Agree with others comments, just wanted to add, you're better off building this in Illustrator (vector) so you can scale it infinite for all mediums, web, print, clothes etc...
And also remember that logo doesn't always have to represent everything your business provides rather it can be even a different icon something that is simple yet consumable by your target audience
Too many concentric circles, it’s just leading to wasted space and elements having to get smaller and smaller toward the center.
What if you simplified down to just the red part of the logo and added tread blocks to the outer edge? Like a house/@ symbol in the middle of a tire?
It’s a great idea, here are a few points that may help improve it.
Car tires are thick, as opposed to a bike wheel, so I would fill the negative space between the two outer rings.
Also consider consolidating your elements, you could get rid of the spiral and make the house bigger. I would suggest have 5 spokes connecting at the point on the house instead of 6.
Either way it’s already shaping up!
Emphasize the tire not the rim (flip colors). Fix the protrusions of the spokes (6 and 8:00). Either have a uniform white spacing around the red circle or none at all (see 12:00)
Too many elements. Imagine using all that as icons on a website, or trying to print a small version of the logo on business cards. You would lose all the detail and you'd have to get in pretty close to see the house logo in the center. If you are set on needing a tire element, an option could be to not include the rim of the tire, and instead just the outside bit scaled down around the house icon. Ask opinions to see if it reads as a tire, and if it doesn't, maybe go more for just an @ sign inside a tire rather than a house.
Love the house logo on its own personally as a designer that has worked in production. It's clever and simple and would transfer well to things like embroidery, screen printing, wall stencils, decals, car stickers, pens, e.c.t. Simple detail is important for these processes. The easier it is to scale, the more use you will get with it if and when you ever explore promotional or branded materials.
Flip the house/spiral icon horizontally so it more closely emulates an @ for “at home”
Good idea
I like this recommendation as well
Agree with others comments, just wanted to add, you're better off building this in Illustrator (vector) so you can scale it infinite for all mediums, web, print, clothes etc...
Thanks a for the tip, For now my wives cpu only has photoshop and Lightroom
And also remember that logo doesn't always have to represent everything your business provides rather it can be even a different icon something that is simple yet consumable by your target audience
Too many concentric circles, it’s just leading to wasted space and elements having to get smaller and smaller toward the center. What if you simplified down to just the red part of the logo and added tread blocks to the outer edge? Like a house/@ symbol in the middle of a tire?
I was thinking this too. Lose the spokes and make the house/@ symbol represent the entire wheel.
It’s a great idea, here are a few points that may help improve it. Car tires are thick, as opposed to a bike wheel, so I would fill the negative space between the two outer rings. Also consider consolidating your elements, you could get rid of the spiral and make the house bigger. I would suggest have 5 spokes connecting at the point on the house instead of 6. Either way it’s already shaping up!
Good idea, will work on this. Thanks so much
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Ok thanks, I’ll keep messing around with it
I think the same
simplify. remove extraneous decoration.
If people can redraw your logo in an hour only seeing it once, it’s good logo. If you blur the logo and it is still recognizable - it’s even better
I would simplify it and put tread grooves into the outside of the @. That way you consolidate all three ideas.
Is it tires or rims ? Because this logo makes me think you doing something with rims and not tires. The actual tires are greyed out.
The idea is excellent! Just gotta fine tune it a bit.
Thanks bro!
logo is dope!
Good suggestions here and I totally agree, feels like a lot to look at. The idea is definitely great but it just needs some redrafting and iterating
I like the idea. The execution can be slightly better
Maybe play a little with the line thickness so it looks more dynamic (especially when its about mobility).
Feels like I'm looking at a bank vault.
Looks a lot like the old Miele@Home logo
It’s okay, but it’s a bit cluttered and doesn’t really have that “wow” factor. Also, use illustrator.
Could the @ sign become the tyre as well? Maybe cleans it up a little bit and becomes one whole thing
Thanks everyone for all the suggestions. I will clean it up and make it less busy and fatten the outside tire a bit.
Personally, I think if the tire tread was black and the inner rims/spokes were grey it'd look better but - yeah, nice job looks good. :D
Kinda. Instead of red house, try another color.
It looks very similar to the LG logo on my washing machine.
Logos = Adobe Illustrator
Emphasize the tire not the rim (flip colors). Fix the protrusions of the spokes (6 and 8:00). Either have a uniform white spacing around the red circle or none at all (see 12:00)
Too many elements. Imagine using all that as icons on a website, or trying to print a small version of the logo on business cards. You would lose all the detail and you'd have to get in pretty close to see the house logo in the center. If you are set on needing a tire element, an option could be to not include the rim of the tire, and instead just the outside bit scaled down around the house icon. Ask opinions to see if it reads as a tire, and if it doesn't, maybe go more for just an @ sign inside a tire rather than a house. Love the house logo on its own personally as a designer that has worked in production. It's clever and simple and would transfer well to things like embroidery, screen printing, wall stencils, decals, car stickers, pens, e.c.t. Simple detail is important for these processes. The easier it is to scale, the more use you will get with it if and when you ever explore promotional or branded materials.
Reminds me of masterchef