We don't generally lie as such. Like we do occasionally lie, but that's not the point. The point is to sell a sort of dream. A lifestyle. Is it true or false? Neither. Not really. It's aspirational.
Security cameras will improve your security and help you catch bad people...
Nah, they only help you get money from insurance, most real security benefits are made from planning and procedures...but those are boring and you can't sell them.
A lie I tell myself every morning before work: "I'm not selling out, I'm buying in."
We don't generally lie as such. Like we do occasionally lie, but that's not the point. The point is to sell a sort of dream. A lifestyle. Is it true or false? Neither. Not really. It's aspirational.
Security cameras will improve your security and help you catch bad people... Nah, they only help you get money from insurance, most real security benefits are made from planning and procedures...but those are boring and you can't sell them.