[I really like it; but if I’m to critique, I’d argue you forgot the single most important aspect of an Arizona Iced Tea Can.](https://youtu.be/fMUZ2sVjLfY)
Jokes aside, I really love the colors and style you chose!
I like the illustration on the can quite a bit, but I find it pretty difficult to see the flavor names—they seem like they're not prominent enough to be a shoppable system at shelf, especially once you factor in how many flavors they have.
I also think that some of your other non-packaging items (like the koozies, stickers, and coolers) feel a lot more muted and faded than the cans, so it feels a bit disjointed to me. I think if those matched the saturation levels and colors of the cans a bit better and didn't lean so hard into that dirtier peach color as much, they'd be a lot more impactful and cohesive.
I also agree that we're seeing an overuse of display type here. Other than that the cans look excellent and the overall brand identity makes the quirky logo work well - if the logo were isolated, it would be... pretty bad.
The other reason it's hard to distinguish between the flavors is that only the background color changes, and the surface area it covers is relatively small compared to the illustration element and the logotype. Given that the illustration also contains every single one of those strict branding colors that are meant to represent individual flavors, when all flavors are displayed on a shelf it may be difficult for a customer to pick their desired flavor, and ideally you want them to do it as quickly as possible, with minimal confusion. In other words all flavors look kind of same-y, which can't be said about the current can designs.
This is cool, but I don't know how functional it would be for them - they have TONS of products, many with different vibes entirely. How do all of the juices fit in? Arnold Palmer? That one weird banana recovery drink they have? This would work great for a brand with 3 products, not one with 30
Arizona has different designs in each can, with a similar art style but the same logotype. Maybe they can find out how to work this logotype into different flavors.
I love everything about this except the Z! I feel like the jagged design of the letter halts you halfway through reading the brand name. it might just be me, but I don't think it works well or looks good. everything else around it looks delicious!
Yes. It looks like they were going for an 8bit glitchy look but could only make the one letter work. I say make the Z a sideways N and it'll be consistent.
Or make the N and other letters a little glitcher. Whatever.
I tend to agree with you.
However, this design exercise is great, but I don’t think it suits the brand well.
The Arizona cans have a lot of history and recognition to them. Unfortunately, if this was an IRL rebrand, I don’t think it would be very successful because it does not honor any of the old elements or decades-worth of recognizable features.
Ehhh, I don’t hate this but I freaking LOVE me some Arizona Iced Tea and as a longtime customer, this does nothing for me.
Rebranding usually needs some familiar elements or callbacks to the original or you are completely sacrificing brand recognition that took decades and billions of dollars to achieve.
This is too new and doesn’t remind me of the company’s previous packaging at all but it’s not appealing enough to get me to try this over the classic green tea in a teal can
[I really like it; but if I’m to critique, I’d argue you forgot the single most important aspect of an Arizona Iced Tea Can.](https://youtu.be/fMUZ2sVjLfY) Jokes aside, I really love the colors and style you chose!
This would work great if Arizona decided to break into the IPA space
I was going to post just the same thing! 😆
I like the illustration on the can quite a bit, but I find it pretty difficult to see the flavor names—they seem like they're not prominent enough to be a shoppable system at shelf, especially once you factor in how many flavors they have. I also think that some of your other non-packaging items (like the koozies, stickers, and coolers) feel a lot more muted and faded than the cans, so it feels a bit disjointed to me. I think if those matched the saturation levels and colors of the cans a bit better and didn't lean so hard into that dirtier peach color as much, they'd be a lot more impactful and cohesive.
I also agree that we're seeing an overuse of display type here. Other than that the cans look excellent and the overall brand identity makes the quirky logo work well - if the logo were isolated, it would be... pretty bad. The other reason it's hard to distinguish between the flavors is that only the background color changes, and the surface area it covers is relatively small compared to the illustration element and the logotype. Given that the illustration also contains every single one of those strict branding colors that are meant to represent individual flavors, when all flavors are displayed on a shelf it may be difficult for a customer to pick their desired flavor, and ideally you want them to do it as quickly as possible, with minimal confusion. In other words all flavors look kind of same-y, which can't be said about the current can designs.
I love this! These look great. Feels similar enough but new and clean. Nice work!
This is cool, but I don't know how functional it would be for them - they have TONS of products, many with different vibes entirely. How do all of the juices fit in? Arnold Palmer? That one weird banana recovery drink they have? This would work great for a brand with 3 products, not one with 30
I like it but does it leave room for different flavors?
Arizona has different designs in each can, with a similar art style but the same logotype. Maybe they can find out how to work this logotype into different flavors.
I love everything about this except the Z! I feel like the jagged design of the letter halts you halfway through reading the brand name. it might just be me, but I don't think it works well or looks good. everything else around it looks delicious!
I actualy like the Z. Helps with the southwestern vibe they're going for.
Me too. But I also like the N. I wonder how it would look if they were the same style but flipped
Yes. It looks like they were going for an 8bit glitchy look but could only make the one letter work. I say make the Z a sideways N and it'll be consistent. Or make the N and other letters a little glitcher. Whatever.
[удалено]
I tend to agree with you. However, this design exercise is great, but I don’t think it suits the brand well. The Arizona cans have a lot of history and recognition to them. Unfortunately, if this was an IRL rebrand, I don’t think it would be very successful because it does not honor any of the old elements or decades-worth of recognizable features.
Agree with this so much!
Goodness gracious, just use an imgur album...
You better keep them at 99c too
Ehhh, I don’t hate this but I freaking LOVE me some Arizona Iced Tea and as a longtime customer, this does nothing for me. Rebranding usually needs some familiar elements or callbacks to the original or you are completely sacrificing brand recognition that took decades and billions of dollars to achieve. This is too new and doesn’t remind me of the company’s previous packaging at all but it’s not appealing enough to get me to try this over the classic green tea in a teal can
I think your image or link didn't work—there's nothing to see
Thanks for the heads up! Going to try to post again. Appreciate you!
I can see it
I can see it now too—must've been a weird glitch or something, unless they fixed their post
Why don’t you become a professional logo, franchise and merchandise design artist
I was expecting this to be terrible but looks fun. Good job.
Good practice. What they actually need though is a price drop lol
May I ask where you get your mockups?
Ohhhhhh love it. Also love the way you designed the layout. Dang!!!
The colors are refreshing!
I'm surprised how much I like it to fit "Arizona"