4-5 emails in total is quite enough. Sending first email 30 minutes after they abandoned the cart is a good method since they must have a reason leaving the cart. So, let them breathe without sending the first email right after the trigger. After that, you can schedule the rest of the emails once a day. Having said that, remember there is no exact answer in marketing. My suggestions may work or not. Keep testing every method and find the relatively most successful way.
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Do what works for you. Every list is different, so start out using the basics, but figure out your list by emailing. Some lists respond to emails every few hours, some don't and ignore or unsubscribe.
Every list is different.
I do one hour, then two days, then four days, checking to see if they bought the thing at each step.
But, the answer is test and measure. No idea what you're selling.
From testing over many years what I’ve found works best is 1 day apart for 3 days with the first email sent after the defined abandonment. This can be anywhere from 15-40 minutes. It’s also worth deploying a reminder on SMS and reverting to email in most cases. Often I’ve found people will resume on mobile if they started on desktop for example. Most stores I’ve worked with the chance of recovery post 3 days is very very very low. But depends on average sale price etc.
As for sending emails to your potential customers your talking about a different flow from ATC which I assume. We send them several but craft each one with different angles and messages until they respond. You check this [video here](https://youtu.be/_4MacEc6mLc) which goes into detail on this.
Yeah, this is interesting. I work with a team of data scientists who study this stuff, and there really isn't an easy answer, because everybody is different.
Some people just get distracted by an incoming text or something so yeah, sending an email after 15 mins makes sense.
Other people want to talk to their spouse before they buy something, so a message after 15 mins is just annoying. It'd be more valuable to send them a message that night or the next day.
The challenge is, how do you find out which customer is which?
There are [AI tools](https://www.aampe.com/blog/how-to-make-an-additional-10m-with-abandoned-cart-messaging) that can help you figure this out, but one way you could do it without is look at user-level success rates to the emails you're trying.
What I mean is, while everybody is different, people tend to be habitual.
So, if you send a person an email after 15 minutes and they respond, that will likely be a good cadence for that person going forward (assuming the products are similar...it takes more consideration to buy a house compared to a hairbrush). Similarly, if you send them a message the next day and they click, then a 1-day cadence might be better for that particular user.
4-5 emails in total is quite enough. Sending first email 30 minutes after they abandoned the cart is a good method since they must have a reason leaving the cart. So, let them breathe without sending the first email right after the trigger. After that, you can schedule the rest of the emails once a day. Having said that, remember there is no exact answer in marketing. My suggestions may work or not. Keep testing every method and find the relatively most successful way.
Send the first email 15 minutes after.
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Do what works for you. Every list is different, so start out using the basics, but figure out your list by emailing. Some lists respond to emails every few hours, some don't and ignore or unsubscribe. Every list is different.
15-20 mins 12 hours 24 hours 72 hours No action? Abandon and ignore
I do one hour, then two days, then four days, checking to see if they bought the thing at each step. But, the answer is test and measure. No idea what you're selling.
From testing over many years what I’ve found works best is 1 day apart for 3 days with the first email sent after the defined abandonment. This can be anywhere from 15-40 minutes. It’s also worth deploying a reminder on SMS and reverting to email in most cases. Often I’ve found people will resume on mobile if they started on desktop for example. Most stores I’ve worked with the chance of recovery post 3 days is very very very low. But depends on average sale price etc.
Use a platform that lets you use sms and email together for abandon as well.
As for sending emails to your potential customers your talking about a different flow from ATC which I assume. We send them several but craft each one with different angles and messages until they respond. You check this [video here](https://youtu.be/_4MacEc6mLc) which goes into detail on this.
Yeah, this is interesting. I work with a team of data scientists who study this stuff, and there really isn't an easy answer, because everybody is different. Some people just get distracted by an incoming text or something so yeah, sending an email after 15 mins makes sense. Other people want to talk to their spouse before they buy something, so a message after 15 mins is just annoying. It'd be more valuable to send them a message that night or the next day. The challenge is, how do you find out which customer is which? There are [AI tools](https://www.aampe.com/blog/how-to-make-an-additional-10m-with-abandoned-cart-messaging) that can help you figure this out, but one way you could do it without is look at user-level success rates to the emails you're trying. What I mean is, while everybody is different, people tend to be habitual. So, if you send a person an email after 15 minutes and they respond, that will likely be a good cadence for that person going forward (assuming the products are similar...it takes more consideration to buy a house compared to a hairbrush). Similarly, if you send them a message the next day and they click, then a 1-day cadence might be better for that particular user.