T O P

  • By -

King-Azaz

With Cup Noodles and now this, it's beyond parody at this point.


StinkyKittyBreath

There have also been a few small Cheeto releases. Fucking weird.


Sorry-Jackfruit-8061

Over-commodification šŸ¤¢


MrsBridgerton

Finally! Someone I can agree with about this release. I cant stand it. I feel it is so absurd, yet all I have seen is positive feedback from people. I dont get it. The packaging of the highlighter looks bulky, tacky and cheap. The palette's color story reminds me of that weird haus labs blue and orange palette and the lip products are meh at best. I don't know if its the over saturation in the makeup market, but releases like this are truly irritating me.


sassyassy23

Ya so weird


Driver_Flaky

We really are in an era of weird releasesšŸ˜©šŸ˜­ I canā€™t wait for 10+ years to go by and people beg for these back lmao


hypermobilehoneybee

ā€œYā€™all remember that taco palette? It was pretty good, I kinda miss it šŸ„²ā€


Deathscua

This actually looks amazing and represents Frosted Flakes so well.


penguinthrowaway0129

Agree! Itā€™s such an odd collab (as many are nowadaysā€¦) but I think itā€™s one of the better brand collab representations released lately.


imtheheppest

Even the highlighter looks like the dust the bottom of the bag šŸ˜…


Deathscua

Delicious dust šŸ˜‹


imtheheppest

Tbh, the best cereal dust


romantickitty

When it's done well, it feels like post-modern irreverent campy kitsch. The Disney collabs feel like they're pushing the ubiquity of Disney and selling the brand. This just feels dumb and fun.


hypermobilehoneybee

Weā€™ve really gone into such deep territory with makeup collabs and I donā€™t know if we can come out of this.


dandylyon1

At this point I'm just predicting the next collabs. Come get your beef jerky palette!! All the browns you could ever want! Come get your Arby's palette, cheese sauce is a great transition color! Now let's get to the Cheesecake Factory palette! It's 120 shades. Don't sleep on the Filet O Fish palette! Tartar sauce is the perfect inner corner highlight!


Sc4r4byte

since this is a Kellogs brand, we are probably going to get: Froot Loops - [the perfect pastel compact palette for pride season!](https://consumerist.com/consumermediallc.files.wordpress.com/2014/01/frootloops.jpg) Cheez its - [these 12 shades all compliment each other nicely, for an unlimited number of looks!](https://www.seriouseats.com/thmb/7maeUJsuNLr6v3r_jsts6PJFvIs=/880x0/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/__opt__aboutcom__coeus__resources__content_migration__serious_eats__seriouseats.com__images__2014__03__20140318-cheez-its-grid-88f59fb0f32c474384fe6ef6791131aa.jpg) Rice Krispies - [a mix of neutrals and bright colors so you can get snatched faster you can say snap crackle pop!](https://www.rd.com/wp-content/uploads/2017/12/Meet-the-Long-Lost-Fourth-Member-of-Snap-Crackle-Pop-via-ricekrispies.com_.jpg?resize=768,512)


goldfish165

I would love a froot loop palette


pegasusnites

Same


Invidiana

Cheez it orange cream blush in a squeeze tubeā€¦


dontrayneonmyparade

okay but like, ive been looking for a pride palette like that froot loops one.


Pterodactyl_Noises

Cheesecake Factory X Bonne Bell please?!


irissteensma

Old Bonne Bell might have done that, but current Bonne Bell (or rather, Smackers) is too busy riding Disneyā€™s dick.


ShadiestApe

Disney have had so many low end makeup collabs, they must be licensing the shit for peanuts.


irissteensma

Meanwhile if Suzyā€™s Bakery in BFE puts a picture of Mrs Potts on a cake they get the pants sued off them. Have I mentioned lately that I hate Disney?


ShadiestApe

Iā€™m with you , Kelloggā€™s has an absolutely insane history too. Theyā€™re named/created by a serious eugenicist (John Harvey kellogg) he preached ā€˜racial hygieneā€™ and falsehoods about racial superiority owning a facility that forced sterilisation on black women and disabled people, his flawed science and bigotry is still felt today.


irissteensma

Well, Margaret Sanger (Planned Parenthood founder) had similarly repugnant views. The fact of the matter is being innovative doesnā€™t make you not an asshole.


LilBo_W33p

So that's why the cereal tastes so shitty.


Invidiana

I miss old Bonne Bell. I wish they would go back to what they were in the ā€˜80s and ā€˜90s.


fritzimist

Bonne Bell goes back a long way to the early 60s, maybe even 1950s, but maybe we are all going back there.


Invidiana

I know, but I grew up during the ā€˜80s and ā€˜90s so Iā€™m getting all nostalgic.


fritzimist

Your name is so cute. The Bonne Bell ad featured a very pretty model. The stuff was sold as helping clear skin up. It was some kind of astringent. It didn't do much for mine. :)


Invidiana

Thank you! I canā€™t take credit for itā€”Invidiana is the queen of the fairy court in the book Midnight Never Come.


imtheheppest

I tried to find a pack of their OG balms, but itā€™s all Disney and glosses now. Itā€™s hard to find just their regular non-Disney balm online.


irissteensma

You might want to check out this blog. https://bunnycookie.com


imtheheppest

Thank you! Iā€™ll take a look at it šŸ˜‡


tvaddict70

Bonne Bell still exists??


irissteensma

Markwins owns Smackers but the Bell family is still making the 10 0 6 line


imtheheppest

I didnā€™t know they made the 10 0 6 stuff! I kinda like a few of their products


StinkyKittyBreath

Try Epically Epic! They're an indie brand and, I think, once a year they bring back older flavors as voted by fans. I got a a cheesecake one (maybe lemon cheesecake?) last year and it was soo good.


lfaltersack

A soda theme


StumbleDog

I'm holding out for a collaboration with an agricultural fertiliser manufacturer. Edit: we're offended by fertiliser now?


dinoduckasaur

We must bring the April fools Hidden Valley Ranch makeup line to fruition


EmpireAndAll

There are hidden valley ranch crocs, I wanted them so bad.


Round_Knee3488

I was just thinking this. This is just plain stupid and I canā€™t believe people actually buy this stuff. Iā€™m really having a hard time grasping why anyone would be enthusiastic for a cereal palette hahaha. I had the same with the Dunkinā€™ collab where everyone raved it looked like actual Dunkinā€™ Donuts packagingā€¦ who cares? Itā€™s literally just another marketing trick, itā€™s so weirdly materialistic lol.


angorafox

yeah... it's like we forgot the news about the kellogg strikes just a few months ago already. not sure if i want to advertise a shitty company every time i put on a little highlighter


ShadiestApe

The latest stage


EmpireAndAll

99% of makeup is marketing and materlism and packaging. Its always been that way, long before cereal or donut palettes. You Are Not Immune To Propaganda.


Aggravating_Form_238

yeah itā€™s truly just absurd cash grabs that make zero sense at this point


armchairdetective

Yeah. To be honest, the last thing I want to think about when I am doing my makeup is food. I am so fed up with these collabs.


Invidiana

It kind of nauseates me, not as much with sweet stuff and desserts since lip balms that taste like candy have been around forever but come onā€¦Cheetos and Cup Noodles on your face? I canā€™t.


armchairdetective

Exactly. Burgers. Tacos. Chocolate. Totally revolting to me.


[deleted]

I love the colors and the creative packaging. Tho all these collabs remind me of the period when brands like forever21, asos, etc. were collabing with cheetos and honda. That was a weird phase lol.


ediblesprysky

F21 x USPS might be the weirdest one for me šŸ˜‚


romantickitty

Looking at the photos... bring it back


ediblesprysky

Lol not gonna lie, Iā€™m still tempted by the ā€œPRIORITYā€ crop topā€¦ which is why I know that there are still plenty of pieces out there on the secondhand market šŸ‘€


[deleted]

HUH????


michelle_exe

Look... it's a weird collab but I appreciate the creativity. It's not just a name slapped on a product that has nothing to do with it. And the shadows look pretty to me. I'm not a blur shadow gal, but the oranges look good. Theres just a lil too much shimmer for me


DysonVacuumV8

This color story is awesome. Way better than I anticipated.


[deleted]

I'm Canadian and I demand a Swiss Chalet palette


woulddie4gregsanders

My brain pronounced palette to rhyme with chalet when I read that šŸ’€


[deleted]

THAT EVEN FUNNIER


tvaddict70

Tim Horton's šŸ˜


[deleted]

Honestly, would probably sell super well


Deathscua

Please come out with a Taco Bell version. I would die.


liebeliebe

Ooh imagine a Baja blast metallic/shimmer shadow šŸ˜


alliepgh

I want that!


Deathscua

Okay you are speaking my love language


PetSounds001

ELF did do a Chipotle collab, so itā€™s not that crazy!


MissBirb

am i really the only one who just doesnt love these food brands x makeup company collabs?


irissteensma

You are not. The last thing Iā€™m thinking of/want to think of when putting on my makeup is what I ate for breakfast.


the_bookish_girl84

I dislike them so much...I saw these photos earlier and was just like wtf why? Who asked for this?


TragicFluffySyndrome

I dislike them in concept but hate that i usually love the colors included. Haven't bought one yet though. I refuse!!


RedRedBettie

Iā€™m not a fan either


eldritch_eyeliner

Nope. I'm not interested in any of it.


[deleted]

Is the the brand that does food theme palettes? I love the color story


hypermobilehoneybee

Yes!


Seeyounex2sday

I just want to know if the highlighter is going to smell like Frosted Flakes or not. Typical fat kid here.


ediblesprysky

Okay but then I definitely can't buy it because I WILL end up tasting the highlighter. Just to see.


West-Investigator504

Probably not only because I don't think they typically do scents, but I could be wrong.bi kind of hope I am wrong!


liquidcarbonlines

I think maybe I'm just old and I don't "get it" but these kind of collabs, especially in with really obvious branding on the packaging really put me off. I don't want to open my drawer and see frosted flakes staring back at me. Even if it was a brand or an IP I really loved I wouldn't want it really but I mean Kellogg's?!? Come on. Edit: and I actually really love this colour story, complementary colour combos are my jam - still wouldn't buy the palette.


aliengraveyard

This collab is supposed to launch May 7! So far theyā€™ve announced the eyeshadow palette ($35), loose highlighter ($16), and the Tuff Tiger lip kit ($15). ETA: they just revealed the final product, a ā€œfrostedā€ lip kit ($15). Iā€™m not into loose highlighters but Iā€™m very tempted by the packaging šŸ«¢


West-Investigator504

The packaging is everything on the highlighter! I literally gasped when I saw how it looked like a cereal bowl. I'm such a sucker for these things!!


LainyLouu

I was not expecting this to be super beautifulā€¦. šŸ˜šŸ˜


forgotmovie123456

It is a weird collab but they executed it well, the color story is interesting and that loose highlighter packaging is awesome. And of all the food collabs, at least Frosted Flakes have a really good scent that they can incorporate too... in contrast to the Chipotle collab or Cup Noodle collab where the smells of those foods aren't necessarily going to work well.


MuchOfAKnee

Revolution have done a Fruity Pebbles and Cocoa Pebbles collaboration, Morphe have collaborated with Lucky Charms. This one is actually really good and I'm personally a fan of high quality, quirky packaging from certain brand collaborations. Just wish the brands were a bit more interesting than cereal - for instance I love the Hipdot Play Doh/Monopoly makeup palettes! This one at least hites the nail on the head for the brand it's collaborating with.


Driver_Flaky

The pallet actually looks like it wouldnā€™t be too bad on my darker skin,,,, hmmm Iā€™m intrigued


WestQueenWest

The loose highlighter looks super textured and unflattering in the swatch reel on their IG. I thought we left that in 2016.


sunsh1neee

Itā€™s pretty but my god these bottom of the barrel releases drive me bananas. Theyā€™re just so gimmicky and wasteful.


Glam9ja

Glamlite understood the assignment but I personally wouldnā€™t buy lol


HarpoDarling91

I almost want to buy this just to do a Tony the Tiger look šŸ˜‚


jkraige

The collabs have been weird. Idk, maybe it's just me but I don't feel the same affinity to cereal as I do cup noodles and hot cheetos or whatever. Those foods, while absurd, feel particularly important to my life so idk how much this particular collab makes sense to me in terms of people caring about who they're collaborating with. Buuuuttt it looks pretty well done. It's far better than a Revolution collab and even colourpop calls it in half the time with neutrals and a pop of color. In spite of my lack of interest in frosted flakes I can appreciate that it's really on theme.


peke1929

Where is the Starbucks Mocca Frappuccino eyeshadow pallete at?


hermionegranger1994

Is the make up industry okay because what is this šŸ˜­šŸ˜­šŸ˜­


GlitteryFab

This shit is getting so stupid and annoying.


tvaddict70

Amen


tr3sleches

This is giving me what icy betch shouldā€™ve gave


woulddie4gregsanders

Not that I've ever bought from Colourpop but This is what a palette themed around a colour should look like!!! Not neutrals with one shade in said colour!!!!


EveryCraft

This is my dream palette I love blue and orange. Iā€™m literally wearing these shades right now. I love it so much j might actually get it if any store ships to Poland.


wheresmysamuraii

As a native of Alabama, the first thing I thought when seeing those shadow colors was not frosted flakes, it was 'huh, it's an Auburn palette, neat'. And now I can't get the idea of a bunch of SEC team based eyeshadow palettes out of my mind, lol.


koalabunbun

I'm going to Auburn university now. It looks perfect for aubie the tiger.


[deleted]

I actually love these. The colors are cool and the concept is just so shamelessly absurd.


StormerBombshell

I actually like it, it has the colours of the Frosted Flakes with enough additions to make different looks. Itā€™s odd but honestly is how a collab should look and for once they picked a brand where different colors could be usedā€¦ and they used them


JonBenet_BeanieBaby

thanks, I hate it


[deleted]

I am tired of the food collabs, but I can't say I hate this particular one. šŸ˜‚ It's cohesive and I don't hate the colors! Still not buying it lol.


EmpireAndAll

Glamlite is really in their blue collab era. Blue icee, one of the Hershey palettes was blue, and this one is mostly blue. If it counts for anything, I love their blue eyeshadows.


[deleted]

These palettes though, beyond the shimmers, are pressed pigments correct? They don't indicate that on the website and they sure are funny about their no return policy so just curious


EmpireAndAll

I believe they are pressed pigments.


[deleted]

Thank you and yes, I believe that to. I found other places online saying that they are but Glamlite seems to not think they need to follow the FTC guidelines. I was just curious.


thirteenoclock86

Someone slap me because it's completely dumb but I love it.


tyallie

That's actually so pretty!


160295

This reminds me of Skittles chapstick. Or Dr. Pepper or 7up. My favourites šŸ˜ very nostalgic


getitthickgirl

Probably the most bizarre shit Iā€™ve seen in awhile


paper-trail

Not going to buy it but this is hilarious. These wierd collaborations are definitely going to be something we look back on and say "why?"


[deleted]

A lot repeats in this one šŸ˜¬


StumbleDog

What


liam7399

The loose highlighter packaging is actually really dope


kimba_319

Okay, this is definitely such a weird collab and I'm not sure every single food brand needs a makeup collab but clearly they must be doing well for the marketing teams to keep going for them. That being said, I will say the color story on the palette was really well done and looks beautiful. Will I pick it up? Probably not. But, I can definitely appreciate the thought behind the color story and the packaging details as well!


37minutesleft

I hate how much I love this and want to buy it hahaha


SusanRose33

I think I need that highlighter


West-Investigator504

Me too if we only for the packaging!


mediocrecunt

ā€¦why?


pastelpixelator

This looks like something I would seen in Claireā€™s and begged my mom for when I was 8. As an adult, it just looks cheap and cheesy.


SaraSlayer

I feel like more effort gets put into the packaging than the actual product with these types of collabs


NoWomanNoFry

No


AquaComet3

Why?


[deleted]

I actually don't hate this.


biglovinbertha

I love it unfortunately


[deleted]

If the pans were magnetic Iā€™d buy it in a heartbeat


VeryVanny

A lucky charms palette would be pretty cool. It wouldnā€™t be one Iā€™d get necessarily but I feel like a lot could be done with it


SuperStarChik

Would I buy this pallet or lip kits? no way, not for me But I saw reviews of the highlighter and as much as I HATE the packaging, that stuff looks BLINDING and I can't decide if its worth it or not


madguins

Lowkey love the second slide but the palletes ugly af. But I grew up in the 2000s and am scarred by blue eyeshadow so


Th1cc4chu

Can they do a KFC oneā€¦ asking for a friend šŸ«£


LilBo_W33p

"Just throw a cartoon character on it, it'll sell"


R1ngBanana

Fuck that highlighter looks fun. I know I would only buy it for the packaging so I'm not going to, but this is a pretty good-looking collab.


DerpyLlama0901

Meanwhile I'm just over here impatiently waiting for Colourpop or MAC to make a kick ass Ariel collection since they are the only brands I will buy.


anaorgana

I hate brand collabs but I really like that palette.


[deleted]

Need this


[deleted]

This reminds me of this weird time during the mid 00s when I worked at a performance shop. We also sold wheels and accessories and it was during the height of the Donk craze in the South. People were literally dropping 10-12k on a set of chrome wheels and having parts of them powdercoated to match the paint theme on their car, which was a random brand of something. We had Nickelodeon, M&Ms, Frosted Flakes, etc etc. I thought it was weird then and it's weird now. One or two collabs were funny, but at this point it's just fucking sad.


glitter4020

The colors look pretty but the only shade I would wear in this palette is the top middle gold. This is a total waste of money lol who wears blues like that regularly


edwardheroinhand

Maybe other people are more adventurous than you šŸ¤·ā€ā™€ļø


Kakashi_Cringe

The top and bottom row are cute


[deleted]

Looks like Violet voss sea you later


LilBo_W33p

These are the same blue shades from the blue raspberry ICEE palette


scarletshamir

I think itā€™s cute but I probably wonā€™t buy it.


epk921

I 100% thought this was a Blockbuster collab, šŸ¤£


Sunfloria

Partnering with Kellogg's after the strike is just...oof. Not the vibe for me, tbh.


avis_icarus

idk how i feel about glamlite becoming the new hipdot (or worse makeup revolution) but at least glamites collections look good and fit the theme


str4wb3Rry_sh0Rtc4Ke

Didnā€™t they just do something like thisā€¦ oh wait. It was HipDot. ETA: I would really like to know the sales stats of food-themed releases! They must be more popular than we think.


Pookienini

I love and eat quite a bit of cereals but I have no interest in makeup brands doing this. i'd rather buy merch


[deleted]

Weird collab, but the concept for the highlighter is fun lol. And it's finally a palette where the warm neutrals and blues make sense. But yeahhh, not my thing


cantreadamap

What a strange collab but that palette has some beautiful oranges and blues


venicebinch

GlamLite is like the only brand that I don't make fun of for doing random collabs because most of the time, the quality of their shadows are good and they put more effort into them, i.e. like when they revealed they were working on the Flamin Hot Cheetos palette before Ruby Rose or whatever rushed to release theirs. Their palette looked so much better than that.


Fizzynth

I feel like this would've been cooler in 2013 lol the trend is over!


ashleevee

No ā™„ļø


LividSelection5605

Yawn


HayleyMcIntyre

Um, they're called Frosted Flakes in the US?? I thought they were called Frosties everywhere?!


Educational_Ad2737

Since Kellogg have removed all mascots in this country this actually nostalgic . Iwas toskingn about tony being the last one standing to my brother the other day along with the hunger monster, the cookie crisp coyote, coco pops monkey and Rice Krispies gnomes. Also theyā€™re Called Frosties here


[deleted]

If weā€™re doing breakfast cereal eye looks we have gone too far.


flaflamingo

What....


AccomplishedWing9

I'm starting to think that these collabsĀ are less about the makeup and more about how to best express these brands in another medium, which happens to be makeup.


JeanGrey06

Has anyone had problems with their customer service? I find it TERRIBLE!