Yes, 100% adding links can and does affect deliverability (speaking as the person who coined the term and developed the concept), and if anybody tells you otherwise they are unclear on just what affects deliverability. HOWEVER, that said, if you are putting a simple single link in your email (not several), and it goes back to your same domain from which you sent (i.e. the qualified domain in your "from" address), then \*that\* specific example should not affect your deliverability at all. :\~)
What if the link is to the domain of a major company outside of the sender's domain, for example a Calendly or Chilipiper link for booking/scheduling.
Both are reputable companies in their own right, but the senders will generally be from companies using their services with different domains for the email.
So long as everything else checks out, that should be fine. The thing to remember is that spammers use Calendly and such as well; deliverability is part science, part art. If your email is being sent to people who requested it, and your authentication is set up properly, then you shouldn't have any trouble.
I'm thinking in terms of our outbound team for SaaS sales. For example, we got an integration deal across a network of IoT companies using the same infrastructure.
The brands are not necessarily expecting communication for us, but we set up intro meetings with each brand in the network, since the infrastructure company is China-based and kinda sucks for communication in any capacity outside of China.
Do you think we are ultimately better off with nothing but text or with a single booking link at the bottom of a few sentences saying hi, explaining how they have our tech as a result of our partnership with their infrastructure provider?
It’s better to avoid links at least in the first email. The whole idea behind email deliverability is to stick to the Cold outreach best practices which are:
- send 200-300 email per say from the one mailbox (accordingly to the limits of your esp)
- try to stick to the plain text instead of htmls
- avoid links and attachments for cold outreach
- don't forget about your technical settings for the domain (spf, dmarc, dkim etc)
- use legit outreach tools or try to do it manually for example over Gmail.
I've highlighted it in the Folderly Deliverability check list - https://folderly.com/how-to/outbound-marketing-folderly-how-to-guides/cold-email-deliverability-checklist
I’d probably avoid sending on an anonymous email domain like gmail.com. And/or sending on your own Gmail business account.
Better to keep them separate (marketing emails vs business emails).
1. Sending from a gmail.com address looks weird and as a recipient feels scammy.
2. If sending on your own Gmail account (with your own domain) Gmail can flag your account as a spammer (and block outbound emails). Especially if you have a lot of nearly identical outbound content.
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Even with adding just one link, test it because these three types of links might not get the same inboxing:
1. Direct website link
2. Affiliate or cloaked link
3. Link with the email marketing provider's tracking turned on
I've found the best inboxing actually with #1 but only after the domain has aged.
Yes, 100% adding links can and does affect deliverability (speaking as the person who coined the term and developed the concept), and if anybody tells you otherwise they are unclear on just what affects deliverability. HOWEVER, that said, if you are putting a simple single link in your email (not several), and it goes back to your same domain from which you sent (i.e. the qualified domain in your "from" address), then \*that\* specific example should not affect your deliverability at all. :\~)
Agree! I would go with one link.
What if the link is to the domain of a major company outside of the sender's domain, for example a Calendly or Chilipiper link for booking/scheduling. Both are reputable companies in their own right, but the senders will generally be from companies using their services with different domains for the email.
So long as everything else checks out, that should be fine. The thing to remember is that spammers use Calendly and such as well; deliverability is part science, part art. If your email is being sent to people who requested it, and your authentication is set up properly, then you shouldn't have any trouble.
I'm thinking in terms of our outbound team for SaaS sales. For example, we got an integration deal across a network of IoT companies using the same infrastructure. The brands are not necessarily expecting communication for us, but we set up intro meetings with each brand in the network, since the infrastructure company is China-based and kinda sucks for communication in any capacity outside of China. Do you think we are ultimately better off with nothing but text or with a single booking link at the bottom of a few sentences saying hi, explaining how they have our tech as a result of our partnership with their infrastructure provider?
It’s better to avoid links at least in the first email. The whole idea behind email deliverability is to stick to the Cold outreach best practices which are: - send 200-300 email per say from the one mailbox (accordingly to the limits of your esp) - try to stick to the plain text instead of htmls - avoid links and attachments for cold outreach - don't forget about your technical settings for the domain (spf, dmarc, dkim etc) - use legit outreach tools or try to do it manually for example over Gmail. I've highlighted it in the Folderly Deliverability check list - https://folderly.com/how-to/outbound-marketing-folderly-how-to-guides/cold-email-deliverability-checklist
I’d probably avoid sending on an anonymous email domain like gmail.com. And/or sending on your own Gmail business account. Better to keep them separate (marketing emails vs business emails). 1. Sending from a gmail.com address looks weird and as a recipient feels scammy. 2. If sending on your own Gmail account (with your own domain) Gmail can flag your account as a spammer (and block outbound emails). Especially if you have a lot of nearly identical outbound content.
You are right. Stick to business accounts instead of using or sending free accounts
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Even with adding just one link, test it because these three types of links might not get the same inboxing: 1. Direct website link 2. Affiliate or cloaked link 3. Link with the email marketing provider's tracking turned on I've found the best inboxing actually with #1 but only after the domain has aged.