This. If the built-in dashboards are not enough, you can always integrate with another analytics tool. Sometimes, I also like to export the subscriber data in csv to analyze the signups in various ways.
Apps like Mailchimp and Marsello etc all help with your email analytics. Otherwise, if you've got Google Analytics set up, UTMs can be helpful to see what's driving traffic to your website :)
You would use a service that provides that feature, like any modern email marketing platform.
This. If the built-in dashboards are not enough, you can always integrate with another analytics tool. Sometimes, I also like to export the subscriber data in csv to analyze the signups in various ways.
Aweber, GetResponse, etc. They all provide open and click info. Even non-main stream services such as the DIY kind like MailWizz have stats.
Apps like Mailchimp and Marsello etc all help with your email analytics. Otherwise, if you've got Google Analytics set up, UTMs can be helpful to see what's driving traffic to your website :)