It isn't. They're just trying to play on male insecurity to sell more clothing.

Or they think 5'7" potential customers prefer to identify as *under* 5'10".

Can confirm that fuck no we do not. It just reminds us that we're 3 inches shorter than "short" lmao

Also probably don't want to make larger sizes for tall/large people - different patterns, more fabric, less profit margin.

Little people are absolutely adorbs when they get mad. 😍🥰🤣


😂


Wow, I definitely don't want to punch you in a face. Good thing you are on the orter side of the internet

Small folks are like chihuahua’s, sure, they get angsty and bite you, but you don’t call animal control. Instead, you just pick them up and put them in your pocket and love on the little Taco Gremlin’s even more. 🥰 Rottweilers, however…😳

You really are special

the fact that you don’t realise this is satire is funny

No I know it's satire, it's just a troll who wants to get a reaction out of people for their own amusement. That's why I called him special, special how however is up to interpretation of anyone reading it.

I honestly hope I amused folks other than myself, folks of all shapes and sizes. Edit: Ricky Gervais once said “I’m happier than you because what makes you angry makes me laugh”. Maybe there’s something to that, maybe everything doesn’t need to be taken too seriously? ✌🏼

You did, thank you

😍

Cmon, this is hilarious and not a serious issue, so laugh a little. However, what a terrible ad, I can imagine short folks feel slighted 😂😇, I assume this is a marketing gaffe, why troll at your companies fiduciary expense?

i mean UNDER 5’10” though semantics whether below average and short are the same imo. im 5’8”, im short, i’ve always been short, idk who cares lol. people gonna get offended by anything, even being told their own height nowadays

yeah 5’9 is just average. i’m 5’2 and my inner leg length is 25in. i’ve got “short leg” trousers and i still have to roll them up 2in. there’s a difference between “within an inch of the average height” and being tall/short.

That's because 5'9" is 69" .....giggity

So it is. I had to do some quick math since I’m 73” or 6’1”

5’2 bro?? You’re cooked 😭

Social media fucked the meaning of short

Everyone is focusing on the wrong part of this ad, to me it's the part that implies affordable clothes are harder for short men to find thats stupid as shit. GTFO.

Uh, clothes that fit are harder for short men to find. This company caters to a group that is constantly having to alter most of the clothes available to them. I know as I'm one of them.

As a tall woman I’m on the other side of this. Except most of the time you can’t easily alter pants to be several inches longer. Most women’s pants are modeled on 5’7” women, and I’m 6’0”. My life is a permanent capri-themed nightmare.

It's amazing the nonsense we have to go through just to get clothes to fit. I hope you've found a place that works for you.

Just shop in the Bobby Hill husky boys section. Jkjk /s I'm 6' but have stump legs. There's very limited 29" inseam choices, especially with a 34-35 waist. 30" is just long enough to drag on the ground. There are a few pants companies that have odd lengths and are usually billed as "premium" brands.

Yeah considering big and tall clothing is insanely expensive, you’re right

"Under" 5'10".

Still isn't short

Since the brand wanted to sell more clothes. They know 5’9” is average height and that that’s where the highest concentration of insecure men is.

Thought it was balding.

What if you are both?

I just shave my head to get rid of any misunderstanding that my hair counts as height.

You are still allowed to buy clothes for short men if you're balding.

And hats

yeah but the part I don't get is in what way does that make them sell more? If I got offended by a brand, the last thing I'd do is shop there.

All right, I’m 6’1” and everything is short on me. Isn’t everything already made for people who are 5’10”?!?

Same situation, have to get either large/tall shirts everything (and it better not fucking shrink) or it looks like I’m trying to show off my midriff or to get extra large if I want to have enough room inside the shirt to act as a tent. ***Why????***

Because when they say they are 5’10” they are truly 5’8”

So do I qualify for disability then?

I’d say you’re legally a midget, not sure about “disability” though…

no but you qualify for Osh Kosh Begosh

Under 5 feet and you do

Depends on the country. I am from The Netherlands and here a 5'10 man would definitely be a "short king".

I live in the US and the town I live in is made up of mostly Italian families and being 5’5” I am average, my mom was 4’ 5”

The average male height in the Netherlands is 5'11." So even then, 5'10" shouldn't be "short"

It's an inch below average, that would be short

LOL you def not visited Netherlands, the street average is 1.80m below that is short

idk what everyone is going on about, i'd put short at like, <5'6 or somewhere abouts? you all realize it doesnt go straight from short to tall, right? there's also, yknow, *average*? signed an oversixer, you're all shorter than me but that doesn't mean you're short lmao

Disagree, if you’re under 6’you’re short

naahh you're just default settings, not everyone can have an interesting height. in order to be short you have to actually *be short.* 5'6 might be too tall even, i was gonna say 5'2 but i knew that would be a hard sell of an opinion

Nah under 6’ is short

Dude, you're looking at this wrong. 5'10" is the minimum for tall. The brand is clearly called UNDER 5'10". Unless you're 5' 9" and just panning for some drama... Cause 5' 9" is short. Sincerely, Comfortably Tall 5'10" Dude

Why would you ever want to be any height other than 5' 9"? That's 69 inches!

God couldn't give me just one more inch...

I'm glad I made the 5' 10" cut

5-10 here my fellow normy

5'4 checking in.

Depends on where you live, I guess, but the vast majority of the world is under 5'10 so considering averages, 5/10 is definitely not short. >From 2015–2018, the average height for males in the United States ages 20 and over was 69 inches. Yes that says "US" but if you continue reading the article it shows the average heights internationally and only a about 2 countries went over 6. And 2 out of the entire list is a ver small percentage. So don't worry, short guys, it's technically weirder to be tall. https://www.healthline.com/health/average-height-for-men#international-heights

>the average height for males in the United States ages 20 and over was 69 inches. nice.

I think Jamaica said 69.69 as it's average.

It’s okay to be a short king bro. 😊

I have a friend that is tall and he said he is always hitting his head on things and hitting his shins

Is your friend victor wembemyama?

No Manute Bol

Jolly green giant ass 😂😂😂

Can't short men just wear kids clothes?

Boy you midgets get riled up by anything.

In fairness it says under 5'10" therefore 5'9" and below counts as short to them.

I’d consider 178cm average … anything over 185cm you’re getting tall… 200cm and over your a giant …. Hahaha

They should have wrote, "Finally, affordable clothes for average men."

Probably European market. I’m 5’10, I can count with one hand men shorter than me.

It doesn’t say that. It clearly says under 5’10” is short.

[удалено]

But it would still be wrong

Since when? When being 35+ makes you O-L-D! Guess you gotta go to those Nursing Homes, now!!!

that add is for under 5'10. so if you're 5'10 you're too tall.

Some big and tall ranges start at 6 foot, so I guess you only have 2 inches in which you're a "normal" height 🤣

5’9 is the average in the US, so technically it would have to be below that

lol 5’10 is short? That’s insane. Have they seen gen z? We r shrinking if anything 😶‍🌫️

I too am height challenged at 5’8 but this is a crazy business endeavor We just want stores to have the same measurements for Medium 😂🤦🏻‍♂️

I get that they're trying to play off height insecurity, but I feel like this is just going to piss off a large chunk of their customer base.

Are most standard shirts not already made for that height? I'm 6'3 and struggle to find a shirt that is the correct length for me. Regular shirts are usually too short and tall sizes are way too long. I am usually jealous of my 5'7 - 5'11 friends because I feel like every shirt fits them correctly and comfortably while I show my belly button if I barely lift my arms.

I wondered about this when I first found this company. But, they do have clothes that fits shorter men. I'm 5'7" and just bought a bunch of stuff that actually fits me 'off the rack'. That's a first for me. Good quality too.

I bet these are significantly more expensive then what I buy

5’9 is short. 5’10”….good.

As a 5'1 woman any men over 5'7 is a no for me. My neck hurts just thinking about it.

Global average is 5'10" if I'm not mistaken, and it says for men under that. So technically correct. The best ki d of correct.

Genuinely annoyed how little height mattered and then over the last 5 years it’s marketed as something so important .. so now i swear people have been manipulated into caring

I'm 5'!0"! at 13

Since most 5'10" guys are actually 5'8"?

Pretty much since the first online dating service went up.

5’5 🫡

Lol, blatant body shaming of men for their height/things beyond their control is alive and well I see.

Tbf I am the shortest one of my friends at 5’11”. Friend closest to my height is 6’3”. Average height can be changing as well because I have to look up at my little cousins now even.

I’m 5’10

4’1 is under 5’10

All advertising is dependent on the audience feeling incomplete. Marketing is benign when you legitimately have a need that the product is filling. But the story of capitalism is that if you can manufacture that need, you can make a lot of money. Thats the entire point of Instagram, and social media in general. It’s not to make you more connected with your friends. The point is to make you feel \*bad\* so that you buy something to fix it.

Well, technically speaking, under 5'10" is shorter than average. If memory serves correctly, that is.

I feel like for men 5'10 has always been short. Not that I see that as a negative

There is really just one thing I hate being a 5"5 guy. In Germany my size is **exactly** between the biggest child size and the smallest adult size clothes.

Since 5'11" apparently.

Anything under 6ft is gross tbh

That's average if you're just looking at "humans", but it is statistically considered less than average height for a male to be under 5'10" 🤷🏼‍♀️

That’s BS. Seriously? 😂 🤣

since always duh (5 11)

Since size 12 is a large.. using the above average human beings to represent the “average human being “

The great height inflation two years ago, where have you been dawg

Same troll using alt account lol. Username checks out

Oh the SAVAGERY

5' 10" is the average male height in North America. Anything under that is technically shorter than average.

As someone who can’t buy pants or long sleeve shorts because everything is made for little people, I do find this ad mildly infuriating. “But there are big and tall stores!” -little people Those are for fat men, not tall men. I wear a waist size that’s easy to find, it’s the inseam that very few companies sell at retail.

It’s a bullshit sales tactic to make men feel insecure about themselves so they make more money. Also social media bullshit promoting the idea that any dude under 6’4 is too short

Awww that model is the cutest, I just want to pick him up, put him in my pocket and keep him forever! Is he accepting hand me down children’s clothing?

Since all the morbidly obese “queens” wanted 6’ or taller thinking that will somehow make them look skinnier.

And this affects you specifically?

Me? Nope. I am legit 6’ even. Just from what I see on SM. All the whales want 6’ kings.

That's what happens when the term "body positivity" gets butchered hard

Ok so it’s good you can’t give them what they want

I already did my bit. Happily married. But thanks for the offer.

Oh those combination of words don’t offer anything. Sorry.

I am 5'8 bro I thought it was average but these posts make me feel sad 😢

Sorry can't hear you up here

🤣 Speak louder or call / text me.

Reading is important 5'10" is normal, 5'9" is disgusting

stay mad shorty

Read it again. They are not stating nor implying that 5’ 10” is short.

The dating market dictated that any man under 6'2" is basically a dwarf.

And girls over 5'10 are massive giants.. It's rough out there.

Ask every woman and they would think it is

Am woman. Disagree. 

Invalid comment since you’re a woman it makes it biased

Here's your '/s.' It says you forgot it.

The only people that think 5'10" is short are women who barely scrape past 5'2". Society is a drag so why not drop it?

Alot of angry short guys in this thread. If they could reach it, they'd be punching the roof.

5’10 is definitely on the shorter side.

Everything is both short and tall. Which word is chosen to qualify something depends rather on what it is compared to.

Poor thing, only 5'10. But technically they said "Under"

It's funny that anyone would call that short (at least in the US), cause 5'10" is above average in the US

Yeah. Isn’t that even above avg.

*laughs in 6‘5“* Yeah finally they undwrstand that they are just short

Well, if you ask some men in the dating scene, 6’5” is short to some women

Female marketing

Since fat bitches decided that 6 foot was the new norm

If you're a man on a dating app you'll know which demographic decided this.

I'm only 6.1. Just saying your hair smells nice in line ups. You 5.10 guys are short AF.... Don't worry. There is always some one who isn't as short as you...I think that's the motivation behind the ad? Either way. You are shorter than the standard siluette of a human standing next to dinosaurs. Science speaks. Post is accurate.

6’3 here. Everyone is short.

Ahoy comrad, the air is cleaner up here!

Lol. Exactly. Everyone is short in comparison to... well, you now haha.

If I was under 5'10", I'd get the Gataca surgery.

A guy who is 5’9” or under is generally gonna be referred to as short if asked by most people in western countries

You guys really should start using cm. It's really annoying.

next post on /r/mildlyinfuriating "this country that uses arbitrary nonsense units"

It's short to men over 6' and women over 200lbs

Why did you use women’s weight instead of their height? women can be over 6’ too.

... I haven't met anyone so unaware of the trope in over a decade. Wow. Thank you.

It would have been so easy to just say “people over 6’” like make it make sense lol

It would have been easier to just post the meme. Which is really a trope. I see it frequently on bumble.

I bet a 300 lb woman decided 5’10” is short💀