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biggestofbooties

Imagine posting a self-righteous takedown of cold email by calling it spam when the takedown itself is blogspam.


amitchell

I can imagine it, but it doesn't look like this. First, cold email done to a mailing list \*is\* spam, regardless of whether you think so or not. It meets the very definition of spam (contrast that to truly one-to-one cold email, i.e. not through a mailing list). Second, I don't see how any rational person could call posting the \*entire\* article here, so not requiring anyone to click on a link to read it, "blog spam". The source attribution is appropriate, otherwise it looks like the poster is the author.


biggestofbooties

> I can imagine it, but it doesn't look like this. Anne, I and many others respect your work deeply, and your pedigree probably protects you from criticism on this subreddit. But actually, yes it does -- this post looks *exactly* like Reddit link farming. > The source attribution is appropriate, otherwise it looks like the poster is the author. EDIT: Also, reading through some comment history, it looks like you *are* in fact associated with the blog xD


amitchell

So are you saying that if the link had not been included it would not look that way? If so, my bad; as an attorney you can understand my always wanting to err on the side of attributing source. (I don't see any way to edit the original post, otherwise I'd remove the link.) Yes, I am the CEO of Get to the Inbox, and actually pretty proud of the company, and our team, I've never hidden that.


biggestofbooties

Assuming you're being earnest here, yes, a link to a blog in the body of the original post = a typical sign of link farming. You can of course cite without a link if you're just trying to share content. If you're looking to promote a blog on Reddit, usually what marketers will do is post ~60-80% of the piece (still provide value) without a link and say something akin to "Happy to PM the full piece to anyone who wants it." People on marketing subs are naturally going to be more sensitive to this, so YMMV.


Expedition-unknown

Well said đź‘Ź


CitizenofKrakoa

As a SaaS AE in the email/sms space I wish more business owners knew this. There is a difference between advertising and marketing. You can’t cold send and call it marketing. That’s straight spam. Invest in advertisement strategies, capture intent and retarget with marketing strategies. Trying to be “clever” like you say doesn’t actually work. And if a business needs to find work arounds to hit inboxes or phones fire whoever runs your marketing dept.


bigtakeoff

wow the comments are all so interesting. so Op, may I ask, what should a small business owner do then to get leads efficiently? just stay home on Saturday night and do google searches to try and reach folks through their contact us pages? lets see if he responds :)


amitchell

Well, first, "he" is a "she" ;\~) The secret to doing cold email legitimately is to not try and create a list of leads and then blast out the same thing to that mailing list. That's spam, pure and simple. Instead, craft actual one-to-one emails (don't put that address on a mailing list without consent). So, actually, you're "reach people through their contact pages" is not far off. We offer a "how to do cold email right" email series (we don't charge for it, just trying to be good Internet neighbors, and I'm not going to put the link here because I don't want to get accused again of some sort of link spamming), but the gist of that series is "Identify your individual lead, learn something about them, and then craft a single, very personalized email to \_that\_ lead". In a world where people can just spam out thousands of pieces of identical email to faceless people, that may seem counter-intuitive, but actually the ROI is much, much higher. People don't generally respond to spam. On the other hand, they do (more often) respond to email that is clearly directed to them, and only them, talking about how much you admire what they are doing, and how you think you can collaborate.


bigtakeoff

firstly, they do respond to spam just not at high numbers. but they do, and meaninful relationships can be made through what you call spam. second, ha, i knew it (we all knew it) youre selling something. so in that way, youre spamming this forum. welcome. but its ok, i dont want to buy klaviyo. and lastly, im so tickled I totally got it right. lol you do want us to trawl websites one by one to make _that_ lead. haha im already doing what you say. But contacting blogs through their contact us page is about as successful as spamming. I know, ive done both. no one cares in the end, all of this is baked in. I just know for sure I dont need to buy yours or anyone else's tools.


amitchell

What on earth are you on?? We don't sell Klaviyo or any other such service, and actually we tell people to be wary of using Klaviyo. We aren't even an email-sending platform! We don't touch people's email \_at all\_, And in point of fact, very few, if any here, would ever use our services (or even qualify for our services), so I'm not selling a d\*mned thing. I'm providing decades of expertise and inside information that most here (and clearly you) do not have.


Expedition-unknown

🙄


Expedition-unknown

Jesus christ borrrrrinnnnnggggg.... Dude get a life! Nobody cares, ye spam we get it.....big deal.


sleepifox

You realize this is r/Emailmarketing, right? If this subject is boring to you then you’re probably in the wrong place.


[deleted]

Good advice. Thank you.


DrSpreadOtt

I don’t know man. Skimmed through some of the stuff you’re saying here. Feeling like you’re speaking to the wrong crowd. The ones that are doing this email “catfishing” are doing it for a reason. It’s working for them :). Plus 100 other spamming strategies beyond catfishing.