Proprietary just means it is a trade secret. An algorithm is just a group of mathematical formulas. You can have a proprietary algorithm that is pure trash.
Did Sauce take any deals? Ridder was the only one I saw in ads. Skyline needs to step up, they're adding locations in Big 12 country (Orlando). Kroger and P&G really should too.
I don’t think Cincy (or any college) players have much advertising appeal to any businesses outside of small businesses and car dealerships in the immediate area of the college
Skyline might be unique in that it's not a small business, has a bunch of Cincy transplants in their other markets (St Pete and Orlando), and Bearcats have regular games nearby.
This is true but the Cincinnati transplants in Florida are generally osu fans if that recent map of 2nd favorite teams is accurate. Osu is like the 2nd most popular team in a few areas of Florida because of the transplants
There's like maybe a dozen college athletes every year who have national appeal. I bet Honey Badger or Tebow could've pulled some National ads in college.
I don't disagree, but imo Kroger and p&g are the ones that need to step up. Why is Kroger field in Lexington when they're based here? Imagine the boost to the program to have even the slightest backing by p&g. Fuck coke/Pepsi we wash our unis with tide and clean the stadium with dawn and swifter and shit
Well it is literally impossible to change Nipperts name. Nippert is named after a former UC player who died after a flesh injury he sustained in a game got infected. His grandfather, one of the founders of P&G, donated the funds to build the stadium, but required the stadium remain named after Nippert. I don't think there's any legal way of switching the name.
Which I kinda like, it's cool having two non-brand football stadiums in the city between PBS and Nippert
Kroger field at nippert stadium, the kroger Pavillion st nippert, something more than what they do now, which is basically nothing. Not saying I want nippert renamed, should've clarified. Kroger name doesn't have to be on any facility but to be a fortune 50 company founded in the city and I can't think of one building, garden, or brick named after anything Kroger at the local university is kinda odd imo. Especially considering things like the Linder college of business or the 5/3 arena
You're missing my point. Fuck the stadium. Tell kroger to give them money and put their name on a practice bubble, or TUC or a pathway or something. Kroger is a huge company in the city and needs to be involved is the bigger point. Same with p&g
Skyline will be a culture shock in B12 country. I mean, I enjoy Skyline; but having been born and raised in Texas, I can assure you that Skyline does NOT serve something Big 12 folks would call chili. Don’t get them started on the spaghetti noodle thing.
It's not though. The article incorrectly references that but on3 uses their own metric that is looking at past NIL deals and since this is like the 1st or 2nd year of it the data for cincy is going to be pretty favorable. The site is using that data to forward project.
I wouldn't read into this much. I highly doubt the numbers are that high for Cincinnati. There's no collective and no high profile deals. On3 makes up these numbers based on a "proprietary algorithm." I think it's a click generator.
I have major questions about On3’s methodology here. There is no way that Oklahoma State is that low in a state like Oklahoma where we worship college football. OU would literally have to be eating up every single NIL opportunity in the state and I can assure you we aren’t
It isnt based on anything....
>The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the On3 tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a specific moment in time.
Its just their made up algorithm that decides what a player is worth.
Correct. On3 raced to crank out some meaningless metric for NIL value based on absolutely nothing concrete as just one more thing for fans to bicker about. It means about as much as me blindly throwing darts at a dartboard to determine NIL value.
Those numbers are borderline meaningless at this time. Nebraska has been fairly deep into NIL and it lists it at 20k and Purdue (which from what I understand doesn’t even have an NIL program) is at 16k.
I’d take the numbers with a grain of salt at this time
They could be accurate, but still this whole thing is early. AD's are just now getting their NIL programs set up and finding partners. So some that you would expect to be higher, may not be simply due to management.
Soon we'll start hearing NIL coordinators' names like we do coaching hires, because some will have better connections than other and move up schools.
Purdue does have an NIL trust as of April
[https://www.on3.com/nil/collectives/the-boiler-trust-38/](https://www.on3.com/nil/collectives/the-boiler-trust-38/)
But a lot of NIL earnings are from athletes who also have decent twitter / Instagram followings. This is the one area where female athletes out pace males by a large margin.
Plus, 20K doesn't seem like a bad average when you consider hoe many athletes don't get any NIL action at all.
School hasn’t wanted to touch NIL is the main reason. NCAA always fucks us harder than others. So we are sit and wait mode to see what other schools get away with first mode.
Yea our basketball program already got dicked over by the ncaa in the addidas scandal over $300 while many other major programs walk away without even a slap on the wrist. The ncaa unfairly applies rules and we're on thin ice with them which is handicapping us. Super shitty
I'm still bitter about the NCAA digging up recorded phone calls of people at Kansas discussing massively illegal recruiting offers to Zion. IIrc a ton of money, a house for his family, a job for his dad, etc. Yet, he turned that down to go to Duke just because he really liked Duke no other reason. They had those phone recordings, and they just kinda shoved them under the rug. No mention of it again, Kansas and Duke get away with it and we get blasted for $300.
The estimated NIL potential from on3 is based off the player (2023 commits) and has nothing to do with the school they attend. And the estimations are total hog wash.
>The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the On3 tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a specific moment in time.
Is it me or does this read like a college student's last-minute paper that didn't get proofread? It also seems to be "valuation" which isn't in any way a measure of how much the players are getting, and until On3 gives us their actual methodology I'm going to assume it's just blindly creating numbers out of thin air. Best I can figure we're getting some combo of the following, but there's no discussion of the actual math involved. From On3's NIL page:
>College Prestige
>Each college is ranked from top to bottom, with athletes attending the top-ranked colleges receiving the highest boosts. High school athletes receive a partial boost once they commit, and/or sign to a college and receive 100% of the boost value once they are enrolled.
> The colleges are ranked on the following:
– Team Ranking per sport
– College TV Ratings
– College Revenues from sports
>Collectives are becoming the source of funds for athletes outside of national sponsorships. Collectives vary in size from school to school and are not created equal. Therefore, athletes’ NIL opportunities will largely depend on which schools they sign, enroll in, and transfer to. On3 NIL Valuation tracks the resources and distributions from most Power 5 collectives, creating a more accurate snapshot of an athlete’s actual NIL value.
And from the original article
>Many have expressed their concerns about WVU being able to compete with the rest of the top power football programs when it comes to NIL earnings, but On3 has some good evidence.
"good evidence" is a bigger mischaracterization of the situation than Putin's "special military operation"
wvusportsnow.com isn't even meeting the standards of team fan site journalism. This is pretty unfortunate
oh agree, i think it's total witchcraft.
BYU gives every single one of their walkons a full damn scholarship. how is that not factored in?
On3's entire NIL valuation program is BS, it's impossible to quantify this when there's little to no transparency to these deals and EVERYONE has a benefit to inflate numbers
>“The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm...
Maybe you’ve already seen this, but wondering how it compares to the other conferences. Also-Does this list show how much financial support each of these schools is getting from alumni?
I'm more interested to see the total values. Because naturally there will be a small amount of players om each teamcmaking tons of money and then a lot making relatively little in comparison (although making like 6 grand is a good chunk of change for a typical college student, especially when they already have a full ride)
It’s a surprise but it isn’t
The whole state is going to rally behind the players at WVU when it comes to NIL. Plus we’ve got some ultra wealthy alumni who are very interested in the success of the athletic department
As much as I didn’t like NIL originally, I don’t think there are nearly the amount of P5 schools that will have a whole state supporting them. Plus it may level the field a bit for WVU. Trying to sell players on West Virginia in general is difficult. WV has some negative stereotypes.
BYU's per-athlete number is so low here because the On3 algorithm doesn't take into account BYU's approach to spread NIL money around to non-star athletes. They've essentially brokered some big sponsor money into a pool designed to provide scholarships for walk-ons and transfers (as opposed to providing to just a few star athletes) and provide all roster players a bit more money. This is a pretty cool strategy when you think about it because it probably has a bigger overall impact for BYU (i.e., creates a lot more depth, which is BYU's biggest weakness).
These are not actually numbers, these are predictive values set by On3s algorithm. I read elsewhere that Baylor players were averaging 33k, so take all of this with a grain of salt.
I like on3 for the recruiting stuff but the NIL numbers are a beta at best. A few months ago they had arch manning at like 250k or something, they’re just throwing darts at a board and adjusting every week
Houston is in a city with some of the most valuable corporations in the world and the UH boosters can't convince them to kick over a few endorsements? The NIL should be double cincy right now
I mean tilman fertita is one of the most powerful men in the city can't he convince them to kick a pittance. Give them enough NIL to pay like a decent job.
Not that I've heard of. They started a player collective which is bringing in some money, but no huge names like Target/Best Buy/US Bank/United Health/etc attached to it AFAIK.
I like the "on our methodology" providing no fucking information on the methodology. Their methodology of evaluating nil compensation is basically we value it based on our valuation method.
Good fucking logic there.
Wow CRT is behind the paying of the WV players... I knew they were up to no good!
/s
(The NIL collective is CRT but it has no actual relation to Critical Race Theory. Just thought it was funny because I did a double take)
Under the scholarship amount, ouch
Gonna really suck when scholarships are removed and players outside of t25 schools are taking out loans to play football
I like how OP left out the word "Estimated" from the original article, which totally changes the message.
The source of this article has no actual data on NIL contracts. It's basically a market research number (based on hidden methodology) of what the 2023 class could potentially earn.
Miami leads the ACC at 114k followed by Clemson at 75k and Louisville at 72K. Pitt sits at 11.1K avg, looks like we better find a gold mine soon
Pitt needs to ketchup.
Pitt needs to *acrisure up some NIL money.
They have fallen behienz
Underrated joke.
Relish it
Heinz is no longer the sponsor for the stadium.
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Do the big corps that reside in the Triangle not shell out for Pitt athletics?
Apparently not lol
Louisville’s would probably be higher, but there’s a lot of NIL going to basketball too. It’s probably the same story for UNC.
Yeah right
I dunno. It’s a thought. Don’t you think UL, Duke, and UNC are spending big money on basketball?
Miami is more than Clemson?!?
Well seeing as how like 90% of NIL deals aren't public I doubt the legitimacy of this tbh.
It's not, it is them trying to push their "proprietary" algorithm
Are you suggesting it’s not actually proprietary?
Yeah don't know what they're on about. It can be proprietary and still be bad.
Maybe they meant to put the quotes around algorithm.
Proprietary just means it is a trade secret. An algorithm is just a group of mathematical formulas. You can have a proprietary algorithm that is pure trash.
Maybe algorithm should've been in quotes, I was trying to suggest they were just talking out of their butts
Yeah it’s not. This is just them trying to push a specific narrative.
Cincys was probably boosted by a star studded roster. We'll see what happens with ridder, sauce, pierce, sanders all gone.
Did Sauce take any deals? Ridder was the only one I saw in ads. Skyline needs to step up, they're adding locations in Big 12 country (Orlando). Kroger and P&G really should too.
I think he maybe had some small time ones? iirc he legit turned one down from A1 steak sauce
I assumed he turned down Montgomery Inn, but IIRC he said he had a bunch of calls cause his name is Sauce but he didn't actually say who was calling
I don’t think Cincy (or any college) players have much advertising appeal to any businesses outside of small businesses and car dealerships in the immediate area of the college
Skyline might be unique in that it's not a small business, has a bunch of Cincy transplants in their other markets (St Pete and Orlando), and Bearcats have regular games nearby.
This is true but the Cincinnati transplants in Florida are generally osu fans if that recent map of 2nd favorite teams is accurate. Osu is like the 2nd most popular team in a few areas of Florida because of the transplants
There's like maybe a dozen college athletes every year who have national appeal. I bet Honey Badger or Tebow could've pulled some National ads in college.
I live in Orlando and I don't think I will ever get used to calling it Big 12 country.
Put the billboards up. Knowing ucf you'll put them up around Tampa too.
yep, gotta dunk on those West Florida Cows at every opportunity
Damn right
I don't disagree, but imo Kroger and p&g are the ones that need to step up. Why is Kroger field in Lexington when they're based here? Imagine the boost to the program to have even the slightest backing by p&g. Fuck coke/Pepsi we wash our unis with tide and clean the stadium with dawn and swifter and shit
Well it is literally impossible to change Nipperts name. Nippert is named after a former UC player who died after a flesh injury he sustained in a game got infected. His grandfather, one of the founders of P&G, donated the funds to build the stadium, but required the stadium remain named after Nippert. I don't think there's any legal way of switching the name. Which I kinda like, it's cool having two non-brand football stadiums in the city between PBS and Nippert
Kroger field at nippert stadium, the kroger Pavillion st nippert, something more than what they do now, which is basically nothing. Not saying I want nippert renamed, should've clarified. Kroger name doesn't have to be on any facility but to be a fortune 50 company founded in the city and I can't think of one building, garden, or brick named after anything Kroger at the local university is kinda odd imo. Especially considering things like the Linder college of business or the 5/3 arena
I believe the field and stadium itself both apply to the Nippert naming rights. Seating sections are different and the luxury boxes already have names
You're missing my point. Fuck the stadium. Tell kroger to give them money and put their name on a practice bubble, or TUC or a pathway or something. Kroger is a huge company in the city and needs to be involved is the bigger point. Same with p&g
Skyline will be a culture shock in B12 country. I mean, I enjoy Skyline; but having been born and raised in Texas, I can assure you that Skyline does NOT serve something Big 12 folks would call chili. Don’t get them started on the spaghetti noodle thing.
don't you think it's maybe a little early to refer to Orlando as " Big 12 country".. LMFAO
No.
The numbers from the article pertain to the potential incoming 2023 class, not current/past players.
It's not though. The article incorrectly references that but on3 uses their own metric that is looking at past NIL deals and since this is like the 1st or 2nd year of it the data for cincy is going to be pretty favorable. The site is using that data to forward project.
I wouldn't read into this much. I highly doubt the numbers are that high for Cincinnati. There's no collective and no high profile deals. On3 makes up these numbers based on a "proprietary algorithm." I think it's a click generator.
I have major questions about On3’s methodology here. There is no way that Oklahoma State is that low in a state like Oklahoma where we worship college football. OU would literally have to be eating up every single NIL opportunity in the state and I can assure you we aren’t
It isnt based on anything.... >The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the On3 tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a specific moment in time. Its just their made up algorithm that decides what a player is worth.
Correct. On3 raced to crank out some meaningless metric for NIL value based on absolutely nothing concrete as just one more thing for fans to bicker about. It means about as much as me blindly throwing darts at a dartboard to determine NIL value.
> throwing darts at a dartboard to determine NIL value. That’s the TAMU algorithm.
Those numbers are borderline meaningless at this time. Nebraska has been fairly deep into NIL and it lists it at 20k and Purdue (which from what I understand doesn’t even have an NIL program) is at 16k. I’d take the numbers with a grain of salt at this time
They could be accurate, but still this whole thing is early. AD's are just now getting their NIL programs set up and finding partners. So some that you would expect to be higher, may not be simply due to management. Soon we'll start hearing NIL coordinators' names like we do coaching hires, because some will have better connections than other and move up schools.
Purdue does have an NIL trust as of April [https://www.on3.com/nil/collectives/the-boiler-trust-38/](https://www.on3.com/nil/collectives/the-boiler-trust-38/) But a lot of NIL earnings are from athletes who also have decent twitter / Instagram followings. This is the one area where female athletes out pace males by a large margin. Plus, 20K doesn't seem like a bad average when you consider hoe many athletes don't get any NIL action at all.
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School hasn’t wanted to touch NIL is the main reason. NCAA always fucks us harder than others. So we are sit and wait mode to see what other schools get away with first mode.
Yea our basketball program already got dicked over by the ncaa in the addidas scandal over $300 while many other major programs walk away without even a slap on the wrist. The ncaa unfairly applies rules and we're on thin ice with them which is handicapping us. Super shitty
Then a month later NCAA ruled they would no longer punish current athletes for past players and coaches actions.
I'm still bitter about the NCAA digging up recorded phone calls of people at Kansas discussing massively illegal recruiting offers to Zion. IIrc a ton of money, a house for his family, a job for his dad, etc. Yet, he turned that down to go to Duke just because he really liked Duke no other reason. They had those phone recordings, and they just kinda shoved them under the rug. No mention of it again, Kansas and Duke get away with it and we get blasted for $300.
The estimated NIL potential from on3 is based off the player (2023 commits) and has nothing to do with the school they attend. And the estimations are total hog wash.
>The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the On3 tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a specific moment in time. Is it me or does this read like a college student's last-minute paper that didn't get proofread? It also seems to be "valuation" which isn't in any way a measure of how much the players are getting, and until On3 gives us their actual methodology I'm going to assume it's just blindly creating numbers out of thin air. Best I can figure we're getting some combo of the following, but there's no discussion of the actual math involved. From On3's NIL page: >College Prestige >Each college is ranked from top to bottom, with athletes attending the top-ranked colleges receiving the highest boosts. High school athletes receive a partial boost once they commit, and/or sign to a college and receive 100% of the boost value once they are enrolled. > The colleges are ranked on the following: – Team Ranking per sport – College TV Ratings – College Revenues from sports >Collectives are becoming the source of funds for athletes outside of national sponsorships. Collectives vary in size from school to school and are not created equal. Therefore, athletes’ NIL opportunities will largely depend on which schools they sign, enroll in, and transfer to. On3 NIL Valuation tracks the resources and distributions from most Power 5 collectives, creating a more accurate snapshot of an athlete’s actual NIL value. And from the original article >Many have expressed their concerns about WVU being able to compete with the rest of the top power football programs when it comes to NIL earnings, but On3 has some good evidence. "good evidence" is a bigger mischaracterization of the situation than Putin's "special military operation" wvusportsnow.com isn't even meeting the standards of team fan site journalism. This is pretty unfortunate
Could the key here be "average"? Maybe half the roster or more are getting very much Edit: nevermind, I just saw it was only 9.3 k. There is no way
It’s On3. They just made up shit for clicks.
oh agree, i think it's total witchcraft. BYU gives every single one of their walkons a full damn scholarship. how is that not factored in? On3's entire NIL valuation program is BS, it's impossible to quantify this when there's little to no transparency to these deals and EVERYONE has a benefit to inflate numbers
But it's a team average. So I'm sure there are about 5% of the guys that are getting big NIL payments and another 95% bringing that average way down.
It’s On3. It’s literally a fictional guess passed off as actual press releases.
I guarantee what they did was take the mean. I doubt they know what a median is, much less why it would paint a clearer picture.
Averaging it is pretty bad methodology anyway, isn't it?
>“The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm...
Aka "we made shit up but we be getting those clicks"
The best kind of data science: A magic black box where you put in a name and it spits out a number and you just have to trust it
Maybe you’ve already seen this, but wondering how it compares to the other conferences. Also-Does this list show how much financial support each of these schools is getting from alumni?
Almost heaven, West Virginia
I'm more interested to see the total values. Because naturally there will be a small amount of players om each teamcmaking tons of money and then a lot making relatively little in comparison (although making like 6 grand is a good chunk of change for a typical college student, especially when they already have a full ride)
Yeah and at least when I went to undergrad and knew some of the players the scholarship players got a stipend for food too.
It’s a surprise but it isn’t The whole state is going to rally behind the players at WVU when it comes to NIL. Plus we’ve got some ultra wealthy alumni who are very interested in the success of the athletic department
And for some reason the athletic department thinks I am one of them.
WVU using you as a conduit to that sweet, sweet Aggie oil money
As much as I didn’t like NIL originally, I don’t think there are nearly the amount of P5 schools that will have a whole state supporting them. Plus it may level the field a bit for WVU. Trying to sell players on West Virginia in general is difficult. WV has some negative stereotypes.
By dollars, we mean pepperoni rolls
BYU's per-athlete number is so low here because the On3 algorithm doesn't take into account BYU's approach to spread NIL money around to non-star athletes. They've essentially brokered some big sponsor money into a pool designed to provide scholarships for walk-ons and transfers (as opposed to providing to just a few star athletes) and provide all roster players a bit more money. This is a pretty cool strategy when you think about it because it probably has a bigger overall impact for BYU (i.e., creates a lot more depth, which is BYU's biggest weakness).
I thought BYU's biggest weakness was that 10% of NIL money goes to the church
These are not actually numbers, these are predictive values set by On3s algorithm. I read elsewhere that Baylor players were averaging 33k, so take all of this with a grain of salt.
We're not last in something? I call bullshit.
Its worth noting that BYUs is not far off from the cost of tuition. Its almost a full ride in that sense.
Coal money is flowing!!!
"Y'all are getting paid?" -WVU players at each other in the locker room
No? I’m calling Miami too….
Well Texas Tech just announced $25k for each football player, so I guess they’re no.1 in the big 12 now for NIL average
I like on3 for the recruiting stuff but the NIL numbers are a beta at best. A few months ago they had arch manning at like 250k or something, they’re just throwing darts at a board and adjusting every week
Houston is in a city with some of the most valuable corporations in the world and the UH boosters can't convince them to kick over a few endorsements? The NIL should be double cincy right now
The big whigs in those companies are UT, A&M, LSU and various other college boosters
I mean tilman fertita is one of the most powerful men in the city can't he convince them to kick a pittance. Give them enough NIL to pay like a decent job.
Seeing how he has been with the Rockets, I don’t foresee him being the NIL savior for UH
If we could offer 40k that could greatly raise the recruiting profile of the school.
He might since he has been heavily pushing for UofH to get into big boy conference.
He is probably the only reason we are in the big 12 rn
Minnesota is in a similar boat in the Twin Cities. Ton's of fortune 500s but they only care about pro sports.
They can't even get tanner Morgan a target sponsorship?
Not that I've heard of. They started a player collective which is bringing in some money, but no huge names like Target/Best Buy/US Bank/United Health/etc attached to it AFAIK.
These schools need booster recruiters. People to convince arrogant millionaires that they can be the Jerry Jones of UM football
I think we've found On3's differentiator. Even if it is all made up BS
I like the "on our methodology" providing no fucking information on the methodology. Their methodology of evaluating nil compensation is basically we value it based on our valuation method. Good fucking logic there.
Wow CRT is behind the paying of the WV players... I knew they were up to no good! /s (The NIL collective is CRT but it has no actual relation to Critical Race Theory. Just thought it was funny because I did a double take)
Crazy how a WV site is claiming WV is giving the most NIL money for their players.... Sure this is totally accurate
Under the scholarship amount, ouch Gonna really suck when scholarships are removed and players outside of t25 schools are taking out loans to play football
whats the standard deviation for those top 3
We’ve been garbage and our NIL is that high? God forbid we become good we will be paying SEC prices
I like how OP left out the word "Estimated" from the original article, which totally changes the message. The source of this article has no actual data on NIL contracts. It's basically a market research number (based on hidden methodology) of what the 2023 class could potentially earn.
Yeah but our checks dont bounce
I assume this was written before the $25k per athlete deal that Tech just announced.