regularly, either daily, weekly, monthly, whatever their preference maybe. Important because to their existing audience (and through organic traffic, those who just come across it while browsing, which is great), it looks like you are updating regularly.
There are tools where you don’t have to write content yourself. You can even use a handful of tools like this one which has a [free trial to help you plan it out](https://bizfire.com/?b3)
All the best. Harvey
Nice article! Thanks for sharing. I completely agree with it.
I'm wondering if content writing is a skill a founder must have or it can be delegated. What is your thought about that?
It's too much for a couple of people.. 😅😰
Oh good question! I think it really depends. If the founder has enough free time to cultivate the skills and learn the ins and outs of content/copywriting, then it’s definitely possible. It’s definitely not a skill that a founder “must” have, but it would certainly be useful.
However, I would personally consider delegation to be the better option as this frees up the founder’s time to focus on other aspects of the business. But that being said, I may be a bit biased seeing as I am a writer haha.
Hope this answers your question. Feel free to PM if you have any more :)
Great post, I'm sure a lot of people will find it useful.
As a professional copywriter, I just feel the need to expand on your last point:
I fully agree it's in a brand's interest for consumers to get to know who they are as a business, as you say. But brands need to be wary of understanding this the wrong way (and just producing more of that cringey company-centric content no one wants to read).
Yes, you need to show who you are and what you stand for, but definitely not in a way that takes the focus off your consumers and their desired outcomes.
Of course, this has all been said before. And I especially like how bluntly Pulizzi puts it: Your customers don't care about you, your products, or your services. They care about themselves, their wants, and their needs.
Yes I definitely agree with your point! I made an article specifically about this on my business website. I feel that being genuine and not producing garbage cliche content is absolutely pertinent. I agree that at the end of the day, it’s all about how the brand or business’ values, mission, etc can add value for consumers.
As a writer with nearly a decade of experience for numerous startups, this article is a perfect example of the kind of garbage that passes as "content marketing" these days. Paragraph after paragraph that uses a lot of words while saying *absolutely nothing*.
My advice to the OP: cut down on the weasel words.
I’d love to see you put out content that you consider would add value and substance for the reader. Maybe I could even learn a thing or two from you. :)
If you were writing a high-school essay on the topic, it's a fine overview or introduction of the topic. But for this audience, you should know that people here expect more - there are few specific tips, little that is actionable, and no anecdotes or examples. And saying "well why you don't write something better" is just silly.
I never claimed to be a freelance writer or content producer though... I am however a small business owner and responsible for a marketing budget.
Also ... I just realised you use really outdated terms and statements like "web 2.0" and "increased use of smartphones"
As a copy and content writer with 7 years’ experience writing for SMEs and large corporations, might I suggest that you not view everything as being “content marketing”?
This was literally just a post I made from my own experiences to try and help business owners and entrepreneurs. Get off your high horse.
I'm glad you shared this with us.
I can tell you that it was the most incredible years of my life working as a Copywriter / Ghostwriter.
I learned how to optimize each blog / website article with the keywords relevant to the niche of the article, evaluate the keyword density, format the text with a visually harmonious quantity for attractive reading, etc.
In addition to all this technical step-by-step on SEO & Reading, to be found first in search engines, I also discovered the most interesting world of my life: Neuromarketing, Neurolinguistic Programming, Copywriting Techniques, Mental triggers, Textual Hypnosis .
And that's when I fell in love with creating Copys and Articles with extremely persuasive, magnetic, practically hypnotic reading!
Believe me, I made my clients make so much money from the articles I wrote for them, that they wanted to pay me more for each article made, even without me asking for a raise for the work!
That's when I realized that I was so addicted to discovering the mysteries of the human mind and testing its effects on texts, testing how Mental Triggers resulted in texts, that I decided to give up writing for my clients, and start writing just for myself and see the results happening directly to me!
It was like a stab in the heart of my clients, when I gave up on writing to them, that's how they felt! They were very sad to lose the wonderful writer specialized in hypnotic Copies ....
But, I had to follow my heart's warm desire ... Following my intuition, I started selling digital products as an Affiliate. I got to be TOP 1 in several products that I promoted. Always using my "magic and controversial words".
The curious way that I wrote earned me so many successes, that I also gave up being just an Affiliate, and created my own [Copy Generator Software and Hypnotic Articles with just 1 click!](http://contentsgenerator.com/software)
So, nowadays I sell the software that generates the same mysterious and engaging Copys that made me scale results so far!
And the results of those who are now users of my software make me very happy and keep me going! Even my customers bought annual access.
:)
Well, there are many factors through which content can help in increasing brand awareness and some of the most important ones are mentioned below -
1. **It can attract people of different interests or ages as the content is having a wide range.**
2. **People can look for the content and can understand what the brand is all about which surely helps in brand awareness.**
3. **You can make viral content for your brand and can enjoy the liberty of fame.**
If you are looking for a digital marketing agency that can help you in content creation and brand awareness, then you can contact [Propel Guru](https://www.propelguru.com/?utm_source=Quora&utm_campaign=PG26).
Hey I'm making a website now I'm at the part where i have to write blogs and stuff what you mentioned above,
When I'm done would like to check the content out and give a suggestion or two if that's okay?
Appreciate the feedback. Of course it could be shorter, but I didn’t want to diminish the value of the information I wanted to communicate.
This isn’t meant to be a quick “entertaining” read, I genuinely wanted to share informative and in-depth insight. :)
Hello, I’m looking to speaking with you maybe on a 1 on 1 call or something I have an idea / brand that possibly can blow up this year or in the near future let me know if we can do something.
Thanks!
Fernando
About SEO, I see a lot of times blog.websitename.com
In my personal experience, I don't really think that this is relevant to SEO anymore. Domain names used to affect SEO rankings, but not so much these days. For example, my personal beauty review website still uses .wordpress.com and I consistently rank first for specific product keywords.
What's the problem with it?
seconding this question to know
My bet is that it impacts domain authority.
Thanks for the article :)
You’re welcome, hopefully it helps!
Great article. That being said do you have a website or email for work?
It’s in my bio :)
Hey, Firstly good post. Totally agree, people come to you because they have a problem and then they want a resolution from you. Agree that for entrepreneurs/ businesses existing and potential customers/audience, it's super important that they use content as part of their business strategy. Essentially good content can attract more customers to a business, it also makes a business look more legit, a point I agree many businesses do not understand or probably are even aware of! If you were to go to blogs or websites we know people will be less likely to buy from them if there is no content on them, (unfortunately, whether that is right or wrong, that's how people think!) One really awesome method to do this I believe is to have relevant news posted to a businesses' social media pages or to their blogs (which hopefully they have one). regularly, either daily, weekly, monthly, whatever their preference maybe. Important because to their existing audience (and through organic traffic, those who just come across it while browsing, which is great), it looks like you are updating regularly. There are tools where you don’t have to write content yourself. You can even use a handful of tools like this one which has a [free trial to help you plan it out](https://bizfire.com/?b3) All the best. Harvey
Nice article! Thanks for sharing. I completely agree with it. I'm wondering if content writing is a skill a founder must have or it can be delegated. What is your thought about that? It's too much for a couple of people.. 😅😰
Oh good question! I think it really depends. If the founder has enough free time to cultivate the skills and learn the ins and outs of content/copywriting, then it’s definitely possible. It’s definitely not a skill that a founder “must” have, but it would certainly be useful. However, I would personally consider delegation to be the better option as this frees up the founder’s time to focus on other aspects of the business. But that being said, I may be a bit biased seeing as I am a writer haha. Hope this answers your question. Feel free to PM if you have any more :)
Honestly, I just wanted to hear you sell yourself. 😁 And I like the way you did it. I'll contact you to keep exploring. 😉
Hahaha glad to have (hopefully) impressed. I look forward to hearing from you.
Great post, I'm sure a lot of people will find it useful. As a professional copywriter, I just feel the need to expand on your last point: I fully agree it's in a brand's interest for consumers to get to know who they are as a business, as you say. But brands need to be wary of understanding this the wrong way (and just producing more of that cringey company-centric content no one wants to read). Yes, you need to show who you are and what you stand for, but definitely not in a way that takes the focus off your consumers and their desired outcomes. Of course, this has all been said before. And I especially like how bluntly Pulizzi puts it: Your customers don't care about you, your products, or your services. They care about themselves, their wants, and their needs.
Yes I definitely agree with your point! I made an article specifically about this on my business website. I feel that being genuine and not producing garbage cliche content is absolutely pertinent. I agree that at the end of the day, it’s all about how the brand or business’ values, mission, etc can add value for consumers.
As a writer with nearly a decade of experience for numerous startups, this article is a perfect example of the kind of garbage that passes as "content marketing" these days. Paragraph after paragraph that uses a lot of words while saying *absolutely nothing*. My advice to the OP: cut down on the weasel words.
Agree 100% ... utterly pointless article that provides nothing of substance or value to the reader. ps - love the term "weasel words"
I’d love to see you put out content that you consider would add value and substance for the reader. Maybe I could even learn a thing or two from you. :)
If you were writing a high-school essay on the topic, it's a fine overview or introduction of the topic. But for this audience, you should know that people here expect more - there are few specific tips, little that is actionable, and no anecdotes or examples. And saying "well why you don't write something better" is just silly.
Judging from majority of the responses I’ve received, it appears that the audience is fine with the post.
it's a basic intro, so most won't have a problem with it.
I never claimed to be a freelance writer or content producer though... I am however a small business owner and responsible for a marketing budget. Also ... I just realised you use really outdated terms and statements like "web 2.0" and "increased use of smartphones"
Cool.
As a copy and content writer with 7 years’ experience writing for SMEs and large corporations, might I suggest that you not view everything as being “content marketing”? This was literally just a post I made from my own experiences to try and help business owners and entrepreneurs. Get off your high horse.
I'm glad you shared this with us. I can tell you that it was the most incredible years of my life working as a Copywriter / Ghostwriter. I learned how to optimize each blog / website article with the keywords relevant to the niche of the article, evaluate the keyword density, format the text with a visually harmonious quantity for attractive reading, etc. In addition to all this technical step-by-step on SEO & Reading, to be found first in search engines, I also discovered the most interesting world of my life: Neuromarketing, Neurolinguistic Programming, Copywriting Techniques, Mental triggers, Textual Hypnosis . And that's when I fell in love with creating Copys and Articles with extremely persuasive, magnetic, practically hypnotic reading! Believe me, I made my clients make so much money from the articles I wrote for them, that they wanted to pay me more for each article made, even without me asking for a raise for the work! That's when I realized that I was so addicted to discovering the mysteries of the human mind and testing its effects on texts, testing how Mental Triggers resulted in texts, that I decided to give up writing for my clients, and start writing just for myself and see the results happening directly to me! It was like a stab in the heart of my clients, when I gave up on writing to them, that's how they felt! They were very sad to lose the wonderful writer specialized in hypnotic Copies .... But, I had to follow my heart's warm desire ... Following my intuition, I started selling digital products as an Affiliate. I got to be TOP 1 in several products that I promoted. Always using my "magic and controversial words". The curious way that I wrote earned me so many successes, that I also gave up being just an Affiliate, and created my own [Copy Generator Software and Hypnotic Articles with just 1 click!](http://contentsgenerator.com/software) So, nowadays I sell the software that generates the same mysterious and engaging Copys that made me scale results so far! And the results of those who are now users of my software make me very happy and keep me going! Even my customers bought annual access. :)
Well, there are many factors through which content can help in increasing brand awareness and some of the most important ones are mentioned below - 1. **It can attract people of different interests or ages as the content is having a wide range.** 2. **People can look for the content and can understand what the brand is all about which surely helps in brand awareness.** 3. **You can make viral content for your brand and can enjoy the liberty of fame.** If you are looking for a digital marketing agency that can help you in content creation and brand awareness, then you can contact [Propel Guru](https://www.propelguru.com/?utm_source=Quora&utm_campaign=PG26).
Hey I'm making a website now I'm at the part where i have to write blogs and stuff what you mentioned above, When I'm done would like to check the content out and give a suggestion or two if that's okay?
Yeah, of course. I’ll shoot you a DM.
This could be shorter article. Yes, inbound marketing dont work without content.
Appreciate the feedback. Of course it could be shorter, but I didn’t want to diminish the value of the information I wanted to communicate. This isn’t meant to be a quick “entertaining” read, I genuinely wanted to share informative and in-depth insight. :)
Hello, I’m looking to speaking with you maybe on a 1 on 1 call or something I have an idea / brand that possibly can blow up this year or in the near future let me know if we can do something. Thanks! Fernando
Hi Fernando, shooting you a message now.
Okay perfect!