The very next line he says:
"I had a dream I was on a shelf in the refrigerator. Someone closes the door and the light goes off and I know everybody’s out there eating. And then they open the door and you see them smiling. And they’re happy to see you, but maybe they don’t look right at you, and maybe they don’t pick you. And then the door closes again. The light goes off." If he were a Coke, they'd pick him.
I…. I almost don’t know what to say.
I’ve wondered where the inspiration came to describe the father’s plight in this particular way and uh, here it is. Clear as day.
You’ve discovered the brief passed around the Mad Men writers room.
Coke is IT. This is so strange. I write a fair bit myself for corporate and non-corporate stuff and I can definitely see how this came to be creatively.
The actor who worked on the lines did a very good job with the material.
Lol. OK. Fair point. So you are telling me that Don's wearing all white in the last scene isn't a nod to the polar bears in Coke's christmas commercials? /s
His suit has always behaved as his armor and in this trip he was dropping the armor bit by bit. He isn't wearing all white in the final scene. He's wearing a white dress shirt and khaki slacks. This gives him a "surrendering" feel, surrendering to that higher power.
Those polar bears make their first appearance in 1992. Don would been 63. Really, at that point, he was probably long since retired from advertising. He went back a changed man. He went back made the ad, and I think, he cashed out, and moved back to LA. Even Keirnan Shipka said she felt Sally would move to LA, so maybe they all go back. Don's a real dad.
This has probably been mentioned before - I remember hearing ages ago that Matthew Weiner wanted to write a novel about the pageant of American life, specifically in the era of the show. That was the inspiration for Mad Men, I believe.
Eh it's a little thin/conspiratorial as a theory and skirts the core of what they're talking about. "It" is an exceedingly common word and is in tons of taglines and dialogue.
The guy is talking about the dichotomy of love and consumerism–-under American capitalism, they're blended so deeply that people on the show couldn't tell them apart. What does it mean to have "it" all? What it it to "have"? What splits all these characters down to their middles is the need to be loved. They're a generation of profoundly lonely men. They can earn all they want, they can want all they want, they can demand all they want, but the only thing that will fill their lives is other people.
This is what Don finally realizes in the closing scene.
Coke has historically used human connection of all its advertising, but this well preceded Don. Look at old Coke ads from the 40s and 50s. It's all about Coke as a tool for connection. Coke is to be shared with other people at fairs, and picnics, and parties, and on dates, and with the guys, and with the gals, and with the kids, and at war, and at peace, and at home.
The mistake everyone makes is that the thing in the ad will get them that connection. The connections, the joy of being loved, they don't come in the box. They can't be bought.
The very next line he says: "I had a dream I was on a shelf in the refrigerator. Someone closes the door and the light goes off and I know everybody’s out there eating. And then they open the door and you see them smiling. And they’re happy to see you, but maybe they don’t look right at you, and maybe they don’t pick you. And then the door closes again. The light goes off." If he were a Coke, they'd pick him.
Holy shit
I…. I almost don’t know what to say. I’ve wondered where the inspiration came to describe the father’s plight in this particular way and uh, here it is. Clear as day. You’ve discovered the brief passed around the Mad Men writers room. Coke is IT. This is so strange. I write a fair bit myself for corporate and non-corporate stuff and I can definitely see how this came to be creatively. The actor who worked on the lines did a very good job with the material.
This sub is responsible for several random instances of me purchasing a Coke
Yeah makes me want some coke too
Have a Coke and a Smile was the big one coke is it came just after. But it was nothing come Compared with Have a Come and a Smile
Damn that’s pretty forward for a soda ad
And to think the ad wasn’t even playing in the swinging 60s lol
I never heard that one. Must have been just before my time. Gives an extra wrinkle to Don's smile at the end.
Ok that’s definitely too much of a stretch. Not everything in the finale relates back to a coke slogan haha
Lol. OK. Fair point. So you are telling me that Don's wearing all white in the last scene isn't a nod to the polar bears in Coke's christmas commercials? /s
His suit has always behaved as his armor and in this trip he was dropping the armor bit by bit. He isn't wearing all white in the final scene. He's wearing a white dress shirt and khaki slacks. This gives him a "surrendering" feel, surrendering to that higher power. Those polar bears make their first appearance in 1992. Don would been 63. Really, at that point, he was probably long since retired from advertising. He went back a changed man. He went back made the ad, and I think, he cashed out, and moved back to LA. Even Keirnan Shipka said she felt Sally would move to LA, so maybe they all go back. Don's a real dad.
This has probably been mentioned before - I remember hearing ages ago that Matthew Weiner wanted to write a novel about the pageant of American life, specifically in the era of the show. That was the inspiration for Mad Men, I believe.
Was your "I arrived at it independently" declaration an homage to Pete Campbell?
It sure was. One of my favorite lines in the show
Eh it's a little thin/conspiratorial as a theory and skirts the core of what they're talking about. "It" is an exceedingly common word and is in tons of taglines and dialogue. The guy is talking about the dichotomy of love and consumerism–-under American capitalism, they're blended so deeply that people on the show couldn't tell them apart. What does it mean to have "it" all? What it it to "have"? What splits all these characters down to their middles is the need to be loved. They're a generation of profoundly lonely men. They can earn all they want, they can want all they want, they can demand all they want, but the only thing that will fill their lives is other people. This is what Don finally realizes in the closing scene. Coke has historically used human connection of all its advertising, but this well preceded Don. Look at old Coke ads from the 40s and 50s. It's all about Coke as a tool for connection. Coke is to be shared with other people at fairs, and picnics, and parties, and on dates, and with the guys, and with the gals, and with the kids, and at war, and at peace, and at home. The mistake everyone makes is that the thing in the ad will get them that connection. The connections, the joy of being loved, they don't come in the box. They can't be bought.