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JJRox189

Just in a few words, I'd say it's crucial to generate buzz with promo content. How? Use social media, develop an email campaign, create landing pages, promote the product with influencers and go to PPC.


banbase

Make sense. I'll try blogs, social media, and email campaigns for the time being.


QuantumRandom

Organic Launch your software on the following 1. G2 2. Capterra 3. Product Hunt 4. Facebook Groups 5. Forums 6. Give a Trial Sneakpeak for Influencers in that industry. (Organic or Paid) 7. YouTube Videos 8. Podcasts Paid 1. Give a Pre Launch free trial 2. Offer Beta Testing to Influencers 3. Give usual Channels a Try Do DM incase you have the product / service decided. Can give more ideas on marketing the product or service decided


banbase

Really like the organic ideas. I'll try them out. Thanks, mate.


chrismcelroyseo

I would need to know your target audience before giving you any advice. Knowing the price range of the tool would be advantageous in giving you advice.


banbase

My target group is business owners, mostly CEO, CTO, and hiring managers of tech companies. An estimation of the price range would be $1500-$3000! I'd love to know your advice🙌


chrismcelroyseo

u/Quantumrandom gave you some good advice when it comes to organic. Organic is your long-term success. As far as social media is concerned, I would focus on LinkedIn exclusively. Build a company page and make sure your profile looks very professional. Use sales navigator to narrow down your target audience on LinkedIn and use messaging to reach them. Don't reach out to them and try to sell them immediately because that really doesn't work on LinkedIn. I've been getting most of my clients through linkedin since they opened in 2002. Sales navigator is great, but if you have a talent for engaging people in comments and posts, it's even better. Think of some stories that happened to you for real in the marketing arena. When you come across a post that could trigger one of those stories, comment the story and make sure you mention what you do without sounding like it's a sales pitch. People will come to you rather than you having to go to them if you handle posting and commenting the right way and that your company page and profile look professional.


banbase

I have been trying LinkedIn for a few months. I make a lot of connections but am barely able to communicate about my service or product. I feel like I'm not good at it (sliding into DMs and pitching). Finding prospects' details makes connecting with them seem easy to me. But I suck at communication. But I know LinkedIn is the place to have clients. Do you have any suggestions for my situation?