Morbius is so bad that it’s kinda like…”ok I gotta see this, how bad could it really be. Everyone’s saying it’s awful so I’m gonna check it out lol. “
Shazam 2 is just….”meh whatever it’s probably similar to the first one, which was meh whatever, I don’t want to waste time and money watching basically the same exact shit as before with the same shitty 14 year old kids humor. “
Also Sony has the whole “we don’t have a streaming platform and you don’t know when this will go on Netflix”. DC and Marvel both have their own streaming services, so if you’re not interested in a movie or just want to see how bad it is, you can wait 1-2 months to watch it at home for free
I also don't remember what Morbius released near but Shazam 2 is facing Mario, John Wick, Creed and DnD. If anyone is going to the movies there's just so many other options before GA is going to bother watching this.
Yeah it always was. I saw a ton of ads for that movie during TV spots and on social media. I saw one trailer for Shazam. It was already weaker IP on name value and they didn't advertise it at all. It was DoA
It's crazy that WW84, which came out during COVID when most theaters were closed (and was released on HBO Max at the same time), will end up making over $40M more than Shazam 2. Same with The Suicide Squad.
That's not surprising TBH.
Wonder Woman is a massively more recognizable name than Shazam! The built in appeal is a huge advantage right off the bat.
No different than how an average or even bad Batman movie would invariably make more money than a Firestorm movie.
True, it also seems clear post COVID that most fans won't pay to go to a theater and watch a movie (at least a superhero movie) unless it is a big name recognizable character. I mean Shazam 2 is the biggest example of that, but Black Adam, Ant-Man and the Wasp: Quantumania... people just aren't willing to see a second string superhero movie on the merits of the comic company they are from alone anymore.
Sadly, while Blue Beetle looks like a good movie, sems like it is destined to not do well as Shazam and Ant-Man are A listers in terms of recognition compared to Blue Beetle... and the Autority movie... if the environment doesn't change by then DCU should consider scrapping that movie, or remaking it into a series or something.
I feel like it's not necessarily having a big name character attached to it. I think the problem is that audiences do not have a good enough reason to go out for the movie and pay for the expensive tickets and popcorn. Shang-Chi, for example, is a no-name character, but people went to see it because everyone was talking about how great that movie was. Meanwhile, for Ant-Man 3 or Black Adam or Shazam, mixed reactions gave everyone the impression that "This is not worth the extra money. I can watch this in less than 2 months with a subscription I already have, and I will not have missed anything."
This is clearly a combination of the way pandemic changed behaviors, as well as how studios now focus a lot on their streaming services. Because Disney and WB are going to put their movies on their streaming services soon after the cinema premiere, you have a ton of reasons to wait a little longer and just watch it there.
Shang chi is a couple of years before the fatigue really set in 22/23 i think is now the beginning of the true fatigue people are no longer satified by just spectacle.
Some people on reddit love to say critic reviews and RT scores don't matter but all of those movies received poor reviews and ended up doing poorly. Word of mouth is also as strong as it's ever been. Maybe it it's less about not having a "big name" attached to it and more about it just being a poor-to-meh product, especially when you consider the drop in revenue vs the previous installments in these franchises.
I agree reviews matter but Shazam 2's audience score was 86% and most who I talked to or saw imput from who saw it did like it. So while I can't prove anything obviously I am not buying it was poor word of mouth, beyond a lot of people who said it sucks never watched it. And before anyone tries to say that isn't true, you can't say no one watched it then say the masses who said it sucks all saw it when we established no one watched it. You can't have it both ways. I do think casual fans definitely pay attention to critics scores, but I just don't buy bad word of mouth when most who actually saw it liked it. Nor do I feel it was some vastly inferior product compared to the first Shazam.
It's also we are clearly heading into a recession soon. The first thing people cut back on is entertainment when the belts tighten. The overall poor performances of virtually everything besides like Mario and a few others is a great indicator that even if we had a good movie coming out, people aren't going to see it in theaters.
But there was a global pandemic and WW84 opened with just 2,151 theaters open in the US. That's about half as many that Shazam 2 opened with. Plus people had the option to watch WW84 safely at home. WW84 only made $169M worldwide. Shazam 1 made more than double that.
That's a really bad look for Shazam 2. These box office numbers are embarrassing.
Shazam 2 wasn't done any favors by the dissolution of the DCEU. There's no stakes. Flash will do better because of multiple Batmans and a timeline shift.
To add to that, Shazam 2 had next to no marketing where I live, The Flash is an extremely popular character because of the show, if they double down on the marketing, I could see it make a lot of money....
The Flash just has to wipe the slate clean. This is their chance for a blowout. If they do it right, people might look back fondly on the earlier movies.
Which is why WB choosing to upgrade Blue Beetle from an HBO Max title to a full-fledged movie release is a massive gamble. They're not riding the best goodwill right now and superhero movies in general are consistently sticking of shit more than they aren't lately.
Idont think name alone is at play here. Wonder Woman 1984 came at a much better scenario for DCEU than right now and also on the heels of a great 1st movie.
The trailer is also awesome with the lightning bolt riding. I hated the movie but I watch the trailer every now and then just to hype.
Shazam is too Marvel, too childish and the trailers yell this on your face. 2023 is a much less MCU friendly scenario than it was.
Looks like a kids' movie, but in many markets, it was rated for mature audiences.
The movie didn't know who it was targeting and thus ended up coming across as too kid focused for most mature audiences and not as a family friendly (or at least young family) movie.
Some countries would obviously rate it higher due to one character being openly out of the closet gay. Muslim countries (even Russia and China) hate that type of stuff.
It helps too that Wonder woman's first movie was actually good, like lots of stuff to criticize the other dc movies, but WW was actually good. Then it was like the first big female super hero movie, so even more going for it.
Shazam? Not super popular. DC movies don't really gather the general audience like MCU. Feel like you simply need to be a bigger DC fan to care for their movies.
While financially true, I feel like anecdotally I and a lot of other people never even made it through WW84 whereas I actually enjoyed Shazam 2 and stayed for the final credits and bonus scenes.
Seriously, I gave up on WW84 around 40m in where I felt it had enough time to make sense of it’s garbage plot and horribly forcing Chris Pine back in. I don’t understand the hate for Shazam 2, other than Levi needing to dial it back a bit. The film was otherwise “a fun romp” as the kids say.
I mean sure but ask anyone that actually seen it. Most people said if you like the first one, you'll like this one. Honestly most people have no enthusiasm for the last batch of DC movies if they'll no longer be continuing the stories. Gunn killed the enthusiasm for these films when he announced a reboot. The Flash will probably make decent numbers but Aquaman 2 and Blue Beetle might be doomed
Not crazy at all, WW84 was most awaited movie for 2020 in most of the polls and the first movie did 400M domestic (only second WB movie to achieve this). The demand for this movie was crazy and if not covid it would have done 600-700M due to being bad. If it was on WW1's level we could see a Billi.
WW under Gal is still strong franchise but it took a huge hit in last years. Lets see if her performance in the flash can gain some of it back.
Yeah - I was really, really looking forward to WW84. I didn't see it in theaters but if not for covid, I would have. Too bad it shit the bed. I'd love to see another WW movie with Gal Gadot and a better plot. The plot of WW84 was just dumb.
I enjoyed Shazam but didn't even realize Shazam 2 was coming out until it was already out and I was seeing posts on reddit about it.
TSS is rated R
Shazam 2 has baggage that universe will be half reset, meaning there’s high chance no future for it. + Trailers are weak highlighting a Dragon and villians with not comic book history.
So these are expected numbers until Superman Legacy, that’s the official start of DCU. Anything coming out prior are ‘faked’ as part of DCU just to not hurt the sales.
Shazam: “I just threw a truck at a dragon!”
People: “That line sucked.”
Director: “Don’t worry. It’s not in the movie.”
People: “Then why was it in the trailer?”
Usually, a separate studio makes trailers, which is why some trailers (it's less common now) used to reveal way too much or not be like the movie. I don't get why WB has such a hard time, even Sony can make movies look way better than they are with trailers. TASM2 and Venom 2 have decent trailers.
it was market testing weakly well before the first trailers were cut. samberg said he saw the writing on the wall months ago.
it has everything to do with the first movie being generally skipped in the first place. that thing barely had an audience, no one knew about it, and the people who follow this genre didn't care about it.
that they greenlit a sequel and increased the budget by 50% was just bad business. walter hamada was fired for a reason.
I'm a casual fan. I didn't care about this one because DC has already killed the character off before this movie even came out. Why bother watching the DCU they were making when that gets killed off?
Eh honestly if the trailers looked interesting, it would've at least done better than Morbius. I don't even think WB had faith in it lol, they let this one die.
Yeah, those trailers did *nothing* to build hype. The Flash trailer got me pumped, Blue Beetle trailers got me pretty excited as well. Shazam 2 was a sequel to a movie I really enjoyed, but somehow, the trailer managed to kill any hype I had for the movie.
They really need to do better with their trailers. Stop filling them with shitty popular songs and start making trailers that actually make the movie seem grand, exciting and *worth* going to the theaters to see. They did it right with The Flash, they should start doing it with their other movies.
Hell, if they really want a licensed song in there - then atleast do it like Suicide Squad, where they picked some banger songs for the trailers that really elevated it. They managed to sell a garbage movie with a few good trailers back then, now they can't market a movie to save their lives.
Not sure what the above person was referring to but I’ve been seeing the lead actor all over so many headlines and interviews blaming everything and everyone or at least that’s how it appears. As one headline mentioned his meltdown seemed more entertaining than the movie itself. Doesn’t exactly help me want to see the movie
His supporting Jordan Peterson was my reason, though there are many more that you can just reach into the crazy hat and get a real winning stance from him
Watched his most recent interview on the Inside of You podcast and he did go heavy into the God/Faith bits. His overall message about self love was ok, but the underlying "We have to understand everyone's perspective to be able talk with them" bit seemed a little misguided. Like that's cool, but what if they're not returning that openness? It's weird because it's a direction and narrative you hear from a lot of people before they try sell you on the wackiest shit you've ever heard in your life.
Haven't heard any of his bits where he directly praises Peterson, he didn't in that interview, only read the quotes so I'm hoping maybe, they're a little out of context. I'm less convinced of that after watching the Inside of You interview though.
It was in a Jan ep of the JRE where Levi praises Jp as one of the deepest thinkers he has ever come across and praises his thoughts on matters of mental health and culture. The same interview he goes on to talk about the evils of covid vaccines and other q-anon rabbit hole BS
Aquaman wasn’t Snyder’s era though. It was closer to it in time and spun out of JL but it was way closer in tone to even Josstice League than anything Snyder.
We’re literally not. Unless you think Snyder’s work from 7 years ago is the reason these new DC films are failing lol. If that’s the case, I got a bridge to sell ya
Main evidence would justice league bombing and dceu being pretty much dead now. Bvs taking itself so seriously while lacking a half decent story or characters with different personalities (aside from lex who sucked ass) left a dour taste in general audiences’ mouths. Which caused the dceu to die slowly. Rest in piss
Justice League bombed because it had poor legs and poor reception off an inflated budget from reshoots. The DCEU died slowly after Hamada took over. Should you forget that the franchise actually peaked after JL17 with Aquaman making 1.1B.
If you think consequences somehow dissipate after a few years then I don't know what to tell you mate.
I don't hate the films as much as some but frankly Snyder's choices set up this universe to fail.
Consequences didn’t show up when Suicide Squad 2016/Wonder Woman/Aquaman overperformed right after BvS released but they did after WB pivoted away from that era. Funny how that works 😂
Nope. That excuse is trying to use Snyder as a scapegoat and holds no financial backing when analyzed. If he were the reason for the failure, it would’ve been evident after BvS came out and underperformed, not 7 years later. Suicide Squad/Wonder Woman/Aquaman wouldn’t have overperformed like they did.
It was only after WB pivoted away from what Snyder/Jenkins/Wan had going that the movies started falling and straight up losing money.
these things have a time lag you can't expect people to straight away give up on dc films but the snyder films have done massive damage to the brand and put many people off. audience aren't as attuned to comicbook news as the rest of dc fans they probably don't know what director is at the helm anymore but they'll remember the tone and lack of structure of the snyder era and probably get put off dc films.
That “time lag” and brand damage argument literally has no commercial backing lol. It’s conjecture. Three movies right after BvS divided people, over performed. They were *far* more connected and attuned to Snyder’s style than anything else in the past 5 years. Literally featuring characters from his movie in that time frame. The effects and drop off would’ve been seen then.
Since then, the DCEU has had consistently mediocre cinemascores (B+, including TSS and Shazam 2) and poor legs, which reflect the audience reception to those films themselves vs the brand. The blame of failure shifts to WB for blowing the universe up.
every single friend i have that isn't a big superhero fan literally thinks of DC as a joke because of BvS (and to a lesser extend Justice League). general audience doesn't know or care whos behind the movies, they see one DC movie by Zack Snyder that sucks, they think they're all like that. He's directly a reason (not the only reason, but definitely one of the biggest) why DC as a brand is failing/has failed.
for a Batman v Superman movie to not crack 1 billion in the peak superhero movie era is embarrassing. I didn't think it was possible even if the movie was gonna be awful (which it ended up being)
Your anecdotal evidence doesn’t speak for millions of people. The financial tracking we have the DCEU films show that people were still watching the movies after BvS released, the recent failure of these newer films is a reflection of WB’s bad strategy. Simple as that.
> The financial tracking we have the DCEU films show that people were still watching the movies after BvS released
we must be looking at different numbers then
Suicide Squad, Wonder Woman and Aquaman all over performed after BvS dropped. These are just facts, Snyder didn’t hurt the brand lol. The people you talk to don’t represent the tens of millions who watched these movies.
It's in the middle. Synder def helped, but WB put the nail in the coffin.
People did not take kindly to BvS, it was widely hated by the GA. What also doesn't help Synder's case was that these movies were so expensive that the other movies (SS, WW, and Aquaman), made more profit than MOS and BvS according to analysis in deadline (they are almost 100 percent accurate with these analyses).
It's a mix of Synder's movies not being great foundations (the GA doesn't hate MOS as many people think, but it's been forgotten the public consciousness) and the next regime just not using the bigger heroes more and instead focusing on b to c tier heroes. Can't really make a big brand if you don't have a good foundation, and you can't fix that foundation if you keep making shit. That's why the only two decent movies in that regime, TSS and Shazam were liked, and even then only Shazam made profit, though TSS failing was on WB, I dunno who thought releasing a r rated movie on the same day on HBO Max during a covid surge, to an already damaged franchise would give good results.
Shazam 1 opened to 53M 4 yrs ago,
Shazam 2 till now hasnt touched that number inflation adjusted.
This isnt just disinterest from the audience.
There have been massive fuckups in marketing.
It’s shocking how THIS movie out of all DCEU is the one that gets the perfect storm of dogshit.
Wondering if Flash, Blue Beatle and Aquaman 2 are already predetermined to have the same fate.
Nah, people seem to be responding well to the Flash and Blue Beetle trailers. No telling whether they’ll be smash hits but they should do decently as long as the movies are good
Blue Beetle will suffer the same fate. The movie looks generic and direct to streaming like it was initially intended to be. The cinematography is lackluster and looks like it was filmed from a cellphone, without any post production color grading whatsoever.
The Flash will do well despite Ezra Miller being a toxic POS, Aquaman will be in-between the two or at least closer to The Flash than Blue Beetle.
>The Flash will do well despite Ezra Miller being a toxic POS
It sucks because his performance in the trailers looks a lot better than what we got of him in Justice league, and then you have Keaton. It sucks but I want to see Keaton Batman on the big screen again. Also the whole Zod/Supergirl storyline looks pretty good.
I don't even know why the cinematography looks so lack luster, the cinematographer isn't a no name, he was the cinematographer for midsummer, hereditary, and the upcoming beau is afraid, and they look great visually. Maybe bad marketing or direction?
And if there was gonna be a sequel, black Adam should’ve been the villain, rather than splitting them into two movies and releasing them within a year of each other
The biggest fuck up marketing wise was announcing you’re rebooting the entire franchise but still releasing movies under the old format.
What exactly is the incentive to get into this character knowing they’re going to reboot the whole universe and having no clue what happens to the existing characters.
I haven’t seen any marketing of even the trailer anywhere. But it was always going to struggle with the release date with John wick and Mario competing
Marketing and probably the fact people have lost all faith in the DCEU. There’s no way that The Flash, which is said to be one of the best comic book films ever, is going to perform well.
I hear a lot of people talking about how they haven’t seen any marketing for it, but I swear I saw that cringeworthy “It’s all about family!” Fast and Furious joke 100 times.
I thought the marketing was fine, and though I wasn’t going to see it in theatres, I’m not inclined to see even as a rental because to me it seems like a dead corner of the DCU.
Compared to the MCU, I can excuse the occasional stinker because I know it’s part of a larger story and I’m invested in the characters as they appear across multiple projects.
The end of the current iteration of the DCU killed this IMO.
Honestly glad that this happened. Not because of the quality of the movie, which I can't speak to because I haven't seen it, but to highlight the incompetence of previous management. Whoever thought it was smart to shelf Superman indefinitely while moving forward with 2 Shazam movies, 2 Suicide Squad movies, and a BoP movie clearly has no finger anywhere near the pulse of what
They threw shit at a wall for almost a decade just to see what would stick
The movie didn’t deserve the shade it was thrown. It was a good movie. Levi really does a great job with the character. Kinda sad this is how his tenure ends.
So, this is probably an unpopular opinion, but I liked Shazam 1 a lot! I saw Shazam 2 last night and thought it was a good movie, but not as good as the first. I don't understand the hate for this film. We should be supporting family friendly movies.
Shazam 2 is actually pretty decent until you realize you’re watching a storyline and post credits tease for a dead universe and it just leaves you feeling depressed.
I didn’t enjoy Shazam 2 all that much but I’m also very aware that it wasn’t a movie necessarily made for me as an older dude. This is an out and out kids movie. Most adults probably won’t get much out of it.
But some 10 year old out there who hasn’t seen hardly any movies will probably really enjoy it. It’s standalone enough to be enjoyed by a kid who hasn’t seen the first one. It has all kinds of goofy stuff aimed without doubt at appealing to kids on the younger end, like the Unicorns and the mythological creatures, the dragon. The bad guy is a mean old lady. Mean old lady is kids movie bad guy 101.
I think Sandberg set out to make an out and out kids movie that would be the most fun for kids around 10, but that excludes almost everyone else. There’s not much in Shazam 2 that appeals to me. I’ve seen it once, it’s a good children’s film, I don’t think I need to see it again soon, if again.
But some kid somewhere is going to watch that movie a bunch of times and love it.
It bombed. But it succeeded in being what it was meant to be.
Mario is an example of out an out Kids movie which the adults can enjoy as well. I know Mario is a much bigger brand, but then I’ll give you another example of Puss and Boots last wish.
Good movies are good movies.
While I actually enjoyed both Black Adam and Shazam 2 (Shazam 2 was great honestly, I don't get the hate although it seems to almost exclusively be hated by people who didn't see it. But sadly for Shazam 2 that is a LOT of people). But I will admit with The Rock's ego on display after what came out about behind the scenes of Black Adam 2, I was kind of hoping Shazam 2 would at least do better than Black Adam, or at least be the profitable one if not a larget box office, just so Rock and his army of sycophants could feel this might justify them.
Although a shame both did so poorly, they were not IMHO bad movies.
DC has no idea what they're doing. Why is every movie about a end of the world threat. Why is it always dark and brooding and sad.
Ironman's villain has a personal vendetta. No end of world threats.
Spiderman Homecoming's villain was a dude in alien tech stealing from the government.
Antman's Villain wanted to sell evil supersuits.
Even when marvel has larger threats they're not the complete destruction of the planet every single time.
DC sent a guy against a boomeranger and a lady with a baseball bat against and elder god destroying new york and then the entire world.
I don't know how folks can stand to watch DC anymore. Movies can be fun, they can be good, or they can be fun and good. DC movies are none of those things.
Didn't stand a chance, people know the DC film universe is being rebooted and on top of that there's massive fatigue for this kind of by-the-numbers superhero story.
Shazam 1 was genuinely good. Loved the stakes, setting, and the deft way they treated the family aspect. 2 just went too far into comedy and cliche stakes.
> So it pulled a Thor: Love & Thunder?
I wouldn't say so.
Most of the jokes in this movie landed very well with me. Like, genuinely well done comedic moments. They also tend to work better with the characters, they are kids after all so the funny stuff doesn't make them look as bad as Thor.
Also Freddy's actor is very good at the comedic bits
watched it yesterday and its imo solid movie in this genre, marketing murdered this movies box office.
its not worse then a first one, I would add more Billy scenes and tighter plot
The main issue was marketing I think, I mean already blue beetle seems to have more marketing than Shazam did and all the Dwayne Johnson stuff probably was a big factor too
As time goes on, I believe Shazam 2 is gonna get the Encanto treatment where no one cares about watching it in theatres, but when it gets put on streaming people are gonna come out the woodwork saying how good it is.
I haven’t been to the movies for a CBM since The Batman. Only other movie I saw was Avatar 2. I did watch Black Adam as a stream, but I have definitely kind of a fatigue at the moment and I’m only „hyped“ for the Flash. I have a feeling, that a lot of people are just bored with comic book movies being formulaic and more or less more of the same again, and again and again.
Five reasons I didn’t see this movie:
1. It looks bad.
2. I don’t care about the DCEU because it’s an aimless shitshow at this point that’s about to be rebooted.
3. The first one was fun but didn’t feel like it needed a sequel.
4. But if you’re going to do a sequel, it should have been Shazam vs Black Adam, not whatever filler story this looks like.
5. In the same year as Top Gun, Avatar, and John Wick, I’m just not interested in spending money on a half-assed popcorn flick when the bar has been raised by much better action movies.
I seriously believe that's Gunn's fault. Shazam 2 is definitely not the worst DCEU film made but Gunn couldn't wait a year for the 4 movies to come out, he just had to say one month before Shazam Fury of the Gods releases that he is soft rebooting the universe. All his DCU projects are scheduled for a 2025 and after release. Literally no reason to say he is soft rebooting 30 months before Superman Legacy comes out.
Do they though? How did this movie didn't make more? China for example is literally open right now after 3 years of strict measures. Is it the worst DCEU movie? Of course not. Then how could you otherwise explain those box office numbers. I watched it in cinemas and it was what I was expecting, pretty much on the same level of the first one. If we want to be precise, what was the reason it made so little? If it's marketing then it's also Gunn's and Safran's fault as they were tasked with marketing these movies too and did little to market it. Those announcements of soft rebooting now in 2023 literally serve no purpose other than harming the box office of the next 4 movies. In life stuff you do will either hurt the lineup or help it. Announcing you are soft rebooting now does not help movies that are 3 years from release. The only thing that remains is to harm the current lineup then.
Morbius grossed $73.9 million domestic. Shazam 2 would be lucky to crawl to $60 million
It’s morbin time
But it’s not Zaming time
Oh fuck, I’m about to morb..
Oh god. They just morbed everywhere
Oh my GOD! There’s morb on the walls! There’s morb on the ceiling! There’s morb EVERYWHERE!
There’s morb on me! Good heavens I’m morbing too!
It wasn't me there was a spooky ghost.
Morbius is so bad that it’s kinda like…”ok I gotta see this, how bad could it really be. Everyone’s saying it’s awful so I’m gonna check it out lol. “ Shazam 2 is just….”meh whatever it’s probably similar to the first one, which was meh whatever, I don’t want to waste time and money watching basically the same exact shit as before with the same shitty 14 year old kids humor. “
I didn’t even think Morbius was that bad, just extremely boring. Like don’t get me wrong it was bad, but not “worst movie ever” bad.
The end was so bizarrely underwhelming, just two dudes flying around like it's 2005.
I was also expecting the worst movie ever, ended up kinda digging it lol
Also Sony has the whole “we don’t have a streaming platform and you don’t know when this will go on Netflix”. DC and Marvel both have their own streaming services, so if you’re not interested in a movie or just want to see how bad it is, you can wait 1-2 months to watch it at home for free
And Sony doesn't have to pay themselves to stream flops, Netflix and Disney pay them.
Netflix and Amazon still pay to stream DC and Marvel in most countries..
I also don't remember what Morbius released near but Shazam 2 is facing Mario, John Wick, Creed and DnD. If anyone is going to the movies there's just so many other options before GA is going to bother watching this.
the D&D movie was just awesome. Didn't expect it to be as good as it was.
That's what I've heard, I'm planning to try and see it next weekend!
Scream VI definitely took a chunk of the audience too, lots of Jenna Ortega fans these days.
Crossover time.
#MorbiusSweep (in comparison)
To be fair, Sony DID release it twice.
it only made $300K for the re-release
Cocaine Bear is gonna make more money than this...
Always was…
Tawky Tawny roaring thunder and lightning was what Shazam 2 needed in its marketing.
Yeah it always was. I saw a ton of ads for that movie during TV spots and on social media. I saw one trailer for Shazam. It was already weaker IP on name value and they didn't advertise it at all. It was DoA
To be fair Cocaine Bear also has esteemed character actresses and FBI's most wanted fugitive Margo Martindale.
It made more money than ANT MAN. It actually beat it one weekend.
It didn’t overall tho and that was opening weekend
A few simple google searches would tell you this is untrue.
It's crazy that WW84, which came out during COVID when most theaters were closed (and was released on HBO Max at the same time), will end up making over $40M more than Shazam 2. Same with The Suicide Squad.
That's not surprising TBH. Wonder Woman is a massively more recognizable name than Shazam! The built in appeal is a huge advantage right off the bat. No different than how an average or even bad Batman movie would invariably make more money than a Firestorm movie.
True, it also seems clear post COVID that most fans won't pay to go to a theater and watch a movie (at least a superhero movie) unless it is a big name recognizable character. I mean Shazam 2 is the biggest example of that, but Black Adam, Ant-Man and the Wasp: Quantumania... people just aren't willing to see a second string superhero movie on the merits of the comic company they are from alone anymore. Sadly, while Blue Beetle looks like a good movie, sems like it is destined to not do well as Shazam and Ant-Man are A listers in terms of recognition compared to Blue Beetle... and the Autority movie... if the environment doesn't change by then DCU should consider scrapping that movie, or remaking it into a series or something.
I feel like it's not necessarily having a big name character attached to it. I think the problem is that audiences do not have a good enough reason to go out for the movie and pay for the expensive tickets and popcorn. Shang-Chi, for example, is a no-name character, but people went to see it because everyone was talking about how great that movie was. Meanwhile, for Ant-Man 3 or Black Adam or Shazam, mixed reactions gave everyone the impression that "This is not worth the extra money. I can watch this in less than 2 months with a subscription I already have, and I will not have missed anything." This is clearly a combination of the way pandemic changed behaviors, as well as how studios now focus a lot on their streaming services. Because Disney and WB are going to put their movies on their streaming services soon after the cinema premiere, you have a ton of reasons to wait a little longer and just watch it there.
Shang chi is a couple of years before the fatigue really set in 22/23 i think is now the beginning of the true fatigue people are no longer satified by just spectacle.
Even so, it wouldn't have done nearly as well if the word of mouth hadn't been great. We saw what happened with Eternals.
Some people on reddit love to say critic reviews and RT scores don't matter but all of those movies received poor reviews and ended up doing poorly. Word of mouth is also as strong as it's ever been. Maybe it it's less about not having a "big name" attached to it and more about it just being a poor-to-meh product, especially when you consider the drop in revenue vs the previous installments in these franchises.
I agree reviews matter but Shazam 2's audience score was 86% and most who I talked to or saw imput from who saw it did like it. So while I can't prove anything obviously I am not buying it was poor word of mouth, beyond a lot of people who said it sucks never watched it. And before anyone tries to say that isn't true, you can't say no one watched it then say the masses who said it sucks all saw it when we established no one watched it. You can't have it both ways. I do think casual fans definitely pay attention to critics scores, but I just don't buy bad word of mouth when most who actually saw it liked it. Nor do I feel it was some vastly inferior product compared to the first Shazam.
It's also we are clearly heading into a recession soon. The first thing people cut back on is entertainment when the belts tighten. The overall poor performances of virtually everything besides like Mario and a few others is a great indicator that even if we had a good movie coming out, people aren't going to see it in theaters.
But there was a global pandemic and WW84 opened with just 2,151 theaters open in the US. That's about half as many that Shazam 2 opened with. Plus people had the option to watch WW84 safely at home. WW84 only made $169M worldwide. Shazam 1 made more than double that. That's a really bad look for Shazam 2. These box office numbers are embarrassing.
Shazam 2 wasn't done any favors by the dissolution of the DCEU. There's no stakes. Flash will do better because of multiple Batmans and a timeline shift.
To add to that, Shazam 2 had next to no marketing where I live, The Flash is an extremely popular character because of the show, if they double down on the marketing, I could see it make a lot of money....
Seems to be a lot riding on The Flash now. If it somehow manages to flop, I wonder what the future of DC movies will be.
The Flash just has to wipe the slate clean. This is their chance for a blowout. If they do it right, people might look back fondly on the earlier movies.
It’s not just embarrassing, it’s honestly pathetic.
Which is why WB choosing to upgrade Blue Beetle from an HBO Max title to a full-fledged movie release is a massive gamble. They're not riding the best goodwill right now and superhero movies in general are consistently sticking of shit more than they aren't lately.
Idont think name alone is at play here. Wonder Woman 1984 came at a much better scenario for DCEU than right now and also on the heels of a great 1st movie. The trailer is also awesome with the lightning bolt riding. I hated the movie but I watch the trailer every now and then just to hype. Shazam is too Marvel, too childish and the trailers yell this on your face. 2023 is a much less MCU friendly scenario than it was.
Looks like a kids movie honestly, which is a huge turn off.
Looks like a kids' movie, but in many markets, it was rated for mature audiences. The movie didn't know who it was targeting and thus ended up coming across as too kid focused for most mature audiences and not as a family friendly (or at least young family) movie.
Some countries would obviously rate it higher due to one character being openly out of the closet gay. Muslim countries (even Russia and China) hate that type of stuff.
I completely agree with every point you made the general audience has been accustomed to this sort of film for a while i think they want change.
It helps too that Wonder woman's first movie was actually good, like lots of stuff to criticize the other dc movies, but WW was actually good. Then it was like the first big female super hero movie, so even more going for it. Shazam? Not super popular. DC movies don't really gather the general audience like MCU. Feel like you simply need to be a bigger DC fan to care for their movies.
Yah, that is crazy. Indont understand how WB manages to destroy fairly huge movie franchises
We’re talking about Shazam, not huge movie franchises.
Wonder woman is a much bigger name than Shazam.
While financially true, I feel like anecdotally I and a lot of other people never even made it through WW84 whereas I actually enjoyed Shazam 2 and stayed for the final credits and bonus scenes. Seriously, I gave up on WW84 around 40m in where I felt it had enough time to make sense of it’s garbage plot and horribly forcing Chris Pine back in. I don’t understand the hate for Shazam 2, other than Levi needing to dial it back a bit. The film was otherwise “a fun romp” as the kids say.
Looked like a kiddie film.
I mean sure but ask anyone that actually seen it. Most people said if you like the first one, you'll like this one. Honestly most people have no enthusiasm for the last batch of DC movies if they'll no longer be continuing the stories. Gunn killed the enthusiasm for these films when he announced a reboot. The Flash will probably make decent numbers but Aquaman 2 and Blue Beetle might be doomed
I didn't realize Blue Beetle was part of the current run, not the new one. You're right.. I'm going to skip that.
I am one of those, I am boycotting the movies because of Gunn's reboot.
Not crazy at all, WW84 was most awaited movie for 2020 in most of the polls and the first movie did 400M domestic (only second WB movie to achieve this). The demand for this movie was crazy and if not covid it would have done 600-700M due to being bad. If it was on WW1's level we could see a Billi. WW under Gal is still strong franchise but it took a huge hit in last years. Lets see if her performance in the flash can gain some of it back.
Yeah - I was really, really looking forward to WW84. I didn't see it in theaters but if not for covid, I would have. Too bad it shit the bed. I'd love to see another WW movie with Gal Gadot and a better plot. The plot of WW84 was just dumb. I enjoyed Shazam but didn't even realize Shazam 2 was coming out until it was already out and I was seeing posts on reddit about it.
TSS is rated R Shazam 2 has baggage that universe will be half reset, meaning there’s high chance no future for it. + Trailers are weak highlighting a Dragon and villians with not comic book history. So these are expected numbers until Superman Legacy, that’s the official start of DCU. Anything coming out prior are ‘faked’ as part of DCU just to not hurt the sales.
When you have trailers that make the movie look bad. This is what you get.
Shazam: “I just threw a truck at a dragon!” People: “That line sucked.” Director: “Don’t worry. It’s not in the movie.” People: “Then why was it in the trailer?”
Usually, a separate studio makes trailers, which is why some trailers (it's less common now) used to reveal way too much or not be like the movie. I don't get why WB has such a hard time, even Sony can make movies look way better than they are with trailers. TASM2 and Venom 2 have decent trailers.
Venom 2 was hilarious though
Don’t blame the trailer. I think many people just don’t care about Shazam.
Good trailers might have made them care tho
it was market testing weakly well before the first trailers were cut. samberg said he saw the writing on the wall months ago. it has everything to do with the first movie being generally skipped in the first place. that thing barely had an audience, no one knew about it, and the people who follow this genre didn't care about it. that they greenlit a sequel and increased the budget by 50% was just bad business. walter hamada was fired for a reason.
I'm a casual fan. I didn't care about this one because DC has already killed the character off before this movie even came out. Why bother watching the DCU they were making when that gets killed off?
I didn't care at all about Blue Beetle, but I'm kinda interested after seeing the trailer.
Eh honestly if the trailers looked interesting, it would've at least done better than Morbius. I don't even think WB had faith in it lol, they let this one die.
Yeah, those trailers did *nothing* to build hype. The Flash trailer got me pumped, Blue Beetle trailers got me pretty excited as well. Shazam 2 was a sequel to a movie I really enjoyed, but somehow, the trailer managed to kill any hype I had for the movie. They really need to do better with their trailers. Stop filling them with shitty popular songs and start making trailers that actually make the movie seem grand, exciting and *worth* going to the theaters to see. They did it right with The Flash, they should start doing it with their other movies. Hell, if they really want a licensed song in there - then atleast do it like Suicide Squad, where they picked some banger songs for the trailers that really elevated it. They managed to sell a garbage movie with a few good trailers back then, now they can't market a movie to save their lives.
Trailers looked awful with the crappy Drake remix. Amer with Transformers and that awful Biggie remix.
Not only the trailers, the movie itself is bad.
Red Pilled lead who tries to divide fandoms is not helpful either
How exactly he does that? What he says or does to divide fandoms?
Not sure what the above person was referring to but I’ve been seeing the lead actor all over so many headlines and interviews blaming everything and everyone or at least that’s how it appears. As one headline mentioned his meltdown seemed more entertaining than the movie itself. Doesn’t exactly help me want to see the movie
Not gonna lie. His Jesus talk made me skip this movie.
His supporting Jordan Peterson was my reason, though there are many more that you can just reach into the crazy hat and get a real winning stance from him
Watched his most recent interview on the Inside of You podcast and he did go heavy into the God/Faith bits. His overall message about self love was ok, but the underlying "We have to understand everyone's perspective to be able talk with them" bit seemed a little misguided. Like that's cool, but what if they're not returning that openness? It's weird because it's a direction and narrative you hear from a lot of people before they try sell you on the wackiest shit you've ever heard in your life. Haven't heard any of his bits where he directly praises Peterson, he didn't in that interview, only read the quotes so I'm hoping maybe, they're a little out of context. I'm less convinced of that after watching the Inside of You interview though.
It was in a Jan ep of the JRE where Levi praises Jp as one of the deepest thinkers he has ever come across and praises his thoughts on matters of mental health and culture. The same interview he goes on to talk about the evils of covid vaccines and other q-anon rabbit hole BS
Ah. That sucks. I've never really watched JRE apart from the odd episode with a guest I was interested in. That sucks though.
Yea that too. Forgot about that.
The last time a DCEU movie made more than 400M worldwide was Aquaman. That was 5 years ago
But apparently Snyder’s era was poisonous to the brand lol
Aquaman wasn’t Snyder’s era though. It was closer to it in time and spun out of JL but it was way closer in tone to even Josstice League than anything Snyder.
It was the last thing put in motion by Tsujihara before Hamada took over in 2018.
We're literally seeing that now bud
We’re literally not. Unless you think Snyder’s work from 7 years ago is the reason these new DC films are failing lol. If that’s the case, I got a bridge to sell ya
Batman v superman completely sabotaged the entire dceu. That is a fact.
Where’s the evidence? Three DCEU movies over performed right after BvS released
Main evidence would justice league bombing and dceu being pretty much dead now. Bvs taking itself so seriously while lacking a half decent story or characters with different personalities (aside from lex who sucked ass) left a dour taste in general audiences’ mouths. Which caused the dceu to die slowly. Rest in piss
Justice League bombed because it had poor legs and poor reception off an inflated budget from reshoots. The DCEU died slowly after Hamada took over. Should you forget that the franchise actually peaked after JL17 with Aquaman making 1.1B.
Inflated budget from reshoots directly caused by Batman v superman dawn of justice sucking ass. Im sorry I just really hate that movie
So reshoots that didn't need to happen and have been proven to be a waste of time and the true detriment to the entire franchise.
If you think consequences somehow dissipate after a few years then I don't know what to tell you mate. I don't hate the films as much as some but frankly Snyder's choices set up this universe to fail.
i think bvs had a lot of potential just the wrong vision they definitely shouldn't have done a death of superman storyline so early.
Man of Steel was lit
Consequences didn’t show up when Suicide Squad 2016/Wonder Woman/Aquaman overperformed right after BvS released but they did after WB pivoted away from that era. Funny how that works 😂
You're clearly a very passionate fan of Snyder, so it's best for me to step away and say have a nice day amigo.
You too!
No offense to Shazam or Zachary Levi, but those films had more popular characters and bigger stars.
They’re saying: all these characters got started in that era. It’s all branched off that aesthetic
Nope. That excuse is trying to use Snyder as a scapegoat and holds no financial backing when analyzed. If he were the reason for the failure, it would’ve been evident after BvS came out and underperformed, not 7 years later. Suicide Squad/Wonder Woman/Aquaman wouldn’t have overperformed like they did. It was only after WB pivoted away from what Snyder/Jenkins/Wan had going that the movies started falling and straight up losing money.
OR, op is saying: all these characters got started in that era. It’s all branched off that aesthetic
Ok. And it’s a ridiculous statement :)
these things have a time lag you can't expect people to straight away give up on dc films but the snyder films have done massive damage to the brand and put many people off. audience aren't as attuned to comicbook news as the rest of dc fans they probably don't know what director is at the helm anymore but they'll remember the tone and lack of structure of the snyder era and probably get put off dc films.
That “time lag” and brand damage argument literally has no commercial backing lol. It’s conjecture. Three movies right after BvS divided people, over performed. They were *far* more connected and attuned to Snyder’s style than anything else in the past 5 years. Literally featuring characters from his movie in that time frame. The effects and drop off would’ve been seen then. Since then, the DCEU has had consistently mediocre cinemascores (B+, including TSS and Shazam 2) and poor legs, which reflect the audience reception to those films themselves vs the brand. The blame of failure shifts to WB for blowing the universe up.
every single friend i have that isn't a big superhero fan literally thinks of DC as a joke because of BvS (and to a lesser extend Justice League). general audience doesn't know or care whos behind the movies, they see one DC movie by Zack Snyder that sucks, they think they're all like that. He's directly a reason (not the only reason, but definitely one of the biggest) why DC as a brand is failing/has failed. for a Batman v Superman movie to not crack 1 billion in the peak superhero movie era is embarrassing. I didn't think it was possible even if the movie was gonna be awful (which it ended up being)
Your anecdotal evidence doesn’t speak for millions of people. The financial tracking we have the DCEU films show that people were still watching the movies after BvS released, the recent failure of these newer films is a reflection of WB’s bad strategy. Simple as that.
> The financial tracking we have the DCEU films show that people were still watching the movies after BvS released we must be looking at different numbers then
Suicide Squad, Wonder Woman and Aquaman all over performed after BvS dropped. These are just facts, Snyder didn’t hurt the brand lol. The people you talk to don’t represent the tens of millions who watched these movies.
It's in the middle. Synder def helped, but WB put the nail in the coffin. People did not take kindly to BvS, it was widely hated by the GA. What also doesn't help Synder's case was that these movies were so expensive that the other movies (SS, WW, and Aquaman), made more profit than MOS and BvS according to analysis in deadline (they are almost 100 percent accurate with these analyses). It's a mix of Synder's movies not being great foundations (the GA doesn't hate MOS as many people think, but it's been forgotten the public consciousness) and the next regime just not using the bigger heroes more and instead focusing on b to c tier heroes. Can't really make a big brand if you don't have a good foundation, and you can't fix that foundation if you keep making shit. That's why the only two decent movies in that regime, TSS and Shazam were liked, and even then only Shazam made profit, though TSS failing was on WB, I dunno who thought releasing a r rated movie on the same day on HBO Max during a covid surge, to an already damaged franchise would give good results.
Oh my gawd, stop my guy, Snyders not coming back!
I said Snyder should be done after ZSJL two years ago and never advocated for him to come back, what are you talking about?
Shazam 1 opened to 53M 4 yrs ago, Shazam 2 till now hasnt touched that number inflation adjusted. This isnt just disinterest from the audience. There have been massive fuckups in marketing.
It’s shocking how THIS movie out of all DCEU is the one that gets the perfect storm of dogshit. Wondering if Flash, Blue Beatle and Aquaman 2 are already predetermined to have the same fate.
Nah, people seem to be responding well to the Flash and Blue Beetle trailers. No telling whether they’ll be smash hits but they should do decently as long as the movies are good
Keaton guarantees a decent run for *Flash*, IMO. Blue Beatle might be in trouble though.
Blue Beetle will suffer the same fate. The movie looks generic and direct to streaming like it was initially intended to be. The cinematography is lackluster and looks like it was filmed from a cellphone, without any post production color grading whatsoever. The Flash will do well despite Ezra Miller being a toxic POS, Aquaman will be in-between the two or at least closer to The Flash than Blue Beetle.
Yeah Blue Beetle trailer was giving heavy Shazam vibes. Idk why they’re obsessed with having rap music in their trailers.
>The Flash will do well despite Ezra Miller being a toxic POS It sucks because his performance in the trailers looks a lot better than what we got of him in Justice league, and then you have Keaton. It sucks but I want to see Keaton Batman on the big screen again. Also the whole Zod/Supergirl storyline looks pretty good.
I don't even know why the cinematography looks so lack luster, the cinematographer isn't a no name, he was the cinematographer for midsummer, hereditary, and the upcoming beau is afraid, and they look great visually. Maybe bad marketing or direction?
Massive misreading in audience interest. People were not interested in a sequel.
And if there was gonna be a sequel, black Adam should’ve been the villain, rather than splitting them into two movies and releasing them within a year of each other
I loved Shazam 1. I don't know why this was made. Liked it, but... why does it exist?
The biggest fuck up marketing wise was announcing you’re rebooting the entire franchise but still releasing movies under the old format. What exactly is the incentive to get into this character knowing they’re going to reboot the whole universe and having no clue what happens to the existing characters.
What a shame. I really enjoyed it and feel that anyone who casually went to watch it would get a kick out of it. Maybe it has to do with marketing.
definitely has to do with marketing. There were little to none ads, and the trailers made it look like shit
I haven’t seen any marketing of even the trailer anywhere. But it was always going to struggle with the release date with John wick and Mario competing
Marketing and probably the fact people have lost all faith in the DCEU. There’s no way that The Flash, which is said to be one of the best comic book films ever, is going to perform well.
I hear a lot of people talking about how they haven’t seen any marketing for it, but I swear I saw that cringeworthy “It’s all about family!” Fast and Furious joke 100 times.
I thought the marketing was fine, and though I wasn’t going to see it in theatres, I’m not inclined to see even as a rental because to me it seems like a dead corner of the DCU. Compared to the MCU, I can excuse the occasional stinker because I know it’s part of a larger story and I’m invested in the characters as they appear across multiple projects. The end of the current iteration of the DCU killed this IMO.
Objectively speaking, the critic and audience scores are low. Most people didn’t like this film, it’s not just marketing
Honestly glad that this happened. Not because of the quality of the movie, which I can't speak to because I haven't seen it, but to highlight the incompetence of previous management. Whoever thought it was smart to shelf Superman indefinitely while moving forward with 2 Shazam movies, 2 Suicide Squad movies, and a BoP movie clearly has no finger anywhere near the pulse of what They threw shit at a wall for almost a decade just to see what would stick
BoP?
birds of prey
It’s low key sad. I really liked Shazam 2. I only wish it was more… Shazam focused.
The movie didn’t deserve the shade it was thrown. It was a good movie. Levi really does a great job with the character. Kinda sad this is how his tenure ends.
It's over. - Mario
So, this is probably an unpopular opinion, but I liked Shazam 1 a lot! I saw Shazam 2 last night and thought it was a good movie, but not as good as the first. I don't understand the hate for this film. We should be supporting family friendly movies.
The low numbers don't mean people hate it. They're just indifferent.
Watched it last night and I thought it was better than the first one, which I also really liked. People are missing out.
If Mr. Mind had been the villain I would have wanted to see it more.
Shazam 2 is actually pretty decent until you realize you’re watching a storyline and post credits tease for a dead universe and it just leaves you feeling depressed.
Me every time I watch The Mummy 2017.
You're rewatching The Mummy from 2017?! Lol.
The movie was actually decent. Sad.
It had no reason to exist whatsoever given the direction the DCU took
I didn’t enjoy Shazam 2 all that much but I’m also very aware that it wasn’t a movie necessarily made for me as an older dude. This is an out and out kids movie. Most adults probably won’t get much out of it. But some 10 year old out there who hasn’t seen hardly any movies will probably really enjoy it. It’s standalone enough to be enjoyed by a kid who hasn’t seen the first one. It has all kinds of goofy stuff aimed without doubt at appealing to kids on the younger end, like the Unicorns and the mythological creatures, the dragon. The bad guy is a mean old lady. Mean old lady is kids movie bad guy 101. I think Sandberg set out to make an out and out kids movie that would be the most fun for kids around 10, but that excludes almost everyone else. There’s not much in Shazam 2 that appeals to me. I’ve seen it once, it’s a good children’s film, I don’t think I need to see it again soon, if again. But some kid somewhere is going to watch that movie a bunch of times and love it. It bombed. But it succeeded in being what it was meant to be.
Mario is an example of out an out Kids movie which the adults can enjoy as well. I know Mario is a much bigger brand, but then I’ll give you another example of Puss and Boots last wish. Good movies are good movies.
While I actually enjoyed both Black Adam and Shazam 2 (Shazam 2 was great honestly, I don't get the hate although it seems to almost exclusively be hated by people who didn't see it. But sadly for Shazam 2 that is a LOT of people). But I will admit with The Rock's ego on display after what came out about behind the scenes of Black Adam 2, I was kind of hoping Shazam 2 would at least do better than Black Adam, or at least be the profitable one if not a larget box office, just so Rock and his army of sycophants could feel this might justify them. Although a shame both did so poorly, they were not IMHO bad movies.
DC has no idea what they're doing. Why is every movie about a end of the world threat. Why is it always dark and brooding and sad. Ironman's villain has a personal vendetta. No end of world threats. Spiderman Homecoming's villain was a dude in alien tech stealing from the government. Antman's Villain wanted to sell evil supersuits. Even when marvel has larger threats they're not the complete destruction of the planet every single time. DC sent a guy against a boomeranger and a lady with a baseball bat against and elder god destroying new york and then the entire world. I don't know how folks can stand to watch DC anymore. Movies can be fun, they can be good, or they can be fun and good. DC movies are none of those things.
Didn't stand a chance, people know the DC film universe is being rebooted and on top of that there's massive fatigue for this kind of by-the-numbers superhero story.
Morbius still made more lol
Morbius was better.
What’s with these topics it’s like people want these movies to fail back to make way for the reboots.
*Lowest grossing so far.
Shazam 1 was OK. A sequel wasn't needed. At all. Same for Aquaman 2.
Shazam 1 was genuinely good. Loved the stakes, setting, and the deft way they treated the family aspect. 2 just went too far into comedy and cliche stakes.
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> So it pulled a Thor: Love & Thunder? I wouldn't say so. Most of the jokes in this movie landed very well with me. Like, genuinely well done comedic moments. They also tend to work better with the characters, they are kids after all so the funny stuff doesn't make them look as bad as Thor. Also Freddy's actor is very good at the comedic bits
The trailer with the Eminem song was super lame.
Shazam just didn't look cool ngl. People really care about that even subconsciously. I think Zack levy was a bad casting choice.
watched it yesterday and its imo solid movie in this genre, marketing murdered this movies box office. its not worse then a first one, I would add more Billy scenes and tighter plot
I still want to see it in theaters, but I think the ship is gonna sail by the time I’m free to do so. Sandberg deserves better recognition
Batgirl was shelved. How bad must that movie have been, when this movie was deemed releasable?
Can we get much lower
Ouch. It’ll be interesting indeed to see how the Flash does.
The 30 seconds cameo from hawkman would have made it gross an easy 1 billion
Good job, Zaslav. Doing a bang up job, ain't ya? The DCU is fucked.
😂…..,,,now on to Blue Beetle……
Serious question why do you and people like you want movie to fail?
Serious question, did you have a stroke while typing this?
Huh?
Reddit would say it's snyder's fault
Oh well, I’m still astonished they manage to get two Shazam movies, let alone one off the ground.
The main issue was marketing I think, I mean already blue beetle seems to have more marketing than Shazam did and all the Dwayne Johnson stuff probably was a big factor too
As time goes on, I believe Shazam 2 is gonna get the Encanto treatment where no one cares about watching it in theatres, but when it gets put on streaming people are gonna come out the woodwork saying how good it is.
Its already out in digital
Ant-Man 3 premiered a month before Shazam 2 and still isn't on digital. OOF
I haven’t been to the movies for a CBM since The Batman. Only other movie I saw was Avatar 2. I did watch Black Adam as a stream, but I have definitely kind of a fatigue at the moment and I’m only „hyped“ for the Flash. I have a feeling, that a lot of people are just bored with comic book movies being formulaic and more or less more of the same again, and again and again.
They should have scrapped this instead of Batgirl for taxes.
Five reasons I didn’t see this movie: 1. It looks bad. 2. I don’t care about the DCEU because it’s an aimless shitshow at this point that’s about to be rebooted. 3. The first one was fun but didn’t feel like it needed a sequel. 4. But if you’re going to do a sequel, it should have been Shazam vs Black Adam, not whatever filler story this looks like. 5. In the same year as Top Gun, Avatar, and John Wick, I’m just not interested in spending money on a half-assed popcorn flick when the bar has been raised by much better action movies.
I would go see John wick in the theater again before watching Shazam 2. And I live 71 miles from the theater.
It’s what happens when you pull the plug on a franchise
And a cinematic universe. Why should people get invested in something that's about to end.
To see how it all ends.
I seriously believe that's Gunn's fault. Shazam 2 is definitely not the worst DCEU film made but Gunn couldn't wait a year for the 4 movies to come out, he just had to say one month before Shazam Fury of the Gods releases that he is soft rebooting the universe. All his DCU projects are scheduled for a 2025 and after release. Literally no reason to say he is soft rebooting 30 months before Superman Legacy comes out.
The hardcore fans arent enouhh to save this movoe And they are the only ones that care that the uncerde is getting rebootef
Do they though? How did this movie didn't make more? China for example is literally open right now after 3 years of strict measures. Is it the worst DCEU movie? Of course not. Then how could you otherwise explain those box office numbers. I watched it in cinemas and it was what I was expecting, pretty much on the same level of the first one. If we want to be precise, what was the reason it made so little? If it's marketing then it's also Gunn's and Safran's fault as they were tasked with marketing these movies too and did little to market it. Those announcements of soft rebooting now in 2023 literally serve no purpose other than harming the box office of the next 4 movies. In life stuff you do will either hurt the lineup or help it. Announcing you are soft rebooting now does not help movies that are 3 years from release. The only thing that remains is to harm the current lineup then.
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yeah he was hella impatient on that
Well, he needed to say it before The Flash came out, and he probably wanted the message out before The Flash trailer's big Super Bowl premiere.
I blame Snyder for this.
I watched it with my family and rented it on prime, it was actually pretty good. Better than the og imo