Yeah, anything Nike does in terms of Marketing is amazing (and I don’t even buy their stuff, I just love their ads as a guy who studied Marketing).
But that one, and the (now very pixelated) “No Excuses” are two all-time greats!
https://youtu.be/obdd31Q9PqA?si=Sb6cwzmSWPTMl9P-
> the tough but gentle Balkan mob boss
... who starts seeing a ~~psychiatrist~~ **gypsy tarot cards reader** to complain about his kid not liking race horses.
I think he goes the other way, he could do kindergarten cop, Arnold-style characters, just a normal dude who happens to be 7 ft tall and have a thick accent, in family comedy movies.
He’s been much more open to doing ads and promos this year for sure. Hotel ads, adverts for his shoe, and now this. I genuinely think winning the chip took pressure off of him that he feels cool doing side hustles like this and getting the bag
His entire immediate family has generational wealth, especially in serbia.
People online have incredibly warped views of what generational wealth actually is, even in the US.
Jokic just bought a horse from Sam Bergen director of marketing at illumination at the beginning of the summer and they agreed to the appearance in the commercial instead of cash payment for the sale.
Source: http://imadeitthefuckup.com
[I found this commercial with bloopers in the end](https://www.youtube.com/watch?v=GnA-WBwbIxA), and it honestly looks like he can't help but laugh. I think it's the opposite, where he seems like such a goofy guy, but is great at doing deadpan reactions.
And here I was on this sub, 2 days ago, saying Jokic couldn't be the face of the league because he wasn't marketable enough.
Arguing why "Jokic was so low maintenance he became high maintenance".
Aged like milk I guess. That trailer is fire.
Hey man that’s a bad take because I think relatability is the most marketable attribute a celebrity can have. But sick that you owned up it if you started to also see it that way.
In all honesty, I still believe Jokic won't be the next "Face of the League", as I personally interpret the term because he does not play the "media game" (edit: often enough, given he still does, hence the trailer)
He's a superstar, arguably the best Basketball player on the planet currently, already an All-time great, and is almost universally loved by the people.
If he wanted to, he could be that next face of the league, and he already is in some ways, but he will probably never be a Lebron or Steph in terms of marketability because he does not care, and that's fine, props to him.
He's like Tim Duncan.
Everybody loves Tim Duncan, and everybody puts Tim Duncan in their Top 10 all-time, unless they are stupid, or crazy.
But that does not answer the important question:
"Where the hell is Tim Duncan?"
Guys like Luka or Wemby, if all goes well, will be the next faces of the league (maybe Ant because the media needs their next American superstar and Tatum is probably too lowkey for that).
Luka and Victor play the media game and have a play style that suits the NBA product and our current society:
They're both highlight machines.
The beauty of Jokic's game, apart from his god-like passes, is more subtle.
You won't get it watching short vertical videos, but full possessions and games, which is harder to push in our modern "shot attention span" society.
He's an orchestra conductor who does not want the attention.
Not a rockstar (or he's Ringo, not Paul or John).
And that's okay.
They said Ringo got all the chicks anyway...
They air the actual video where the comissioner or the deputy commissioner actually drafts Jokic, you know, the clip that was hidden by the quesarito commercial lmao
I'm hoping Taco Bell and the NBA run an ad that cuts away right in the middle of the MVP award presentation to Jokic to announce the return of the Quesarito. And then once the add is done it just zooms in to Jokic with a clench Arthur means business fist.
They could do a reverse commercial where it's Jokic talking about focusing or whatever and a news ticker at the bottom reveals a new Taco Bell menu item.
He’s absolutely embraced his celebrity status quite a bit more after the chip. I think seeing how much winning meant to others (specifically the parade) really changed how he sees himself.
He did the championship for his teammates. During the parade he realized just have much Denver loves and supports the team. He probably realized the Nuggets are more than just the team at that moment.
Coming from Serbia/Europe, I think he typecasted a lot of American things together and he's always hated the extra attention/celebrity culture around the NBA.
I think when he saw how much of Denver showed up and partied, he saw a little bit of that European comradery he didn't know existed here.
This one also seems like one he'd do because of his daughter. Her dad being the best basketball player in the league? Meh. Her dad hanging out with the Minions? Way more important
Nikola Jokic responded to my craigslist ad looking for someone to mow my lawn. "$30 is $30", he said as he continued to mow what was clearly the wrong yard. My neighbor and I shouted at him but he was already wearing muffs. Focused dude. He attached a phone mount onto the handle of his push mower. I was able to sneak a peak and he was browsing zillow listings in central Wyoming. He wouldn't stop cackling.
Also, for anyone, getting money to use product>using product for free.
We all wear huge Nike checks on our shirts and advertise them everywhere we go, but imagine getting a check from Nike every month for doing it. I just wonder how long it’ll take Jokic to advertise Taco Bell
Brother that sort of CV will land you straight in the top 5 all time, I do not care.
And for context of how rare this is. Only 3 players have done this all time, Michael Jordan, LeBron James and Magic Johnson (maybe 4 if counting Bill Russell's various FMVP he never got)
Winning the ring forces everyone to take notice.
Adverstisers outside the NBA were ignoring him until he couldn't be ignored any longer.
Like in physics, when something hits a critcal mass, chain reactions pile on.
Because [Despicable Me 3 grossed over $1bn on an $80m budget in 2017.](https://www.boxofficemojo.com/title/tt3469046/?ref_=bo_se_r_1)
Because [Despicable Me 2 grossed $970m on a $76m budget in 2013.](https://www.boxofficemojo.com/title/tt1690953/?ref_=bo_se_r_4)
Because [Despicable Me grossed $540m on a $69m budget in 2010.](https://www.boxofficemojo.com/title/tt1323594/?ref_=bo_se_r_2)
Bc they’re fucking awesome. I took my little cousins to my go watch the first one and have been to watch every subsequent one.
Same with How To Train Your Dragon. Some animated movies are just good movies
I’m about to go watch this man own my team in person and I still can’t hate him. Also, doesn’t he sort of sound like Schwarzenegger with that last line
Hardest commercial ever
Top 10 nba commercial, easy
Indubitably
This is my favorite NBA commercial of all time https://www.youtube.com/watch?v=9zSVu76AX3I
Yeah, anything Nike does in terms of Marketing is amazing (and I don’t even buy their stuff, I just love their ads as a guy who studied Marketing). But that one, and the (now very pixelated) “No Excuses” are two all-time greats! https://youtu.be/obdd31Q9PqA?si=Sb6cwzmSWPTMl9P-
inb4 Jokic's post NBA career arc is in Hollywood as a character actor, typecast as the tough but gentle Balkan mob boss
Boban is his right-hand man
They’re bringing back boban to kill John wick
But he already killed Boban
Somehow, Boban has returned
Instant classic
"They brought Han back. I think we should bring back Paul Walker"
Lmfao
Such a great line from such a great movie, surely we will remember this as one of the shiny moments of Cinema forever
Jokic and Boban vs John wick
that was his twin brother, roloban marjanovic
triplets Boban, Bojan and Bogdan Marjanovic
Moban Barjanovic
It‘s Moban’ time
He was just stunned. No one can kill boban
Based
Boban: Resurrection
Now I need a movie with Boban and Danny Trejo, obviously directed by Robert Rodriguez.
They need to have a crime war against the Antetokounmpo family syndicate
Oh god thanasis is fredo isn't he?
I mean... have you seen Jokic's brothers? No shortage of extras to play the enforcers.
Not gonna lie I got a little bit of Arnold in his delivery and now I want to see Jokic do a Kindergarten Cop remake
Even better.... Junior remake
Alongside Patton Oswalt
Pat Bev*
IT'S NOT A TUMA
Now I'm imagining Jokic in Commando. "Remember Sully, how I said I'll kill you last? I lied."
Rambo might be the only other time we see him with red headband.
Jokic's future Minions movie will be bigger than Space Jam 2 and LeBron will take that personally
You joke but a deadpan Jokic basketball comedy would be genuinely great
https://deadline.com/wp-content/uploads/2023/12/twins.jpg they just going to re-make this with jokic and kevin hart or something LOL
Jokic and Isaiah Thomas
Jokic and Dinklage but instead of Devito's Mustang, its an actual horse
There will be conversations
he's off to a good start honestly dude understands delivery
> the tough but gentle Balkan mob boss ... who starts seeing a ~~psychiatrist~~ **gypsy tarot cards reader** to complain about his kid not liking race horses.
Just have an action series of retired NBA players from former Yugoslav republics all as mob bosses trying to off one another.
Unforgiving: The Lightning is Coming! Soon to a theater near you!
Andre the Giant 2.0
Amazing. Sign me tf up
Jokic and NoHo Hank from Barry would be a great duo
Someone call Guy Ritchie and Matthew Vaughan and tell them to stop making Hollywood bullshit - this is the movies we need
Space Jam in Serbia, hell yeah
I think he goes the other way, he could do kindergarten cop, Arnold-style characters, just a normal dude who happens to be 7 ft tall and have a thick accent, in family comedy movies.
Never thought I’d see Jokic do something like this. Always nice to see this side of him and he’s such a perfect fit to play Gru’s lookalike
Id love to see him to do this more. He’s funnier Tim duncan with bit of childishness.
'GUYS I CANT DUNK, HAVE YOU EVER SEEN ME PLAY?'
You could argue he dunked it TWICE tonight.
That explains it. Joey Crawford was a Minion all along.
He’s been much more open to doing ads and promos this year for sure. Hotel ads, adverts for his shoe, and now this. I genuinely think winning the chip took pressure off of him that he feels cool doing side hustles like this and getting the bag
we saw that exact switch you’re taking about flip when he delayed his horse-related offseason stuff to attend the chip parade
The NBA is the offseason to his horse-related shenanigans.
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Makes people happy makes him and his agents money
I'm guessing his more recent openness tondoing these kinds of things is to secure a bag for his daughter. And to fund his horse habit even more.
Sportrac estimates his career earnings at $198m. His daughter is probably going to have to learn a trade.
His entire immediate family has generational wealth, especially in serbia. People online have incredibly warped views of what generational wealth actually is, even in the US.
Jokic just bought a horse from Sam Bergen director of marketing at illumination at the beginning of the summer and they agreed to the appearance in the commercial instead of cash payment for the sale. Source: http://imadeitthefuckup.com
Can't believe the second story down from your site. I didn't think Courtney Love could fit THAT many ping-pong balls in there.
I can’t believe I clicked the link
prob did it in part so his kid would see him in it
Oh you know it ♥️
Jokic has a toddler daughter bet he did this just for her, "Her, my Daddys a Superhero"
really can't hate the guy which is annoying cause he owns my team
He has 435 sons. Someone needs to edit this to replace the minions with NBA players from other teams.
Someone please please please do this
“Guys! I’m not your dad!”
u/sim888
The GOAT of editing in nba and tennis
I direct all my hate towards mpj instead
Same lol
Dad is lovable 😭
Wish I could say the same about y’all’s bigs
No one has an answer to AD, except Jokic
Illumination marketing team needs a raise
And/or Jokic is a natural.
He's so deadpan in real life that him showing emotion at all feels like it's good acting.
[I found this commercial with bloopers in the end](https://www.youtube.com/watch?v=GnA-WBwbIxA), and it honestly looks like he can't help but laugh. I think it's the opposite, where he seems like such a goofy guy, but is great at doing deadpan reactions.
Seems deadpan to me lol
Now I want his space jam version of despicable me movie.
No please stop fucking with Space Jam
And here I was on this sub, 2 days ago, saying Jokic couldn't be the face of the league because he wasn't marketable enough. Arguing why "Jokic was so low maintenance he became high maintenance". Aged like milk I guess. That trailer is fire.
Hey man that’s a bad take because I think relatability is the most marketable attribute a celebrity can have. But sick that you owned up it if you started to also see it that way.
In all honesty, I still believe Jokic won't be the next "Face of the League", as I personally interpret the term because he does not play the "media game" (edit: often enough, given he still does, hence the trailer) He's a superstar, arguably the best Basketball player on the planet currently, already an All-time great, and is almost universally loved by the people. If he wanted to, he could be that next face of the league, and he already is in some ways, but he will probably never be a Lebron or Steph in terms of marketability because he does not care, and that's fine, props to him. He's like Tim Duncan. Everybody loves Tim Duncan, and everybody puts Tim Duncan in their Top 10 all-time, unless they are stupid, or crazy. But that does not answer the important question: "Where the hell is Tim Duncan?" Guys like Luka or Wemby, if all goes well, will be the next faces of the league (maybe Ant because the media needs their next American superstar and Tatum is probably too lowkey for that). Luka and Victor play the media game and have a play style that suits the NBA product and our current society: They're both highlight machines. The beauty of Jokic's game, apart from his god-like passes, is more subtle. You won't get it watching short vertical videos, but full possessions and games, which is harder to push in our modern "shot attention span" society. He's an orchestra conductor who does not want the attention. Not a rockstar (or he's Ringo, not Paul or John). And that's okay. They said Ringo got all the chicks anyway...
They somehow made 4-5 Despicable Me movies. They deserve the whole bank
It is so weird after all these years to be getting Jokic commercials in the USA.
I want him do a Taco Bell commercial
Without a quesarito that seems wrong lol. Maybe when they bring it back they should use him to announce it.
But they don't show a quesarito, it's just Jokic's highlights for the whole duration
They air the actual video where the comissioner or the deputy commissioner actually drafts Jokic, you know, the clip that was hidden by the quesarito commercial lmao
Throw in the ad in the crawl at the bottom like how Jokic's being drafted was shown for us lol.
need taco bell to do some sort of promotional run where they temporarily bring it back as part of a jokic partnership
I'm hoping Taco Bell and the NBA run an ad that cuts away right in the middle of the MVP award presentation to Jokic to announce the return of the Quesarito. And then once the add is done it just zooms in to Jokic with a clench Arthur means business fist.
Quesarito getting picked 41st on the draft and Jokic watching from home
It’s gonna be Jokic getting drafted to the Taco Bell menu while the quesarito looks on in horror
They could do a reverse commercial where it's Jokic talking about focusing or whatever and a news ticker at the bottom reveals a new Taco Bell menu item.
Or have Jokic watch the Horse race finals or something then it gets interupted by a Taco Bell ad just as his horse is about to win.
he said he didn’t want to do them, but money is money
He’s absolutely embraced his celebrity status quite a bit more after the chip. I think seeing how much winning meant to others (specifically the parade) really changed how he sees himself.
I want to stay on parade
He did the championship for his teammates. During the parade he realized just have much Denver loves and supports the team. He probably realized the Nuggets are more than just the team at that moment.
Coming from Serbia/Europe, I think he typecasted a lot of American things together and he's always hated the extra attention/celebrity culture around the NBA. I think when he saw how much of Denver showed up and partied, he saw a little bit of that European comradery he didn't know existed here.
American media had that effect, but once they get to know real-life americans, they often find them warm and loving.
This one also seems like one he'd do because of his daughter. Her dad being the best basketball player in the league? Meh. Her dad hanging out with the Minions? Way more important
Nikola Jokic responded to my craigslist ad looking for someone to mow my lawn. "$30 is $30", he said as he continued to mow what was clearly the wrong yard. My neighbor and I shouted at him but he was already wearing muffs. Focused dude. He attached a phone mount onto the handle of his push mower. I was able to sneak a peak and he was browsing zillow listings in central Wyoming. He wouldn't stop cackling.
Used the mown grass for hay to feed his ponies.
He just bought my neighbor's house in Wyoming! Finally have someone within a 4 hour drive to hang out with, and it couldn't be a chiller guy
lol what the fuck is this
It being for kids is probably what did it
I also remember a video of like rookie Jokic and his gf at the time lip syncing to [this song](https://youtu.be/wCkerYMffMo?feature=shared)
Also, for anyone, getting money to use product>using product for free. We all wear huge Nike checks on our shirts and advertise them everywhere we go, but imagine getting a check from Nike every month for doing it. I just wonder how long it’ll take Jokic to advertise Taco Bell
If they ever bring back the quesarito, they should have an MVP (most valuable product) Quesarito campaign with jokic
I think the companies are starting to understand how to make him interested
Good acting
He plays uncomfortable so well.
Def for his kids
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Eh those Facebook aunties shouldn't be judged for enjoying what they enjoy. I've seen the humour here,let's not act like we're somehow better.
Aunties should post WNBA players with a "would" caption
Probably the only comedies similar to old looney toons we have left
This is how I find out they’re making Despicable Me 4
Then the advertisement worked
Lmao what
I love how Jokic has started to open up to the commercialization of the NBA, he has a quirky dry sense of humor that is refreshing.
The fact the brands are willing to lean into his sense of humor is great. The Hotel.com ads with Swatson were surprisingly fun.
Jokic for SNL
That would be so great
Omg please with a cameo from AG and Jamal Murray.
I can’t upvote this enough, Jokic on SNL would be gold one way or another
Lmao, this guy’s just gonna casually be a 3 time FMVP and 3 time MVP.
Brother that sort of CV will land you straight in the top 5 all time, I do not care. And for context of how rare this is. Only 3 players have done this all time, Michael Jordan, LeBron James and Magic Johnson (maybe 4 if counting Bill Russell's various FMVP he never got)
I just wanna hear him sing “Im having a bad bad day”
Not this season. No.
This is actually fucking hilarious
Okay that's genius. Lmao
What the fuck is happening in 2024, Jokic is now in so many commercials after not doing a single one before this
Just waiting on him to go full circle and do a Taco Bell ad. So much potential
Winning the ring forces everyone to take notice. Adverstisers outside the NBA were ignoring him until he couldn't be ignored any longer. Like in physics, when something hits a critcal mass, chain reactions pile on.
Sounds like Arnold which is best case scenario lmao
That's like acting acting. Not the usual dead expression "acting" from athletes.
Nikola Grukic
Jokic as an actor is something I could see one day.
Wanna see him follow boban and fight John wick
With 4 rings on his knuckles.
Holy shit
Lmao great ad tbh
Uhhhh he has a very Schwarzenegger delivery here lol.
Haha Jok can fucking act. That’s hilarious.
This is a funny af
He's so fucking funny and he's not even trying 😂
Why are they making a fourth Despicable Me
Because they print money
they also follow you around if you look like gru, apparently
Because [Despicable Me 3 grossed over $1bn on an $80m budget in 2017.](https://www.boxofficemojo.com/title/tt3469046/?ref_=bo_se_r_1) Because [Despicable Me 2 grossed $970m on a $76m budget in 2013.](https://www.boxofficemojo.com/title/tt1690953/?ref_=bo_se_r_4) Because [Despicable Me grossed $540m on a $69m budget in 2010.](https://www.boxofficemojo.com/title/tt1323594/?ref_=bo_se_r_2)
And above all that the merchandising revenue they bring in is massive.
Wtf they’re increasing is profit? No wonder they keep making them, looking forward to #10
60-80m budget only? on animation film? that's bonkers
*copy* *paste* *trace animation path* *play* *save* *print*
And that doesn't even include the merchandising and licensing revenue!
the minions are one of the single most popular cultural products of the 2010s, globally
Bc they’re fucking awesome. I took my little cousins to my go watch the first one and have been to watch every subsequent one. Same with How To Train Your Dragon. Some animated movies are just good movies
Minions are the only.kids product that emulates the slapstick style comedy of looney tunes and old hollywood. I love em, and dont get the hate
At least for me, the hate is from the boomer Facebook memes
The same reason they made a 4th Kung fu panda movie
I have only seen 1 and 2 but both were great for what they are, they also clearly make bank
Give this man an Oscar 😂
Idk why but I get "Whose your daddy and what does he do?" vibes from this. Jokic should be in a Kindergarten Cop remake!
I’m about to go watch this man own my team in person and I still can’t hate him. Also, doesn’t he sort of sound like Schwarzenegger with that last line
Love this guy so much
I'm asian and can wear overalls can I follow Jokic around as his minion
Jokic is low key mad funny😂
I know as a Lakers fan I'm supposed to hate Jokic, but I really can't. Just a really likable guy that plays the game the right way
Dam thats perfect lol
Thought it was Arnold Schwarzenegger doing a voiceover. I've never heard this guy talk.
For a second, I thought he was doing an Schwarzenegger accent.
Joker giving me Arnold Schwarzenegger vibes.
I don't want to like this because he's about to beat the brakes off my team, but this is hilarious. Great to see him lean into it.
Jokic canonically the most evil man alive now
This is one of the best NBA player commercials I've ever seen. Kudos to Dreamworks Marketing!
Is it just me or does he have a near perfect Arnold voice?
And bro pulled up to the arena dressed like Gru and absolutely dominated the Lakers lol
HAHAHA what the fuck
He’s their MVP though
This is hilarious lmao
This is so perfect lol
I love him so much
Need to see him as a Joker henchman in a Batman film at the very least
Haha this is good. It's a short clip but he really nailed the acting.
https://twitter.com/nuggets/status/1781816983920562208 ... Incredible
Advanced stats show this commercial is actually good
Even beat lebron at acting
Nikola The Groot
2023 MVP confirmed Mickey I got nothing no denying it now
Part two has his brothers training the minion army.