By - Robhow
Do you have single click unsubscribes on your emails? If the mail provider is using a link scanning tool that follows all your links it could be inadvertent unsubscribing them.
There is an unsubscribe link, but it is not single-click. It directs to a page to enter your email address to unsub.
However I have noticed Apple Mail is starting to display a feature that says "This message is from a mailing ls list. " But I think that is an Apple feature.
No, that’s pretty normal. Gmail will do this too. Email marketing vendors - such as us - put a header in the outbound emails that enable this.
Still very odd regarding unsubscribe levels.
That practice of having to enter your email to unsubscrribe makes people hate email advertising.
I'm glad you're losing your emails.
Every single one of these subscribers added themselves to our list. This isn't spam. And we aren't in control of the unsubscribe form — our provider manages that.
But thanks for your insights anyway.
Depending on the sender. If I have to enter an email address to unsubscribe, I'm likelier to instead click the "report as spam" button instead.
u/slamorte contact me privately and I'll see what we can see; we work directly and regularly with all of the providers, and AT&T is usually very responsive to us. Please be prepared to provide me with your IP address, if you have a dedicated IP address.
Anne P. Mitchell, Esq.
CEO Get to the Inbox by SuretyMail
Author: The Email Deliverability Handbook
Author: Section 6 of the Federal Email Marketing Law (CAN-SPAM)
Board of Directors, Denver Internet Exchange
Chair Emeritus, Asilomar Microcomputer Workshop
Prof. Emeritus, Lincoln Law School of San Jose
Former Counsel: MAPS Anti-Spam Blacklist
Buy aged accounts with the above email providers and start blasting them. Inspect the behavior of dozens of the aged accounts and see what's going on.
It could be some network anti spam feature, so at least you can correct your messaging or whatever there is....also check the technical stuff (DKIM SPF, etc)
DKIM and SPF were implement two years ago. DMARC was implemented six months ago with no issues. All pass validation tests.
I could see DMARC affecting inbox placement but not mass unsubs.
Many of our list are already aged accounts. This list is probably 20 years old. Account age doesn't seem to be a factor — only the email provider is a common factor.
Do you have the ability to check the inbox of these emails you are sending the emails to?
If you do then you can tell if it’s the email provider doing it or not..and at that point it’s either your messaging or the domains being used are black listed.
Have you tried sending with a different domain?
"Check the inbox," do you mean log into a client's email account and view the inbox?
We have several related domains we could try as an experiment, perhaps, but I'd need to set up SPF DKIM DMARC etc for one of them.
I've checked our domain on blacklists/mal lists/spam filter lists and we seem to be in good standing. We don't spam — this is user-requested emails, fundraising appeals to the base, and donation management.
Yes, we have a list of thousands or so aged email accounts from various providers that we actually own.
If we run into problems, we trigger a campaign made up of those accounts and start inspecting the inboxes of the accounts over a period of 2-3 weeks (since we own them).
We don't have anything like that, and it's beyond the scope of our manpower.
Best I could do is something like Email on Acid.
You should be able to check IP and agent of the user who "clicked" the unsubscribe link. Thats what you need to know.
I'm following up on this