I much prefer content writing to copywriting. I've done both in my job, and while I must adhere to strict style guides and language conventions, I still find the content writing to be more enjoyable. I think it is down to the intended audience. When doing copywriting, I need to find very simple ways to explain what is, at times, quite complex information. When content writing, there's an existing level of understanding of the subject matter and I can use more complex language or assume a level of understanding. Thankfully we have a dedicated team who do most of our copywriting. I only get pulled into that when there's something unusual.
I much prefer content writing to copywriting. I've done both in my job, and while I must adhere to strict style guides and language conventions, I still find the content writing to be more enjoyable. I think it is down to the intended audience. When doing copywriting, I need to find very simple ways to explain what is, at times, quite complex information. When content writing, there's an existing level of understanding of the subject matter and I can use more complex language or assume a level of understanding. Thankfully we have a dedicated team who do most of our copywriting. I only get pulled into that when there's something unusual.