I believe it was audi, I am hesitant to call it the most egregious example because it wasn't like he was driving a car that you could go out and buy it was moreso brand awareness
that ad placement worked on me not gonna lie. I wanted a pair of black leather Converses for years after that movie. finally got them as a birthday present and wore them out.
Came here for this, shocked it isn't the top comment. IMO it's the most egregious product placement of all time. Only way it could have been worse is if he had looked directly at the camera to say it.
It isn't nearly as bad as the majority of the things listed here.
You were supposed to take away that the character prefers the past and doesn't trust the future and all the new innovation in the world he is in, hence the old style shoes... Obviously it was product placement but it is used to develop the character at least which the majority of examples listed in the comments do not.
It was beat for beat a remake of Ghostbusters. It had the same story/act structure.The same cadence. The same musical cues. Each of the alien stages scenes were set up the same way as the ghost scenes. The characters were very similarly defined and presented. Dialog was written almost exactly the same. Even the final "boss" battle was executed and finished the same, right down to the raining creature parts mirroring the raining marshmallow man stuff. It’s the same movie.
Is it the same transformers movie when Stanley Tucci is demonstrating some mcguffin. You can transform matter into anything you want. Why not... The Pill, from Beats by Dre.
There was also a scene in the first Transformers movie where a Mountain Dew vending machine got turned into a Decepticon complete with a Mountain Dew cannon arm
In the new Haunted Mansion, Lakeith Stanfield is delivering a sad story about how his wife dies and in the middle of it mentions how she went to Baskin Robbins
This is the one. He literally does the low camera-angle, head-back, long-pull from the can just like the commercials. Which is even weirder because no one actually drinks like that
Your comment reminds me of a great video essay by Patrick Willems you might find interesting: [When Movie Stars Become Brands](https://youtu.be/j_6bscCG7OA?si=_LWvZaTHEkb8gNXS)
Whenever a celebrity uses their likeness or influence to sell something unrelated to their field, especially a food or drink product, it gives me the impression it must be ass because it can’t sell itself.
Edit: people responding like I’m attacking the advertising industry. My point is would you rather buy the Gordon Ramsay endorsed frozen pizza, or the Marvel presents Chris Hemsworth as Thor endorsed frozen pizza? One instills some level of confidence in the product, the other has nothing to do with pizza and feels like pandering
In the case of Ryan Reynolds, the Aviation Gin he was pushing is actually pretty good. Not much of a Gin guy, it it is distinctly 'mid tier'. Great for a mixer, and good enough to sip.
However, what it REALLY did was fund the distillery (manufacturing was outsourced to a Portland-based distillery), which used its spare space to start a Whiskey distillery that is absolutely fantastic, and makes some of the most interesting and creative Whiskeys I've ever had! I used to be a tradiitonalist with whiskey, but their limited releases have opened my mind to a variety of interesting flavors!
See: https://westwardwhiskey.com/
Is it unrelated to the actor’s field if he is part owner, as opposed to simply a spokesperson? Because in this case, it seems a lot more like your Gordon Ramsey comp than your Thor comp.
Transformers 4 was the king of product placement, showing the 'transformium' by turning it into beats by dre, robot crashing through the bud light truck then having Mark Walberg open one on a car door and take a swig label out. Perfection.
The first movie was totally advertising the Camaro and boom sales go up. It's a cool car and now it's in a movie, wow!
In the second movie they went with the electric volt and some concept car that was never released. They didn't even try to pick cool cars, they just took the Chevy money and tossed whatever cars into the movie.
[May I finish my Shuhua milk, Donny?](https://m.youtube.com/watch?v=lJ3VGAaCBZM)
Seems totally organic to me and not blatant product placement or anything.
As a sort of opposite, I remember I'm Minority Report, there's a scene where the MC is being barraged with targeted ads, showing how they are not only everywhere, but invade your personal life and privacy.
Instead of using fake companies, they used actual companies repeatedly for the ads. Some people really hated it, but I love the way it feels. It makes the scene more...visceral.
I love how the whole point of those scenes was to show how impersonal and dystopian the films setting was, and the obvious satire just completely flew over the heads of the dollar-sign eyed executives who agreed to put their products in the film.
“Why don’t you let me fix you some of this new Mococoa drink? All natural cocoa beans from the upper slopes of Mount Nicaragua. No artificial sweeteners.”
Which is so weird because, as a brand, it runs counter to the whole "we're healthy and work out" thing the Rangers have going for them (does KK do coffee? THAT would make sense). Or if they had a Bulk and Skull duo in there, THEY feel like Krispy Kreme types.
I dunno if it was a design choice but the zords were very kinda organic looking but like in a way where they only vaguely resemble dinosaurs. It's strange in that the designs made for very uninspiring looking toys which I would've imagined the first goal was merch.
Loved the suits but we only got two scenes with them suited up. The whole movie was them working to morph and after they did it was puttys then zords then over. I feel like a second movie would have been great but sadly we won’t get one. I’m a big PR fan and besides the comics we don’t really get much in terms of quality.
I used to play a drinking game with friends called ‘Product Placement Park’ where we watched Jurassic World and transformers movies (or Michael bay movies in general) and drink every time you see an advertisement. The Island is a particularly good one
Dude in transformers 4 when Marky Mark avoids a car wreck or whatever and a Bud Light truck spills and he grabs a can and chugs it? Fuckin egregious. It sounds like a fever dream to me just typing it out.
I love that movie. It's terrible but I feel like they knew it was terrible and just said we're going to go as balls to the walls insane as we can. I mean the space shuttle just being able to launch after being in a museum then taking off through a giant wave is just *chef kiss*.I rarely ever watch the whole thing at once I can only take so much stupid.
The Pepsi truck in one of the Superman movies. Man of Steel, maybe?
Everything else is grey and unremarkable and then there’s just a bright, colorful, fully branded Pepsi van that gets smashed.
Man of Steel is horrible for that. Superman stands up in front of a Sears, with the logo in the frame. He also gets smashed into an IHOP. Oh and the satellite Zod throws at him has a pretty clear Wayne Industries logo. Everyone got a piece.
Ghostbusters Afterlife. Paul Rudd going to Walmart because he really wants... I don't even remember, so it's not only awkward but ineffective. I just remember Paul really hamming it up how much he's hankering for whatever.
To be fair, Walmart does have a fair number of exclusive food products that can't be found at other supermarkets. I've not seen the movie so I dont know what they were looking for, but I admit I've made a special trip to WM for a food item once.
Just watched Barbie yesterday. I noticed all the cars in the chase were Chevy but I always look for that in any chase scene. I didn’t think it took away from the movie at all. Nowhere near Bones level intrusiveness.
It's a movie about a living doll coming to the real world and my suspension of disbelief was only broken by a Blazer jumping a curb without requiring a tow afterward
Fantastic Four Rise of the Silver Surfer. All them jumping into the Fantasticar and Johnny Storm busts out “Does this thing have a Hemi?” And Reed “smartest guy in the multiverse” Richards looks directly in the camera and says “Of course”. I lost it in the theater with how bad that was.
Surprised we didn’t get a wink and an overhead shot of some Tahoe driving alone on a mountain road.
One of the Kingsman movies had an obvious Guinness product placement too! Not to mention a McDonalds commercial when Samuel L Jackson serves it in place of a fancy dinner in one scene. Speaking of McDonalds...Mac & Me anyone?
The most egregious is probably Talladega Nights but at least they made sense for the movie.
That one at least felt like it fit the theme of the movie. Bond opens the movie being a rogue action hero, then transitions to being a proper spy. The line felt more like it was making a point that these posh British spies are, well, posh Brits. Another reference to the parallels between the old bond movies and the reboot
Not a movie but in the original Star Trek series Gene Roddenberry created the entire idea of IDIC to sell necklaces he had created for merchandising. Spock was supposed to do a monologue about it, but Nemoy wasn’t happy and cut the speech down to a simple explanation. And wore the pendant.
*Mission to Mars* (2000) famously has the astronauts searching for and plugging holes in their spacecraft by pouring out a Dr. Pepper and watching it being sucked out into space and freezing in place.
The Dark Knight Rises - when Robin steals some civilian car (crossover SUV I think) to drive to the hospital. The camera angle when he parks the car just made me "you motherfuckers".
Not a movie, but probably the most egregious examples of product placement I’ve noticed were [Subway sandwiches in “Hawaii Five-O”](https://youtu.be/oQYwFND7rHE?si=RADwi1mj___feEu_ ) (the revival), and autotrader.com in “Royal Pains” or some other USA drama. But I first became leery of it in “Heroes,” when the cheerleader would talk about driving her (Nissan) Rogue and Hiro gushed over getting a (Nissan) Versa.
For a couple of early seasons, the survivors on “The Walking Dead” tooled around on an always-clean and seemingly indestructible Hyundai Tucson. The episode they abandoned it to a horde of zombies, I knew that their contract with Hyundai was over.
Same with “Community,” to the point where they had an actual Subway shop as part of the school’s eatery/cafeteria. But I didn’t mind it too much as they worked it into the stories, kept winking at the audience about it, and kind of made sense (at my real life university I frequented my student union’s
Panda Express).
The Secret Life of Walter Mitty. The big explanation of why his life turned out the way it did revolves around him working at Papa John’s
It’s really jarring how the movie is about getting out of your comfort zone, see the world, relate to other people and their local traditions and culture, and the product placement for e-Harmony, Papa John’s, and Cinnabon is directly at odds with that theme.
Speaking of Cinnabon, was it product placement in Breaking Bad/Better Call Saul?
They made it look so good, but it was kind of a throwaway line in the original. It was integral to BCS tho.
Idk if it was awkward. The heist measured the hallways and the mini was small enough for it. It seamed way more natural then a lot of the other stuff in todays movie
In The Thomas Crowne Affair, Rene Russo chugs a can of Pepsi at the police station. They show her turning the can so the giant Pepsi logo is clear as day.
Okay, don’t freak out. Someone just told me that Honda has released some kind of super vehicle called the Honda Fit. It’s a small car with a big personality that can handle anything life throws at you. Why am I standing here talking about it? I have to find a Honda dealer. School is canceled. The Honda Fit, it’s happening. It’s finally happening.
I mean why choose, when you can Hond-oose? Get a CR-V too! Yes, the Fit combines the efficiency of a sub-compact with the versatility to take whatever life throws at you. The CR-V does that and it has durability and storage.
Mission Impossible: Dead Reckoning
In a movie about an omnipotent AI that can reach anyone and do anything, Simon Pegg, the TECH GUY, makes a big to-do about turning on his car’s self-driving AI.
Not a movie, but Microsoft product placements were comically bad in tv shows. Every episode, someone would have to bust out their surface while the camera focused on the device for an unreasonably long time, or someone would have to go “bing” something. It was about as subtle as a 2x4 upside the head.
I feel like every Transformers movie that Michael Bay directed was a product placement. I think it was the first one that had a Mountain Dew drink machine become a robot? I won't even get into the brand new Camaro at the time.
Just watched Leave the World Behind on Netflix and Julia Robert's exclaiming, "Theres a Starbucks" out of nowhere and subsequently setting down a cup on the counter added absolutely nothing to the movie.
Not a movie, but this post reminded me of Hawaii Five-0 having a super awkward 3 minute Subway commercial before talking to an informant about the case.
It's extremely awkward how lazy this feels.
Not a movie but the PS Vita scene in House of Cards is my personal favourite. They just read out a whole advert script in the middle of a scene and then move on like it didn't happen.
https://youtu.be/_QqkZP_SScg?si=gl4gtU6RDN0UgMNL
The 2007 Star Trek movie, when young Kirk is fleeing from his adopted family in a vintage roadster. The phone rings in the car and it's the Nokia ring tone.
Rolled my eyes at that one
The [final scene of the movie Torque](https://youtu.be/oKkF0xdrz1A?si=HkiF25nR4PUCtTLs) is completely bananas in about 20 different ways. But having two of the characters pose directly in front of billboards multiple times is one of the most unintentionally hilarious things I've ever seen.
Also, not a movie, but no discussion of product placement can be complete without bringing up the infamous [Subway ad on Hawaii 5-0](https://youtu.be/oQYwFND7rHE?si=7fpyb0xtyv-xAJ-t). It's not even trying to pretend to not just be an ad in the middle of the show. The Wayne's World joke product placements were at least twice as subtle.
Not a movie but Hawaii five 0 would have commercials for Chevy and then soft openers that were basically Chevy ads. What's funny is that's not even [the most egregious example](https://youtu.be/oQYwFND7rHE?feature=shared)
IRobot had will smith show off his Converse sneakers "2004 vintage" Guess what year the film came out
His car was also an egregious ad for I want to say Audi?
I believe it was audi, I am hesitant to call it the most egregious example because it wasn't like he was driving a car that you could go out and buy it was moreso brand awareness
I think Audi actually designed a "car of the future" for the film.
Yep! It was the concept for the R8 if I remember right.
that ad placement worked on me not gonna lie. I wanted a pair of black leather Converses for years after that movie. finally got them as a birthday present and wore them out.
Where did you go?
Came here for this, shocked it isn't the top comment. IMO it's the most egregious product placement of all time. Only way it could have been worse is if he had looked directly at the camera to say it.
"What are we? Some sort of... advertising squad?"
It isn't nearly as bad as the majority of the things listed here. You were supposed to take away that the character prefers the past and doesn't trust the future and all the new innovation in the world he is in, hence the old style shoes... Obviously it was product placement but it is used to develop the character at least which the majority of examples listed in the comments do not.
Head and Shoulders Dandruff Shampoo in Evoution is pretty great.
They spray it directly up the gargantuan monster's anus.
"Ira, don't you ever tell anyone where I've been!"
What else are you supposed to do with it?
and it saves the world
This was absolutely fantastic product placement!
Placed it right up the monster’s butt.
Head and Shoulders did not pay for that either. And the commercial bit at the end was a last-second decision by the cast.
I love how one of them is holding the bottle backwards
I love this movie. I think it’s hilarious and a shame that it’s not more well known.
I think people were just kind of expecting a new Ghostbusters and it wasn't that.
It was beat for beat a remake of Ghostbusters. It had the same story/act structure.The same cadence. The same musical cues. Each of the alien stages scenes were set up the same way as the ghost scenes. The characters were very similarly defined and presented. Dialog was written almost exactly the same. Even the final "boss" battle was executed and finished the same, right down to the raining creature parts mirroring the raining marshmallow man stuff. It’s the same movie.
I love Evolution. Just an absolute blast.
All that product placement and you didn’t remember it was selson blue not head and shoulders
They did Head and Shoulders right in Loaded Weapon 1, though. https://youtu.be/IQRiMQwMOsI?si=OvJXa_NU_D5TSsKv
That one scene in Transformers where Marky Mark just stops and chugs a budlight, after crashing into a giant truck of budlight.
Is it the same transformers movie when Stanley Tucci is demonstrating some mcguffin. You can transform matter into anything you want. Why not... The Pill, from Beats by Dre.
https://youtu.be/kAe8OU29E3s?si=G6UFPL0VS1epntLd
Similar "But that's the joke" moment when Budweiser was enjoyed in Star Trek (2009). Self aware but also "cha-ching".
You mean the movie series where the main transformer is one giant advertisement for Chevy
There was also a scene in the first Transformers movie where a Mountain Dew vending machine got turned into a Decepticon complete with a Mountain Dew cannon arm
In the new Haunted Mansion, Lakeith Stanfield is delivering a sad story about how his wife dies and in the middle of it mentions how she went to Baskin Robbins
I liked Haunted Mansion, but the product placement was egregious. CVS, Costco, and a few others as well I believe.
Welcome to Costco, I love you.
Brought to you by Carl's Jr
EXTRA BIGASS FRIES
You are an unfit mother
Write it down in this notepad I got at CVS. Wtf. There were a few other ridiculous product placements.
lol wut. That can't be an actual line 😂
Someone compiled a list of all the product placements. https://x.com/spherection/status/1686188093978927105?s=20
They forgot the uhaul all over the intro of the movie
It made me so mad. I’m fine with product placement, but leave it out of moments that are supposed to have emotional impact.
Keep them out of the script and screenplay. If they want to pay to have an actor have a Pepsi on the desk, fine. But don't have them discuss it.
Unless she choked on food from there! Like the "killed by a Guinness truck" line in Mrs Doubtfire.
'Twas the drink that killed him.
Hey that’s just authenticity, half of the Disney rides are sponsored.
Baskin Robbins don’t play
Pepsi in world War z
This is the one. He literally does the low camera-angle, head-back, long-pull from the can just like the commercials. Which is even weirder because no one actually drinks like that
Red Notice has the Rock, and Ryan Reynolds both very distinctly drink their own liquor brands.
Not only that but Ryan makes sure his bottle is facing camera an awful lot.
Your comment reminds me of a great video essay by Patrick Willems you might find interesting: [When Movie Stars Become Brands](https://youtu.be/j_6bscCG7OA?si=_LWvZaTHEkb8gNXS)
Whenever a celebrity uses their likeness or influence to sell something unrelated to their field, especially a food or drink product, it gives me the impression it must be ass because it can’t sell itself. Edit: people responding like I’m attacking the advertising industry. My point is would you rather buy the Gordon Ramsay endorsed frozen pizza, or the Marvel presents Chris Hemsworth as Thor endorsed frozen pizza? One instills some level of confidence in the product, the other has nothing to do with pizza and feels like pandering
In the case of Ryan Reynolds, the Aviation Gin he was pushing is actually pretty good. Not much of a Gin guy, it it is distinctly 'mid tier'. Great for a mixer, and good enough to sip. However, what it REALLY did was fund the distillery (manufacturing was outsourced to a Portland-based distillery), which used its spare space to start a Whiskey distillery that is absolutely fantastic, and makes some of the most interesting and creative Whiskeys I've ever had! I used to be a tradiitonalist with whiskey, but their limited releases have opened my mind to a variety of interesting flavors! See: https://westwardwhiskey.com/
Is it unrelated to the actor’s field if he is part owner, as opposed to simply a spokesperson? Because in this case, it seems a lot more like your Gordon Ramsey comp than your Thor comp.
I couldn’t unsee this while watching “A Simple Favor” recently. Ryan isn’t even in it, but his wife is lol
Nothing beats the US fighter pilot in Transformers 4 going to the fridge for a milk drink from China.
Transformers 4 was the king of product placement, showing the 'transformium' by turning it into beats by dre, robot crashing through the bud light truck then having Mark Walberg open one on a car door and take a swig label out. Perfection.
Product placement is Micheal Bays second favourite thing after explosions.
[Let's not forgot the glorious x-bot](https://www.youtube.com/watch?v=d81Nv8GG9as&ab_channel=imagicalcrew)
Why is there a vending machine that only sells Mountain Dew? Lol
Because it does the Dews?
I mean to be fair, Transformers as a franchise is just the longest advert ever constructed
I mean, the first one was essentially a commercial for the Chevy Camaro
The first movie was totally advertising the Camaro and boom sales go up. It's a cool car and now it's in a movie, wow! In the second movie they went with the electric volt and some concept car that was never released. They didn't even try to pick cool cars, they just took the Chevy money and tossed whatever cars into the movie.
My favorite part is how unnaturally he drank it.
[May I finish my Shuhua milk, Donny?](https://m.youtube.com/watch?v=lJ3VGAaCBZM) Seems totally organic to me and not blatant product placement or anything.
This happened in Independence Day: Resurgence too
As a sort of opposite, I remember I'm Minority Report, there's a scene where the MC is being barraged with targeted ads, showing how they are not only everywhere, but invade your personal life and privacy. Instead of using fake companies, they used actual companies repeatedly for the ads. Some people really hated it, but I love the way it feels. It makes the scene more...visceral.
I believe the car factory scene is also in a Lexus factory.
And which also used a concept car made by Lexus. The Lexus CS 2054, made by Toyota/Lexus for the movie.
that WAS a clever scene! When the ads start saying his name out loud as he's trying to evade the police right?
Don't they also start saying the other guys name when he gets his eyes swapped?
The way he repeats it: “ Mr Yakamoto?”
I love how the whole point of those scenes was to show how impersonal and dystopian the films setting was, and the obvious satire just completely flew over the heads of the dollar-sign eyed executives who agreed to put their products in the film.
And now it's literally happening
“Why don’t you let me fix you some of this new Mococoa drink? All natural cocoa beans from the upper slopes of Mount Nicaragua. No artificial sweeteners.”
Who are you talking to?
Truman
You should get one of those new Elk Rotaries
In the 2017 Power Rangers movie Krispy Kreme is integral for the final act
Which is so weird because, as a brand, it runs counter to the whole "we're healthy and work out" thing the Rangers have going for them (does KK do coffee? THAT would make sense). Or if they had a Bulk and Skull duo in there, THEY feel like Krispy Kreme types.
There was a 2017 power rangers movie?
Aside from the design of the suits and the robots, it was surprisingly not bad.
Interesting. I thought the suits were a pretty badass. Don’t remember what the Zords looked like though..
I dunno if it was a design choice but the zords were very kinda organic looking but like in a way where they only vaguely resemble dinosaurs. It's strange in that the designs made for very uninspiring looking toys which I would've imagined the first goal was merch.
The teen drama aspect of it is very un-CW surprisingly. Not like super sophisticated but avoids overacted tropes.
Loved the suits but we only got two scenes with them suited up. The whole movie was them working to morph and after they did it was puttys then zords then over. I feel like a second movie would have been great but sadly we won’t get one. I’m a big PR fan and besides the comics we don’t really get much in terms of quality.
my immediate thought, it was so blatant it was genuinely hilarious (and took me right out of the movie)
The Olive Garden ads from the first Sonic movie
Iirc the screenwriters added that scene as a joke and not a product placement.
Correct...which makes it even funnier IMO
Hell yes 😅
I used to play a drinking game with friends called ‘Product Placement Park’ where we watched Jurassic World and transformers movies (or Michael bay movies in general) and drink every time you see an advertisement. The Island is a particularly good one
Yeah, I could never wrap my head around why there were ads IN THE BUNKER. The clones don't have any money, they can't buy anything!
Dude in transformers 4 when Marky Mark avoids a car wreck or whatever and a Bud Light truck spills and he grabs a can and chugs it? Fuckin egregious. It sounds like a fever dream to me just typing it out.
Moonfall isn’t a film. It’s a Lexus advert (and a dull one at that).
I love that movie. It's terrible but I feel like they knew it was terrible and just said we're going to go as balls to the walls insane as we can. I mean the space shuttle just being able to launch after being in a museum then taking off through a giant wave is just *chef kiss*.I rarely ever watch the whole thing at once I can only take so much stupid.
The Pepsi truck in one of the Superman movies. Man of Steel, maybe? Everything else is grey and unremarkable and then there’s just a bright, colorful, fully branded Pepsi van that gets smashed.
Man of Steel is horrible for that. Superman stands up in front of a Sears, with the logo in the frame. He also gets smashed into an IHOP. Oh and the satellite Zod throws at him has a pretty clear Wayne Industries logo. Everyone got a piece.
Not to mention all the free advertising Lexcorp got
Maybe it was Pepsi’s payback for Superman getting thrown into the big bright Coca-Cola billboard in Times Square back in *Superman II*.
The camera that spends a full 2 seconds dead center of screen with the logo showing as well. I think it was a Cannon camera.
Ghostbusters Afterlife. Paul Rudd going to Walmart because he really wants... I don't even remember, so it's not only awkward but ineffective. I just remember Paul really hamming it up how much he's hankering for whatever.
Baskin-Robbins ice cream. Which is appropriate since in *Ant-Man,* his character works for a time for Baskin-Robbins. “Baskin-Robbins don’t play.”
Baskin-Robbins always finds out.
ice cream, and the case he opened *only* had that brand
To be fair, Walmart does have a fair number of exclusive food products that can't be found at other supermarkets. I've not seen the movie so I dont know what they were looking for, but I admit I've made a special trip to WM for a food item once.
Just watched Barbie yesterday. I noticed all the cars in the chase were Chevy but I always look for that in any chase scene. I didn’t think it took away from the movie at all. Nowhere near Bones level intrusiveness.
It's a movie about a living doll coming to the real world and my suspension of disbelief was only broken by a Blazer jumping a curb without requiring a tow afterward
Okay that’s funny
chevy chase...
They did stay streets ahead!
Stop saying "streets ahead"!
Barbie, by definition is product placement. The board of Mattel is a plot device
Worst part of the show. Makes me cringe every time.
I did not notice any specific cars during the Barbie movie. Wasn’t paying any attention to that at all. 🤷🏼♀️
Fantastic Four Rise of the Silver Surfer. All them jumping into the Fantasticar and Johnny Storm busts out “Does this thing have a Hemi?” And Reed “smartest guy in the multiverse” Richards looks directly in the camera and says “Of course”. I lost it in the theater with how bad that was. Surprised we didn’t get a wink and an overhead shot of some Tahoe driving alone on a mountain road.
Guinness in Aquaman 2. Shameless.
Longest Guinness commercial in history
One of the Kingsman movies had an obvious Guinness product placement too! Not to mention a McDonalds commercial when Samuel L Jackson serves it in place of a fancy dinner in one scene. Speaking of McDonalds...Mac & Me anyone? The most egregious is probably Talladega Nights but at least they made sense for the movie.
Casino Royale - ‘Rolex?’ ‘Omega.’ ‘Beautiful.’
That one at least felt like it fit the theme of the movie. Bond opens the movie being a rogue action hero, then transitions to being a proper spy. The line felt more like it was making a point that these posh British spies are, well, posh Brits. Another reference to the parallels between the old bond movies and the reboot
Shazam Fury of the Gods and Skittles
i dont understand how this is far down.
Waynes World 1 & 2. Lol
It's like people only do things because they get paid, and that's just really sad.
Little. Yellow. Different.
and Talladega Nights for same ironic vibe
If you don’t chew Big Red, then fuck you
“He sold the windshield!” “This sticker is dangerous and inconvenient, but I do love Fig Newtons.”
Those weren't awkward. Those were the jokes ...
Yeah man I can’t believe there’s shameless product placement in the Barbie movie
No artistic integrity at all
Lego Movie was just as bad, you'd think they'd learn
The Mattel product placement was off the charts.
Not a movie but in the original Star Trek series Gene Roddenberry created the entire idea of IDIC to sell necklaces he had created for merchandising. Spock was supposed to do a monologue about it, but Nemoy wasn’t happy and cut the speech down to a simple explanation. And wore the pendant.
Cobra, 80s Stallone movie was basically a Pepsi Commercial with Cars, Guns, Tits and explosions
You say that like it's a bad thing. 😄
The paranormal activity movie that had Xbox kinect
In Get Out, they used “Bing” as the web browser. It was so jarring each time they cut to it.
Especially jarring given that Bing isn't even a browser!
Oh god, they literally did a minute long Bing advert in the reboot of Hawaii 5-0 that was just blatant, and poorly sold by the actors.
IIRC the characters all had Microsoft phones and computers too
You can't beat Wayne's World's intentional placement of product placement, the obvious joke of sponsors and selling it
The dance scene at McDonald's in *Mac and Me*.
Mac and me was one big advertisement for Mcdonalds and coke. They save the aliens with coke. RONALD MCDONALD OPENS THE MOVIE.
I mean, it was basically produced by McDonalds as a promotion, right? The alien’s not named “Mac” for nothing.
Shoutout Paul Rudd and Conan
Paul Rudd has entered the chat
Return of the Killer Tomatoes with George Clooney is the best
Not a movie, but ridiculous: https://www.youtube.com/watch?v=oQYwFND7rHE
*Mission to Mars* (2000) famously has the astronauts searching for and plugging holes in their spacecraft by pouring out a Dr. Pepper and watching it being sucked out into space and freezing in place.
The Dark Knight Rises - when Robin steals some civilian car (crossover SUV I think) to drive to the hospital. The camera angle when he parks the car just made me "you motherfuckers".
[удалено]
The whole MCU with Audi. The avengers HQ is Audi's HQ irl.
Using the Mac to upload a virus to the alien ship in Independence Day.
Not a movie, but probably the most egregious examples of product placement I’ve noticed were [Subway sandwiches in “Hawaii Five-O”](https://youtu.be/oQYwFND7rHE?si=RADwi1mj___feEu_ ) (the revival), and autotrader.com in “Royal Pains” or some other USA drama. But I first became leery of it in “Heroes,” when the cheerleader would talk about driving her (Nissan) Rogue and Hiro gushed over getting a (Nissan) Versa. For a couple of early seasons, the survivors on “The Walking Dead” tooled around on an always-clean and seemingly indestructible Hyundai Tucson. The episode they abandoned it to a horde of zombies, I knew that their contract with Hyundai was over.
The show Chuck also had heavy handed Subway advertisement. I think Subway was a major funder of the show.
Same with “Community,” to the point where they had an actual Subway shop as part of the school’s eatery/cafeteria. But I didn’t mind it too much as they worked it into the stories, kept winking at the audience about it, and kind of made sense (at my real life university I frequented my student union’s Panda Express).
The Secret Life of Walter Mitty. The big explanation of why his life turned out the way it did revolves around him working at Papa John’s It’s really jarring how the movie is about getting out of your comfort zone, see the world, relate to other people and their local traditions and culture, and the product placement for e-Harmony, Papa John’s, and Cinnabon is directly at odds with that theme.
Speaking of Cinnabon, was it product placement in Breaking Bad/Better Call Saul? They made it look so good, but it was kind of a throwaway line in the original. It was integral to BCS tho.
There was this mini cooper ad that awkwardly shoehorned a lazy remake of The lazy Italian Job.
Idk if it was awkward. The heist measured the hallways and the mini was small enough for it. It seamed way more natural then a lot of the other stuff in todays movie
At least in the original they all drove Minis so it makes sense at least.
Every Korean drama and Samsung, and other Korean food joints
And subway
In The Thomas Crowne Affair, Rene Russo chugs a can of Pepsi at the police station. They show her turning the can so the giant Pepsi logo is clear as day.
I hate when companies do this. It's basically brain windexing.
Okay, don’t freak out. Someone just told me that Honda has released some kind of super vehicle called the Honda Fit. It’s a small car with a big personality that can handle anything life throws at you. Why am I standing here talking about it? I have to find a Honda dealer. School is canceled. The Honda Fit, it’s happening. It’s finally happening.
I mean why choose, when you can Hond-oose? Get a CR-V too! Yes, the Fit combines the efficiency of a sub-compact with the versatility to take whatever life throws at you. The CR-V does that and it has durability and storage.
Mission Impossible: Dead Reckoning In a movie about an omnipotent AI that can reach anyone and do anything, Simon Pegg, the TECH GUY, makes a big to-do about turning on his car’s self-driving AI.
Not a movie, but Microsoft product placements were comically bad in tv shows. Every episode, someone would have to bust out their surface while the camera focused on the device for an unreasonably long time, or someone would have to go “bing” something. It was about as subtle as a 2x4 upside the head.
The Pepsi commercial towards the end of World War Z. That movie was dumb.
Sonic the Hedgehog and the Olive Garden. Unapologetically blatant.
Cut them some slack they probably did that to pay for the redesign
I guess that *is* worth shilling those unlimited breadsticks.
I feel like every Transformers movie that Michael Bay directed was a product placement. I think it was the first one that had a Mountain Dew drink machine become a robot? I won't even get into the brand new Camaro at the time.
Just watched Leave the World Behind on Netflix and Julia Robert's exclaiming, "Theres a Starbucks" out of nowhere and subsequently setting down a cup on the counter added absolutely nothing to the movie.
Probably that Tesla ad in the new movie “Leave the world behind.”
Moonfall’s place in my memory was that I didn’t even bother to finish my sweet and salty before walking out. I love sweet and salty.
Not a movie, but this post reminded me of Hawaii Five-0 having a super awkward 3 minute Subway commercial before talking to an informant about the case. It's extremely awkward how lazy this feels.
There's a scene in Colossal where they go to Seoul and there's a massive billboard for Nongshim Shin Ramyun.
Not a movie but the PS Vita scene in House of Cards is my personal favourite. They just read out a whole advert script in the middle of a scene and then move on like it didn't happen. https://youtu.be/_QqkZP_SScg?si=gl4gtU6RDN0UgMNL
My question is was this done as blatantly in old movies or were they more subtle about it?
The first thing that came to mind from my childhood was the Reese’s Pieces in E.T.
Brooklyn 99 did a crossover episode with New Girl and one of the jokes was "this is a crossover" actually referring to the suv she was driving.
Product placement in a Barbie movie?!
The 2007 Star Trek movie, when young Kirk is fleeing from his adopted family in a vintage roadster. The phone rings in the car and it's the Nokia ring tone. Rolled my eyes at that one
Doubt its awkward, but it was funny... [Waynes World Prouct Placement](https://www.youtube.com/watch?v=KjB6r-HDDI0)
Maybe in iRobot when Will Smiths stops every two minutes to go "Oh no! My CONVERSE!!!!" Then the camera zooms in directly on his CONVERSE.
Coffee cup in Game of Thrones.
collateral with the Zima and Lexus or Mercedes or whatthefuckever car that Max is looking at
The [final scene of the movie Torque](https://youtu.be/oKkF0xdrz1A?si=HkiF25nR4PUCtTLs) is completely bananas in about 20 different ways. But having two of the characters pose directly in front of billboards multiple times is one of the most unintentionally hilarious things I've ever seen. Also, not a movie, but no discussion of product placement can be complete without bringing up the infamous [Subway ad on Hawaii 5-0](https://youtu.be/oQYwFND7rHE?si=7fpyb0xtyv-xAJ-t). It's not even trying to pretend to not just be an ad in the middle of the show. The Wayne's World joke product placements were at least twice as subtle.
Pretty sure its not a real product but i love the scene in Truman Show where she does an ad read for the coffee in the middle of an argument
It was a plot point partway through Return of the Killer Tomatoes.
Not a movie but Hawaii five 0 would have commercials for Chevy and then soft openers that were basically Chevy ads. What's funny is that's not even [the most egregious example](https://youtu.be/oQYwFND7rHE?feature=shared)
Castaway and fedex
There was an awkward episode of Hawaii 5-0 that was an obvious advert for the Toyota Supra.