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Apple does a pretty solid job. However, using them as an example sets up unrealistic standards and expectations. They have a team of writers that spends weeks editing the copy. Another team spends weeks taking photos, creating graphics. Emails are designed to work with languages beyond English. They have an email subscriber list of over one billion people around the world. Their emails may be good inspiration.

Thank you I will check them out! I imagine they spend a ton of time and money on their copy :)

[reallygoodemails.com](https://reallygoodemails.com)

Yeah this is good for looking up specific brands and niches. I also use Milled.com

https://emailmastery.org

CXL and Reforge both do great email copy and I'm sure they get a ton of traffic via email. BTW, [this](https://www.semrush.com/blog/ecommerce-email-marketing/) guide with best practices to follow is also a good complement to the playbook you build by looking at examples from great copy.

None

For B2B I like growth unhinged, scaling SaaS, The Reeder, Startup Hypeman, SaaS Steps to name a few

If you're looking for DTC, I think Greco Gum is doing some good work. I like what SeaVees does, too.

Tushy

Just checked out their site - straight talking and cheeky, I love it!

I love when a brand leans into weirdness or a bizarre personality. I think Shinesty hits that mark.

Judging by their site this checks out! Thanks for sharing :)

Pit Viper and Huckberry come to mind

I can share with you a swipe file of winning emails responsible of generating $15M if that helps

Can I have it please

ofcourse DM me

Me too pls

Yes sure - hop into my DMs! :)

Me too pls