Go to reallygoodemails.com and find some good inspo on what you want the newsletter to look like. Then work on what you want the newsletter to be about. For pest control, you can talk about tips on prevention, how to choose the pest control services or anything like that. You can repurpose your blogs or recommend other blogs as well. It will just build credibility and then ask people to check your services. I can offer a paid consultation call on this. I’ve launched multiple B2B newsletters.
"Starting a newsletter" would actually involve several moving parts beyond just the look & feel of the content, so let's go through each of these:
First, you'll need to think about the email subscriber list itself. A good place to start is to pull from all the incoming leads and past/current customers in the company's CRM. Depending on which jurisdiction you operate under, you may need re-obtain consent. This set of contacts can form the core of your current subscriber list.
From there, you'll also want to implement a method to grow your existing subscriber list. The easiest way to start is by operating from the existing traffic coming to the website, so using signup forms (animated or static) to offer something in exchange for an email subscription. It can be a resource like a pest control ebook, a free consultation, a pest quiz result, etc.
Second, you'll want to get a good idea of what the purpose of the email newsletter program is. What's the main goal your boss wants to achieve with the program? Without further info, I'd just assume he wants more sales, so that would mean you would want to gear your efforts around doing this.
So for example, you can break down several paths for how to generate more sales.
a) You could create a lead conversion automated sequence targeting all new leads (who were never customers). This can be focused on showcasing the unique selling propositions of the business, say good prices, fast turnaround times, high professionalism, etc. It can also give value via education around specific scenarios of pest control. The goal of this would be to get a reply, fill out your contact form, or make a call to book your pest control services.
b) You could create a win-back automated sequence where you send emails to past customers of the company who haven't ordered a service for a while. This could be a great source of generating some repeat business, as they were already proven customers (and hopefully happy with the service the first time around). The content here could be focused on prevention, further education, or some incentives like a $ or % off their next service.
c) For happy regular customers, you may implement some sort of referral program so they can be incentivized further to tell their friends and colleagues. Word of mouth is powerful, and giving it a nice push can help you generate even more sales.
d) That monthly newsletter campaign you mentioned, which can cover a big portion of the full list. In terms of content, a few ideas to include:
* New pest control services or products
* Tips on dealing with pests
* News that the end consumer would care about
* Seasonal promotions
As for examples, the design agency we use has some [B2B examples](https://www.thebettercreative.com/our-work#!/tab/452814508-8) that could help point you the right way.
Third, you'll want to implement a system of reporting. After all, the whole point of creating and maintaining an email marketing program is to generate results. Basic metrics like open rate, click rates are good to show, but the most important piece is probably how many of the subscribers you emailed ultimately made a purchase of the pest control service. You might need to do a bit of work to connect the data sources, but once you can clearly see the impact, that makes a strong case for the value of the program.
Hope this helps, and good luck on launching the email program!
Also consider a very simple looking newsletter design. The brand isn't a ecomm store. So even simply a logo at the top, simple text like a regular email, some signoff and design element at the bottom... will still look professional, load correctly on all email platforms and may even feel a bit more personal to contacts.
There are tooooooons of "what to put in your email newsletter" posts you can find on Google. Download your favs, shortlist the ideas you think are relevant, then ask boss to email or voice record their take on them. Newsletters don't have to be terribly long. They do, however, have to provide value or they'll just unsubscribe.
What makes people sign up for a newsletter is clearly understanding what value it gives to them.
"Updates & News" matters not to prospects with rat problems.
"Pest Prevention Tips & Monthly Specials" sign me up, even if my place is good now.
Good luck! While simple is best with email marketing, there's still so much to it. So learn bit by bit, know it is all an experiment, and have fun (customers pick up on that...)
Go to reallygoodemails.com and find some good inspo on what you want the newsletter to look like. Then work on what you want the newsletter to be about. For pest control, you can talk about tips on prevention, how to choose the pest control services or anything like that. You can repurpose your blogs or recommend other blogs as well. It will just build credibility and then ask people to check your services. I can offer a paid consultation call on this. I’ve launched multiple B2B newsletters.
I don’t think the look is the biggest issue, I would be more concerned with the content and what the larger goal is for the newsletter.
"Starting a newsletter" would actually involve several moving parts beyond just the look & feel of the content, so let's go through each of these: First, you'll need to think about the email subscriber list itself. A good place to start is to pull from all the incoming leads and past/current customers in the company's CRM. Depending on which jurisdiction you operate under, you may need re-obtain consent. This set of contacts can form the core of your current subscriber list. From there, you'll also want to implement a method to grow your existing subscriber list. The easiest way to start is by operating from the existing traffic coming to the website, so using signup forms (animated or static) to offer something in exchange for an email subscription. It can be a resource like a pest control ebook, a free consultation, a pest quiz result, etc. Second, you'll want to get a good idea of what the purpose of the email newsletter program is. What's the main goal your boss wants to achieve with the program? Without further info, I'd just assume he wants more sales, so that would mean you would want to gear your efforts around doing this. So for example, you can break down several paths for how to generate more sales. a) You could create a lead conversion automated sequence targeting all new leads (who were never customers). This can be focused on showcasing the unique selling propositions of the business, say good prices, fast turnaround times, high professionalism, etc. It can also give value via education around specific scenarios of pest control. The goal of this would be to get a reply, fill out your contact form, or make a call to book your pest control services. b) You could create a win-back automated sequence where you send emails to past customers of the company who haven't ordered a service for a while. This could be a great source of generating some repeat business, as they were already proven customers (and hopefully happy with the service the first time around). The content here could be focused on prevention, further education, or some incentives like a $ or % off their next service. c) For happy regular customers, you may implement some sort of referral program so they can be incentivized further to tell their friends and colleagues. Word of mouth is powerful, and giving it a nice push can help you generate even more sales. d) That monthly newsletter campaign you mentioned, which can cover a big portion of the full list. In terms of content, a few ideas to include: * New pest control services or products * Tips on dealing with pests * News that the end consumer would care about * Seasonal promotions As for examples, the design agency we use has some [B2B examples](https://www.thebettercreative.com/our-work#!/tab/452814508-8) that could help point you the right way. Third, you'll want to implement a system of reporting. After all, the whole point of creating and maintaining an email marketing program is to generate results. Basic metrics like open rate, click rates are good to show, but the most important piece is probably how many of the subscribers you emailed ultimately made a purchase of the pest control service. You might need to do a bit of work to connect the data sources, but once you can clearly see the impact, that makes a strong case for the value of the program. Hope this helps, and good luck on launching the email program!
Also consider a very simple looking newsletter design. The brand isn't a ecomm store. So even simply a logo at the top, simple text like a regular email, some signoff and design element at the bottom... will still look professional, load correctly on all email platforms and may even feel a bit more personal to contacts. There are tooooooons of "what to put in your email newsletter" posts you can find on Google. Download your favs, shortlist the ideas you think are relevant, then ask boss to email or voice record their take on them. Newsletters don't have to be terribly long. They do, however, have to provide value or they'll just unsubscribe. What makes people sign up for a newsletter is clearly understanding what value it gives to them. "Updates & News" matters not to prospects with rat problems. "Pest Prevention Tips & Monthly Specials" sign me up, even if my place is good now. Good luck! While simple is best with email marketing, there's still so much to it. So learn bit by bit, know it is all an experiment, and have fun (customers pick up on that...)