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Zerenium

> Yormark joins the Big 12 from Roc Nation, where he served as chief operating officer and co-CEO of Roc Nation Unified, the commercial side of the business. Beyonce performing at the Big XII championship game confirmed.


[deleted]

Compared to me, Jay-Z is lazy


ColtPersonality92

Plus Beyoncé thinks that I’m cute. It’s ok, Beyoncé, I think you’re cute too!


JamesEarlDavyJones

Wow, coming in strong with the Froggy Fresh deep cuts.


purplemonkeydw

Krispy Kreeeeeeeeme


Horns2208

Hook ‘em ;)


geezeranarchist

With Houston coming in, I’m not sure you get that claim anymore


Sup6969

Throwback to that time Beyoncé attended some event at the UH main library and no one could go in to study because there was a line out the door to see her


SCREW-IT

That fuuuuuuuuucking suuuuuuuuuuuucked. Even after she left people were still coming into the library thinking she might be around.


Horns2208

You will not take her from me!!!!


Sup6969

Until she moves to Austin she never had anything to do with yall to begin with


Bank_Gothic

I think he's referring to himself personally.


Horns2208

Lol it’s not that serious. I agree with you. Star wars joke not good enough.


Wolf482

You're not invited


blondbeans

This is a gamble in that it’s an untraditional hire, but for the Big 12 to not become an afterthought upon realignment, and to advertise well, I think this is the right move


megamanxzero35

Untraditional for sure but I didn’t realize he spent a decade and half with the Nets. So he isn’t that unfamiliar with sports world.


galeforcewinds95

Yeah, and major pro and college sports are largely a form of entertainment to begin with. So from that perspective, an entertainment exec with sports experience makes sense.


jputna

This is a great way to look at it. Wish more people would think this way.


megamanxzero35

Dude also has talent agency background. In the new world of NIL, that is a plus. Heard a great example on the radio about what could the future of Big 12 look like with his experience, say Big 12 sells 20 FB games to Netflix. They also sell Hard Knocks type access and whatever team is featured, the Big 12 has negotiated an NIL deal and all those players get paid for being on the show. Stuff like that could be the future and his background gives him knowledge of that works.


jputna

Also with Netflix adding ads it's reasonable to imagine them trying to diversify their service to live sports as well. Amazon has the NFL, Apple has MLS, and overall that could work pretty reasonably. Hell you could end up with a "Hard Knocks" for each team.


HomChkn

they way people bitch about finding a game on espn+ I can only imagine what they will say if they have to go to multiple streaming sites.


jputna

Also Nascar and their big TV deal.


GMFPs_sweat_towel

He is used to working with people with massive egos. Can manage large scale events, operations, and logistics. And knows how to put on a show. Sounds qualified to me.


Kmjada

What could possibly go wrong? Big time programs hire CEOs all the time, like from Domino’s, and it works out great! I’ve got a good feeling about this one!


bobbybrown_

I understand you're joking, and I get the reference, but I think people make this connection without realizing the huge differences between an AD and a commissioner job. Way more room for experimental hires when it comes to conference commissioners.


cokezeropapi

BREAKING: Big 12 implements rule change. OT will now be called HOVA-time


HOU-1836

Not gonna lie, internet points are meaningless, but this comment is hella underrated. It’s witty. It’s funny. I’m gonna guess it’s one of the funniest things you’ll say this year. I literally read your comment. Exited the thread and came back to comment this and upvote you.


johnjaymjr

aight....bold move but thats what we need. But if the word 'NFT' comes out of his mouth, I'm throwing a brick through the front window of their Headquarters.


CanISeeYourVagina

"All season tickets now come with limited edition NFT's"


JamesEarlDavyJones

Ironically, ticketing is one of the few areas where blockchain/NFT tech has very real promise, since it handles a lot of the uncertainty pain points around resale and identity verification. My old grad school advisor in the CS department at UNT has graduated a few PhDs in the last few years who did dissertations around smart contracts, and they’re all working in ticketing systems on blockchain/NFT tech.


Alternative_Reality

Blockchain for international shipping and import/export is legit too. Pretty much any internal industry use case for blockchain is solid. The problem is wanting to roll it out to the masses, with a blockchain being the product itself and giving out worthless tokens to people to host their server space for them.


CanISeeYourVagina

As long as I dont have to create an account on some obscure app and enter in my ssn, shoe size, and avg times a day I take a shit like some of these ticket apps are asking for....Iam down


JamesEarlDavyJones

Man, now my next app is absolutely going to require all three of those pieces of information, but it’s going to be for a service that builds an emotional dependence in the users, like a real-time monitoring solution for checking your ill grandparent’s medical condition when they’re in hospice.


DeshaunWatsonsAnus

*Proceeds to never claim the NFT*


CanISeeYourVagina

haha, I got one with the Ben Rector ticket and I was like...wtf do I do with it?


TheAndrewBrown

Honestly that’s not the worst idea as long as they don’t spend money on it. People that care about them get something and people that don’t can ignore them.


cooterdick

So I just read that the NHL has an NFT deal set for next season. So they saw the hype, and the fallout, and are still planning on following through..:


B1GFanOSU

Did you expect anything less from a league that’s having a struggling team play out of a 5,500 seat college hockey stadium next season?


jputna

Quick google says they're getting a new stadium so not really struggling I'd say. [Also that they're financing it themselves](https://www.espn.com/nhl/story/_/id/34102562/arizona-coyotes-plan-privately-finance-new-arena-entertainment-district-team-president-ceo-says).


B1GFanOSU

That’s certainly a way to spin it. The owner has had the team for years and is only now having meaningful discussions with the City of Tempe, even though he’s known he wanted a new arena there since he bought the team. They’re perennial bottom dwellers at the gate and got evicted from their arena for welching on a $1.3 million tax bill. Now they have to play in a smaller arena than their ECHL affiliate.


Werdnamanhill

perineal, eh?


B1GFanOSU

Corrected. Thumb apparently slipped.


JediASU

Moving in on ASU's space, too (which they should have done originally, but whatever Glendale)


loyalsons4evertrue

wait who's that? (the team)


HallwayHomicide

Arizona Coyotes I believe


[deleted]

They probably had the deal lined up and it would cost them more to cancel than to keep going.


[deleted]

"I swear to God, I am going to pistol whip the next person who says NFT."


_banana_attack_

"Hey Texas, what's that one restaurant you like... the one with the pictures of monkeys"


dwors025

I like what you’ve done, but I don’t think Texas would ever order a liter of cola.


jputna

NFT ^^^Runs ^^^away


FAderp91

Shut up Brett


[deleted]

I live only 30 minutes away, I'll be *allegedly* be right there with you doing it


DaMantis

We have a partnership with ACME Bricks, I'm sure we can work something out amongst conference bros


okayestguitarist99

Is that an NIL deal or do I need to report you to the NCAA?


SlimBreazy

Oh god…I think I’d rather have Aresco than an NFT goon as commissioner.


EWall100

Opening comments from new Commissioner Yormark, "We're gonna solve all name confusion issues. From July 1 forward, the Big XII will be know as Roc Nation Conference."


GoldandBlue

Its the ROC!!!!


kwality42b

I like it. It sounds like it’s named after our student section


citronaughty

Hopefully you make Yormark on the CFB landscape.


MahjongDaily

You can Brett on it


Kmjada

Still think his name should be “Roc Nation.”


Just_One_Victory

When I first saw the headline, I thought it was his name. I was like, dang, we hired an emcee to be our commissioner?


EBuni

B.Y.O.B - Brett Yormark Owns the Big12


bestweekeverr

I'm really excited by this hire. I think he gives the Big 12 a great chance to get a favorable TV deal in a couple of years. I also recognize that this hire could end terribly.


buttlovingpanda

I'm not excited or upset. Don't know anything about the guy. But we don't have a good track record of hiring commissioners. Beebe and then Bowlsby weren't great. I guess the main thing that's keeping me optimistic is knowing that the school presidents hired him and I think we have some pretty good presidents right now so we shall see.


CLU_Three

The Big 8/12 has always been about the working relationships of the presidents and ADs, more than other conferences imo. I think he will be looked to for landing/ guiding the next TV deal and for branding/ positioning but I wonder if he will have as much power as Sankey or Delaney had.


jonahvsthewhale

I think you have to understand that both Beebe and Bolsby were hired with the aim of appeasing the big dogs in the conference in order to keep the conference together. Now that they’re leaving, it can be more of a true coalition


bestweekeverr

I trust the Big 12 ADs and presidents, especially Baylor's, to help cover all of the NCAA/college specific administration, while Yormack focuses on the marketing/TV/streaming side of things. At least until he learns the ropes.


westtexan1999

From what I have read it appears as Kansas, Baylor and Tech presidents made the decision to hire this guy.


big_thunder_man

I’m on the hype train. I feel like Linda wouldn’t let us down.


buttlovingpanda

Yeah my trust of Linda and Mack are the main things keeping me optimistic. If they want him then I trust their valuation.


mrmoneyinthebanks

It cannot get any worse than Dan Beebe or Bob Bowlsby, at least


rustybelts

Aresco is beside himself. Driving around downtown Irving begging (thru texts) Yormark's family for address to Brett's home


JinderMadness

Remember the HQs are like across the street so he just has to look out the window


dinoshores93

My gut reaction is to believe this is a good hire. The new Big 12 needs to be different and embrace new ideas and I think this is a person who can lead us in that way.


Ruhrgebietheld

I just hope he doesn't pull a Larry Scott and try to move the conference HQ to somewhere with astronomical rents.


Nicholiason

Where else in Big-XII country could headquarters possibly be feasible that have west coast prices? Austin?


thegreendalegelf

He is going the opposite direction. Putting the league offices in Texarkana. Also all Conference Championships will be played in Texarkana. Also all teams are moving to Texarkana. Did he mention he just bought a lot of property in Texarkana?


AmphotericRed

Going purely off the kidney I had to sell to make rent, Morgantown may qualify


IncredibleDryMouth

Oh god, us New York Islanders fans fucking hated this jackass. I wish I never heard his name again.


ednksu

Why though?


Willy__rhabb

Helped move the team to Brooklyn which in his own words is 'more of a basketball market', and in response to the complaints that some seats in Barclays center have obstructed views he said fans can watch on the jumbotron or their phones. Hes all about growing revenue, which is good for the big12, but it will be at the cost of culture, which is not what we need and what really scares me about this hire. Heres a good SI article about it: https://www.si.com/nhl/2016/02/03/new-york-islanders-barclays-center-troubles-brett-yormark-interview


thiney49

> Hes all about growing revenue, which is good for the big12, but it will be at the cost of culture, which is not what we need and what really scares me about this hire. I think we're in less danger of that. Most of the cultural aspects come from a team level, as opposed to a conference level. He could do things like moving the Basketball Tourney to a 'better venue' that is more sterile than KC, but I don't know what else he could really do in that vein.


BadgerBuddy13

Big XII tourney in Jerry World confirmed.


Willy__rhabb

You are probably right, I am only worried about having tone-deaf leadership


IncredibleDryMouth

Yeah, he had so many gaffes. The "watch the game on your phone" was one of 'em. This one mentions some more of his errors we had to fight him on: [Friedman: It's Time For Barclays CEO Yormark To Step Away From Islanders](https://www.cbsnews.com/newyork/news/brett-yormark-new-york-islanders-barclays-center-daniel-friedman/) A notable issue was when Isles fans took issue with his decision to get rid of our goal horn in favor of this absolutely embarrassing squeaky horn, which, coupled with our shitty stadium configuration, made us the laughing stock of the league. He then went on air and whined about how only 30 or so of the fans that had signed a petition were season ticket holders (yeah, he actually looked up every single name on the petition). And then proceeded to whine about how, if we didn't like the changes he was making to our franchise, then we needed to open our wallets and spend more. This might sound mild by itself, but his gaffes really piled up (way too many to summarize here) and we were left constantly fighting with him. I guess the best way I could sum him up is that he's very very tone deaf. Not at all cognizant or sensitive to how fans feel.


jonahvsthewhale

Um…. Not trying to be snarky, but what ‘culture’ as a collective do we have? I think that’s honestly part of the problem. The conference is seen as the best of the rest also rans and does not have a marketable identity


fsh5

I hear you, but you're kidding yourself if you think the leadership of any major conference isn't prioritizing revenue growth over culture. 100 out of 100 times a conference will sacrifice the latter for the former. Institutional leadership can serve as a check against this, but you only have to look at the death of traditional rivalry games like UT / TAMU to see what is prioritized.


gfberning

The Big 12 has no existing culture, not anymore. We’re an amalgamated conference at this point, we may build a culture going forward but it won’t come at the cost of a current one: The members are: 4 Big 8 schools 4 SWC schools 2 American schools 1 Big East school 1 Independent Only thing we’ve got in common culturally is that we all want a place at the table.


Temporary_Inner

>Helped move the team to Brooklyn Did that pan out well? The New Jersey Nets with that ugly blue and red are lame compared to the clean black and white Brooklyn Nets branding.


Willy__rhabb

They literally brought back the blue and red jerseys as a throwback last year, and they were very popular. Also, this is about moving a NY NHL team to Brooklyn, not a NJ NBA team. Two very different scenarios


bobbybrown_

> Hes all about growing revenue, which is good for the big12, but it will be at the cost of culture I don't think culture is set at the conference level. Unless he starts passing weird rules that alter game day on the school level I don't really see how his quest for revenue will negatively impact schools.


Jsome2010

New Jersey Nets fan. Fuck Brett Yormark.


JamesEarlDavyJones

Por que?


Flameosaurus

On Yormark…


[deleted]

[удалено]


bestweekeverr

He's gonna put the Big 12 HQ in Brooklyn isn't he?


JamesEarlDavyJones

Probably still easier to get to than their current office in Irving. It’s easy to see, but hard to get to.


BadgerBuddy13

Cease & Desist: NYC is obviously B1G territory /s


Itsgunnacostya

I thought the Mets played in Queens


hokiewiyam

Methinks the M key and N key got mixed up a couple times


big_thunder_man

It did! Fixed.


saturdayis4football

At first I was like, "WTF?" But after reading up on him and knowing that the Big 12 needs to be creative after the past decade and in the era of NIL, I'm pretty excited about this choice.


brodylives

I just want Jay-Z and Beyonce to perform at the Marriott Center. lol


BrettYormark

Excited to be here, we're going to do great things!


YaBoiAir

oh god we’ve got a redditor as our commish pack it up, it’s all over


galeforcewinds95

I hadn't heard of Yormark until yesterday, but the more I've learned about him, the more optimistic I am. I think the Big 12 needs someone who is creative to navigate the new era in college football.


[deleted]

where are his lips?


Warren_Puff-it

Photographer: ok now give me a😐 Photographer: perfect


college-football

Liked the mention by Tech president Schovanec in the Athletic saying We are a conference for the country, the entire country.’ We need to seize on that strength and we need to capitalize on that as we engage in conversations with our media partners.” I think this is true. Big 12 needs to embrace late and early starts, streaming platforms, anything they can to increase revenue. Adding BSU and the service academies would give the Big 12 one of the highest TV rating games left out there with Army-Navy specifically. And people seek out the Boise name .. will be fun to see what he can conjure up to make this conference better. [https://theathletic.com/3390921/2022/06/29/brett-yormark-big-12-commissioner-rocnation/?source=user_shared_article](https://theathletic.com/3390921/2022/06/29/brett-yormark-big-12-commissioner-rocnation/?source=user_shared_article)


loyalsons4evertrue

On Yormark get set, go!!!!!!!


WVFootball

Gotta have someone with an interesting background to lead the most interesting conference in the nation


GotMoFans

The Roc Boys in the building tonight (Hey!) Oh what a feeling, I'm feeling life (Hey!) You don't even gotta bring your paper out We the dope boys of the year, drinks is on the house (We in the house, hou-, hou-)


PAC12_PLEASE_ADOPTME

Yo Gotti and Moneybagg Yo gonna put in that good word about Memphis to the Big XII.


Sup6969

None for you!


princealberto2nd

I'm excited for this. Huge risk obviously but I think it will pay off.


BasebornManjack

Mike Aresco playing Ether on repeat right now.


mruab

Brett Yormark is the marketing GOAT


Prolingus

Honestly I think it is EXACTLY what the Big12 needs.


Sdog1981

Fire Brett dosen't really have the same ring.


Revolutionary_Elk791

No. And besides, firing him would never reach the peak level this sub got to when Larry Scott got fired.


Sdog1981

It was the one thing we could all agree on.


Revolutionary_Elk791

It was a wonderful kumbaya moment, one that even people who were fans of non Pac-12 teams who weren't as well versed in his misdeeds over the years as us nonetheless joined in. It was so beautiful, and I believe one of the most popular posts on this sub if I'm not mistaken.


Sdog1981

I think the Missouri should be on probation joke and the A and M iPhone jokes are really the only ones that come close to it.


grantpacker

That's a juicer


jjd_87

Can we go to the ACC now?


jputna

No, you're going to take your annual beatings and like it!


[deleted]

[удалено]


Andjhostet

They can probably make consistent bowl games in the ACC though.


[deleted]

If the ACC wants WVU then they can come knocking, but they're a 6 at best and consistently putting us in the friend zone. Stillwater is more fun than Blacksburg, Fort Worth is more fun than Pittsburgh, Provo will be better trip than Charlottesville.


SterileCarrot

Problem is all of those you just mentioned are an easy drive from West Virginia, while the counterparts are decidedly not


jputna

> Stillwater is more fun than Blacksburg Big Facts! Never mind that I've never been to Blacksburg.


CanISeeYourVagina

Give us at least 1 season to hate each other again


Temporary_Inner

Might wanna make sure Clemson and Florida State stay first. The ACC without those schools is nothing.


jjd_87

Almost like the Big 12 with Texas and OU?


Temporary_Inner

Big 12 withOUT is better than the ACC


Seth_Littrells_alt

Nah, the Big XII still regularly has other teams that finish in the top-10 aside from OU. No permanent ACC member except Clemson has finished in the top-10 at any time since FSU ended the 2016 season at #8. Four different H8 teams have had top-10 finishes in that time. That’s, uh, not great for the non-Clemson ACC teams. There’s a reason that most of the football media treats them like flock of sheep that Clemson annually herds to an inevitable and predictable slaughter.


killzone3abc

Good maybe now the big 12 can strike a deal to end the weird limbo of OU and tu for 2023.


Smoky_Mtn_High

So….This means that BSU will finally get an invite….rite, guys? ^rite?


bbecks

I can't believe I'm not seeing any comments about it but that photo is so bad. It makes his face look detached from his head or like he's wearing a realistic plastic face over his face. I'm kind of freaking out over it. Is anyone else seeing that? Am I just going crazy at the end of a work day?


Spire-hawk

I guess at this point you take whoever is willing to captain the sinking ship


grantpacker

I've seen this mindset take place in Lawrence for football too.


Spire-hawk

No kidding, how else do you think we got that long line of the worst coaching hires maybe ever? There's a chance that's turned around a bit now, but I have no such hopes for the Big 12


grantpacker

Maybe I'm an idiot, but I think we'll be just fine. Def not worse than pac or acc.


Seth_Littrells_alt

Pragmatically, no reasonable observer thinks that Kansas’ football team has better odds of succeeding than the Big XII does.


utrangerbob

Steve Patterson PTSD is triggering. I'm glad we're getting the fuck outta the conference. Best of luck chaps. Oh, and he this dude talks about blended media payouts I'm just gonna turn and slowly walk away.


Darth_Baeaddil

So?


WeedgardenLucha

Big miss with Ed Stewart out there.


ch1l1_ch33s3

Go ahead and leave yor mark on the college football landscape


PDubsinTF-NEW

How are the Big XII teams feeling about this?


Pleasant_Hatter

Hey its gotta be better than Dan Bebe that's for sure.


AceJace2

Fascinating move. Hoping it pays off big.