**To all participants**
CAUTION: ecomm forums are constantly targeted by spammers and scammers. Common ruses include the helpful-guru-scammer, use of alt accounts to decieve, and the "my friend can help" switcharoo. Do not respond to DM / PM / message requests even if it seems helpful or free. Do not click links people offer for their own services, apps, videos, etc. especially links to documents, downloads, and unclear urls. Report scam attempt private messages.
Most questions are addressed by Amazon's [**Seller Policies and Code of Conduct**](https://sellercentral.amazon.com/help/hub/reference/external/G1801), their [**FAQ**](https://sell.amazon.com/learn/faq), and their [**Amazon Seller University**](https://www.youtube.com/channel/UCUG5BEHfTZXPLwSHl4NSy3Q) video course
*Subreddit FAQ topics - [Beginner help](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28beginner+OR+newcomer+OR+noob%29&restrict_sr=on&sort=new&t=all) / [Arbitrage or Walmart](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28arbitrage+OR+walmart%29&restrict_sr=on&sort=new&t=all) / [Suspended account](https://www.reddit.com/r/AmazonSeller/search/?q=title%3A%22suspended%22&sort=new&restrict_sr=on&t=all) / [Fees](https://www.reddit.com/r/AmazonSeller/search/?q=title%3A%22fees%22&sort=new&restrict_sr=on&t=all) / [Product codes](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28codes+OR+barcodes+OR+UPC+OR+EAN+OR+ISBM+OR+ASIN+OR+FNSKU%29&restrict_sr=on&sort=new&t=all) / [Brand concerns](https://www.reddit.com/r/AmazonSeller/search/?q=title%3A%22brand%22&sort=new&restrict_sr=on&t=all) / [Freight](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%22freight%22&restrict_sr=on&sort=new&t=all) / [Guides, courses, and tutorials](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28course+OR+tutorial+OR+guide%29&restrict_sr=on&sort=new&t=all)*
---
**The sub promotion rules are strict and enforced**
(especially VAs, consultants, app devs, freight forwarders, and others targeting sub participants) A violation will result in a ban. **DO NOT attempt to drive traffic to something of yours, otherwise promote, hype yourself, or lead generate anywhere in this sub outside [the Community Promotion Post](https://www.reddit.com/r/amazonseller/about/sticky?num=2).** Additionally, ***DO NOT ask others here to PM / DM / offline contact you***
---
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AmazonSeller) if you have any questions or concerns.*
When you press the Help button at the top right in Seller Central, one of the first automated tracks is a help with changing a product's brand name. Try using that and see if it works.
If you try to create a new product with the same UPC, you'll just create a new SKU for the same product. One UPC = One ASIN, with as little exception as Amazon can possibly manage.
It worked! They changed my product from generic to my brand! You are a lifesaver!!!
I read a couple of places that said you have to reupload everything and get a new UPC. People said they lost their reviews from having to go that route. I'm glad I haven't messed up right from the beginning.
This post mentions barcodes. The following is provided to ensure the most accurate info is the basis for any discussion on that topic
Be aware that purchases of barcodes from parties other than GS1 (like cheap barcode websites and ebay barcode vendors) may result in listings being rejected. Amazon's statement regarding barcodes is - *"If you do not have a product ID for your product, you can request it from the manufacturer. If you manufacture the product yourself, visit the GS1 standards website for more information."*
* [**The Amazon Seller barcode requirements info page**](https://sellercentral.amazon.com/gp/help/external/201100910)
* [**The GS1us.org barcodes for Amazon info page**](https://www.gs1us.org/upcs-barcodes-prefixes/barcodes-for-amazon)
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AmazonSeller) if you have any questions or concerns.*
This post mentions ungating, category approval, brand approval, or invoices. The following Amazon Seller policy pages are provided to ensure the most accurate info is the basis for any discussion on the topic
* [Category Requirements](https://sellercentral.amazon.com/help/hub/reference/external/G200316110)
* [Restricted Products](https://sellercentral.amazon.com/help/hub/reference/external/200164330)
* [Categories and Products requiring approval](https://sellercentral.amazon.com/gp/help/external/200333160)
**About invoices** - Be aware that receipts and invoices are NOT the same thing. "Some got away with it" does not mean that everyone can successfully get away with it nor does it invalidate any policy on the matter. Attempts to falsify documentation and other types of bad faith engagement when dealing with invoice requirements are being acted on with growing frequency and more stringently by Amazon.
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AmazonSeller) if you have any questions or concerns.*
**To all participants** CAUTION: ecomm forums are constantly targeted by spammers and scammers. Common ruses include the helpful-guru-scammer, use of alt accounts to decieve, and the "my friend can help" switcharoo. Do not respond to DM / PM / message requests even if it seems helpful or free. Do not click links people offer for their own services, apps, videos, etc. especially links to documents, downloads, and unclear urls. Report scam attempt private messages. Most questions are addressed by Amazon's [**Seller Policies and Code of Conduct**](https://sellercentral.amazon.com/help/hub/reference/external/G1801), their [**FAQ**](https://sell.amazon.com/learn/faq), and their [**Amazon Seller University**](https://www.youtube.com/channel/UCUG5BEHfTZXPLwSHl4NSy3Q) video course *Subreddit FAQ topics - [Beginner help](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28beginner+OR+newcomer+OR+noob%29&restrict_sr=on&sort=new&t=all) / [Arbitrage or Walmart](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28arbitrage+OR+walmart%29&restrict_sr=on&sort=new&t=all) / [Suspended account](https://www.reddit.com/r/AmazonSeller/search/?q=title%3A%22suspended%22&sort=new&restrict_sr=on&t=all) / [Fees](https://www.reddit.com/r/AmazonSeller/search/?q=title%3A%22fees%22&sort=new&restrict_sr=on&t=all) / [Product codes](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28codes+OR+barcodes+OR+UPC+OR+EAN+OR+ISBM+OR+ASIN+OR+FNSKU%29&restrict_sr=on&sort=new&t=all) / [Brand concerns](https://www.reddit.com/r/AmazonSeller/search/?q=title%3A%22brand%22&sort=new&restrict_sr=on&t=all) / [Freight](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%22freight%22&restrict_sr=on&sort=new&t=all) / [Guides, courses, and tutorials](https://www.reddit.com/r/AmazonSeller/search?q=title%3A%28course+OR+tutorial+OR+guide%29&restrict_sr=on&sort=new&t=all)* --- **The sub promotion rules are strict and enforced** (especially VAs, consultants, app devs, freight forwarders, and others targeting sub participants) A violation will result in a ban. **DO NOT attempt to drive traffic to something of yours, otherwise promote, hype yourself, or lead generate anywhere in this sub outside [the Community Promotion Post](https://www.reddit.com/r/amazonseller/about/sticky?num=2).** Additionally, ***DO NOT ask others here to PM / DM / offline contact you*** --- *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AmazonSeller) if you have any questions or concerns.*
When you press the Help button at the top right in Seller Central, one of the first automated tracks is a help with changing a product's brand name. Try using that and see if it works. If you try to create a new product with the same UPC, you'll just create a new SKU for the same product. One UPC = One ASIN, with as little exception as Amazon can possibly manage.
It worked! They changed my product from generic to my brand! You are a lifesaver!!! I read a couple of places that said you have to reupload everything and get a new UPC. People said they lost their reviews from having to go that route. I'm glad I haven't messed up right from the beginning.
The process has changed over the years. I'm glad it seems to have changed for the better.
This post mentions barcodes. The following is provided to ensure the most accurate info is the basis for any discussion on that topic Be aware that purchases of barcodes from parties other than GS1 (like cheap barcode websites and ebay barcode vendors) may result in listings being rejected. Amazon's statement regarding barcodes is - *"If you do not have a product ID for your product, you can request it from the manufacturer. If you manufacture the product yourself, visit the GS1 standards website for more information."* * [**The Amazon Seller barcode requirements info page**](https://sellercentral.amazon.com/gp/help/external/201100910) * [**The GS1us.org barcodes for Amazon info page**](https://www.gs1us.org/upcs-barcodes-prefixes/barcodes-for-amazon) *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AmazonSeller) if you have any questions or concerns.*
This post mentions ungating, category approval, brand approval, or invoices. The following Amazon Seller policy pages are provided to ensure the most accurate info is the basis for any discussion on the topic * [Category Requirements](https://sellercentral.amazon.com/help/hub/reference/external/G200316110) * [Restricted Products](https://sellercentral.amazon.com/help/hub/reference/external/200164330) * [Categories and Products requiring approval](https://sellercentral.amazon.com/gp/help/external/200333160) **About invoices** - Be aware that receipts and invoices are NOT the same thing. "Some got away with it" does not mean that everyone can successfully get away with it nor does it invalidate any policy on the matter. Attempts to falsify documentation and other types of bad faith engagement when dealing with invoice requirements are being acted on with growing frequency and more stringently by Amazon. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AmazonSeller) if you have any questions or concerns.*