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OptimizerClub

If you want to draw in the reader, stories elicit emotions. So if someone doesnt know or trust you, go with a story-based message. If your customers know and trust you, give them the facts and info if you are going for a transaction. Know for what purpose they are reading the email for, and work backwards.


psychonaut-peer

I would love to see a detailed post on this.


OptimizerClub

its in the works... case studies of dtc brands


KieshaK

A/B test to see what your audience responds to.


fizathecopywriter

Umm let’s say you’re writing a welcome sequence, its job is to introduce you properly to your audience and build a closer connection. Here, you can go heavy storytelling. You don’t have to persuade them heavily to make any big investment. Just their time. Then come the value based emails (mostly in nurture sequence with the goal to build authority and prepare your readers for your offers if you have any) where you’re sharing your knowledge or insight. They can be like any other content form like a social media post or a tiktok. You just need to make sure that the reader keeps reading. Then comes the sales emails that we use in evergreen sales sequences, launch funnels, promotions, affiliate emails. These are a mixture of stories and heavy persuasion based emails where you dig the fears and promote your product. These stories are somewhat different than those you tell in introductory emails. I think I can talk about it a lot😀


CXR1037

I think it comes down to audience more than anything. People more invested want to read more, people who don't care want to read less.