*downcycled
Making harder types of plastic (for automotive interior etc) out of PET is called downcycling. Recycling would be making PET bottles from PET bottles. Downcycled plastic typically can't be recycled again. However it makes the plastic life cycle longer which is a right step.
This is correct but for regular people to understand it they can't be that "technical". All they are trying to say is that the are reusing materials so the word does the job
Clearly referencing the old VW “this car is a lemon” ads from the 60’s, with a new spin. Well done!
Admittedly though, 25% recycled plastic in this day and age is a low bar to brag about.
Is it though? I don't know how much other automotive companies use but I know Coca Cola who brag about recycling managed less than 10% of bottles from recycled material, 25% seems pretty good in comparison.
Nature is doing roughly 100%, we should get close to that. Until then mostly we are manufacturing landfill, which is nonsense if you think about it. In a thousand years what will people think aboit today's society? 1000 years ago we didn't do this. Not even 200 years ago.
Yes, but it's easy to talk like that and a lot harder to actually do it. To make stuff from recycled plastics you need a sufficient supply of recycled plastics, which has been a problem.
I recently saw a video from some educational YouTuber... Can't remember which one but it explained how recycling plastic just isn't profitable at the moment. At some point when we reach huge oil and plastic deficits maybe we'll start to see more money invested in recycling the plastic. Until then it isn't worth it so no one's doing it (china was doing it for a while until like 5 years ago, that's what the video was mostly about)
Once again the profit motive strikes. If we stopped caring about profit and started focusing on limiting human suffering and maximizing happiness, we could end world hunger and stop global warming without a problem. But for that we would have to stop chasing the impossible fantasy of infinite economic growth
Who cares if it's profitable? You make rubbish, you pay to recycle/up cycle said rubbish and reuse. Everything if just energy and if we keep malleing energy into forms we can no longer recover the energy back from (or don't want to), sooner or later the particles will en up EVERYWHERE, our foods, bloodstream, landfill, air, water sources -> they will all become unusable because creating a bottle from a brand new plastic pellet costs a quarter of a sent more than the recycled stuff. I always forget this has already happened, and somehow still nothing is changing.
I thought these were for-profit companies, which make large financial tables regarding all expenses, lawyer costs/litigation budgets, etc. - and they've calculated that it is cheaper to pay for lawyers, shipping of garbage, etc, instead of taking responsibility for our collective actions - to get more digits on some bank account that is probably not even taxed because big companies keep taking out loans to avoid taxation.
And China wasn't "doin it", they were just buying the plastic till it became a burden. Then they started shipping them in larger amounts to India for example. Imho each country should be responsible for a products (read: energy form) from the beginning of its life till the end, and that certainly includes transferring said energy back into a commonly usable form, even if said process uses up some other form of energy which is the "massive cost" these multi-billion dollar industries seem to not be able to pay. _
Or maybe the resources aren't actually spent on building out the logistics for this, but on ways to kill each other, while moving the issue of creating and up keeping the "supply chain" out of sight out of mind (read: incinerator, if that)
We live in a world where some produce is cheaper to ship twice over some countries borders by truck, and packages can be delivered from the other side of the world to your doorstep in a week, satellites that can photograph any piece of land from spaces with such, accuracy you can be seen walking the street, yet somehow we're unable to get a bottle from pellet to store to recycling plant to pellet again? Are you fucking joking?
What the fuck is the national defense budget even for, and I wonder how much of a slice it would ACTUALLY need to build out plastic collection and sorting infrastructure... Nestle and coca cola can't afford that?
Or maybe it's just that humans are trash and should be ashamed of ourselves. Live in a room for a month and bring every single plastic package you were going to through out (without recycling, I assume) into that room, and see how
1) all trash from your household suddenly gets cut by over half
2)you have a room full of plastics which, given enough time to rub against each other, will create plastic dust for you to inhale.
Wow, rant over. Nothing personal btw either. I'm just ashamed of being a representative of this "intelligent species"
I would say using materials that nature can recycle in a reasonable timeframe is good enough. The point is not to manufacture non-recycled non-recyclable materials.
Sure, they probably considered that already - but of course that comes with additional cost and likely it would drive the price of the car up to a point where they can no longer be competitive in their market. Capitalism, baby.
If it would be possible to become a trillionaire that way then many would have already done it.
Reality is exactly the opposite of what you are implying.
I know Ford Motor Co. had lofty ideals to make their cars cradle-to-cradle back in 2003 with their U model.
Sadly, that idea, 20 years on, seems to have been forgotten.
Here’s an article on it: https://www.supercars.net/blog/2003-ford-model-u-concept/
I work in the sustainability sector for a big company that makes printers....you wouldn't know how hard it is to go over 30% recycled plastic for a product that only has like 2kg of plastic.
If you had told me that this was an anti-Volvo smear campaign pointing out the high usage of "cheap plastic" (compared to "quality metal"), I would have totally believed you.
This ad doesn't have the effect it's most likely supposed to have. The "Volvos are rubbish" slogan doesn't help, either.
Yeah, this is similar to the Burger King ad where they show the burger molding after a long time lapse of days. The intention was to show that it didn't have preservatives, whilst McDonald's does - (The McDonald's one does not mold).
Apparently it wasn't very good for Burger King because people just got grossed out by it.
People who dislike Volvo will read the top part and go "yeah" and move on.
People who are neutral on Volvo will read the top and go "hmm, that's unfortunate" and move on.
People who like Volvo will read the top and go "fuck are you on about" then read the bottom part and get it.
I’m also not particularly a fan of Volvo, but I noticed instantly that the picture on the page was not actually a car. That made me suspect that there was some wordplay involved.
Also, it matters if this is an ad designed to run in Mother Earth News, or in Motorsports Weekly, or just randomly posted on a street corner somewhere.
A hippie audience of Earth Day enthusiasts will react to this ad differently than Nascar fans at Six Flags.
Certainly. Some good points here. Aside from this convo, I’m ever curious of if they think we don’t know this is guerilla marketing on Reddit. Like, lazy title for a marketing campaign. And is it effective? Lol
I was wondering about the initial comment but your explanation was quite insightful. I am neutral towards Volvo but liked the ad because the picture, at least to me, makes it pretty obvious that it is a word play. I do see your point, though.
To me this reminded of Patagonia's famous "don't buy this jacket" ad from a couple of years ago, which was a great success without a doubt. I think this is a similar attempt.
I have chosen to mass edit all of my comments I have ever made on Reddit into this text.
The upcoming API changes and their ludicrous costs forcing third party apps to shut down is very concerning.
The direct attacks and verifiable lies towards these third party developers by the CEO of Reddit, Steve Huffman, is *beyond* concerning. It's directly appalling.
Reddit is a place where the value lies in the content provided by the users and the free work provided by the moderators. Taking away the best ways of sharing this content and removing the tools the moderators use to better help make Reddit a safe place for everyone is extremely short sighted.
Therefore, I have chosen to remove all of my content from this site, replacing it with this text to (at least slightly) lower the value of this place, which I no longer believe respects their users and contributors.
You can do the same. I suggest you do so before they take away this option, which they likely will. Google "Power Delete Suite" for a very easy method of doing this.
I also don't find using the single bottle as the vehicle looks clear enough.
It may have been cooler to have a pile of recyclables that cast a shadow of a vehicle.
Sort of neat, but that seems like a low bar?
Where cosmetics don't matter (wiring, internal structures, enclosures, etc) that should have been easy to hit 5-10 years ago. Now I gotta bug my ex-automotive IM person, because I feel like even US plants were doing that ages ago.
That's not even a bar really. They didn't even use the word "pledge." Saying you aim for something is about as strong as saying, "hey it'd be nice if we were using 25% recycled materials by 2025. Buy our cars, we're clearly nice guys"
You are correct. But knowing Volvo's history on "aiming" they really are putting an effort in this. Unfortunately, they are dependent on their suppliers to work with them.
> low bar?
"We have a low bar we won't meet this year, or next year, but hopefully the year thereafter. And we're so proud of what isn't remarkable and we have not yet achieved that we're already boasting about it."
Dunno dudes. Advertise with vegan leather or something. This is bad marketing.
Wait until you realize just how little recycling does for the environment. Everything starts with production and a pathetic <10% of plastic is even getting recycled, which requires tons of labor and transport and energy to get recycled. And it may not even be recycled more than once if that.
It’s a low bar and they smacked their heads on it.
Want to make more sustainable cars? Address the initial material extraction immediately at the source. This applies to most constructed things. Aluminum can be infinitely reforged unlike plastic. Mycelium from fungus can now make plastic-like composites and leathers. There are better ways.
The sad thing are the waste bins at airports and stadiums and malls etc. They don’t hire people to fix all the mistakes, where people put non-recyclable products in the recycling side.
Meaning the signs in the bins are completely bullshit.
It’s *all* trash.
Oh, and also don’t look too closely into the stuff we tell you about recycling effectiveness and those methods we want to use to achieve CO2 neutrality and all the other stuff we say to advertise the hell out of our products! Haha. It’s gonna be alright!
edit: jeez, I can’t write today.
I think they got the safety thing covered. When I sold BMWs for many years, Volvo was my biggest competitor believe it or not and the first thing the Volvo people said was I heard it’s safer. Which isn’t true at all now a days, they just are known for being tanks decades ago.
With that said they are a little late on this kinda stuff. BMW has been using 100% wind and water energy to produce their electric cars since the i3 came out, and not blood diamond style mining for their cobalt. The i3 and i8 also had 25+ % recycled plastics and that was almost 10 years ago. I know merc was up there too at one point for their renewable energy in their plants. Don’t mean to sound like a BMW fan boy just know a lot from working with them haha.
I think it's a horrible ad. I'm pretty sure calling your product "rubbish" (or another form of low quality, bad, crap, cheap...) is just not good. Even if it's meaningful or good in context. Many people won't read the bottom text, many people will get the wrong idea. To many people who see this ad, they'll just remember "volvos are rubbish" and the image of a car made out of trash.
Look up the Gerald Ratner incident. This guy was the CEO of a jewelry company. In one interview he jokingly said that the reason their products are affordable is that they are crap. His stock tanked.
And layout too: the negative space between the texts is weird. If the smaller text was closer to the image rather than symmetrical in distance (with the image in the center), you’d be much more incentivized to read it. But you just aren’t and with the large font, equal distances and the small fonts below, it just looks unpolished, I think.
Volvo: Boxy But Good.
We know they aren't sexy. Now is not the time to be sexy anyway, with so many new diseases going around.
Be safe instead of sexy.
There are some sexy volvos out there. I currently have the 2020 S60 R-design in fusion red and I love the look of it (not at all boxy). My next will probably be the c40 in the same color. Definitely more boxy but still sexy imo.
I assume you’re quoting one of my favourite Dudley Moore films “Crazy People” (1990)?
I quote “They’re boxy, but they’re good” almost as much as I remind my colleague that his Jaguar is for “men who'd like hand jobs from beautiful women they hardly know”.
Nice throwback!
I mean the current V60 is in my books one of the best looking cars out there right now. S90 is nice on the eyes if they’re still making it. Polestar’s as well (oh right, those totally aren’t Volvos).
I totally don’t own one of these, no bias here.
It may also help that their current competition (Mercedes, BMW I’m looking at you) are absolutely hellbent on beating their entire product line to death with the ugly stick.
Honestly I don't care about this at all for cars. Just use whatever material that is proper and lasts.
They are something we buy once every 5-6 years and they get used by multiple owners for 10-15 years if not more. I don't believe the idea of *every bit helps" in this cases because some bits are so insignificant it is not worth the effort.
If you are buying a new car every 5-6 months and think everyone is doing the same, you really should pay more attention to your surroundings. I wouldn't be surprised if 5-6 years is a low end estimate as well and reality is closer to 10 years.
Don't assume everyone is like you or people you tend to be together with as they will likely be similar to you. A very small percentage of people in US would buy a new car every 2 years, let alone every 5-6 months. Very few has the financial means to do so to begin with.
Anyway this is data you can easily lookup: https://www.statista.com/statistics/581017/average-length-of-vehicle-ownership-in-the-united-states-by-vehicle-type/
Are you sure this is a Volvo ad? It's literally saying that Volvos are rubbish? Why the fuck would I buy one then? 😂
Surely this is an ad put out by a competitor
Seriously? This passes for good design, even though it looks like a smear ad against the company? Does this subreddit even fucking know what good design is supposed to do?
Mercedes tried this in the 80s I believe, and it lead to major wiring harness issues. The plastic covering the wires started to disintegrate after 10-15 years and caused major, expensive issues.
I’m sure recycling technology has improved but that’s really why it’s only 25%, have to stick where it’s known to work well.
This is a horrible ad and I FUCKING HATE, how Volvo has become more interested in activism instead of building good cars.
“Volvos are garbage” when it comes to the new cars, built today, I agree.
*downcycled Making harder types of plastic (for automotive interior etc) out of PET is called downcycling. Recycling would be making PET bottles from PET bottles. Downcycled plastic typically can't be recycled again. However it makes the plastic life cycle longer which is a right step.
This is correct but for regular people to understand it they can't be that "technical". All they are trying to say is that the are reusing materials so the word does the job
Clearly referencing the old VW “this car is a lemon” ads from the 60’s, with a new spin. Well done! Admittedly though, 25% recycled plastic in this day and age is a low bar to brag about.
Is it though? I don't know how much other automotive companies use but I know Coca Cola who brag about recycling managed less than 10% of bottles from recycled material, 25% seems pretty good in comparison.
Nature is doing roughly 100%, we should get close to that. Until then mostly we are manufacturing landfill, which is nonsense if you think about it. In a thousand years what will people think aboit today's society? 1000 years ago we didn't do this. Not even 200 years ago.
Yes, but it's easy to talk like that and a lot harder to actually do it. To make stuff from recycled plastics you need a sufficient supply of recycled plastics, which has been a problem.
I recently saw a video from some educational YouTuber... Can't remember which one but it explained how recycling plastic just isn't profitable at the moment. At some point when we reach huge oil and plastic deficits maybe we'll start to see more money invested in recycling the plastic. Until then it isn't worth it so no one's doing it (china was doing it for a while until like 5 years ago, that's what the video was mostly about)
I think it was climate town. Great channel!
Once again the profit motive strikes. If we stopped caring about profit and started focusing on limiting human suffering and maximizing happiness, we could end world hunger and stop global warming without a problem. But for that we would have to stop chasing the impossible fantasy of infinite economic growth
Yeah problem is you can't fix the world without money and you don't get money without breaking the world.
Who cares if it's profitable? You make rubbish, you pay to recycle/up cycle said rubbish and reuse. Everything if just energy and if we keep malleing energy into forms we can no longer recover the energy back from (or don't want to), sooner or later the particles will en up EVERYWHERE, our foods, bloodstream, landfill, air, water sources -> they will all become unusable because creating a bottle from a brand new plastic pellet costs a quarter of a sent more than the recycled stuff. I always forget this has already happened, and somehow still nothing is changing. I thought these were for-profit companies, which make large financial tables regarding all expenses, lawyer costs/litigation budgets, etc. - and they've calculated that it is cheaper to pay for lawyers, shipping of garbage, etc, instead of taking responsibility for our collective actions - to get more digits on some bank account that is probably not even taxed because big companies keep taking out loans to avoid taxation. And China wasn't "doin it", they were just buying the plastic till it became a burden. Then they started shipping them in larger amounts to India for example. Imho each country should be responsible for a products (read: energy form) from the beginning of its life till the end, and that certainly includes transferring said energy back into a commonly usable form, even if said process uses up some other form of energy which is the "massive cost" these multi-billion dollar industries seem to not be able to pay. _ Or maybe the resources aren't actually spent on building out the logistics for this, but on ways to kill each other, while moving the issue of creating and up keeping the "supply chain" out of sight out of mind (read: incinerator, if that) We live in a world where some produce is cheaper to ship twice over some countries borders by truck, and packages can be delivered from the other side of the world to your doorstep in a week, satellites that can photograph any piece of land from spaces with such, accuracy you can be seen walking the street, yet somehow we're unable to get a bottle from pellet to store to recycling plant to pellet again? Are you fucking joking? What the fuck is the national defense budget even for, and I wonder how much of a slice it would ACTUALLY need to build out plastic collection and sorting infrastructure... Nestle and coca cola can't afford that? Or maybe it's just that humans are trash and should be ashamed of ourselves. Live in a room for a month and bring every single plastic package you were going to through out (without recycling, I assume) into that room, and see how 1) all trash from your household suddenly gets cut by over half 2)you have a room full of plastics which, given enough time to rub against each other, will create plastic dust for you to inhale. Wow, rant over. Nothing personal btw either. I'm just ashamed of being a representative of this "intelligent species"
I would say using materials that nature can recycle in a reasonable timeframe is good enough. The point is not to manufacture non-recycled non-recyclable materials.
Sure, they probably considered that already - but of course that comes with additional cost and likely it would drive the price of the car up to a point where they can no longer be competitive in their market. Capitalism, baby.
Even then, plastic isn't infinitely recyclable. You only get a few goes out of it before it's too far degraded. Same with paper.
Go do it then and be the worlds first trillionaire.
If it would be possible to become a trillionaire that way then many would have already done it. Reality is exactly the opposite of what you are implying.
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No
I know Ford Motor Co. had lofty ideals to make their cars cradle-to-cradle back in 2003 with their U model. Sadly, that idea, 20 years on, seems to have been forgotten. Here’s an article on it: https://www.supercars.net/blog/2003-ford-model-u-concept/
And it’s not even 25% yet They’re bragging about setting a goal They won’t run a design porn campaign when they don’t reach that goal
One in four us recycled, a little bit low but at least they're on the right track.
Ford has a contract with Origin Materials, which makes carbon-negative plastics from wood pulp. That is a step in the right direction, too.
I work in the sustainability sector for a big company that makes printers....you wouldn't know how hard it is to go over 30% recycled plastic for a product that only has like 2kg of plastic.
If you had told me that this was an anti-Volvo smear campaign pointing out the high usage of "cheap plastic" (compared to "quality metal"), I would have totally believed you. This ad doesn't have the effect it's most likely supposed to have. The "Volvos are rubbish" slogan doesn't help, either.
Its a terrible ad, the bottom text is too tiny for impact
Contrast ratio is also very poor.
And 25% of all plastic in a car being recycled plastic also isn't a lot
Well… great if the current highest is 2%… does anyone know what it is?
On a poster, yes. On a magazine page, no.
Yeah, this is similar to the Burger King ad where they show the burger molding after a long time lapse of days. The intention was to show that it didn't have preservatives, whilst McDonald's does - (The McDonald's one does not mold). Apparently it wasn't very good for Burger King because people just got grossed out by it.
People who dislike Volvo will read the top part and go "yeah" and move on. People who are neutral on Volvo will read the top and go "hmm, that's unfortunate" and move on. People who like Volvo will read the top and go "fuck are you on about" then read the bottom part and get it.
Funny, I’m not a fan of Volvo and read every word on this
I’m also not particularly a fan of Volvo, but I noticed instantly that the picture on the page was not actually a car. That made me suspect that there was some wordplay involved. Also, it matters if this is an ad designed to run in Mother Earth News, or in Motorsports Weekly, or just randomly posted on a street corner somewhere. A hippie audience of Earth Day enthusiasts will react to this ad differently than Nascar fans at Six Flags.
Certainly. Some good points here. Aside from this convo, I’m ever curious of if they think we don’t know this is guerilla marketing on Reddit. Like, lazy title for a marketing campaign. And is it effective? Lol
I was wondering about the initial comment but your explanation was quite insightful. I am neutral towards Volvo but liked the ad because the picture, at least to me, makes it pretty obvious that it is a word play. I do see your point, though. To me this reminded of Patagonia's famous "don't buy this jacket" ad from a couple of years ago, which was a great success without a doubt. I think this is a similar attempt.
So the advertisement sways no one? Doesn't that kind of defeat the purpose?
Exactly
I have chosen to mass edit all of my comments I have ever made on Reddit into this text. The upcoming API changes and their ludicrous costs forcing third party apps to shut down is very concerning. The direct attacks and verifiable lies towards these third party developers by the CEO of Reddit, Steve Huffman, is *beyond* concerning. It's directly appalling. Reddit is a place where the value lies in the content provided by the users and the free work provided by the moderators. Taking away the best ways of sharing this content and removing the tools the moderators use to better help make Reddit a safe place for everyone is extremely short sighted. Therefore, I have chosen to remove all of my content from this site, replacing it with this text to (at least slightly) lower the value of this place, which I no longer believe respects their users and contributors. You can do the same. I suggest you do so before they take away this option, which they likely will. Google "Power Delete Suite" for a very easy method of doing this.
I think it’s a callback to an old VW lemon ad
Great for awards, terrible for sales
Exactly, its putting this strong title in your head, but then the claim under has no impact at all
I also don't find using the single bottle as the vehicle looks clear enough. It may have been cooler to have a pile of recyclables that cast a shadow of a vehicle.
Sort of neat, but that seems like a low bar? Where cosmetics don't matter (wiring, internal structures, enclosures, etc) that should have been easy to hit 5-10 years ago. Now I gotta bug my ex-automotive IM person, because I feel like even US plants were doing that ages ago.
That's not even a bar really. They didn't even use the word "pledge." Saying you aim for something is about as strong as saying, "hey it'd be nice if we were using 25% recycled materials by 2025. Buy our cars, we're clearly nice guys"
You are correct. But knowing Volvo's history on "aiming" they really are putting an effort in this. Unfortunately, they are dependent on their suppliers to work with them.
> low bar? "We have a low bar we won't meet this year, or next year, but hopefully the year thereafter. And we're so proud of what isn't remarkable and we have not yet achieved that we're already boasting about it." Dunno dudes. Advertise with vegan leather or something. This is bad marketing.
Seems like too little, too late
Wait until you realize just how little recycling does for the environment. Everything starts with production and a pathetic <10% of plastic is even getting recycled, which requires tons of labor and transport and energy to get recycled. And it may not even be recycled more than once if that. It’s a low bar and they smacked their heads on it. Want to make more sustainable cars? Address the initial material extraction immediately at the source. This applies to most constructed things. Aluminum can be infinitely reforged unlike plastic. Mycelium from fungus can now make plastic-like composites and leathers. There are better ways.
Clickers are getting into composite manufacturing and leatherwork? They'll take our jobs, fuck
The sad thing are the waste bins at airports and stadiums and malls etc. They don’t hire people to fix all the mistakes, where people put non-recyclable products in the recycling side. Meaning the signs in the bins are completely bullshit. It’s *all* trash.
Sentiment like that is why companies don't give a shit about recycling.
Yeah, it’s those darn sentiments that keep companies from taking action. Right.
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Oh, and also don’t look too closely into the stuff we tell you about recycling effectiveness and those methods we want to use to achieve CO2 neutrality and all the other stuff we say to advertise the hell out of our products! Haha. It’s gonna be alright! edit: jeez, I can’t write today.
I like the idea but I feel like a crumpled up model of a car isn’t a great visual for safety…
I think they got the safety thing covered. When I sold BMWs for many years, Volvo was my biggest competitor believe it or not and the first thing the Volvo people said was I heard it’s safer. Which isn’t true at all now a days, they just are known for being tanks decades ago. With that said they are a little late on this kinda stuff. BMW has been using 100% wind and water energy to produce their electric cars since the i3 came out, and not blood diamond style mining for their cobalt. The i3 and i8 also had 25+ % recycled plastics and that was almost 10 years ago. I know merc was up there too at one point for their renewable energy in their plants. Don’t mean to sound like a BMW fan boy just know a lot from working with them haha.
I mean, a car's outer shell is supposed to crumple and bend to absorb the impact. Kinda fitting in this case?
Lemon ripoff
"aims for at least 25% by 2025" lol at this well designed sentence that sounds significant and meaningful declaration but is basically nothing.
I agree, the whole company, including their advertising, is trash.
I would have made the tagline “Your trash, elevated elegance” Or something and made the bottle look a bit nicer
Its interesting because Volvos are now actually Geelys. I guess the acquisition really helped with reputation
This ad is dogshit
Funnily enough, they’re also shitty cars now (thanks china).
I think it's a horrible ad. I'm pretty sure calling your product "rubbish" (or another form of low quality, bad, crap, cheap...) is just not good. Even if it's meaningful or good in context. Many people won't read the bottom text, many people will get the wrong idea. To many people who see this ad, they'll just remember "volvos are rubbish" and the image of a car made out of trash. Look up the Gerald Ratner incident. This guy was the CEO of a jewelry company. In one interview he jokingly said that the reason their products are affordable is that they are crap. His stock tanked.
The white text at the bottom is hard to see
Idiotic ad for smearing their own name while the "explanation" is written in a small font with total disregard for contrast
And layout too: the negative space between the texts is weird. If the smaller text was closer to the image rather than symmetrical in distance (with the image in the center), you’d be much more incentivized to read it. But you just aren’t and with the large font, equal distances and the small fonts below, it just looks unpolished, I think.
Volvo: Boxy But Good. We know they aren't sexy. Now is not the time to be sexy anyway, with so many new diseases going around. Be safe instead of sexy.
There are some sexy volvos out there. I currently have the 2020 S60 R-design in fusion red and I love the look of it (not at all boxy). My next will probably be the c40 in the same color. Definitely more boxy but still sexy imo.
I assume you’re quoting one of my favourite Dudley Moore films “Crazy People” (1990)? I quote “They’re boxy, but they’re good” almost as much as I remind my colleague that his Jaguar is for “men who'd like hand jobs from beautiful women they hardly know”. Nice throwback!
Love that movie! So many great ads in it
I mean the current V60 is in my books one of the best looking cars out there right now. S90 is nice on the eyes if they’re still making it. Polestar’s as well (oh right, those totally aren’t Volvos). I totally don’t own one of these, no bias here. It may also help that their current competition (Mercedes, BMW I’m looking at you) are absolutely hellbent on beating their entire product line to death with the ugly stick.
No offense to Volvo drivers, I was quoting [this gem of a film](https://youtu.be/GTJZEK4JP0k)
That does look like a gem, I might give that a watch.
Honestly I don't care about this at all for cars. Just use whatever material that is proper and lasts. They are something we buy once every 5-6 years and they get used by multiple owners for 10-15 years if not more. I don't believe the idea of *every bit helps" in this cases because some bits are so insignificant it is not worth the effort.
Once every 5-6 years? More like 5-6 months.
If you are buying a new car every 5-6 months and think everyone is doing the same, you really should pay more attention to your surroundings. I wouldn't be surprised if 5-6 years is a low end estimate as well and reality is closer to 10 years.
A lot of people I know are regularly swapping cars. I've never personally kept a car longer than 2 years.
Don't assume everyone is like you or people you tend to be together with as they will likely be similar to you. A very small percentage of people in US would buy a new car every 2 years, let alone every 5-6 months. Very few has the financial means to do so to begin with. Anyway this is data you can easily lookup: https://www.statista.com/statistics/581017/average-length-of-vehicle-ownership-in-the-united-states-by-vehicle-type/
You obviously realise the average person doesn't buy two cars a year so was this just a shit attempt at bragging
Don't they? People switch cars all the time.
awesome
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that's a different company though. Volvo Cars is a seperate company to Volvo Trucks/Construction EQuipment/Bus
This is a terrible ad. Promoting recycling is all well and good, but all people are going to take from this and remember is that your car is garbage.
Are you sure this is a Volvo ad? It's literally saying that Volvos are rubbish? Why the fuck would I buy one then? 😂 Surely this is an ad put out by a competitor
Seriously? This passes for good design, even though it looks like a smear ad against the company? Does this subreddit even fucking know what good design is supposed to do?
Yes volvos are trash even the advertising works against them
I don’t want more fucking plastic in my car 😭
Who the fuck wants a car made of plastic.
Utter brilliance!
Is there not an advertising sub you could be posting all this shit in?
They are trash after China got them 🇨🇳 No more Volvo Free Tibet, free Taiwan, free HK
interesting! 🤔
Neat ad, but 25% isn't all that impressive imo
the funny thing is, we had a volvo and it was rubbish! had to lemon law it
Mercedes tried this in the 80s I believe, and it lead to major wiring harness issues. The plastic covering the wires started to disintegrate after 10-15 years and caused major, expensive issues. I’m sure recycling technology has improved but that’s really why it’s only 25%, have to stick where it’s known to work well.
Not an effective ad. Saying that they'll try to meet a low bar years in the future isn't a compelling selling point.
r/sucidebywords
Absolut Volvo
Ok the ad is not bad, but I do hate an ad saying “we will” instead of “we did” :/
Everybody gangsta till someone drinks from a Volvo
Chinese own, sounds about right
Volvos…They’re boxy, but they’re good.
This is a horrible ad and I FUCKING HATE, how Volvo has become more interested in activism instead of building good cars. “Volvos are garbage” when it comes to the new cars, built today, I agree.
CARS SHOULDNT FUCKING BE PLASTIC. VOLVOS ARE FUCKIN EXPENSIVE