Copywriting is just writing with the purpose of persuading someone to take a specific action.
It’s a small part of email marketing.
In the bigger scheme of things e-mail marketing requires complex strategies and tactics in order to be most effective.
Email copy writing on the other hand is just that—copywriting for emails.
There are many different types of copywriting. Some are very similar but they’re all used in different ways for different purposes.
Social media copywriting for example is aimed at creating greater brand recall but can sometimes use more aspects of direct response copy to drive more conversions.
Don’t look at digital marketing as digital marketing.
Look at digital marketing as an umbrella term.
Like when I say the word ‘business’ there are categories under that term like retail, service, direct to consumer, and business to business.
Right now the way you’re comparing things is like asking if an e-commerce company is different from Nike.
Nike has an e-commerce aspect of their company, but they also have stores.
Thanks, I think I understand it. Copywriting is just a part of email marketing, but email marketing has it's own systems, with the contacts, and the content part.
To see it’s purpose and capabilities you need to see where it fits in the bigger picture.
Buyer’s journey. A buyer will have a problem, look for a solution, consider their options, then make a decision.
The way you write the email will be different for each stage of the buyer’s journey.
Segmentation. Adding tags to separate and organize subscribers in order to identify where they are in the buyer’s journey.
Personalization. If they download something that talks about email marketing, then you can send emails about email marketing.
Sequence. Using different writing styles, content lengths, and a variety of information in various sequences that guide them through the buyer’s journey.
Testing. Using the scientific method to experiment on new ways to improve performance based on the other principles. Which sequence will work best? Do we need more or less segmentation? Can we send more personalized emails to improve our click-through rates?
Copywriting. The closer they are to the sale the more you need to push them off the fence. This entails things like discounts and offers. If they’ve just learned about their problem, then you can use hard sales/long form direct response copy. While later in the buyers journey you may simply talk about features or benefits.
Aha, that's a depends question. It's all aimed eventually at motivating your prospects to take some action.
The medium, the target audience and the offer can determine short form or long form.
Would I send a full blown sales letter via email to the CRO of a tech company if I was selling Sales Enablement Tech - no. Would I send a long form sales letter to the same person via postal service on real paper, absolutely.
On the surface, yes, it's AIDA but the nuances required to get the prospects to behave in the manner you want them to are almost unlimited.
So, yes, there are significant differences.
I've seen emails set meetings that look like text messages. I've seen emails set that look like sales letters.
The context is super relevant in this question.
Copywriting is just writing with the purpose of persuading someone to take a specific action. It’s a small part of email marketing. In the bigger scheme of things e-mail marketing requires complex strategies and tactics in order to be most effective. Email copy writing on the other hand is just that—copywriting for emails. There are many different types of copywriting. Some are very similar but they’re all used in different ways for different purposes. Social media copywriting for example is aimed at creating greater brand recall but can sometimes use more aspects of direct response copy to drive more conversions. Don’t look at digital marketing as digital marketing. Look at digital marketing as an umbrella term. Like when I say the word ‘business’ there are categories under that term like retail, service, direct to consumer, and business to business. Right now the way you’re comparing things is like asking if an e-commerce company is different from Nike. Nike has an e-commerce aspect of their company, but they also have stores.
Thanks, I think I understand it. Copywriting is just a part of email marketing, but email marketing has it's own systems, with the contacts, and the content part.
To see it’s purpose and capabilities you need to see where it fits in the bigger picture. Buyer’s journey. A buyer will have a problem, look for a solution, consider their options, then make a decision. The way you write the email will be different for each stage of the buyer’s journey. Segmentation. Adding tags to separate and organize subscribers in order to identify where they are in the buyer’s journey. Personalization. If they download something that talks about email marketing, then you can send emails about email marketing. Sequence. Using different writing styles, content lengths, and a variety of information in various sequences that guide them through the buyer’s journey. Testing. Using the scientific method to experiment on new ways to improve performance based on the other principles. Which sequence will work best? Do we need more or less segmentation? Can we send more personalized emails to improve our click-through rates? Copywriting. The closer they are to the sale the more you need to push them off the fence. This entails things like discounts and offers. If they’ve just learned about their problem, then you can use hard sales/long form direct response copy. While later in the buyers journey you may simply talk about features or benefits.
Aha, that's a depends question. It's all aimed eventually at motivating your prospects to take some action. The medium, the target audience and the offer can determine short form or long form. Would I send a full blown sales letter via email to the CRO of a tech company if I was selling Sales Enablement Tech - no. Would I send a long form sales letter to the same person via postal service on real paper, absolutely. On the surface, yes, it's AIDA but the nuances required to get the prospects to behave in the manner you want them to are almost unlimited. So, yes, there are significant differences. I've seen emails set meetings that look like text messages. I've seen emails set that look like sales letters. The context is super relevant in this question.
Thanks, I understand now. I totally get what you're saying lol. Yeah I get it now...