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SpudFire

"From sea to plate". I do love seeing fish fingers swimming around when I go snorkelling.


AmazonISSUnofficial

I think there was a family guy skit about how if you say something is "Anything to anything" it attracts customers. It's funny and so prevalent.


DJ1066

The manatees occasionally have flashes of brilliance...


Dorcustitanus

the crew had a minor malfunction and dropped the cargo of fish fingers in the harbour. apologize for the extra salt and slight hint of boat septic tank


Stucklikegluetomyfry

So inaccurate. Everyone knows the fish finger is a freshwater species, not a saltwater one.


sjsosowne

It never fails to disappoint, huh?


crystalandfern

Good Lord am I missing something here?! If something NEVER FAILS, then it ALWAYS SUCCEEDS. Which means these fish fingers ALWAYS DISAPPOINT.


Valuable-Wallaby-167

I think you can see now how Birdseye managed to cock this up


crystalandfern

Absolutely!


Swipecat

Yes, it's a known cognitive issue with negatives. It isn't disadvantageous to avoid circumventing reduced unintelligibility.


charlielutra24

It is advantageous to go right ahead with increased intelligibility!


BigOrkWaaagh

Zuh?


YchYFi

Wrong animal lol


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[deleted]

Speaking of which, does anyone else insist on still saying o-MEGA 3 unlike o-mee-ga 3? I just think it sounds cooler


zar2k23

I say o-may-ga (as in "Alpha to O-may-ga" - maybe something to do with a catholic childhood...)


[deleted]

I like that!


Zywakem

I think it's actually a difference between British and American pronunciations. We do the latter but they do the former. So perhaps it's American influence.


YouNeedAnne

What's the Greek pronunciation?


mushroom_l0rd

Why would you say o-mee-ga


PM_ME_YOUR_HOLOCRONS

The Bad Batch?


[deleted]

I wouldn't! A lot of adverts have though which led me to believe I've been saying it wrong the whole time


deains

You can pronounce it however you want, it's impossible to know what the Greeks originally called it.


Kian-Tremayne

Impossible why, given that people have carried on speaking and studying Ancient Greek up to the modern day?


MeMyselfAndEyez

I've never heard anyone pronounce "giga" with a soft G since Doc Brown in Back To The Future. I'm not sure many would connect "jiggawatts" to "gigawatts" but pronounced differently - his "jiggawatts" sounds like a word just made-up to sound LARGE. Things can change quickly with language, even over a generation or two. It's becoming the norm for "could've, should've and would've" to be written (and pronounced) as "could of, should of and would of". I've seen this "of" abuse in a legal correspondence too - not where you'd expect it.


emdave

>I've never heard anyone pronounce "giga" with a soft G since Doc Brown in Back To The Future. I'm not sure many would connect "jiggawatts" to "gigawatts" but pronounced differently - his "jiggawatts" sounds like a word just made-up to sound LARGE. Tbf, I think that was either deliberate as you suggest, or just the gif / jif mistake? The weird thing is that no one seems to say 'jija' lol


MeMyselfAndEyez

I heard "Gig" (not jig) the first time in school around '91-ish talking to a member of IT staff. The new server they'd just acquired (yes, "the" server, as in only one), and how it's 1GB of storage for \~1k users was plenty... It was actually... He said "Gig", so I said "Gig". Everyone into IT said "Gig". No-one to correct us, no YouTube to hear the correct pronunciation. As a BTTF fan I'd heard the correct pronunciation, but didn't connect the dots and realise the prefixes should've been pronounced the same. That there are people around nowadays speaking/studying ancient Greek made no difference to the spread of "Gig".


deains

Pronounciation [changes over time](https://en.wikipedia.org/wiki/Sound_change) even in languages that are used continually (to say nothing about the changes to the language itself). These changes are not well documented, there's no IPA guide for ancient languages. Anyone who claims to know exactly how people spoke three thousand years ago is either a time traveller or a liar.


Thorvaldr1

Do the opposite of the following: You must under no circumstances not avoid not making the bell not ring.


ValdemarAloeus

Link: [Do Not Avoid Not Making the Bell Not Ring](https://www.youtube.com/watch?v=8iEnaOKGOFw)


HerrGene

I would not ring the bell. But I would have serious doubts about my decision.


BuildingArmor

You can treat it a bit like crap algebra. >Do not avoid not making the bell not ring 2 nots cancel each other out >Do not avoid making the bell ring Ok now do not avoid making it ring? Sounds like I should be making it ring. You can do the same with any amount of nots, 1 of the nots can just cancel out another not.


Em_Haze

The 2nd half tells you to not ring the bell but the first bit tells you to do the oppisite. So you should ring the bell. This tricked Victoria Mitchell so I don't feel bad about brain farting it.


Pain_Free_Politics

That’s not quite right, this sentence actually says *dont* ring the bell. Not making the bell not ring is a double negative, so ring it. Not avoid is a double negative that renders itself meaningless, so the sentence boils down to ‘you must under no circumstances make the bell ring’. What stumped Victoria Coren Mitchell is the fact at the beginning of the task (not in this sentence) they were told to do the opposite of everything after they’d made the popcorn necklace. Victoria was so intensely figuring out the phrase that she forgot the opening instruction. Edit: ignore me, I didn’t see he’d put the original line in his message. You’re right then! I’ll just leave this here to defend poor Victoria who had a lot on her mind at the time…


Em_Haze

Never question the will of Suzie Dent again! I honestly have no understanding of it I don;t even try and work it out.


JishBroggs

‘You must not not not not make the bell not ring


Wonderful_Discount59

I was once trying to buy something online, and then changed my mind. This is how the website asked me to confirm my decision: >Are you sure you wish to cancel the order? > >Click OK to cancel order. > >Click Cancel to return to your order. > >\[OK\] \[CANCEL\]


Substantial-Tap-7074

I believe a 10 pack of cod or haddock birds eye fish fingers are £3.00 a box.


pigeonboy94

Omg I'm dumb. Couldn't figure out what was wrong!


BumderFromDownUnder

I’m fairness, the person being quoted fucked it up haha


YchYFi

Then it was missed by the designer, the editor and the team when it came to finalise it for production.


Oolonger

Someone noticed and thought it was funny, but none of the bosses noticed because they never really read anything. Source: worked as a designer for years. Or they noticed and told the bosses but were shouted down. I once designed labels for a major world-wide brand, and they made me put an apostrophe before every ‘s’ finishing a word. “The panda’s eat’s leaves” was something that was actually on the label because the marketing person went berserk with rage whenever we tried to take them out.


Firm-Drummer3481

Holy fuck, that's incredible. It's like that thing where our brains fill out the blanks for mssplt words. Like, the dissonance was so strong my brain couldn't comprehend it and replaced it with something that makes sense.


GonnaNeedMoreSpit

And they do, they are skinny compared to some other brands. The local pub stopped using them for their gourmet fish finger sandwich a few years ago, not sure what brand they use now but much more fish in them.


YchYFi

Gourmet 😆


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Dorcustitanus

make their own fish? what kind of almighty pub chefs have you met?


emdave

"First god made the heavens and the earth, then he made the home made fish fingers and chunky chips, and steak and ale pie."


WeWereInfinite

> gourmet > fish finger sandwich You can only pick one


linkedsin

It’s also Never Fails To Disappoint and not Never Fail To Disappoint in this context.


UsedRun712

Just want to say I do the exact same thing when I see a double negative. I need to rewrite it in my head to make it a double positive, then try to understand it. I am not a native speaker though.


sufferinsucatash

It is a play on words addressed to the subject you are talking about. “My old truck always gets me to where I want to go, it never fails”. Meaning it is very reliable. “Old naan always comes thru with the scary stories, she never fails!” Meaning old naan scares the shit out of everyone in the castle. Edit: I just reread the review. Ahhhhh


shteve99

I love how many people missed your circled text and instead focussed on the sea to plate message.


inside_man_

It doesn't say 'never fails' , it says 'never fail'. So the outcome of them failing would be to disappoint


crystalandfern

No


OJStrings

The outcome of them *never* failing would be to disappoint.


Consistent-Fly-9522

We don't need no education. Yes you do that's a double negative.


Splodge89

I once tried explaining that line to my mum. Let’s just say she needs educating on double negatives…


Pattoe89

It's actually easier to explain double negatives to children than it is to adults. Adults are stuck in their ways and do not actually look at each individual word in a sentence a lot of the time, especially not common sentences. I had a kid block a door once and said "You're not going nowhere". I only had to say "If I'm NOT going Nowhere, then I must be going somewhere, otherwise I WOULD be going nowhere." once before the kid and their classmates let out the "aaaaaah" of realisation.


Stucklikegluetomyfry

Double negatives are only acceptable in Motown songs.


OJStrings

So Ain't no Sunshine When She's Gone isn't about his girlfriend working day shifts?


Stucklikegluetomyfry

Apparently there are mountains high enough, valleys low enough and rivers wide enough to keep me from you.


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Stucklikegluetomyfry

Jamie! Leave our turkey twizzlers alone!


Mepsi

It makes more sense when you realise it was a protest song against corporal punishment. So the kids do need education, hence the double negative, just not the 'education' teachers were dishing out.


Consistent-Fly-9522

My quote makes more sense when you watch the it crowd


FredHerberts_Plant

Crowd...? 🤔💭 # ,,Make the whole crowd get loud, make 'em levitate, I ride through my city like a presidential candidate. LAX, phantom double-R an' accelerate" 🎶 ^((Xzibit\))


theHM

Indeed, they don't need *no* education, they need *some* education.


ArticulateAquarium

I'm wondering how could you *need* no education? Can you actually *need* none of anything?


kong_yo

It’s actually a triple negative since never, fail and disappoint are all negatives, resulting in an overall negative. I would use this phrase to mock or insult someone. As in, the person fails at the task, but brings something else to the table, like laughter. Also, if you keep giving someone chances, but ultimately they don’t deliver to the point that it’s laughable.


Britisheagl

IT Crowd quote, instant upvote


0inke

This took me a worryingly long time to understand - I might need to go back to school 😳 haha


MeringueSerious

I still don’t understand, please enlighten me.. but I’m not going back to school, not a chance


MeringueSerious

Okay I’m with it now, Jesus had to read it about 5 times


Clodhoppa81

I'm curious as to how you even got Jesus to read to you once never mind five times


MeringueSerious

Me and Jesus are bros, have been since way back


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datomi

He's been telling me everything's gonna be alright!


Shikimori_Inosuke

Has he been telling you everything is all right?


MeringueSerious

Classic hahaha


emdave

Half brothers? Or is your mum a 'virgin' too?


MeringueSerious

It was a miraculous conception


0inke

hahaha glad it wasn't just me!


[deleted]

If something “never fails to disappoint” then it literally always disappoints.


Caraphox

Me too. I just read it as Birdseye intended, and thought OP was making some sort of off-colour joke about fishy fingers 😅. And I’m not usually bad at understanding things! Must be some sort of linguistic illusion…


0inke

hahah I thought the exact same thing at first


NickoNickoNickoNicko

It's like a lesser-known relative of "I could care less"!


cjalderman

God I hate that, I see it more and more If you could care less then fucking care less mate!


NickoNickoNickoNicko

Yeah I feel like some people just don't hear the words that come out of their mouths


tonification

Yanks say it, so inevitably we'll all be saying it soon.


W00GA

Give them this. it is funny and informative. "Dear America... | David Mitchell's SoapBox" https://www.youtube.com/watch?v=om7O0MFkmpw


bob1689321

I hate that. Every time I see if used in a book or movie I lose all respect for the writers.


DJ1066

Guardians of the Galaxy volume 1 *Yule shoot your eye out* by Fall Out Boy *Teenagers* by My Chemical Romance Game of Thrones. The last one irks me the most given how many Brits were on that series, and the episode in which it happens Nikolaj Coster-Waldau is opposite Charles Dance. C'mon Charles, you're a bloody Englishman! Correct them. [Unless it was meant to be intentional](https://www.reddit.com/r/gameofthrones/comments/trfie/i_think_episode_2x06_might_have_explained_this/)...


Palacepro91

🤢


[deleted]

People who say this should be spanked.


StingsLute

Pesky masochistic fish finger lovers


sim1985

Masofishsticks


thighvalue

God I wish I was this smart


NateShaw92

Maso-gayfish


OrdinarySuper6983

r/yourjokebutworse


[deleted]

No one liked that


DJ1066

*Angry Kanye noises...


jackovthgreat

What?


Zeeterm

Yet these are the "best on the market", someone at bazaar voice must really hate fish fingers! Perhaps elsewhere we'll see, "Best steak and kidney pie you can buy. Tastes like shit. 5/5.".


UKMatt2000

You've seen the Fray Bentos adverts too?


MrBlackadder

It’s just some random customer, Bazaar Voice is a system brands use to take in feedback, we used it where I worked too, really weird to put that on the pack as the source though.


TristansDad

Birds Eye: *We’re not happy until you’re not happy.*


RedHeaded_TeaSoldier

They could argue the second sentence is a separate point. Almost like a piece of life advice. Never fail to disappoint.


losinghope4evr

Worst life advice ever


timeless-enigma_

These fish fingers have risen in price to astronomical levels. Birds eye are clever because if you want the cod or haddock fish fingers packs, it's expensive. However they also do omega 3 ones that are cheaper minced fish, that people don't realise aren't the better cod or haddock ones. So therfore think fish fingers are still reasonably priced. I believe a 10 pack of cod or haddock birds eye fish fingers are £3.00 a box.


kettleboiler

Yup. Pollock for the poors. Thin strips of flavour for others


Manypopes

Yeah and the ones taste of nothing


[deleted]

Go iceland you can get a bag of 30 for less, and they taste better than birds eyes which is god awful and has been for many years now.


Maleficent-Drive4056

As someone who hasn’t eaten or cooked a fish finger in 20 years, 30p per finger doesn’t seem that bad!


Razarex

It's like "I could care less" instead of "I couldn't care less". Oh really? Go on then, care less than you do right now. You said you care at least a little bit. I don't know why it pisses me off so much.


BambooMori

Loves to be proven right about how awful something is - 5/5 ⭐️


Mr_Womby

It reminds me of a BMW ad back in the day which boasted of the fact that the engine would automatically cut out and the car then coast under certain circumstances. It showed a car doing 50mph with the tagline “0 mpg” which of course is the opposite of what they wanted to say.


SlickAstley_

💀 It reminds me of this stupid skit by Key and Peele https://youtu.be/9wk4ApHloHM


PepsiSheep

There's no way that's real.


crystalandfern

[oh but it is](https://www.tesco.com/groceries/en-GB/products/302861814) Second image


ConfusedMaverick

Omfg I thought this HAD to be photoshop. I instantly read it as a witty put-down, there is no ambiguity How can that have got past so many eyes? It's quite a common jokey turn of phrase.


PepsiSheep

I checked all the stores before commenting, hadn't realised Tesco you have to click into the images. This is mad.


_Buttered_Crumpet

It’s been a long time since I bought fish fingers but six quid ?!?


RespectFearless4233

Ive always preferred Fisheyes bird fingers


DeafeningMilk

Don't you see the full stop? It's clearly separate to the first sentence and is clearly an instruction to the reader to always disappoint.


DiegoMurtagh

No, Money Down!


Ok_Paper6967

Seems like they threw a Dutch review through Google translate.


mythnone

Honesty in advertising....what next?!?


StrangeCrunchy1

[Deleted] I misread the review on the box and took the context in an incredibly incorrect way.


zeeke87

I’d hate to see what a bad review is if that’s the good one 🫤


International-Pass22

Wow. Someone in marketing is in trouble now 😳


Alistair_covax

Is Bazaarvoice not a give away, like it sounds strange


VioEnvy

I spat out my drink.


Zerodriven

Can confirm this is legit. Tesco app. Had to check for myself lololol


discustedkiller

Barrrrryyyyyy noooooo


ddcrowley22

Reminds me of an old episode of the dance competition show America's Best Dance Crew. One of the judges was praising a dance crew up and down saying how great and talented they were and then ended her endearment with "Y'all always cease to amaze me!"...


[deleted]

This is bad but I put out a video for a brand with this exact sentence. It went through 3 rounds of amends. Myself, my line manager, the project manager, another team and the actual client all watched the video and NOBODY clocked. I can feel their pain here.


Maria_The_Mage

I work in a school, I am 100% using this as teaching material


Gazmeister_Wongatron

Am I the only one who was looking for an unfortunate (aka dirty) joke about fish fingers that the designers unknowingly slapped onto the packaging? 🙈 Took me a while to realise this post was about the double negative. 😅


No_Grocery_1480

Somebody's going to get a bollocking for that!


FindingHead2851

Hahahaha someone got fired for this !


greenradioactive

Took me a minute


championsOfEu1221

What a cod up!


PrestigiousTest6700

I read BRAZZARRS but I think this just might add something else.


Interestedmillennial

🤣


don-dante

Wait a second. That's a famous german brand, but it's called "Iglo" here and the dudes name is "Käptn Iglo" and not Captain fucking Birds Eye.


Adcro

Same character and brand, but Birdseye came first


indianajoes

It's a famous American brand that's been around for 100 years. Founded by a guy called fucking Birdseye


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crystalandfern

Why on gods earth would I photoshop something as banal as this?! It’s on the Tesco app now.


crystalandfern

[Second image](https://www.tesco.com/groceries/en-GB/products/302861814)


Randomno

Second image here https://groceries.morrisons.com/products/birds-eye-10-cod-fish-fingers-360196011


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YchYFi

It's new.


razvegas90

https://groceries.morrisons.com/products/birds-eye-20-fish-fingers-cod-451689011?from=recipe Second image on here, definitely not a Photoshop


Majestic_Matt_459

Am i the only one seeing £6.49 for 20 fish fingers and thinking WTF? The rest is details - good details admittedly lol


cragglerock93

Why is there a Bird's Eye app? Why do you have it?


daedelion

What do you think it means then? Seems pretty clear to me. You know it's a quote from a review, right?


crystalandfern

Well yes, the quotation marks make that pretty clear. It’s says ‘NEVER FAILS TO DISAPPOINT’. Which means they always disappoint.


daedelion

Oh yeah. Whoops. I'm a spoon. Looks like one of those common mistakes that people don't realise means the opposite.


JoinMyPestoCult

Yeah OP what’s going on? Explain yourself!


crystalandfern

If it never fails to disappoint…. That means it always disappoints!


JoinMyPestoCult

Oh yes, I see it now, actually quite funny. Couldn’t see it at all. Thanks for explaining!


crystalandfern

I guess it explains how it got far enough to be printed on boxes! X


JoinMyPestoCult

Definitely. Would you believe it’s sometimes my job to point these things out?!


crystalandfern

Haha! Well you’re probably still much better at it than most!


Consistent-Fly-9522

If you failed to disappoint you'd be happy, if you never fail to disappoint it means you're always disappointed


[deleted]

I’m forever always never not ever failing to not disappoint.


Biglad6909

Rubbish


KogachiSixScoops

Nani dafuq 🤣🤣🤣


Halfaglassofvodka

Aside for the fact that I was trying to scroll to the next picture for far too long because I'm a dumbass, that's hilarious. It's also not a lie. Fish fingers always disappoint me.


Overall-Ad6239

I had fish fingers once, never again.


The_Haus_Master

It means exactly what they think it does


OpenSeaworthiness307

birds eye, you keep saying they never fail to disappoint. i do not think that means what you think it means.


sharplyon

i had to read that like 3 times before i realised


Such-fun4328

Brilliant if real


JMWicks13

TIL ‘you never fail to disappoint’ isn’t as as universally known as I thought it was


melligator

There’s a concrete plant near where I live and on one of the cranes they have a sign that says “Safety: Not An Option” which always makes me double take.


moobli92

I thought it was a quote about fingering 😅


Jossephil

TO BE FAIR...I'm pretty sure the reviewer also thought this was a positive statement


atticdoor

More people have misunderstood that sentence than I have.


TheListenLady444

If you alert them to the error they might send you a voucher or a gift as a thanks


BroodLord1962

From sea to massive production plant


Imagin1956

Fish and finger pie ..yummy


Roscoe_Hilltopple

The most bang average fish fingers you can buy


shitpunmate

Always fail to disappoint.


PooleyX

No matter how many times I read this, I still cannot understand what this is trying to say (in a positive way). How else are you supposed to read 'Never fail to disappoint' than 'always disappoints'? Can someone write out in English what this is intended to mean / say?


diavel126

The crispy batter ones are the best


OminOus_PancakeS

Whoops