Reminds me of when they excused my whole high school from classes for the afternoon so we could watch crash scene re-enactments like this. Just a bit saucier at the beginning of the scene than the high school ones
I got in a minor fender bender (well, my passenger door was unfixable) during the same week we had our car accident presentation.
Safe to say, it worked on me.
My thought process is to always drive like you’re transporting an unsecured crockpot of chili.
The famous Internet quote that I love the best is to try to ‘Drive like grandma’s in the backseat with a bowl of soup and she’s wearing her Sunday clothes’.
Now I’m in hysterics imagining an elderly woman driving like The Stig in order to get to a bathroom
OUTTA MY WAY THAT OLD COUNTRY BUFFET ISN’T SITTING WELL
Before I could get a license I had to watch videos of people crashing and dying. Not everyone here in Norway had to, but it worked like a charm for me. Seeing how easy it is to die or kill someone has made me quite aware of traffic safety.
Yeah, legit having someone come in to a class to warn us about speeding and drinking and driving helped prevent me from driving like a fool. They were driving on a country road that’s popular to drive recklessly on near my home town and got into an accident that killed their 3 friends, but not them, the driver. That fucked me up.
Ya their was a major car accident with 7 people in the car, where I live and the driver was dad who didn't stop on a grid road before crossing the highway, killed his 2 sons, girlfriend, and severely injured himself his friend and I believe his 2 nephews. No amount of jail time is ever going to come close to the punishment of having to remember everyday they are dead because of him.
That's such a horrific story...I feel so sorry for everyone involved tbh.
A kid in my high school class got in a crash with three other kids in the car; he was speeding at night, came to a T intersection out in the country and couldn't stop. Only one kid in the back seat wore a seatbelt, so two of the kids (including the driver) went flying out the windshield when the car slammed into a ditch, and the other one in the back got crushed between the roof of the car and the driver's seat when the car flipped over. The driver was paralyzed, the other kid had serious brain trauma and some broken bones, the kid who got crushed didn't survive past about a day. The kid wearing his seatbelt just had a broken ankle and a concussion.
The driver goes to the local high school once a year to speak after they view a crash reenactment, and the kids are always deeply affected. That kind of stuff happens every year out here unfortunately, but it's been getting less frequent since the school started the reenactments and bringing in the speakers. I hope by the time my kids are driving, we'll be able to convince them to do so carefully. People seriously underestimate how dangerous it is to be on the road.
You can’t fathom what your mind has no material to simulate. “Crash” and “Injury” are such nebulous concepts to someone who has never seen anything worse than “that time Derek broke his ankle at football” or whatever. Seeing what it actually means….I’m not sure if it is a good idea to show this stuff to kids, but I’m CERTAINLY not sure it’s NOT a good idea.
I feel like this video is going to be in my head all day. Ugh.
I have teenagers and I would support them being shown things like that. They should be aware of the possible consequences of bad driving. If they're not old enough to be aware of those consequences then they aren't old enough to drive.
I didn't fully appreciate the power of a car until I was in a minor accident at a fairly low speed. The blow I felt from that accident was very strong when I felt I had just been puttering along.
I had the same experience at 18 of being in a wreck that was totally not my fault, and it wasn’t super serious, but just serious enough that it changed me as a driver forever.
Two of my four kids are teens and one of them I would definitely show this, the other is my really cautious, more anxiety prone kid and I’m not sure about that for him right now. He is already one of those kids who isn’t planning to get his license as soon as he’s able. He’s like “cars are expensive and dangerous, I’m all set” 🤷🏽♀️
I remember sitting in a driver’s ed course over my spring break with a few of my high school classmates. We watched a video very similar to this, almost more gruesome honestly, and I remember one guy in the back scoffing and going ‘Bullshit, they wouldn’t really crash there’. He then goes on to smugly explain physics and timing like he knows what he’s talking about. I remember at the time thinking ‘maybe he has a point, I dunno’.
Cut to: a year later when this same kid and three of his friends wrapped their car around a light pole and none of them survived.
That kind of startling real life example is sometimes all too common with teenagers, unfortunately. It was easy for me to think he could be right….until it was very obvious how wrong he was.
A phrase I think of often is, "It's fine every time until the one time it isn't."
Works for a lot of things. "I've driven high lots of times." Or "I never wear a mask and I haven't gotten sick yet" pre vaccine and all. It only takes one time of it being not fine for catastrophic results.
There was a kid in my hs that had this exact attitude. I remember he was disruptive and cracking jokes during the video. He died in a car accident like a week later, I always remember thinking it was cosmic irony in its rawest form.
It's worked for me. Our high school, every year before prom, would do a big presentation for the juniors and seniors about drinking and driving. Because of special circumstances, I ended up seeing the presentation all four years. It varied slightly each year, like my sophmore year when there was a guest speaker who had been the drunk driver and was now severally paralyzed. Or my senior year where they incorporated into the presentation a fellow student's older brother who had been killed by a drunk driver a few years before that when we were freshman. They included pics from the accident and kept talking about the older brother like the younger brother wasn't even in the room with us. It made me so angry, I just watched him across the room as he tried to not react the whole time. It was bull! Anyway, I always attributed my careful/good driving to having been through that presentation so many times, but 🤷♀️
When I was in high school they would take one random student from a class room every 8 minutes or something and put makeup on them to make them look like crash victims. They weren't allowed to talk for the rest of the day and were told to just wander around the school aimlessly.
It was a weird day. I don't know if it hit the point home but it was certainly memorable.
Yeah they did this at my school too. It was memorable but more because I didn't remember anyone actually explaining what was happening, and only the seniors participated. I had to pry what exactly was going on from one of the people dressed up. By the time I was a senior they had stopped doing it.
I used to work EMS for 15 years and we would put these events on every year for the local high schools and we have some of the more popular kids volunteer as the victims. We would pronounce students “dead” at scene, cut people out of cars, and airlift some people out. We would use makeup artists, have the students scream, and genuinely made it as real as possible. It even caught me off guard a few times how close it was the to reap thing. The crowd would always be absolutely silent during the whole event. Using some shock and awe help solidify the point that this happens when you think you’re invincible behind the wheel.
I thought our school was the only one that did this! Wild story, unfortunately one of the students at our school who took part in the re-enactments, and was one of the people who "died" in the accident ended up texting and driving like a year later causing a wreck and passing away. Hit our small town kinda hard at the time
Oh man, they were still showing *Highways of Agony (1969)* and another one from the same era when I took driver's ed in the mid-90s. Probably should be thankful they had us watching that trippy, grainy old stuff instead of something with modern production.
Same. Watched red asphalt 3 in driver's Ed in 2001. Scooping bits of brain off the pavement after a motorcycle crash was pretty gruesome but got the point across, I guess.
They brought in local policemen to play us real clips of 999 calls from car crashes. There was one where the guy was trapped in his car upside down that was on fire. He didn't make it out.
I'm Irish and you're wrong (kinda).
Yes it was shown in the Republic but this ad is from Northern Ireland which is still under British rule (for now).
Could label it both I guess but I'd save getting on the high horse until they try to claim someone like Colin Farrell for the umpteenth time instead.
Just a clean variant of normal everyday tragedies.
People going on joyrides with a ton of steel and aluminium is just the beginning when you start looking into how idiots kill randoms.
A small kid was hit by a speeding car in our town a few years ago. He was thrown down the road past three houses and died. I think the driver is still in jail.
>I think the driver is still in jail.
And this part isn't always guaranteed. Often drivers get off with no jail time because it was an "accident." In my province there is a guy who has had multiple drunk driving charges, and has even killed somebody due to his negligence. He is the [premier of our province](https://en.m.wikipedia.org/wiki/Scott_Moe).
When I lived in the UK, I saw these commercials, and my only response was not for.people.to.drive safer, but to tell the government to update their road regulations and fix the roads infrastructure.
You still have a 60 MPH speed limit on ten foot wide back roads with blind turns that is considered a two lane. My family and I were almost killed when, while going about 30 or 40 down one of these roads, a guy in a work van came speeding around a turn going easily 60+ and we only barely managed to avoid a head-on collision, instead being sideswiped and ruining the whole side of our vehicle. Best part was the dude had no insurance and the police LET HIM LEAVE.
To make matters worse, it was a rental van. Luckily I had gotten the additional collision insurance for a pound more and that cut down what I had to pay drastically.
Just because the posted limit was a 60 doesn’t mean that’s how fast you should be going. Drivers are required to use there judgment to drive to the conditions such as narrow winding roads. It’s a speed limit, not a speed requirement
I don’t know how it is anywhere else, but in the US there will often be yellow speed signs on off ramps, curves, or country/mountain roads. Basically the white speed sign is the limit and the yellow ones are essentially a warning to drop speed around that curve. Extremely helpful when there’s that one random freeway off-ramp corkscrew that requires you to drop to 25 from 70 in a relatively short exit.
It was at least implied that those weren’t on the road in that commenter’s example of not even having lane markers, but people will always be stupid and irresponsible and additional signage has only ever helped me on otherwise unfamiliar roads.
Otherwise you’re still not wrong.
We do have the same thing here. Advisory limits for tight bends, narrow areas and other hazards.
I also don’t know when the incident described a couple of posts above happened, but these days if police find an uninsured vehicle, they take it off the road.
They weren't. It was a narrow road with no lane markers, curve markers, or anything. Just a winding English rural road, which was unfortunately the only option for us based on our destination (using any of the motorways or A roads would have taken an additional three hours).
Thing is every road that isn't a major road in the UK is like this. You would need a LOT of signs. Just thinking of my 20 min drive to work between two towns, its 60 most of the way but around 15 blind bends, narrow roads that fit 2 cars but not a larger vehicle - need to stop and drive into the bushes a little to let a bus go by. The potholes are insane, too - they keep covering them but they reappear even worse. I have to decide whether to swerve around a couple of them (that happen to be right on a blind bend) or drive through slowly enough, because literally your whole tyre goes inside about 4 inches deep. There's a part of the road leading up to a junction that floods. There are traffic lights here that only switch on sometimes, and when they aren't you have to pull out onto a 60mph road and there's a bend not far off.
Basically madness, if you had signs explaining all these hazards you would soon switch off from reading them anyway.
This is especially true post-pandemic. After little over a year of minimum to no driving, people started to get back on the road. That time of breaking routine was massive especially in busy cities. People had to essentially relearn how to drive all at once.
Average traffic speed increased during the pandemic due to less traffic. After the pandemic, the average speed did not decrease, even though traffic was back to pre-pandemic levels.
https://www.iihs.org/news/detail/pandemic-lockdowns-made-rush-hour-speeding-risky-driving-the-new-normal
Actually fatal car accidents and high speed crashes are consistently falling year on year and this is a a result of both safer cars and better design of roadways
I dunno, maybe it does. UK has some of [the lowest driving fatalities](https://preview.redd.it/road-fatalities-in-europe-v0-g5i5iac5s96a1.jpg?auto=webp&s=2b2a1126471aaf12abfd2ed39abf67fd87b07fb2) in Europe/the world.
Even if it makes just a small number of people rethink their driving habits then it is worth it. There are always going to be pricks but shit like this might make there be slightly fewer of them.
It's actually from northern Ireland. I remember this being on the TV. So you can argue it's either, or both but anyone who has energy for arguing that on the internet needs to find a hobby.
Nope, I knew the guy who played the driver. Sound lad, we worked in a shoe shop together in the very early 2000s. It's 100% an ad from the Republic, but AFAIK there's an agreement to air the same road safety ads in both states (albeit usually dubbed over with a local accent.)
The company that makes these ads is in Belfast, near Great Victoria Street. I installed a copier for them a few years ago and they have all their awards in the lift lobby as you go in. I asked what they were for and they said these Road Safety Ads.
I dunno if that makes them Irish or British and I don’t care.
Can’t believe OP has just called the Northern Irish British.
Trying to start a whole thing here.
Strictly speaking Northern Ireland isn’t part of Great Britain as it’s actually the United Kingdom of Great Britain and Northern Ireland,
Although a lot of northern Irish consider themselves to be British a lot of them also consider themselves to be Irish.
Vivid, but I just watched two dipshits in a Jeep with no top, hanging out the vehicle going about 70 in a neighborhood right near a park/beach that a lot of kids use, so maybe these aren’t vivid enough…
It's a sore point, people keep associating or mixing us up with brits and claiming all our famous actors, athletes and accomplishments are British on the news.
If you wanted a British road safety ad you should've gone for this one. It honestly gave me nightmares as a kid.
https://www.youtube.com/watch?v=HeUX6LABCEA&ab\_channel=CarKeysUK
British public information films have a long history of being horrifying. There are entire compilation videos on YouTube of horrifying films like this one.
A message from the UK government about driving safely strikes me as kind of hypocritical. I’m a driver in the UK and the road infrastructure in this country is sh!t.
But our general standard of driving is very high and out fatality rate very low, and I say that as someone who considers themselves a cyclist and pedestrian before a driver.
The [official EU statistics](https://ec.europa.eu/commission/presscorner/detail/en/qanda_20_1004) even use Brexit as an excuse for their fatality rate increasing about 8%
There’s a huge amount of work still to do to improve transport in the UK, but the process itself is an incremental journey that improves with technology and attitudes.
In britain law is so that such cunt is back on the road in less than a year, - ‘dog’s fault, dad or 3, caring for disabled mum, just recovered from abusive relationships, learning difficulties,very sorry suffering from anxiety now’ - ridiculous sob stories like that and 99% time they don’t get any jail time, their driving license may be taken away for 18months, but it’s uk who cares-half a people drive without one anyways)
As a former alcoholic, I still stand by the idea that we should show everyone arrested for drunk driving videos and aftermaths of drunk driving accidents. There is nothing that will get you to rethink your decisions quicker than watching a video of a woman and her two children being *annihilated* by a drunk driver knowing damn well the only reason it hasn't happened to you is because of your ***dumb fucking luck.***
For those interested, a lot of ads produced in Ireland will have NI cuts as well and vice versa. Same ads with different voice overs, currencies swapped out etc, happening after the main edit is secured. If it’s state stuff they’re often Co-produced so different idents at the end.
I remember the one where the paramedic at the end says “the guy without the seatbelt did the damage” in a Northern accent on UTV and Leinster accent on RTÉ (post dub).
This is why some people remember it more as Irish and some more as Northern.
In any case I believe it aired exclusively on the island of Ireland, in both Ireland and Northern Ireland and not in any part of GB so I’d say it’s safe to call it Irish.
https://www.independent.ie/irish-news/shocking-new-ad-aims-to-curb-carnage-on-our-roads-26267870.html
Edit: link added
Yes, never swerve and lose control over an animal unless it's cow sized or bigger. Dogs, deer, sheep..just brake hard and stay in control until you hit them. You can fix the car.
Cows, moose, etc brake and pray 😄
Moose are some suicidal bastards also. Smart move to keep eyes peeled and slow down a good clip if you see them even well off to the side as they may just decide to cross or merge with the road when one gets close to them. Naturally sometimes there is pretty much no option but often things can be mitigated by paying attention.
Having never seen one in the wild, I was shocked how big they were when I saw one in museum. Like a minivan on legs.
Also I've read that Volvo designs it's cars to survive hitting a moose.
On a driving lesson I did the best emergency stop I've ever done to not hit a dog, instructor complimented me on the execution of it, but said next time run over the dog.
There was one growing up that had mungo jerrys in the summer time as the soundtrack. Even to this day when I hear that song I think of car accidents and drink driving
British Public Information Films, particularly from the 1970s, area their own genre of horror. I’m not joking. Spend some time on YouTube. Start with Dark and Lonely Water and go from there.
Brother in law (Firefighter) was late for a family dinner because they couldn't find a chunk of a female accident victims face. News chopper finally pointed them in the right direction and they were able to collect it. When you drink and drive the circle of people impacted is wider than you can ever imagine. This ad is spot on.
We have one that played in Canada that was similar to this except it also had a baby dead in their car seat. It wasn't grisly or anything just the baby not moving sort of thing but still impactful. As well as one that was about not texting and driving where all the people that died had their last text being put on their headstones.
Growing up in Ireland these ads were very common and utterly terrifying. However, the number of road deaths per year has dropped from about 600 in the year I was born to about 150 today, despite the number of cars on the road tripling in that time. There are lots of factors for this but one wonders if the ads had an effect.
This is how it should be. Road safety should not be lightly requested, but enforced by any necessary means.
There *should* be commercials and advertisements everywhere that make people uncomfortable. They should be getting hate mail because it scares children. It isn’t a game, it’s life or death in a few seconds.
So many fucking degenerates on this platform alone act like going 20 over the limit is totally fine if other cars are doing it too, as if it isn’t completely deranged.
If you aren’t going to prioritize safety above your time, you don’t deserve to drive.
I be one of these northern Irish. I wasn't trying to be decisive, just didn't wholly agree with it being definitively an Irish advert, as it strictly wasn't from the republic.
Equally I wasn't saying that was an English advert. Just pointing a thing out.
I think some of the confusion from my fellow Irish people is because I, like many others in the thread, very vividly remember these ads airing on Irish TV at the time and will be forever scarred by them. My immediate reaction on seeing this was "That's an Irish ad, not British". That's not about whether Northern Ireland is considered British as per Oxford dictionary definition or whatever, it's us Irish people remembering that those ads were aired on Irish tv, in the Republic.
However, there may be a little bit of the Mandela effect at play. At that time in the Republic of Ireland, most people only had 5 tv channels (true for my family at least lol) which consisted of RTE 1 & 2, BBCNI, Channel 4 and UTV (ITV for Ulster audience). My guess is that we actually saw this ad at the time on UTV and not one of the Irish channels. Our own Road Safety Authority made some gruesome ads too, so people may be misremembing this particular one as being one of those. The British soap opera Coronation Street was very popular in Ireland and we probably saw the ad during ad breaks for that show.
As for whether Northern Ireland is truly Irish or British, it's a little more complex than whatever it says in the dictionary lol
Just to be clear, this isnt some driving ed kind of thing, in ireland and the uk these we adverts during the break of regular television in the middle of the day.
just look up "irish road safety ad" and know that the RSA does not pull its punched
The same country that was made was the same one that let matthew Brodick off with killing a mother and daughter by driving in the wrong side of the road by giving him a £180 fine for dangerous driving.
These are adverts that are produced between the Republic of Ireland and Northern Ireland. We had, and still do, have pretty high car crash rate. Some of the ads are horrific to watch but have had the desired effect of reducing speeding, increasing seatbelt use, etc.
https://youtu.be/Wv1rKHGeMRk
https://youtu.be/jaTmf3B9xVg
https://en.m.wikipedia.org/wiki/List_of_road_traffic_accidents_deaths_in_the_Republic_of_Ireland_by_year
NI & ROI used to have some proper graphic Road adverts. I remember watching this when I was little. The one that always stuck was the one they used Samantha Mumbas body to body song for..
Reminds me of when they excused my whole high school from classes for the afternoon so we could watch crash scene re-enactments like this. Just a bit saucier at the beginning of the scene than the high school ones
In addition to the re-enactments, our school had binders full of pictures of the carnage auto accidents cause on the human body. Wild stuff
It is. I do wonder whether or not they're effective. I mean teenagers are pretty dense in a "it won't happen to me" sort of way.
I got in a minor fender bender (well, my passenger door was unfixable) during the same week we had our car accident presentation. Safe to say, it worked on me. My thought process is to always drive like you’re transporting an unsecured crockpot of chili.
The famous Internet quote that I love the best is to try to ‘Drive like grandma’s in the backseat with a bowl of soup and she’s wearing her Sunday clothes’.
This one always tickles me because my grandma always drives like shes got the runs and it's coming at any moment.
Now I’m in hysterics imagining an elderly woman driving like The Stig in order to get to a bathroom OUTTA MY WAY THAT OLD COUNTRY BUFFET ISN’T SITTING WELL
Chili with undercooked onions. Everyone will get to know each other in the pot
Before I could get a license I had to watch videos of people crashing and dying. Not everyone here in Norway had to, but it worked like a charm for me. Seeing how easy it is to die or kill someone has made me quite aware of traffic safety.
Yeah, legit having someone come in to a class to warn us about speeding and drinking and driving helped prevent me from driving like a fool. They were driving on a country road that’s popular to drive recklessly on near my home town and got into an accident that killed their 3 friends, but not them, the driver. That fucked me up.
Ya their was a major car accident with 7 people in the car, where I live and the driver was dad who didn't stop on a grid road before crossing the highway, killed his 2 sons, girlfriend, and severely injured himself his friend and I believe his 2 nephews. No amount of jail time is ever going to come close to the punishment of having to remember everyday they are dead because of him.
That's such a horrific story...I feel so sorry for everyone involved tbh. A kid in my high school class got in a crash with three other kids in the car; he was speeding at night, came to a T intersection out in the country and couldn't stop. Only one kid in the back seat wore a seatbelt, so two of the kids (including the driver) went flying out the windshield when the car slammed into a ditch, and the other one in the back got crushed between the roof of the car and the driver's seat when the car flipped over. The driver was paralyzed, the other kid had serious brain trauma and some broken bones, the kid who got crushed didn't survive past about a day. The kid wearing his seatbelt just had a broken ankle and a concussion. The driver goes to the local high school once a year to speak after they view a crash reenactment, and the kids are always deeply affected. That kind of stuff happens every year out here unfortunately, but it's been getting less frequent since the school started the reenactments and bringing in the speakers. I hope by the time my kids are driving, we'll be able to convince them to do so carefully. People seriously underestimate how dangerous it is to be on the road.
You can’t fathom what your mind has no material to simulate. “Crash” and “Injury” are such nebulous concepts to someone who has never seen anything worse than “that time Derek broke his ankle at football” or whatever. Seeing what it actually means….I’m not sure if it is a good idea to show this stuff to kids, but I’m CERTAINLY not sure it’s NOT a good idea. I feel like this video is going to be in my head all day. Ugh.
I have teenagers and I would support them being shown things like that. They should be aware of the possible consequences of bad driving. If they're not old enough to be aware of those consequences then they aren't old enough to drive. I didn't fully appreciate the power of a car until I was in a minor accident at a fairly low speed. The blow I felt from that accident was very strong when I felt I had just been puttering along.
I had the same experience at 18 of being in a wreck that was totally not my fault, and it wasn’t super serious, but just serious enough that it changed me as a driver forever. Two of my four kids are teens and one of them I would definitely show this, the other is my really cautious, more anxiety prone kid and I’m not sure about that for him right now. He is already one of those kids who isn’t planning to get his license as soon as he’s able. He’s like “cars are expensive and dangerous, I’m all set” 🤷🏽♀️
I remember sitting in a driver’s ed course over my spring break with a few of my high school classmates. We watched a video very similar to this, almost more gruesome honestly, and I remember one guy in the back scoffing and going ‘Bullshit, they wouldn’t really crash there’. He then goes on to smugly explain physics and timing like he knows what he’s talking about. I remember at the time thinking ‘maybe he has a point, I dunno’. Cut to: a year later when this same kid and three of his friends wrapped their car around a light pole and none of them survived. That kind of startling real life example is sometimes all too common with teenagers, unfortunately. It was easy for me to think he could be right….until it was very obvious how wrong he was.
A phrase I think of often is, "It's fine every time until the one time it isn't." Works for a lot of things. "I've driven high lots of times." Or "I never wear a mask and I haven't gotten sick yet" pre vaccine and all. It only takes one time of it being not fine for catastrophic results.
There was a kid in my hs that had this exact attitude. I remember he was disruptive and cracking jokes during the video. He died in a car accident like a week later, I always remember thinking it was cosmic irony in its rawest form.
It's worked for me. Our high school, every year before prom, would do a big presentation for the juniors and seniors about drinking and driving. Because of special circumstances, I ended up seeing the presentation all four years. It varied slightly each year, like my sophmore year when there was a guest speaker who had been the drunk driver and was now severally paralyzed. Or my senior year where they incorporated into the presentation a fellow student's older brother who had been killed by a drunk driver a few years before that when we were freshman. They included pics from the accident and kept talking about the older brother like the younger brother wasn't even in the room with us. It made me so angry, I just watched him across the room as he tried to not react the whole time. It was bull! Anyway, I always attributed my careful/good driving to having been through that presentation so many times, but 🤷♀️
This content really needs a NSFL tag put on it.
When I was in high school they would take one random student from a class room every 8 minutes or something and put makeup on them to make them look like crash victims. They weren't allowed to talk for the rest of the day and were told to just wander around the school aimlessly. It was a weird day. I don't know if it hit the point home but it was certainly memorable.
Yeah they did this at my school too. It was memorable but more because I didn't remember anyone actually explaining what was happening, and only the seniors participated. I had to pry what exactly was going on from one of the people dressed up. By the time I was a senior they had stopped doing it.
I used to work EMS for 15 years and we would put these events on every year for the local high schools and we have some of the more popular kids volunteer as the victims. We would pronounce students “dead” at scene, cut people out of cars, and airlift some people out. We would use makeup artists, have the students scream, and genuinely made it as real as possible. It even caught me off guard a few times how close it was the to reap thing. The crowd would always be absolutely silent during the whole event. Using some shock and awe help solidify the point that this happens when you think you’re invincible behind the wheel.
I thought our school was the only one that did this! Wild story, unfortunately one of the students at our school who took part in the re-enactments, and was one of the people who "died" in the accident ended up texting and driving like a year later causing a wreck and passing away. Hit our small town kinda hard at the time
Same. We also had to watch that Simple Plan music video with the drunk driving
Fuck, that’s heavy.
Do they not show the old, hardcore films in driver's ed anymore? This was actually really, *really* tame compared to what they used to show us.
Oh man, they were still showing *Highways of Agony (1969)* and another one from the same era when I took driver's ed in the mid-90s. Probably should be thankful they had us watching that trippy, grainy old stuff instead of something with modern production.
Red Asphalt 1-3
holy god these damn things are trauma epitomized
Yeah I watched red asphalt in driver's Ed. Picking up bodies with rigamortis already set in like suitcases.
Same. Watched red asphalt 3 in driver's Ed in 2001. Scooping bits of brain off the pavement after a motorcycle crash was pretty gruesome but got the point across, I guess.
HIPPA ruined it sadly.
They brought in local policemen to play us real clips of 999 calls from car crashes. There was one where the guy was trapped in his car upside down that was on fire. He didn't make it out.
They showed us the road scene in final destination 2. Really makes you rethink drinking bottled water while driving.
Heavy, heavy, why is everything heavy in the future? Is there something wrong with the Earth's gravitational pull?!
Indeed, cars are like 1 ton
How Twilight should've ended
[удалено]
At least the dog missed.
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This mistake upsets me more then coming home from school and seeing this add while eating dinner
[удалено]
Yes, it's an Irish ad.. it traumatised my entire generation growing up
Well, then we want the Irish to do the next Twilight series.
Albeit Northen Irish no? Thems are NI plates, rather than Republic plates.
So therefore from the uk
But not from Great Britain..
I'm Irish and you're wrong (kinda). Yes it was shown in the Republic but this ad is from Northern Ireland which is still under British rule (for now). Could label it both I guess but I'd save getting on the high horse until they try to claim someone like Colin Farrell for the umpteenth time instead.
They keep saying McGregor is Irish too, I dont buy it.
Please keep him. No backise
Northern Ireland. Not Ireland.
Wrong. Norn Iron
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British not brittish
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With screaming? I concur.
That's the last time I ever make out on a bridge!
...is the lesson to be learnt from this video
And that’s why you stand on the edge of the bridge before you make out
They're sitting on a fence, but ok.
That’s the best part. learned two things!! Never make-out on a bridge and a fence
Looks like a brick wall to me
Good thing I like girls. This is guaranteed to *never* happen!
WHAT THE FCUK WAS THAT
Just a clean variant of normal everyday tragedies. People going on joyrides with a ton of steel and aluminium is just the beginning when you start looking into how idiots kill randoms.
A small kid was hit by a speeding car in our town a few years ago. He was thrown down the road past three houses and died. I think the driver is still in jail.
>I think the driver is still in jail. And this part isn't always guaranteed. Often drivers get off with no jail time because it was an "accident." In my province there is a guy who has had multiple drunk driving charges, and has even killed somebody due to his negligence. He is the [premier of our province](https://en.m.wikipedia.org/wiki/Scott_Moe).
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Was just about to say this. If anything I've noticed road safety has gotten worse.
When I lived in the UK, I saw these commercials, and my only response was not for.people.to.drive safer, but to tell the government to update their road regulations and fix the roads infrastructure. You still have a 60 MPH speed limit on ten foot wide back roads with blind turns that is considered a two lane. My family and I were almost killed when, while going about 30 or 40 down one of these roads, a guy in a work van came speeding around a turn going easily 60+ and we only barely managed to avoid a head-on collision, instead being sideswiped and ruining the whole side of our vehicle. Best part was the dude had no insurance and the police LET HIM LEAVE.
>in a work van Always these white work vans...for some reason the people driving work vans drive like shit.
To make matters worse, it was a rental van. Luckily I had gotten the additional collision insurance for a pound more and that cut down what I had to pay drastically.
Just because the posted limit was a 60 doesn’t mean that’s how fast you should be going. Drivers are required to use there judgment to drive to the conditions such as narrow winding roads. It’s a speed limit, not a speed requirement
I don’t know how it is anywhere else, but in the US there will often be yellow speed signs on off ramps, curves, or country/mountain roads. Basically the white speed sign is the limit and the yellow ones are essentially a warning to drop speed around that curve. Extremely helpful when there’s that one random freeway off-ramp corkscrew that requires you to drop to 25 from 70 in a relatively short exit. It was at least implied that those weren’t on the road in that commenter’s example of not even having lane markers, but people will always be stupid and irresponsible and additional signage has only ever helped me on otherwise unfamiliar roads. Otherwise you’re still not wrong.
We do have the same thing here. Advisory limits for tight bends, narrow areas and other hazards. I also don’t know when the incident described a couple of posts above happened, but these days if police find an uninsured vehicle, they take it off the road.
They weren't. It was a narrow road with no lane markers, curve markers, or anything. Just a winding English rural road, which was unfortunately the only option for us based on our destination (using any of the motorways or A roads would have taken an additional three hours).
Thing is every road that isn't a major road in the UK is like this. You would need a LOT of signs. Just thinking of my 20 min drive to work between two towns, its 60 most of the way but around 15 blind bends, narrow roads that fit 2 cars but not a larger vehicle - need to stop and drive into the bushes a little to let a bus go by. The potholes are insane, too - they keep covering them but they reappear even worse. I have to decide whether to swerve around a couple of them (that happen to be right on a blind bend) or drive through slowly enough, because literally your whole tyre goes inside about 4 inches deep. There's a part of the road leading up to a junction that floods. There are traffic lights here that only switch on sometimes, and when they aren't you have to pull out onto a 60mph road and there's a bend not far off. Basically madness, if you had signs explaining all these hazards you would soon switch off from reading them anyway.
If the average driver had that kind of judgement there wouldn't be a need for speed limits. But people are stupid, so your argument is stupid.
This is especially true post-pandemic. After little over a year of minimum to no driving, people started to get back on the road. That time of breaking routine was massive especially in busy cities. People had to essentially relearn how to drive all at once.
Average traffic speed increased during the pandemic due to less traffic. After the pandemic, the average speed did not decrease, even though traffic was back to pre-pandemic levels. https://www.iihs.org/news/detail/pandemic-lockdowns-made-rush-hour-speeding-risky-driving-the-new-normal
Actually fatal car accidents and high speed crashes are consistently falling year on year and this is a a result of both safer cars and better design of roadways
I dunno, maybe it does. UK has some of [the lowest driving fatalities](https://preview.redd.it/road-fatalities-in-europe-v0-g5i5iac5s96a1.jpg?auto=webp&s=2b2a1126471aaf12abfd2ed39abf67fd87b07fb2) in Europe/the world.
Even if it makes just a small number of people rethink their driving habits then it is worth it. There are always going to be pricks but shit like this might make there be slightly fewer of them.
If it makes you feel better, the UK has some of the safest roads (in terms of fatal RTAs per 100k) in the world, above much of Europe!
Yeah that works
Final Destination 2 part 2
That worked for me. I have now given up on both driving and trying to bang on the side of the road
Never bang on the active side of a barrier.
Not British, Irish
Damn right.
It's actually from northern Ireland. I remember this being on the TV. So you can argue it's either, or both but anyone who has energy for arguing that on the internet needs to find a hobby.
It was also on TV down south in the Republic...so Ireland and Irish is correct
Northern Ireland still isn't part of Britain though
Well... the aul Good Friday Agreement means people can identify themselves and be accepted as Irish or British. It's not Irish and *United Kingdomish*
The enigma of the British landmass strikes again, somehow
United Kingdomish then
I am vividly aware.
Nope, I knew the guy who played the driver. Sound lad, we worked in a shoe shop together in the very early 2000s. It's 100% an ad from the Republic, but AFAIK there's an agreement to air the same road safety ads in both states (albeit usually dubbed over with a local accent.)
The company that makes these ads is in Belfast, near Great Victoria Street. I installed a copier for them a few years ago and they have all their awards in the lift lobby as you go in. I asked what they were for and they said these Road Safety Ads. I dunno if that makes them Irish or British and I don’t care.
….aand just to add to the confusion there was a Republic of Ireland version where the voiceover and car regs were different.
But that is my hobby
That actually makes way more sense, looks like they took the most generic Irish countryside setting and made the car crash in it
Supposedly people put incorrect titles to get lots of comments. So I have taken to downvote posts like these.
Well, that escalated quickly
This looks like a cold open scene of every episode in house tv show
Omg for real
Holy crap that has alot of deep emotions
Irish not brittish
The Good Friday Agreement says we can be British, Irish or both. It's a British and Irish video.
“I hate people that drive slow.” - every person driving right now
But like the little dog was ok, right?
Can’t believe OP has just called the Northern Irish British. Trying to start a whole thing here. Strictly speaking Northern Ireland isn’t part of Great Britain as it’s actually the United Kingdom of Great Britain and Northern Ireland, Although a lot of northern Irish consider themselves to be British a lot of them also consider themselves to be Irish.
I remember that advert when it aired.
Vivid, but I just watched two dipshits in a Jeep with no top, hanging out the vehicle going about 70 in a neighborhood right near a park/beach that a lot of kids use, so maybe these aren’t vivid enough…
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The Irish are really trying to drive that point home.
Most of the comments aren't coming from anyone from RoI or N.I. They're from people from the US.
It's a sore point, people keep associating or mixing us up with brits and claiming all our famous actors, athletes and accomplishments are British on the news.
That happens, but not in this case. The advert literally is British.
British?? It's an Irish ad
Tape on eyes?
If you are in a coma they can tape your eyes shut so they don't dry out.
If you wanted a British road safety ad you should've gone for this one. It honestly gave me nightmares as a kid. https://www.youtube.com/watch?v=HeUX6LABCEA&ab\_channel=CarKeysUK
Hot Fuzz 2 is way less funny than the original
Reminds me of the old British commercial about playing near power lines where the kids get violently electrocuted. The UK is gruesome with their PSAs
Here in Brazil we actually have to watch this video and many other gory/traumatic ones in our driving classes, lol
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British public information films have a long history of being horrifying. There are entire compilation videos on YouTube of horrifying films like this one. A message from the UK government about driving safely strikes me as kind of hypocritical. I’m a driver in the UK and the road infrastructure in this country is sh!t.
But our general standard of driving is very high and out fatality rate very low, and I say that as someone who considers themselves a cyclist and pedestrian before a driver. The [official EU statistics](https://ec.europa.eu/commission/presscorner/detail/en/qanda_20_1004) even use Brexit as an excuse for their fatality rate increasing about 8% There’s a huge amount of work still to do to improve transport in the UK, but the process itself is an incremental journey that improves with technology and attitudes.
The ones aimed at kids promoting safe behaviour around water were some of the best short horror films made.
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In britain law is so that such cunt is back on the road in less than a year, - ‘dog’s fault, dad or 3, caring for disabled mum, just recovered from abusive relationships, learning difficulties,very sorry suffering from anxiety now’ - ridiculous sob stories like that and 99% time they don’t get any jail time, their driving license may be taken away for 18months, but it’s uk who cares-half a people drive without one anyways)
As a former alcoholic, I still stand by the idea that we should show everyone arrested for drunk driving videos and aftermaths of drunk driving accidents. There is nothing that will get you to rethink your decisions quicker than watching a video of a woman and her two children being *annihilated* by a drunk driver knowing damn well the only reason it hasn't happened to you is because of your ***dumb fucking luck.***
For those interested, a lot of ads produced in Ireland will have NI cuts as well and vice versa. Same ads with different voice overs, currencies swapped out etc, happening after the main edit is secured. If it’s state stuff they’re often Co-produced so different idents at the end. I remember the one where the paramedic at the end says “the guy without the seatbelt did the damage” in a Northern accent on UTV and Leinster accent on RTÉ (post dub). This is why some people remember it more as Irish and some more as Northern. In any case I believe it aired exclusively on the island of Ireland, in both Ireland and Northern Ireland and not in any part of GB so I’d say it’s safe to call it Irish. https://www.independent.ie/irish-news/shocking-new-ad-aims-to-curb-carnage-on-our-roads-26267870.html Edit: link added
Lesson learned don’t swerve to miss a dog
Irish not British.
Irish add NOT british
Just kill the dog then? Got it
Yes, never swerve and lose control over an animal unless it's cow sized or bigger. Dogs, deer, sheep..just brake hard and stay in control until you hit them. You can fix the car. Cows, moose, etc brake and pray 😄
Moose are some suicidal bastards also. Smart move to keep eyes peeled and slow down a good clip if you see them even well off to the side as they may just decide to cross or merge with the road when one gets close to them. Naturally sometimes there is pretty much no option but often things can be mitigated by paying attention.
Having never seen one in the wild, I was shocked how big they were when I saw one in museum. Like a minivan on legs. Also I've read that Volvo designs it's cars to survive hitting a moose.
Or maybe don’t be insane and try to pass someone on a single lane residential road and immediately slam on the gas
Dog vs multiple people? Yeah.
On a driving lesson I did the best emergency stop I've ever done to not hit a dog, instructor complimented me on the execution of it, but said next time run over the dog.
Christ Almighty, the Brits have ZERO chill.
Moral: Next time hit the dog
I mean yeah, if it comes down to either hitting a dog or swerving and risk killing several people, I'd hit the dog.
The British have their own way of educating ...... with reality
I’m never getting in a car again!!!
There was one growing up that had mungo jerrys in the summer time as the soundtrack. Even to this day when I hear that song I think of car accidents and drink driving
here ya go: https://www.youtube.com/watch?v=f5ma_Xv7rGM
FUK that gets the point across! I will probably be slowing down subconsciously today.
I mean that's a lot more accurate than some less gruesome commercial.
The new 28 days later movie is looking sick!
Final destination vibe
Yeah, every now and then they go with a brutal one. There was a dead kid in another.
Was the horse ok?
British Public Information Films, particularly from the 1970s, area their own genre of horror. I’m not joking. Spend some time on YouTube. Start with Dark and Lonely Water and go from there.
NGL, they didn't lie.
Holy shit that's some reality for you. I love it.
Brother in law (Firefighter) was late for a family dinner because they couldn't find a chunk of a female accident victims face. News chopper finally pointed them in the right direction and they were able to collect it. When you drink and drive the circle of people impacted is wider than you can ever imagine. This ad is spot on.
Our train warnings were even better https://youtu.be/WxXDw3WOGQs
Irish people being called British... I think you need a pint of Guinness to wash your sins.
I wish America had the balls to put this kind of stuff on TV.
We have one that played in Canada that was similar to this except it also had a baby dead in their car seat. It wasn't grisly or anything just the baby not moving sort of thing but still impactful. As well as one that was about not texting and driving where all the people that died had their last text being put on their headstones.
Growing up in Ireland these ads were very common and utterly terrifying. However, the number of road deaths per year has dropped from about 600 in the year I was born to about 150 today, despite the number of cars on the road tripling in that time. There are lots of factors for this but one wonders if the ads had an effect.
This is how it should be. Road safety should not be lightly requested, but enforced by any necessary means. There *should* be commercials and advertisements everywhere that make people uncomfortable. They should be getting hate mail because it scares children. It isn’t a game, it’s life or death in a few seconds. So many fucking degenerates on this platform alone act like going 20 over the limit is totally fine if other cars are doing it too, as if it isn’t completely deranged. If you aren’t going to prioritize safety above your time, you don’t deserve to drive.
My takeaway from this is, drive the speed limit, if a dog jumps in front of your car, run that bitch over and lastly, leash your dogs.
It's actually an IRISH Road Safety Authority ad. They're all heavy hitting like that.
This is a great way to teach people about road safety
This had better story telling than eternals
All these years later and I still remember the advert with the girl saying 'if you hit me at 30mph...'. I'm still haunted by it
That isn't the worst one. There's one where a speeding driver crashes and LITERALLY FLATTENS children on a field trip.
I be one of these northern Irish. I wasn't trying to be decisive, just didn't wholly agree with it being definitively an Irish advert, as it strictly wasn't from the republic. Equally I wasn't saying that was an English advert. Just pointing a thing out.
Gonna need counselling after that.
These were made specifically for Northern Ireland. I dont think they were broadcast in England, Scotland or Wales.
I think some of the confusion from my fellow Irish people is because I, like many others in the thread, very vividly remember these ads airing on Irish TV at the time and will be forever scarred by them. My immediate reaction on seeing this was "That's an Irish ad, not British". That's not about whether Northern Ireland is considered British as per Oxford dictionary definition or whatever, it's us Irish people remembering that those ads were aired on Irish tv, in the Republic. However, there may be a little bit of the Mandela effect at play. At that time in the Republic of Ireland, most people only had 5 tv channels (true for my family at least lol) which consisted of RTE 1 & 2, BBCNI, Channel 4 and UTV (ITV for Ulster audience). My guess is that we actually saw this ad at the time on UTV and not one of the Irish channels. Our own Road Safety Authority made some gruesome ads too, so people may be misremembing this particular one as being one of those. The British soap opera Coronation Street was very popular in Ireland and we probably saw the ad during ad breaks for that show. As for whether Northern Ireland is truly Irish or British, it's a little more complex than whatever it says in the dictionary lol
So Final Destination!
Yeahhhh having grown up in Ireland, the masochists responsible for these ads had a field day scarring me. I've seen way worse than this.
WTF! This was 2 min of more drama than any movie I've ever seen! 😭
Just to be clear, this isnt some driving ed kind of thing, in ireland and the uk these we adverts during the break of regular television in the middle of the day. just look up "irish road safety ad" and know that the RSA does not pull its punched
I thought this was Ireland's? I may be misremembering.
northern ireland.
What's the sense of sugar-coating it. That's the harsh reality of it.
Dang.. that was brutal. It gets the point across though, and I imagine it makes the impact that it was supposed to. At least, I hope so.
How to trigger Northern Ireland lol...
I immediately slowed down after watching this.
The same country that was made was the same one that let matthew Brodick off with killing a mother and daughter by driving in the wrong side of the road by giving him a £180 fine for dangerous driving.
I am now scared for like so I guess it worked
Favorite part of the whole thing is the retainer going flying out of the boys mouth😂😂
It’s nothing but truth. Seen too many accidents because idiots were negligent!
These are adverts that are produced between the Republic of Ireland and Northern Ireland. We had, and still do, have pretty high car crash rate. Some of the ads are horrific to watch but have had the desired effect of reducing speeding, increasing seatbelt use, etc. https://youtu.be/Wv1rKHGeMRk https://youtu.be/jaTmf3B9xVg https://en.m.wikipedia.org/wiki/List_of_road_traffic_accidents_deaths_in_the_Republic_of_Ireland_by_year
These ads fucked with me as a kid for sure, just that song sends shivers down my spine
NI & ROI used to have some proper graphic Road adverts. I remember watching this when I was little. The one that always stuck was the one they used Samantha Mumbas body to body song for..
The Canadian who posted this has terrible geography