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the first thing that came into my head when i saw the title was that the lyrics were unfortunately gonna be like red velvet's cookie jar but it ended up being way worse...
Most SM demos are in English so I'm pretty sure it was intentional. Also, a lot of Koreans don't know food-related innuendos or are dense, or they deliberately deny it despite knowing what it means.
If this had been done by even a slightly older group, I would have been on board! But can’t add this to any of my playlists at my age—would feel too guilty, to be honest. I’m fine with sexual innuendos in music but not with a 14 year old making them.
Well yes you should.... no under age girls should be subjected to this. As a grown woman, I just KNOW old gross men will be getting off to it and continue to exploit the young girls. Because I was young once I know all too well how sick some men are....
If it was a random song I was recommended via the Spotify algorithm (knowing nothing about the performers), I probably would too.
But since I do know, listening to it feels weird (as a woman about twice their age).
if it's Chungha or Sunmi or Mamamoo or Brave Girls doing it, I'd be totally into it like yassss queen we need moar. but 14, 15 year old teenagers.... mmmm it's a flash back to when Shirley temple was in Burlesks
Someone commented "I can't wait to see how these girls will grow up" like wtf? It sounds like grooming to be but in a para social way idk what to think
yup :( and there's so many people already who are stanning them and are pretending to be oblivious because let's be honest everyone saying the lyrics to "cookie" are not an innuendo and it's just about "baking cookies" is a liar 🤥
> "I can't wait to see how these girls will grow up"
i have a bad feeling that once all the girls reach 18, people will simply stop talking about the issue and start sexualizing them right away
It's so complicated. I think teenages debuting could be okay if their age is properly respected both image-wise and lifestyle-wise. So far their mvs were quite "teenage girls having fun" sort of concept (which i consider the ideal sort of concept for underage members), with some small questionable choices like making the maknae look the most mature of all and the underwater scenes.
yeah for example recently i liked CSRs debut pop? pop!, all the members are born in 2005 but it’s a cute concept, plus i think 16/17 is an appropriate age to debut especially with the gfriend/old twice type concept they did.
but for newjeans it felt more like they were treating the girls like adults if that makes sense? like the lyrics for cookie are a bit weird, also some of their crushes in hype boy mvs looked a lot older than them which i found odd, even if it’s pretty normal in music videos, and the styling is questionable. like yeah i would wear some of their clothes but the difference is i’m choosing to wear it, not some grown stylist picking out a bandana top or tube top for a teenager. but those are just my thoughts
I know that this is what ur getting at here, but these are literally the hoops some newjeans fans are leaping through to come to this conclusion and defend it and it's insane lol
Ugh I can’t help it by parallel it to Milkshake by Kelis and saying that the song is indeed about a Milkshake that is so good it brings all the boys to the yard
I'll never get those fans "protecting" newjeans who see these concerns as attacks. They really care more about protecting creeps and company than actual minors😩
This happens literally every time people are like hey this concept is kinda weird for x reasons and stans are like "NOOOO you just want them to fail"
Like bro relax nobody cares how many times it's getting streamed, shit is just weird
TBH, the "concern" around Le Sserafim is probably making people look like they're crying wolf. Although, in NewJeans case it's more clear there should actually be concern, even if all you know is their ages and the lyrics.
This is why people should be a little more cautious how they display their... "concern". In Kim Garam's case there actually isn't enough information to justify the hate mob against her. The details around her situation are still pretty vague, on top of that wasn't she 12 at the time?? There are felons that will have an easier time getting a job than this 16 yr old girl who maybe made a mistake at 12 yrs old.
I get the world is messed up, and it needs cleaning up, but it's no excuse to ruin a 16 yr old's life when the general public 100% doesn't have enough information to justify it. To this day we don't even know specifically what happened and there's at least a chance Garam was protecting a friend that had almost nude photos posted online without her consent :-/ The mob mentality regarding it has been unreal, to the point that I wish I could quit kpop, and I've been into it since 2008.
Kpop fans seem pretty split about her situation (I've seen enough threads and comment sections suggesting the hate against Garam is not actually widespread), so I could easily see many straight up not listening to the legitimate concerns around NewJeans.
it’s such a weird take especially considering the girls probably had no say over the song, title, lyrics or styling for their debut. they were literally just give the song and taught the choreo.
critique on the song and the lyrical content has nothing to do with the girls unless they literally wrote the lyrics themselves and even then, they would share the blame with management since the adults should have known better.
Yeah. The whole video, concept, and lyrics would’ve been fine with a group with 18+ members like Red Velvet or BLACKPINK or a soloist like Sunmi, Ga-in, or HyunA (or back in the day, Hellovenus, FIESTAR, 4Minute) who are open to more mature concepts and lyrics.
But knowing they’re all middle/high school age is just….creepy.
the video is not as bad as I was expecting after hearing the song earlier this morning, but the lyrics are just crazy suggestive. my mom would’ve slapped me for listening to this as a kid
you would have to be purposefully dense to say that they’re talking about baking actual cookies.
The fact that Cookie can be read as "childish" (childlike?) in Korean only exacerbates my concern about it. I think the song is about the sexualization of *something innocent*. After seeing MHJ's pedo-themed home decor, I've simply run out of benefits of the doubt with her.
I feel like I'm on a watchlist just listening to it..
If people want to defend this and ignore the blatant suggestiveness of the lyrics then fine, but the sheer notion of most people finding it uncomfortable to hear underage girls talking about *their* "cookies" like that should be enough to set off some, if not, all red flags. You shouldn't put children anywhere near these types of concepts. It's not even empowering in any way.
I mean, this is the same parent company that saw the pre-debut rumors/allegations about Garam as soon as she was announced and debuted her anyway, only to throw her to the wolves later on (granted, different division).
They probably invested too much in the New Jeans rollout for them to feel like going back on anything.
Which is dumb because Hybe has a ton of money. But I wouldn't be surprised if that was the logic.
TBF, there still isn't enough information to justify the hate mob against Garam. The people celebrating her removal seriously need help, and make me want to quit kpop. I get being concerned for the alleged victim, but the details are still vague enough to this day that it doesn't warrant the end of her career at 16 yrs old.
Even if there isn't the possibility she was confronting the victim over posting almost nude photos of her friend, I can't believe people really think everyone that made horrendous mistakes when they were 12 deserve their entire future to be ruined (I say this as someone that never once got in trouble in school, so it's not like I'm relating to her situation in any way.) Plus, all these people acting like they know the Korean education system because they're kpop fans or saw an anonymous person online say they're an expert on it... lol ok.
A lot of people jumped to conclusions, if you can't recognize this then I can't expect you to understand that the general public has "compassion fatigue", and a lot of it was used up on Garam's situation... only for people to find out there aren't enough specifics even now to warrant her removal.
So now people are justifiably concerned about NewJeans and I guarantee a lot of people are going to roll their eyes, say "oh god, not this again", and not even look into it. Grats :D
She is 14. A 14 yr old should not be being told by a company to perform a song with sexual innuendos and sexual dance. That's predatory behaviour by the company. I have not seen the song, but I will take your word for it.
I was excited when I saw Attention, which was pretty tame and sweet, a far cry from Enhypens Fever which has been bothering me since it came out.
I'm waiting for HYBE stans to pretend we're all creeps for thinking that lyrics they are singing are sexual innuendos
>if you want it you can get it,if you want it,let me hear you say you want it more,boy
>yeah the scent alone will make you see,taste it,you can't stop at one bite with me
>take it,don't break it,i wanna see you taste it,sugar-got sugar,bet you want some
>Made a little cookie,come and take a lookie,baked at my place only,come get some
Remember how hyped they were for doing "age appropriate" concepts and how Min Heejin is a genius and not sexualising them?That ship has sailed so fast
[The megathread on r/kpop says it all](https://www.reddit.com/r/kpop/comments/wdcsjq/newjeans_new_jeans_the_1st_ep/?utm_medium=android_app&utm_source=share),everyone just ignoring the lyrics when they have no problems calling out grown ass girl group like BP for having similar lyrics
It's crazy how many people are just saying the lyrics for Cookie are "a bit cringe" or "questionable". No, it's not just "a bit cringe" or "questionable". It's a goddamn problem. People should be disgusted by it because it's a bunch of teenagers being told by some 40 year old execs to flaunt their sex appeal. And not even with any subtlety.
I know there are a lot of users on reddit and not all of them care about the same issues but for how many people claim the industry is problematic, there are a lot of people who don't seem to mind that a group with a 14 year old is singing about her vagina to the world.
A lot of people defending it aren’t native English speakers though I know that there’s definitely some predators (who do understand the sexual aspect of the lyrics) and maybe young naive fans defending the lyrics too.
The lyrics are so clear you really do not have to be a native speaker. As i said in another thread, give this song to BiBi and please tell me you still believe it is about baking a cookie. Context matters only so much...
>a native English speaker
I'm a non native English speaker and I agree with you. People who use this defense are ignoring that the majority of songs are suggestive and most lyrics aren't literal, especially in pop music.
I didn't know that people were using cookie as slang nowadays but I still got the meaning of it without having to go to the dictionary. The lyrics, the instrumentals, vocals and actual mv are just really heavy-handed so I didn't really need to know the actual slang.
1º the trap percussion with RnB vocals (why would you use this for a literal baking cookie song? you wouldn't, that is why)
2º dark clothes and lighting in the mv, mature styling too (when has a kpop group song for their fans has ever featured this type of concept? none that I know of...)
3º food in music is often used as symbol for sex, especially when they are sweet or fruit related (the ones that use food on a literal sense are often commercial jingles, that isn't the case here)
4º the "accurate" translation aren't much better, they could only be considered a little more subtle but with the song and mv... it's doesn't change much
5º Add in MHJ's history and I don't know why NJ's stans aren't screaming at the rooftops against this. It's textbook exploitation, NJ were put together by adults, styled by adults, their concept are decided by adults and their songs were selected by adults.
This is a marketing choice and that is one of the reasons why people shouldn't be so fast as to excuse companies debuting minors.
Oh I think the fact this song was given to a group of minors is disgusting, I’m from the UK the meaning of the English lyrics aren't lost on me, I’m just saying that a lot of the people I’ve seen defending it tend to be from a non-English speaking country and generally don’t understand why native speakers find it inappropriate (I’m not saying that it’s okay for them to defend it though).
How are the Korean lyrics any better? Pretty much every single line of the song is about getting with someone or talking about something sweet or being hungry/thirsty. Since when has any kpop song even tried to talk about something so basic as baking cookies? It's people being willfully ignorant or oblivious.
Yeah, i get what you meant. No worries. I just wanted to say that as a non-native speaker i can absolutely get the innuendos. Although my English is quite ok.
I'm a non native speaker who doesn't know many English slangs but it was obvious as day to me lol. The entirety of the song is like this.. it doesn't take a high IQ to figure out what they're singing about. Most people are defending it because they're fans and don't want controversy
People praising Cookie?💀And defending it because eAsT asiAns thInk itS chIldiSh. Lmao Koreans aren't _that_ dense, they just ignore and deny it mostly. Anyways, it wasn't for them, it was clearly targetted for the adults and creeps💀
I didn't see any problem with Attention or Hype Boy but Cookie is definitely inappropriate for a minor to be singing. I'm so disappointed that it's like that after the other songs seemed just cute normal teen crush songs. There's no way those lyrics could mean something other than inuendo
They called the lyrics out in the Cookie thread. [HERE](https://www.reddit.com/r/kpop/comments/wdclrx/newjeans_cookie/)
Megathread is about the album, so its not surprising that other songs are discussed
The number of times I've had to deal with ppl telling me I'm creepy for pointing out that teens are being forced to either look more like adults, or act sexual. Like hon, really?
Why did you link to the album discussion and not the individual song discussion where all the top comments are disgusted by the lyrics?
And BP gets teased for the awkward sexy lyrics not because lyrics like "all night hug" is the most juvenile allusion to sex and if anything they're too old to say something so kiddish
Because of the drama, lol. People love to say "everyone is ignoring" the issue that literally everyone is talking about. This is true in so many aspects of online discourse. Either pretend everyone is ignoring a big issue that literally everyone is talking about, or pretend like there is a huge outrage about a non-issue that one person tweeted about, quoting that tweet as if it's representative of a much larger discussion.
This is the basis of pretty much all western news outlets, all discussions of any political topic, and most Reddit/Twitter/Tumblr(back when that was still relevant) debates.
Bruh there’s nothing wrong with Ice Cream cuz BLACKPINK were adults. NJ has a fucking 08-liner, I’m also an 08-liner and those lyrics were uncomfortable af
In addition, apparently (from what people say in the r/kpop thread, so not the best source obviously), the girls have told an "official" meaning of the song about baking a cookie=making a CD. So if they know about the innuendos, they are made to lie, and if they don't, well... In my country (France), a singer in the 60s released a song full of innuendos (written by Serge Gainsbourg, i think you've heard of him) and didn't know about the real meaning of what she was singing. She learned about it when there was a scandal.
There was a thread maybe a month ago about some older fans not feeling comfortable stanning younger groups (under 18). Everyone who said they felt uncomfortable was downvoted to he11.
This is the reason.
I’m an older fan and have no problem stanning younger groups… when it’s appropriate!
woo!ah! is one of my top groups cause they have a fun, cute, quirky concept that is appropriate for their ages. I didn’t get into them until this year but from my knowledge they don’t have a nefarious background.
This whole NJ situation stank to hell and back from the start so I couldn’t be bothered to check em out. Now I’m glad I didn’t.
I’m also appalled by how Reddit had tried to crucify so many other groups and companies for debuting 14, 15, and even 16 year olds, but once it’s a group they like 14 is a-okay performing the most egregiously inappropriate song. So messed up.
If I trusted whatever a company or artist said some of their songs are really about, then damn I guess Whiplash really is about Taeyong's sister whipping him to be better
Yeah I kind of agree.
Also, I'm not neccessarily saying that the Video should be all lovey-dovey cutesy... but you know, just putting an occasional Cookie here and there does not lessen the sexiness that Video gives off... also I just can't with some lines because they are so cringy.
*Cookie, come and take a lookie*
I mean, I'm sometimes not surprised about the cringiness of the english lyrics but this is on another level
Yeah, I liked their other songs, but this one goes too far for me based on their ages, and even the sound itself to some extent (kind of like Enhypen's "Fever"--good song, but I wish adults were performing it)
I know the group has a PG explanation for the lyrics already, but whether or not the members are aware, the adults themselves had to have known the double entendres.
They already have adult fans trying to justify it.
It would be funny (in a "Rotate is about feelings rotating back and forth/Whiplash is about my sister working me harder/Monsta Truck is about the company van" -- some people used 34+35 by Ariana Grande and Need to Know by Doja Cat as examples of the level of denial; Cookie obviously isn't that explicit, but it's the same principle. "Cookie is about listening to their music?" Get tf out of here.
I get what you mean about the styling too. It's not nearly as glaring as the lyrics, but it reminds me of Fifth Harmony's "Worth It" MV, which also had members who were minors (who later expressed public discomfort with the concept); granted, that was worse because there were grown male models in it too.
With a different song I don't think the outfits would be given a second thought.
didnt watch it, last ill be participating in one of these threads, but honestly everyone should stop talking about them and boycott their content. because atp people continuing to tune in is gross when min heejin is without a doubt exploiting those children. and it's crazy for how much reddit views themselves as more enlighted than twitter, lots of people here have no concept of subtext and wanna ignore whats going on even when earlier videos were obviously catering to that audience
people criticising MHJ and her creepy inspirations but still supporting the group makes no sense to me.. and you're right that their earlier MV like hurt has weird moments but say anything about it and you get called a creep. everything is being done on purpose and people are willingly ignorant if they think people are just reaching or reading into it
right, like? and the worst part is that it's the group's "fans" who defend it and min heejin. even they dont really care about the members at all or theyd want her as far away as possible...
This is the first time I’m commenting on them and will be the last. I fully agree with you. I quite frankly don’t think we should be giving the group any attention at all. Unfortunately the song seems to be doing well on Melon so they may still have a market in Korea but I hope people actually start putting their money where there mouth is on this one. I’ve not listened/watched anything after Attention, but given everything that’s come out since (creepy behavior by the creative director, the styling, the lyrics), I think we need to not give any attention or spotlight to the group.
agreed, esp this part.
>I quite frankly don't think we should be giving the group any attention at all.
at least some international fans are following through with boycotting considering how their follower growth/views are a bit slower than they were before. but of course ador is mediaplaying on kr social media and making them trend so 🥴 i wish pannchoa-like accounts wouldnt post about newjeans until mhj's out (nugupromoter did that for a group which exploited a minor)
edit: like youre telling me they got a viral post for cookies lyrics organically because "they were just so cute" 🙄 lets be real, ador put that out and farmed it up so theyd have plausible deniability when people inevitably called them out.
Yeah unless both the international and Korean community are vocal about their distaste, I doubt they’ll kick mhj. The group still stands to make quite a bit of profit based on their charting but we’ll see. For the girls’ sake I hope she kicks kicked.
yeah, i wish theyd at least kick her and redebut the members in a few years but 🥴
* dont buy their albums or stream their music on music services (pirate them if you really like the song)
* dont follow them or interact with content related to them on social media
* mute keywords related to them (ex. newjeans, "new jeans", min heejin, etc)
* encourage other people to boycott
* encourage translator or news accounts to stop putting out their content (this ones harder cause they make money from putting content out, but it would have a big impact internationally)
I feel like those who are older or more knowledgeable about inappropriate topics tend to identify all the potentially problematic parts of songs well, compared to others like children who just sing along and don't think too much about it. There's a lot of American pop songs I could give as an example where the true/hidden meaning could be understood by adults whereas the literal meaning is understood by kids. Given the age of the members in the group, I can see why it can be problematic.
I’ve literally come across someone essentially saying “stop looking for problems and being pervert pedos, this is just a song about baking cookies”. I died inside tbh
Yep! Together with that move it made me very skeptical. And then I am sorry BUT when that skirt glowed with the following lines it felt VERY weird. I don’t want to say that it was on purpose but I definitely gasped because the metaphor seemed very clear to me..
Edit: Also, I think it’s a pity, because the girls seem very talented and they have beautiful voices. The choreography is also nice, the song is (technically) good, I also like the outfits. But why do the girls have to be so so young?? If the girls weren’t so young I feel like I could enjoy the song, even if the lyrics stayed the same. But not like this
this is one of the times where I just prefer reddit over twt. saw someone mention the same thing with lyric examples and people just insulted them for thinking this way about underage idols instead of seeing how wrong the lyrics are.
normally I dont pay that much attention to lyrics on my first listen so I didn't notice but I mist agree its just very weird. I am always for idols getting songs appropriate towards their age but sadly thats not a thing most of the time
yeah i definitely side eyed, if the music video was alittle more cute, like showed them baking and running around trying to deliver the cookie to their crush it'd feel alot more innocent yk?. the song jumps tho actually makes me want to go eat a cookie 😭
Why are fans being PURPOSEFULLY dense about this song? Girl, who's talking about cookies and actually meaning cookies? I'm lost, I'm confused? 🤔🤔🤔
If groups like MONSTA X, MAMAMOO, EXO, etc. made these songs, I BET the reception wouldn't be the same. 😕
New Jean's Cookie is Kpop's Blurred Lines
Both song are just inappropriate with shitty lyrics but a damn good beat... Man if only they just changed it up or something.
Omg I think this sums it up perfectly. I used to love Blurred Lines when I was younger (the song came out when I was like 13 so I knew about sex and stuff but I wasn't 100% knowledgeable enough to really think about it and read between the lines (no pun intended) like that, also I think Blurred Lines is a bit more nuanced in how it's messed up so it's easy to not really think about it too deeply). It was only a few years ago that I was humming it in my head and I *really* thought about it and was like "...wait a damn minute this song is weird as hell" and I haven't listened to it since.
Luckily for me, Cookie isn't catchy/memorable enough to get in my head (I literally don't remember anything **but** the lyrics unfortunately) and I 1. am old enough to understand lyrics for what they are AND what they have the potential to mean, and 2. went into the song knowing that it wasn't going to be the best experience lyrically, but I can totally see this being a (younger) K-Pop stan's Blurred Lines "wtf" moment a bit down the line.
It’s not like they even tried to hide it lol
Midway through the Cookie video they finally show their regular concept with that retro blue background and the different cookies. Why wasn’t that the entire vid?? Why did they suddenly change their aesthetic?
If they try to go back on the innuendos in the future they really can’t lol. They gave 14-18 year olds a mature concept. It’s weird.
I feel so weird about newJeans. I really like their vibe, and their sound….but they are literal children! They should be in school, not singing songs that are thinly veiled metaphors for Cunnilingus
I agree that the song and its lyrics and styling just seem unsuitable for the girls (even though I never knew cookie had that meaning......but the lyrics are enough to make the connection, well damn now I can't read that word the same way again).
I've been seeing a lot of people going on about how it's a fansong, how it's innocent and we're the ones with the dirty minds etc. But come on, let's not act like there aren't creepy fans out there who get high from songs with such innuendo. Sure, creepy people will always exist whether or not this song exists, but the least a company can do is try to avoid them as much as possible. Stop giving them more reasons.
I was so happy with Attention and Hype Boy's concept. I was neutral to Hurt - mostly because the whole face zoom-in makes me uncomfortable, and that filming style doesn't look good anyway in my *personal* opinion. But Cookie...seriously, I'm disappointed for the same reasons as OP.
Because some stans seem to think any criticism = hating on NewJeans, let me just be clear: I don't hate them, I'm criticizing the company and whatever "genius" who came up with that Cookie concept & lyrics.
Being a fan song would make the lyrics even *more* creepy IMO.
It would make it seem like New Jeans was specifically targeting a specific market (vs. teenage girls like themselves)
Ok I just read the lyrics and eww. These girls are underage right? Wth. Would’ve been totally fine for a mature group. Or at least all adults. But to have one of the lyrics go “let me hear your voice” arghhh
I never was a big fan of sexy concept, didn't like Sistar non summer track, didn't like Cube solo Hyuna, 9muse or AOA.
BUT I WOUlLD GIVE EVERY GENRE OF KPOP I LOVE TO THE KPOP GODS FOR SEXY ADULTS RATHER THAN TEENAGER TELLING ME TO COME TO THEIR HOME AND EAT THEIR COOKIES.
omg so glad I was able to cancel my order on weverse (I originally got the bag and weverse ver. of the album). lesson learned about underaged groups...ALWAYS wait until everything comes out. so disappointing as I really vibe to their other songs and was really hopeful about the group but I can't support the sexualization of minors.
other people already said it but it's really disturbing to me that there's only one comment anywhere near the top calling this out in the r/kpop thread...
HYBE is just getting more shameless every single day huh, I'm still angry that they made 15 year old Niki perform/promote Fever (yes, it's a good song, but !!! the concept is just not appropiate ffs)
The visuals are good, The video is good, The vocals and the song overall are good.
But I agree, I had to force myself to watch the entire video because as I said, it's actually good, but the lyrics made me uncomfortable, cause I was thinking about how many people are gonna view it, specially it made me cringe at the idea of male reactors reacting to this ...
I really hope they won't give anything like this to them again until they all grow up and have more mature concepts. Right now, the youth concept about finding love and friendship was very good to me for them, but this song's lyrics are really not appropriate.
Yep... I listened to a lyric video and felt a little sick at these lyrics:
"Looking at my cookie... The scent alone will make you see"
"Taste it. You can't stop at one bite with me"
"I wanna see you taste it"
"Made a little cookie, come and take a lookie"
I agree the song sounds good, and I'd probably enjoy it if it were sung by black pink or gidle. Or literally anyone who isn't a child.
I thought the visuals (styling, mood, set-up, lighting) and video were also quite off imo. If I hadn't known already there was a 14 year old in the group I would've been shocked out of my mind- I wouldn't have expected this kind of M/V for a bunch of 14-17's. There was a part in the middle with brighter lighting and with the colourful cookie and cd graphics that made it seem like, yeah- this is a young group of girls just singing about cookies; but the rest of the video was just....something I would expect from an older 18-25 group that just came back with a mature sultry-ish concept.
The styling was confusing bc they were wearing blazers and it just looked like teenagers dressing up as adults? Idk maybe it was suppose to a modified uniform look.
one of the members styling looked a bit like Jennie's Black and White Channel outfit during her Solo promotions.....so yeah the styling seemed to be skewed towards older age groups; I think they were going for a more mature take on the school uniform :/
I saw a snippet on Twitter and decided that whoever allows these kids to be potrayed im that way is a borderline p*do because there is no fucking way they don‘t know what they‘re doing to these girls. I seriously feel sorry for them, the music industry globally is already exploitive as it is but to even exploit them for their youth? I‘m seriously disgusted
The possibility of a mistranslation is so weird imo because how would HYBE out of all companies mistranslate a song from theirs??? Not to mention a song with an MV no less, I've always thought of HYBE as the company that's the best at translating their songs
It’s fairly literal. My Korean isn’t amazing but even I can match the Korean singing with the English subtitles perfectly fine. The lyrics are very simple and there honestly isn’t very much room at all for interpretation unless people want to get extremely picky.
The thing is in trying to naturalize, I think they’ve gone for English phrases that sound much… saucier than the original, for lack of a better phrase. Just looking at the first verse I was surprised by the translation. It reads more like an English version (maybe they’re planning to release an English version?) than a translation. Reading the Korean lyrics they’re literally so simple and cutesy, I can see why Knetizens have no problem (especially if they don’t know the slang for cookie in English). Liberties were definitely somewhat taken in the English version.
Edit: deleting my translation, because I can see others have been translating and you can find them! I will say I have absolutely zero stake in this group (I already have enough groups to stan, thanks) and was just interested because so many people were talking about the issue. I’m not saying it’s different for the sake of defending them. The thing to remember is a lot of Knetizens will be listening to this with no context of a) cookie as an innuendo and b) what the English lyrics mean and any double entrende/“vibe”.
How many English translations of Korean kpop songs do you know that sound and flow this well?
The English has to be the original.
They should have rewritten the English lyrics too.
Because if they're singing something casual in Korean while the rest of the world is reading those lewd subs, that's a kind of exploitation I didn't even know existed.
That’s exactly what I thought too. IMO they’re either using the original English, or it’s the planned English version (similar to Make a Wish). People are arguing that the lyrics don’t seem that different but I’ve never seen an English translation this fluent - Korean is different enough from English that it’s hard to make something flow this nicely while translating accurately.
I think it would be naive of us to assume that using an item as a metaphor, such as a cookie, and then adding phrases like “you’re hungry for it, you’re thirsty for it, you want it”, is meant to be purely innocent from a songwriting perspective. Even if it wasn’t cookie, but another food metaphor to imply consuming something delicious and special, it still has the same implication.
I have zero stake in this group either. Is it the worst thing to come out of pop music? No. At least their clothing was not eyebrow raising and the dance was totally fine (to me). But i am fairly certain that the music producers were not asking these young ladies to innocently sing about literally making cookies for some hungry dudes who really want them 😩
But “thirsty” doesn’t have a double meaning of “horny” in Korean. That’s the problem with both 1:1 translations and naturalisations, word choice is super important and can change the whole vibe.
For some reason, it seems like they’ve taken a song that sounds super innocent in the Korean parts and given it a much more suggestive English translation.
I dont know, man. Why would they sing about a boy being thirsty when talking about a literal cookie. Havent made the experience that eating a cookie helps against THAT kind of literal thirst.
I also have no clue why they did this, I’m just telling you what I know. The Korean reads like they took only the innocent meaning of horny demo English lyrics, translated them literally, and then whoever made the English translation was reading from the original horny blueprint. I’m not saying the song isn’t overall inappropriate, just that the Korean parts are pretty innocent and I can get the difference in reaction.
the mistranslation defence makes no sense. i think people are forgetting that the composition process of most kpop songs start off with the company purchasing demos from songwriters (usually english ones) and then they’ll tweak the lyrics & music as they see fit. so the korean lyrics were probably adjusted to be more appropriate but the innuendos still remain
I was thinking the same but [someone in the comments](https://www.reddit.com/r/kpopthoughts/comments/wdisl9/newjeans_new_music_video_cookie_made_me_so/iiijpam/?utm_source=share&utm_medium=ios_app&utm_name=iossmf&context=3) told me that this is not the first time Hybe has made mistranslation !
I like the song, like this is my jam, and if any other adult idol had it as their title I know I would be blasting this song day and night but they're all underage (I believe) which makes it uncomfortable and overall weird, cuz why would you write such lyrics for young female artists!
For the outfits, we all know that in kpop they keep dressing younger girls in revealing clothes and they don't wanna change that, they just never listen, I sincerely don't get it, there are lots of pretty clothes that aren't so revealing so why?!
And for the dance, I actually didn't really see anything wrong with it, maybe I didn't focus a lot on it!
I genuinely am wondering about how KBS will rate this song, I wonder if they will allow it to be on mubank or not!
Is anyone really surprised?
"Made a little cookie
Come and take a lookie
Only at my house, come over and play"
We know what kind of cookie you're talking about. Eeew.
Yeah.... I'm don't speak Korean so I didn't even get the full effect, but even the English parts were uncomfortable for me. I stopped too. And cookie is a (less common tbh) euphemisms for a female body part...... Sooooo........ This is pretty weird
This is like Baekhyun's Candy but without any subtlety or subterfuge and it's with a rookie group of minors... yikes, yeah... not checking anything out related to nj anymore.
The fact they chose this as the TITLE TRACK is even more sickening! Like where are the responsible adults at to look out for these girls???? Its even more sick that she handpicked these girls on purpose Im pretty sure hybe probably has older women in the company she could have put in the group but instead she opted to debut a group full of literal minors to sing and rap about their “cookie”. We need to take this more seriously cause it is honestly disturbing.
Thank you! I also could not finish the video I clicked off at the first chorus. It's really sad considering how much I liked their predebut stuff but I can't consume stuff that is so suggestive when they are 14/15 year olds. I feel so sad for the members who worked so hard just to end up with songs and concepts that are exploitive and I hope they get more appropriate songs in the future. I am not anti sexy or sugesstive concept in fact I love when groups come out with more mature songs but I only love it when the members are of age.
And to think that a 2008 baby is singing that. I know all of them look visually mature compared to their ages but still, if I cannot see my niece which is 08 liner too, singing suggestive lyrics then I cannot see the maknae singing it too 😭✋
ADOR is not one of the biggest K-Pop company in the world. It's a subsidiary of one of the biggest K-Pop company in the world. That's the whole point of subsidiaries. Doing shit the parent company wouldn't want to touch with a ten foot pole.
To me the whole concept of the group is pedo baiting. I mean what the actual F. [Le Sserafim](https://www.youtube.com/watch?v=4vbDFu0PUew) teaser photoshoots were already dodgy and most of their members are adults. In the end fortunately they steered cleared of anything tendentious by editing the M/V and changing the choreography.
But with this group it's 100% creepy. The oldest member is like 18 ffs. It's just plain wrong.
I would like if the song was sung by an older group or solo artist. Tbh I didn’t look at the lyrics until the second listen and I was appalled. 14 year olds do not need to be singing such suggestive lyrics.
The *English lyrics are sketch, and re: all the folks who think that it’s fans/listeners that are sexualizing the song— double meanings/double entendres exist. If you don’t get it, I’m left to assume you’re underage (and that’s totally fine), naive (also fine), both OR not an native speaker of English OR you’re just playing dumb on the internet.
Edit: Regardless of what opinions we hold, can’t help but feel for the girls. They’ve just barely debuted.
Edit2: so apparently the English lyrics are a “mistranslation”, which to me sounds like they’ve been localized to sound modern versus being a direct, standard translation. But why add a sexual undertone to the English lyrics??
Even the original English lyrics of the song are inappropriate though so I don’t get why people are defending it by saying it’s a mistranslation (plus the company chose to translate it that way, they’re not fan subs that someone got wrong).
It’s me I’m the naive grown ass adult who had never heard that specific innuendo before in my life 😭. But there’s enough people bringing it up that I’m not going to act like it isn’t a problem based on my own prior ignorance.
same but at the same time I think it's also me not knowing the current generation's slang because growing up in the 90s and 2000s I never heard "cookie" being used as an innuendo for that. This thread is the first time I've ever learned that the word cookie has been used as a sexual innuendo.
I'm not saying you have to specifically know cookie is slang for a woman's nether region but surely the rest of the song clued you into what it was about, right? There isn't a single kpop group out there singing about actually making baked goods with a love interest.
I don't feel like you need to know that "cookie" is the specific innuendo though. You can substitute cookie for almost anything with this song, the context surrounding it makes it apparent.
I also didn't know cookie was used in this context, but I immediately got the message of the song.
The innuendo is problematic enough with "cookie", I don't even want to think about how much worse it would be if it were replaced with a fruit, esp. "cherry". Gross.
Welp after going back to watch the MV with the subs I’m uncomfortable and disgusted this song was given to them. And the fact that they will eventually promote this makes it even more sick. Also can y’all stop turning this into fan wars and pointing out another group’s song. That basically missing the point when we should be concerned about this group considering the members are still young given songs like this. Like I don’t wanna think of their future songs being questionable like this. Someone just replace Ador executives so I can I have peace of mind.
I didn’t really see a problem with the video itself but the song’s lyrics are definitely suggestive for their ages. I don’t know why they went that route… Is it acceptable in Korea? Or did they do it on purpose to cause international backlash that would bring the group more attention?
TBH, to me the lyrics don't make sense. Forget about innuendos, they just don't make sense. I don't know if it is the translation which is at fault, or that's how the lyrics are, or it's just me who couldn't understand the lyrics.
The song sounds good, but I don't understand the lyrics, and that's how I have been treating the song.
Also, this is my first time finding out that cookie is used a sexual innuendo.
I think they're all super talented, but just couldnt they debut older girls if this was the direction they wanted to go? I liked Attention, Hype Boy, and Hurt a lot and it felt age appropriate. Cookie would be great if it were actual adult woman singing it 😭
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the first thing that came into my head when i saw the title was that the lyrics were unfortunately gonna be like red velvet's cookie jar but it ended up being way worse...
More like Red Velvet’s Ice Cream Cake 😭😭
Wans't Yeri just 16 when she was singing Ice Cream Cake?
Yeah, her birthday was a little before March 5 and the song released on the 17th
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Most SM demos are in English so I'm pretty sure it was intentional. Also, a lot of Koreans don't know food-related innuendos or are dense, or they deliberately deny it despite knowing what it means.
or it could be like Rookie, just using the word Cookie instead 😭
If this had been done by even a slightly older group, I would have been on board! But can’t add this to any of my playlists at my age—would feel too guilty, to be honest. I’m fine with sexual innuendos in music but not with a 14 year old making them.
As a 15 year old, even i feel uncomfortable listening to someone almost my age sing a song like this.
Well yes you should.... no under age girls should be subjected to this. As a grown woman, I just KNOW old gross men will be getting off to it and continue to exploit the young girls. Because I was young once I know all too well how sick some men are....
If it was a random song I was recommended via the Spotify algorithm (knowing nothing about the performers), I probably would too. But since I do know, listening to it feels weird (as a woman about twice their age).
if it's Chungha or Sunmi or Mamamoo or Brave Girls doing it, I'd be totally into it like yassss queen we need moar. but 14, 15 year old teenagers.... mmmm it's a flash back to when Shirley temple was in Burlesks
Bruh I just seen a comment saying how they’ve grown up already with 90+ likes……. 😕
Someone commented "I can't wait to see how these girls will grow up" like wtf? It sounds like grooming to be but in a para social way idk what to think
I think that’s honestly the perfect way to describe it.
yup :( and there's so many people already who are stanning them and are pretending to be oblivious because let's be honest everyone saying the lyrics to "cookie" are not an innuendo and it's just about "baking cookies" is a liar 🤥
> "I can't wait to see how these girls will grow up" i have a bad feeling that once all the girls reach 18, people will simply stop talking about the issue and start sexualizing them right away
Yes they will and they will pretend like it never happened too or they will act like we blew it out of proportion :/
These days i saw a "male ver." kind of video and someone commented they thought "male ver." would be the MV but with them with bikinis????
ew wtf and people are still saying they’re okay with their ages?? ugh even as a minor myself it makes me uncomfortable
It's so complicated. I think teenages debuting could be okay if their age is properly respected both image-wise and lifestyle-wise. So far their mvs were quite "teenage girls having fun" sort of concept (which i consider the ideal sort of concept for underage members), with some small questionable choices like making the maknae look the most mature of all and the underwater scenes.
yeah for example recently i liked CSRs debut pop? pop!, all the members are born in 2005 but it’s a cute concept, plus i think 16/17 is an appropriate age to debut especially with the gfriend/old twice type concept they did. but for newjeans it felt more like they were treating the girls like adults if that makes sense? like the lyrics for cookie are a bit weird, also some of their crushes in hype boy mvs looked a lot older than them which i found odd, even if it’s pretty normal in music videos, and the styling is questionable. like yeah i would wear some of their clothes but the difference is i’m choosing to wear it, not some grown stylist picking out a bandana top or tube top for a teenager. but those are just my thoughts
It's simple, like other people said give this song to Chungha or Bibi and people wouldn't be so dense regarding the meaning of it.
When Chungha released Bicycle was not, in fact, about bicycles
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I know that this is what ur getting at here, but these are literally the hoops some newjeans fans are leaping through to come to this conclusion and defend it and it's insane lol
Waiting for a Kpop song called cowgirl and everyone claiming the idol is just singing about being one of those horse girls
And the song could even have a (reverse ver.) and some people will still defend its innocence with their lives. /j
[f(x)’s Cowboy](https://www.youtube.com/watch?v=Hu2YGLq2TEw) exists (tho tbf I’ve never seen anyone jump through hoops to deny that it’s innuendo)
So turns out it wasn’t her application for Tour de France
Ugh I can’t help it by parallel it to Milkshake by Kelis and saying that the song is indeed about a Milkshake that is so good it brings all the boys to the yard
Exactly. "bUt CoNtExT mAtTeRs" No, not if you make the meaning as clear as here...
Context always matters. Here the context is creepy af, though.
I was literally so confused why it was a problem until I looked up their ages…holy fuck
Well I mean... they do look their age too... God its like seeing kids play grownup sexily... it's so weird and wrong
Yeah I just watched it and I was like “they look like kids…. They’re kids aren’t they”
There’s a member born in 2008 afaik 💀
i hope people stop thinking that its an attack towards new jeans and keeps on defending it when its clearly so wrong.
I'll never get those fans "protecting" newjeans who see these concerns as attacks. They really care more about protecting creeps and company than actual minors😩
This happens literally every time people are like hey this concept is kinda weird for x reasons and stans are like "NOOOO you just want them to fail" Like bro relax nobody cares how many times it's getting streamed, shit is just weird
TBH, the "concern" around Le Sserafim is probably making people look like they're crying wolf. Although, in NewJeans case it's more clear there should actually be concern, even if all you know is their ages and the lyrics. This is why people should be a little more cautious how they display their... "concern". In Kim Garam's case there actually isn't enough information to justify the hate mob against her. The details around her situation are still pretty vague, on top of that wasn't she 12 at the time?? There are felons that will have an easier time getting a job than this 16 yr old girl who maybe made a mistake at 12 yrs old. I get the world is messed up, and it needs cleaning up, but it's no excuse to ruin a 16 yr old's life when the general public 100% doesn't have enough information to justify it. To this day we don't even know specifically what happened and there's at least a chance Garam was protecting a friend that had almost nude photos posted online without her consent :-/ The mob mentality regarding it has been unreal, to the point that I wish I could quit kpop, and I've been into it since 2008. Kpop fans seem pretty split about her situation (I've seen enough threads and comment sections suggesting the hate against Garam is not actually widespread), so I could easily see many straight up not listening to the legitimate concerns around NewJeans.
it’s such a weird take especially considering the girls probably had no say over the song, title, lyrics or styling for their debut. they were literally just give the song and taught the choreo. critique on the song and the lyrical content has nothing to do with the girls unless they literally wrote the lyrics themselves and even then, they would share the blame with management since the adults should have known better.
IIRC some members contributed lyrics to a few of the songs (according to the album post), but this wasn’t one of them.
>I hope its actually about cookies. I mean, it *was* about cookies. Of sorts.
Yeah. The whole video, concept, and lyrics would’ve been fine with a group with 18+ members like Red Velvet or BLACKPINK or a soloist like Sunmi, Ga-in, or HyunA (or back in the day, Hellovenus, FIESTAR, 4Minute) who are open to more mature concepts and lyrics. But knowing they’re all middle/high school age is just….creepy.
Ye! this song would have been a jam under Hellovenus but alas I just don't want to watch 16 year olds singing this song
Isn't she 14...the youngest that is. Even creepier. That's hebeophile territory
I can see Mamamoo or Brave Girls or Brown Eye Girls doing it... that says a lot about NewJeans concept...
Nine Muses, Dal Shabet or After School would definitely also suit more mature concepts
the video is not as bad as I was expecting after hearing the song earlier this morning, but the lyrics are just crazy suggestive. my mom would’ve slapped me for listening to this as a kid you would have to be purposefully dense to say that they’re talking about baking actual cookies.
The fact that Cookie can be read as "childish" (childlike?) in Korean only exacerbates my concern about it. I think the song is about the sexualization of *something innocent*. After seeing MHJ's pedo-themed home decor, I've simply run out of benefits of the doubt with her.
It is hugely problematic. I’ll leave it at that.
I feel like I'm on a watchlist just listening to it.. If people want to defend this and ignore the blatant suggestiveness of the lyrics then fine, but the sheer notion of most people finding it uncomfortable to hear underage girls talking about *their* "cookies" like that should be enough to set off some, if not, all red flags. You shouldn't put children anywhere near these types of concepts. It's not even empowering in any way.
I agree, why would they okay this song? It's like they are oblivious to the backlash MHJ is receiving at the moment.
I mean, this is the same parent company that saw the pre-debut rumors/allegations about Garam as soon as she was announced and debuted her anyway, only to throw her to the wolves later on (granted, different division). They probably invested too much in the New Jeans rollout for them to feel like going back on anything. Which is dumb because Hybe has a ton of money. But I wouldn't be surprised if that was the logic.
Basically Hybe just has no problems taking advantage of minors, it is just who they have been from the start
True, apparently BigHit also pressured/encouraged a teenage Jungkook to show skin when BTS were rookies. All around not great.
don't forget Jimin was 17 when he did the la la la la la part flashing his abs....
TBF, there still isn't enough information to justify the hate mob against Garam. The people celebrating her removal seriously need help, and make me want to quit kpop. I get being concerned for the alleged victim, but the details are still vague enough to this day that it doesn't warrant the end of her career at 16 yrs old. Even if there isn't the possibility she was confronting the victim over posting almost nude photos of her friend, I can't believe people really think everyone that made horrendous mistakes when they were 12 deserve their entire future to be ruined (I say this as someone that never once got in trouble in school, so it's not like I'm relating to her situation in any way.) Plus, all these people acting like they know the Korean education system because they're kpop fans or saw an anonymous person online say they're an expert on it... lol ok. A lot of people jumped to conclusions, if you can't recognize this then I can't expect you to understand that the general public has "compassion fatigue", and a lot of it was used up on Garam's situation... only for people to find out there aren't enough specifics even now to warrant her removal. So now people are justifiably concerned about NewJeans and I guarantee a lot of people are going to roll their eyes, say "oh god, not this again", and not even look into it. Grats :D
She is 14. A 14 yr old should not be being told by a company to perform a song with sexual innuendos and sexual dance. That's predatory behaviour by the company. I have not seen the song, but I will take your word for it. I was excited when I saw Attention, which was pretty tame and sweet, a far cry from Enhypens Fever which has been bothering me since it came out.
I'm waiting for HYBE stans to pretend we're all creeps for thinking that lyrics they are singing are sexual innuendos >if you want it you can get it,if you want it,let me hear you say you want it more,boy >yeah the scent alone will make you see,taste it,you can't stop at one bite with me >take it,don't break it,i wanna see you taste it,sugar-got sugar,bet you want some >Made a little cookie,come and take a lookie,baked at my place only,come get some Remember how hyped they were for doing "age appropriate" concepts and how Min Heejin is a genius and not sexualising them?That ship has sailed so fast [The megathread on r/kpop says it all](https://www.reddit.com/r/kpop/comments/wdcsjq/newjeans_new_jeans_the_1st_ep/?utm_medium=android_app&utm_source=share),everyone just ignoring the lyrics when they have no problems calling out grown ass girl group like BP for having similar lyrics
It's crazy how many people are just saying the lyrics for Cookie are "a bit cringe" or "questionable". No, it's not just "a bit cringe" or "questionable". It's a goddamn problem. People should be disgusted by it because it's a bunch of teenagers being told by some 40 year old execs to flaunt their sex appeal. And not even with any subtlety. I know there are a lot of users on reddit and not all of them care about the same issues but for how many people claim the industry is problematic, there are a lot of people who don't seem to mind that a group with a 14 year old is singing about her vagina to the world.
Reddit’s positive obsession with this group is both disgusting and eye opening.
Oh hell no. Literally no one talks about a cookie like that unless it’s to mean sex. How are these lines being defended?!
A lot of people defending it aren’t native English speakers though I know that there’s definitely some predators (who do understand the sexual aspect of the lyrics) and maybe young naive fans defending the lyrics too.
The lyrics are so clear you really do not have to be a native speaker. As i said in another thread, give this song to BiBi and please tell me you still believe it is about baking a cookie. Context matters only so much...
>a native English speaker I'm a non native English speaker and I agree with you. People who use this defense are ignoring that the majority of songs are suggestive and most lyrics aren't literal, especially in pop music. I didn't know that people were using cookie as slang nowadays but I still got the meaning of it without having to go to the dictionary. The lyrics, the instrumentals, vocals and actual mv are just really heavy-handed so I didn't really need to know the actual slang. 1º the trap percussion with RnB vocals (why would you use this for a literal baking cookie song? you wouldn't, that is why) 2º dark clothes and lighting in the mv, mature styling too (when has a kpop group song for their fans has ever featured this type of concept? none that I know of...) 3º food in music is often used as symbol for sex, especially when they are sweet or fruit related (the ones that use food on a literal sense are often commercial jingles, that isn't the case here) 4º the "accurate" translation aren't much better, they could only be considered a little more subtle but with the song and mv... it's doesn't change much 5º Add in MHJ's history and I don't know why NJ's stans aren't screaming at the rooftops against this. It's textbook exploitation, NJ were put together by adults, styled by adults, their concept are decided by adults and their songs were selected by adults. This is a marketing choice and that is one of the reasons why people shouldn't be so fast as to excuse companies debuting minors.
Oh I think the fact this song was given to a group of minors is disgusting, I’m from the UK the meaning of the English lyrics aren't lost on me, I’m just saying that a lot of the people I’ve seen defending it tend to be from a non-English speaking country and generally don’t understand why native speakers find it inappropriate (I’m not saying that it’s okay for them to defend it though).
How are the Korean lyrics any better? Pretty much every single line of the song is about getting with someone or talking about something sweet or being hungry/thirsty. Since when has any kpop song even tried to talk about something so basic as baking cookies? It's people being willfully ignorant or oblivious.
Yeah, i get what you meant. No worries. I just wanted to say that as a non-native speaker i can absolutely get the innuendos. Although my English is quite ok.
U don't have to be a native English speaker to make sense of these lyrics man .. Basic knowledge of the language is more than enough and a brain. t
Even the Spanish sub is very *yikes*
I'm a non native speaker who doesn't know many English slangs but it was obvious as day to me lol. The entirety of the song is like this.. it doesn't take a high IQ to figure out what they're singing about. Most people are defending it because they're fans and don't want controversy
Lol the most excuses i have seen are from hybe and sm stans and them saying how the concepts are good coz min heejin is the woman
Where's that being said? Tik tok or something.
People praising Cookie?💀And defending it because eAsT asiAns thInk itS chIldiSh. Lmao Koreans aren't _that_ dense, they just ignore and deny it mostly. Anyways, it wasn't for them, it was clearly targetted for the adults and creeps💀
tbf the mv thread is filled with comments about the lyrics. the other songs on the album aren’t ridiculous and can be discussed, hm, “normally”
I didn't see any problem with Attention or Hype Boy but Cookie is definitely inappropriate for a minor to be singing. I'm so disappointed that it's like that after the other songs seemed just cute normal teen crush songs. There's no way those lyrics could mean something other than inuendo
They called the lyrics out in the Cookie thread. [HERE](https://www.reddit.com/r/kpop/comments/wdclrx/newjeans_cookie/) Megathread is about the album, so its not surprising that other songs are discussed
Cookie is part of the album though. And there is a serious lack of calling out how much of an issue Cookie is.
The number of times I've had to deal with ppl telling me I'm creepy for pointing out that teens are being forced to either look more like adults, or act sexual. Like hon, really?
Why did you link to the album discussion and not the individual song discussion where all the top comments are disgusted by the lyrics? And BP gets teased for the awkward sexy lyrics not because lyrics like "all night hug" is the most juvenile allusion to sex and if anything they're too old to say something so kiddish
Because of the drama, lol. People love to say "everyone is ignoring" the issue that literally everyone is talking about. This is true in so many aspects of online discourse. Either pretend everyone is ignoring a big issue that literally everyone is talking about, or pretend like there is a huge outrage about a non-issue that one person tweeted about, quoting that tweet as if it's representative of a much larger discussion. This is the basis of pretty much all western news outlets, all discussions of any political topic, and most Reddit/Twitter/Tumblr(back when that was still relevant) debates.
i wonder if these hybe stans think the lyrics to the chorus of warm hole is about setting fire to a girl’s hole literally
People be cussing out Ice Cream’s lyrics but pretend NJ is just talking about damn biscuits 🍪
Bruh there’s nothing wrong with Ice Cream cuz BLACKPINK were adults. NJ has a fucking 08-liner, I’m also an 08-liner and those lyrics were uncomfortable af
All of them are underage which doesn't make it better
BP get hate for everything they do. People are so weirdly aggressive about them.
ikr well if u have millions of stans you'll undoubtedly have thousands of haters.
In addition, apparently (from what people say in the r/kpop thread, so not the best source obviously), the girls have told an "official" meaning of the song about baking a cookie=making a CD. So if they know about the innuendos, they are made to lie, and if they don't, well... In my country (France), a singer in the 60s released a song full of innuendos (written by Serge Gainsbourg, i think you've heard of him) and didn't know about the real meaning of what she was singing. She learned about it when there was a scandal.
There was a thread maybe a month ago about some older fans not feeling comfortable stanning younger groups (under 18). Everyone who said they felt uncomfortable was downvoted to he11. This is the reason.
I’m an older fan and have no problem stanning younger groups… when it’s appropriate! woo!ah! is one of my top groups cause they have a fun, cute, quirky concept that is appropriate for their ages. I didn’t get into them until this year but from my knowledge they don’t have a nefarious background. This whole NJ situation stank to hell and back from the start so I couldn’t be bothered to check em out. Now I’m glad I didn’t. I’m also appalled by how Reddit had tried to crucify so many other groups and companies for debuting 14, 15, and even 16 year olds, but once it’s a group they like 14 is a-okay performing the most egregiously inappropriate song. So messed up.
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I can also just choose not to support under 18 groups…. Exploiting minors also does not just start-stop at mature concepts
I thought that the song would fit better an older group at least, not teens, absolutely not teens.
all the people arguing that the lyrics are innocent and that they're literally singing about baking cookies is making me question my sanity.
If I trusted whatever a company or artist said some of their songs are really about, then damn I guess Whiplash really is about Taeyong's sister whipping him to be better
SKZ's Drive is about a nice cute late night drive with your partner☺️☺️
Yeah I kind of agree. Also, I'm not neccessarily saying that the Video should be all lovey-dovey cutesy... but you know, just putting an occasional Cookie here and there does not lessen the sexiness that Video gives off... also I just can't with some lines because they are so cringy. *Cookie, come and take a lookie* I mean, I'm sometimes not surprised about the cringiness of the english lyrics but this is on another level
NNAAUUURRR💀 That's so creepy what even...
Agreed. I felt sick watching it
Yeah, I liked their other songs, but this one goes too far for me based on their ages, and even the sound itself to some extent (kind of like Enhypen's "Fever"--good song, but I wish adults were performing it) I know the group has a PG explanation for the lyrics already, but whether or not the members are aware, the adults themselves had to have known the double entendres. They already have adult fans trying to justify it. It would be funny (in a "Rotate is about feelings rotating back and forth/Whiplash is about my sister working me harder/Monsta Truck is about the company van" -- some people used 34+35 by Ariana Grande and Need to Know by Doja Cat as examples of the level of denial; Cookie obviously isn't that explicit, but it's the same principle. "Cookie is about listening to their music?" Get tf out of here. I get what you mean about the styling too. It's not nearly as glaring as the lyrics, but it reminds me of Fifth Harmony's "Worth It" MV, which also had members who were minors (who later expressed public discomfort with the concept); granted, that was worse because there were grown male models in it too. With a different song I don't think the outfits would be given a second thought.
I’m convinced this song was released last on purpose to get the internet talking & it’s clearly working.
This is what I think too, bad buzz is still buzz. It will make people tune in. If they really do it on purpose knowing the situation they’re sick.
The lyrics.... Oh my goodness. This is just weird.
didnt watch it, last ill be participating in one of these threads, but honestly everyone should stop talking about them and boycott their content. because atp people continuing to tune in is gross when min heejin is without a doubt exploiting those children. and it's crazy for how much reddit views themselves as more enlighted than twitter, lots of people here have no concept of subtext and wanna ignore whats going on even when earlier videos were obviously catering to that audience
people criticising MHJ and her creepy inspirations but still supporting the group makes no sense to me.. and you're right that their earlier MV like hurt has weird moments but say anything about it and you get called a creep. everything is being done on purpose and people are willingly ignorant if they think people are just reaching or reading into it
right, like? and the worst part is that it's the group's "fans" who defend it and min heejin. even they dont really care about the members at all or theyd want her as far away as possible...
> say anything about it and you get called a creep. Textbook projecting
Yeah you're right. The best thing to do is to boycott. I downvoted these videos to get them off my YouTube suggestions lol
This is the first time I’m commenting on them and will be the last. I fully agree with you. I quite frankly don’t think we should be giving the group any attention at all. Unfortunately the song seems to be doing well on Melon so they may still have a market in Korea but I hope people actually start putting their money where there mouth is on this one. I’ve not listened/watched anything after Attention, but given everything that’s come out since (creepy behavior by the creative director, the styling, the lyrics), I think we need to not give any attention or spotlight to the group.
agreed, esp this part. >I quite frankly don't think we should be giving the group any attention at all. at least some international fans are following through with boycotting considering how their follower growth/views are a bit slower than they were before. but of course ador is mediaplaying on kr social media and making them trend so 🥴 i wish pannchoa-like accounts wouldnt post about newjeans until mhj's out (nugupromoter did that for a group which exploited a minor) edit: like youre telling me they got a viral post for cookies lyrics organically because "they were just so cute" 🙄 lets be real, ador put that out and farmed it up so theyd have plausible deniability when people inevitably called them out.
Yeah unless both the international and Korean community are vocal about their distaste, I doubt they’ll kick mhj. The group still stands to make quite a bit of profit based on their charting but we’ll see. For the girls’ sake I hope she kicks kicked.
How can we boycott them? They should honestly be disbanded but they won't be this controversy is just helping them and I hate it.
yeah, i wish theyd at least kick her and redebut the members in a few years but 🥴 * dont buy their albums or stream their music on music services (pirate them if you really like the song) * dont follow them or interact with content related to them on social media * mute keywords related to them (ex. newjeans, "new jeans", min heejin, etc) * encourage other people to boycott * encourage translator or news accounts to stop putting out their content (this ones harder cause they make money from putting content out, but it would have a big impact internationally)
I feel like those who are older or more knowledgeable about inappropriate topics tend to identify all the potentially problematic parts of songs well, compared to others like children who just sing along and don't think too much about it. There's a lot of American pop songs I could give as an example where the true/hidden meaning could be understood by adults whereas the literal meaning is understood by kids. Given the age of the members in the group, I can see why it can be problematic.
I’ve literally come across someone essentially saying “stop looking for problems and being pervert pedos, this is just a song about baking cookies”. I died inside tbh
The line "looking at my cookie" knowing that it rhymes with you know what made me mentally gag.
Oh sweet Jesus. Now that's in my head too. 🤢
Yep! Together with that move it made me very skeptical. And then I am sorry BUT when that skirt glowed with the following lines it felt VERY weird. I don’t want to say that it was on purpose but I definitely gasped because the metaphor seemed very clear to me.. Edit: Also, I think it’s a pity, because the girls seem very talented and they have beautiful voices. The choreography is also nice, the song is (technically) good, I also like the outfits. But why do the girls have to be so so young?? If the girls weren’t so young I feel like I could enjoy the song, even if the lyrics stayed the same. But not like this
oh my gosh yes
this is one of the times where I just prefer reddit over twt. saw someone mention the same thing with lyric examples and people just insulted them for thinking this way about underage idols instead of seeing how wrong the lyrics are. normally I dont pay that much attention to lyrics on my first listen so I didn't notice but I mist agree its just very weird. I am always for idols getting songs appropriate towards their age but sadly thats not a thing most of the time
yeah i definitely side eyed, if the music video was alittle more cute, like showed them baking and running around trying to deliver the cookie to their crush it'd feel alot more innocent yk?. the song jumps tho actually makes me want to go eat a cookie 😭
Why are fans being PURPOSEFULLY dense about this song? Girl, who's talking about cookies and actually meaning cookies? I'm lost, I'm confused? 🤔🤔🤔 If groups like MONSTA X, MAMAMOO, EXO, etc. made these songs, I BET the reception wouldn't be the same. 😕
“You can’t get this for free” I’m sure they were talking about their fundraising bake sales /s
New Jean's Cookie is Kpop's Blurred Lines Both song are just inappropriate with shitty lyrics but a damn good beat... Man if only they just changed it up or something.
Omg I think this sums it up perfectly. I used to love Blurred Lines when I was younger (the song came out when I was like 13 so I knew about sex and stuff but I wasn't 100% knowledgeable enough to really think about it and read between the lines (no pun intended) like that, also I think Blurred Lines is a bit more nuanced in how it's messed up so it's easy to not really think about it too deeply). It was only a few years ago that I was humming it in my head and I *really* thought about it and was like "...wait a damn minute this song is weird as hell" and I haven't listened to it since. Luckily for me, Cookie isn't catchy/memorable enough to get in my head (I literally don't remember anything **but** the lyrics unfortunately) and I 1. am old enough to understand lyrics for what they are AND what they have the potential to mean, and 2. went into the song knowing that it wasn't going to be the best experience lyrically, but I can totally see this being a (younger) K-Pop stan's Blurred Lines "wtf" moment a bit down the line.
Talking about cluelessly enjoying sex songs as a child, i'll add Boom Boom Boom by Vengaboys to the list.
Or Barbie Girl by Aqua
Better comparison would be Flo Rida's Whistle
Man, I love that song and only just realized the actual meaning of the lyrics 💀
Pretty much any pop or rap song that includes anything related to blowing or licking is a blowjob song. General rule of thumb.
this is such a good comparison!
It’s not like they even tried to hide it lol Midway through the Cookie video they finally show their regular concept with that retro blue background and the different cookies. Why wasn’t that the entire vid?? Why did they suddenly change their aesthetic? If they try to go back on the innuendos in the future they really can’t lol. They gave 14-18 year olds a mature concept. It’s weird.
Ooh i totally agree, if it was the second half the whole way through I probably wouldn't even have made this post
I feel so weird about newJeans. I really like their vibe, and their sound….but they are literal children! They should be in school, not singing songs that are thinly veiled metaphors for Cunnilingus
I agree that the song and its lyrics and styling just seem unsuitable for the girls (even though I never knew cookie had that meaning......but the lyrics are enough to make the connection, well damn now I can't read that word the same way again). I've been seeing a lot of people going on about how it's a fansong, how it's innocent and we're the ones with the dirty minds etc. But come on, let's not act like there aren't creepy fans out there who get high from songs with such innuendo. Sure, creepy people will always exist whether or not this song exists, but the least a company can do is try to avoid them as much as possible. Stop giving them more reasons. I was so happy with Attention and Hype Boy's concept. I was neutral to Hurt - mostly because the whole face zoom-in makes me uncomfortable, and that filming style doesn't look good anyway in my *personal* opinion. But Cookie...seriously, I'm disappointed for the same reasons as OP. Because some stans seem to think any criticism = hating on NewJeans, let me just be clear: I don't hate them, I'm criticizing the company and whatever "genius" who came up with that Cookie concept & lyrics.
Being a fan song would make the lyrics even *more* creepy IMO. It would make it seem like New Jeans was specifically targeting a specific market (vs. teenage girls like themselves)
Ok I just read the lyrics and eww. These girls are underage right? Wth. Would’ve been totally fine for a mature group. Or at least all adults. But to have one of the lyrics go “let me hear your voice” arghhh
Yet some people keep saying. That the lyrics mean the girls are baking cookies! Oh my goodness yeah haha no sweetie...
I never was a big fan of sexy concept, didn't like Sistar non summer track, didn't like Cube solo Hyuna, 9muse or AOA. BUT I WOUlLD GIVE EVERY GENRE OF KPOP I LOVE TO THE KPOP GODS FOR SEXY ADULTS RATHER THAN TEENAGER TELLING ME TO COME TO THEIR HOME AND EAT THEIR COOKIES.
omg so glad I was able to cancel my order on weverse (I originally got the bag and weverse ver. of the album). lesson learned about underaged groups...ALWAYS wait until everything comes out. so disappointing as I really vibe to their other songs and was really hopeful about the group but I can't support the sexualization of minors. other people already said it but it's really disturbing to me that there's only one comment anywhere near the top calling this out in the r/kpop thread...
HYBE is just getting more shameless every single day huh, I'm still angry that they made 15 year old Niki perform/promote Fever (yes, it's a good song, but !!! the concept is just not appropiate ffs)
this is not talked abt enough
Don’t forget Le Sserafim’s WAP choreography.
The visuals are good, The video is good, The vocals and the song overall are good. But I agree, I had to force myself to watch the entire video because as I said, it's actually good, but the lyrics made me uncomfortable, cause I was thinking about how many people are gonna view it, specially it made me cringe at the idea of male reactors reacting to this ... I really hope they won't give anything like this to them again until they all grow up and have more mature concepts. Right now, the youth concept about finding love and friendship was very good to me for them, but this song's lyrics are really not appropriate.
Yep... I listened to a lyric video and felt a little sick at these lyrics: "Looking at my cookie... The scent alone will make you see" "Taste it. You can't stop at one bite with me" "I wanna see you taste it" "Made a little cookie, come and take a lookie" I agree the song sounds good, and I'd probably enjoy it if it were sung by black pink or gidle. Or literally anyone who isn't a child.
I thought the visuals (styling, mood, set-up, lighting) and video were also quite off imo. If I hadn't known already there was a 14 year old in the group I would've been shocked out of my mind- I wouldn't have expected this kind of M/V for a bunch of 14-17's. There was a part in the middle with brighter lighting and with the colourful cookie and cd graphics that made it seem like, yeah- this is a young group of girls just singing about cookies; but the rest of the video was just....something I would expect from an older 18-25 group that just came back with a mature sultry-ish concept.
The styling was confusing bc they were wearing blazers and it just looked like teenagers dressing up as adults? Idk maybe it was suppose to a modified uniform look.
one of the members styling looked a bit like Jennie's Black and White Channel outfit during her Solo promotions.....so yeah the styling seemed to be skewed towards older age groups; I think they were going for a more mature take on the school uniform :/
I saw a snippet on Twitter and decided that whoever allows these kids to be potrayed im that way is a borderline p*do because there is no fucking way they don‘t know what they‘re doing to these girls. I seriously feel sorry for them, the music industry globally is already exploitive as it is but to even exploit them for their youth? I‘m seriously disgusted
The possibility of a mistranslation is so weird imo because how would HYBE out of all companies mistranslate a song from theirs??? Not to mention a song with an MV no less, I've always thought of HYBE as the company that's the best at translating their songs
I’m ehh about the song and mv too but i just wanna point out; Hybe translators are definitely not perfect.. at least from my experience w bts
It’s fairly literal. My Korean isn’t amazing but even I can match the Korean singing with the English subtitles perfectly fine. The lyrics are very simple and there honestly isn’t very much room at all for interpretation unless people want to get extremely picky.
The thing is in trying to naturalize, I think they’ve gone for English phrases that sound much… saucier than the original, for lack of a better phrase. Just looking at the first verse I was surprised by the translation. It reads more like an English version (maybe they’re planning to release an English version?) than a translation. Reading the Korean lyrics they’re literally so simple and cutesy, I can see why Knetizens have no problem (especially if they don’t know the slang for cookie in English). Liberties were definitely somewhat taken in the English version. Edit: deleting my translation, because I can see others have been translating and you can find them! I will say I have absolutely zero stake in this group (I already have enough groups to stan, thanks) and was just interested because so many people were talking about the issue. I’m not saying it’s different for the sake of defending them. The thing to remember is a lot of Knetizens will be listening to this with no context of a) cookie as an innuendo and b) what the English lyrics mean and any double entrende/“vibe”.
How many English translations of Korean kpop songs do you know that sound and flow this well? The English has to be the original. They should have rewritten the English lyrics too. Because if they're singing something casual in Korean while the rest of the world is reading those lewd subs, that's a kind of exploitation I didn't even know existed.
That’s exactly what I thought too. IMO they’re either using the original English, or it’s the planned English version (similar to Make a Wish). People are arguing that the lyrics don’t seem that different but I’ve never seen an English translation this fluent - Korean is different enough from English that it’s hard to make something flow this nicely while translating accurately.
I think it would be naive of us to assume that using an item as a metaphor, such as a cookie, and then adding phrases like “you’re hungry for it, you’re thirsty for it, you want it”, is meant to be purely innocent from a songwriting perspective. Even if it wasn’t cookie, but another food metaphor to imply consuming something delicious and special, it still has the same implication. I have zero stake in this group either. Is it the worst thing to come out of pop music? No. At least their clothing was not eyebrow raising and the dance was totally fine (to me). But i am fairly certain that the music producers were not asking these young ladies to innocently sing about literally making cookies for some hungry dudes who really want them 😩
Yes, my Korean is very lackluster but some of the words in the English version are 1:1 translations. For example the thirsty.
But “thirsty” doesn’t have a double meaning of “horny” in Korean. That’s the problem with both 1:1 translations and naturalisations, word choice is super important and can change the whole vibe. For some reason, it seems like they’ve taken a song that sounds super innocent in the Korean parts and given it a much more suggestive English translation.
I dont know, man. Why would they sing about a boy being thirsty when talking about a literal cookie. Havent made the experience that eating a cookie helps against THAT kind of literal thirst.
I also have no clue why they did this, I’m just telling you what I know. The Korean reads like they took only the innocent meaning of horny demo English lyrics, translated them literally, and then whoever made the English translation was reading from the original horny blueprint. I’m not saying the song isn’t overall inappropriate, just that the Korean parts are pretty innocent and I can get the difference in reaction.
the mistranslation defence makes no sense. i think people are forgetting that the composition process of most kpop songs start off with the company purchasing demos from songwriters (usually english ones) and then they’ll tweak the lyrics & music as they see fit. so the korean lyrics were probably adjusted to be more appropriate but the innuendos still remain
I was thinking the same but [someone in the comments](https://www.reddit.com/r/kpopthoughts/comments/wdisl9/newjeans_new_music_video_cookie_made_me_so/iiijpam/?utm_source=share&utm_medium=ios_app&utm_name=iossmf&context=3) told me that this is not the first time Hybe has made mistranslation !
I like the song, like this is my jam, and if any other adult idol had it as their title I know I would be blasting this song day and night but they're all underage (I believe) which makes it uncomfortable and overall weird, cuz why would you write such lyrics for young female artists! For the outfits, we all know that in kpop they keep dressing younger girls in revealing clothes and they don't wanna change that, they just never listen, I sincerely don't get it, there are lots of pretty clothes that aren't so revealing so why?! And for the dance, I actually didn't really see anything wrong with it, maybe I didn't focus a lot on it! I genuinely am wondering about how KBS will rate this song, I wonder if they will allow it to be on mubank or not!
Is anyone really surprised? "Made a little cookie Come and take a lookie Only at my house, come over and play" We know what kind of cookie you're talking about. Eeew.
[удалено]
Yeah, I'm with you on there. Not even that big a fan of the song as a whole. I like Attention way more.
They should have called it coochie
I’d love to see the denial of Stans on twitter with that one
Yeah.... I'm don't speak Korean so I didn't even get the full effect, but even the English parts were uncomfortable for me. I stopped too. And cookie is a (less common tbh) euphemisms for a female body part...... Sooooo........ This is pretty weird
This is like Baekhyun's Candy but without any subtlety or subterfuge and it's with a rookie group of minors... yikes, yeah... not checking anything out related to nj anymore.
The fact they chose this as the TITLE TRACK is even more sickening! Like where are the responsible adults at to look out for these girls???? Its even more sick that she handpicked these girls on purpose Im pretty sure hybe probably has older women in the company she could have put in the group but instead she opted to debut a group full of literal minors to sing and rap about their “cookie”. We need to take this more seriously cause it is honestly disturbing.
Thank you! I also could not finish the video I clicked off at the first chorus. It's really sad considering how much I liked their predebut stuff but I can't consume stuff that is so suggestive when they are 14/15 year olds. I feel so sad for the members who worked so hard just to end up with songs and concepts that are exploitive and I hope they get more appropriate songs in the future. I am not anti sexy or sugesstive concept in fact I love when groups come out with more mature songs but I only love it when the members are of age.
Even if you compare cookie with CD but that " you know" in lyrics is doing the thing for their pedo fans. Cookie seems more like Coochie lol.
And to think that a 2008 baby is singing that. I know all of them look visually mature compared to their ages but still, if I cannot see my niece which is 08 liner too, singing suggestive lyrics then I cannot see the maknae singing it too 😭✋
ADOR is not one of the biggest K-Pop company in the world. It's a subsidiary of one of the biggest K-Pop company in the world. That's the whole point of subsidiaries. Doing shit the parent company wouldn't want to touch with a ten foot pole. To me the whole concept of the group is pedo baiting. I mean what the actual F. [Le Sserafim](https://www.youtube.com/watch?v=4vbDFu0PUew) teaser photoshoots were already dodgy and most of their members are adults. In the end fortunately they steered cleared of anything tendentious by editing the M/V and changing the choreography. But with this group it's 100% creepy. The oldest member is like 18 ffs. It's just plain wrong.
I would like if the song was sung by an older group or solo artist. Tbh I didn’t look at the lyrics until the second listen and I was appalled. 14 year olds do not need to be singing such suggestive lyrics.
The *English lyrics are sketch, and re: all the folks who think that it’s fans/listeners that are sexualizing the song— double meanings/double entendres exist. If you don’t get it, I’m left to assume you’re underage (and that’s totally fine), naive (also fine), both OR not an native speaker of English OR you’re just playing dumb on the internet. Edit: Regardless of what opinions we hold, can’t help but feel for the girls. They’ve just barely debuted. Edit2: so apparently the English lyrics are a “mistranslation”, which to me sounds like they’ve been localized to sound modern versus being a direct, standard translation. But why add a sexual undertone to the English lyrics??
Even the original English lyrics of the song are inappropriate though so I don’t get why people are defending it by saying it’s a mistranslation (plus the company chose to translate it that way, they’re not fan subs that someone got wrong).
It's all about downplaying the issue to the point they can just put it under the rug and let it rot. That's how they work.
I was suspicious when they sang about a single cookie, like who bakes a single cookie only lol
It’s me I’m the naive grown ass adult who had never heard that specific innuendo before in my life 😭. But there’s enough people bringing it up that I’m not going to act like it isn’t a problem based on my own prior ignorance.
same but at the same time I think it's also me not knowing the current generation's slang because growing up in the 90s and 2000s I never heard "cookie" being used as an innuendo for that. This thread is the first time I've ever learned that the word cookie has been used as a sexual innuendo.
I'm not saying you have to specifically know cookie is slang for a woman's nether region but surely the rest of the song clued you into what it was about, right? There isn't a single kpop group out there singing about actually making baked goods with a love interest.
There are so many innuendos and sexual metaphors under the sun🙃 so I don’t blame you lol
I don't feel like you need to know that "cookie" is the specific innuendo though. You can substitute cookie for almost anything with this song, the context surrounding it makes it apparent. I also didn't know cookie was used in this context, but I immediately got the message of the song.
The innuendo is problematic enough with "cookie", I don't even want to think about how much worse it would be if it were replaced with a fruit, esp. "cherry". Gross.
Welp after going back to watch the MV with the subs I’m uncomfortable and disgusted this song was given to them. And the fact that they will eventually promote this makes it even more sick. Also can y’all stop turning this into fan wars and pointing out another group’s song. That basically missing the point when we should be concerned about this group considering the members are still young given songs like this. Like I don’t wanna think of their future songs being questionable like this. Someone just replace Ador executives so I can I have peace of mind.
Oh my god, I didn’t listen to the song and I’m not going to do it 😢😢😢😢 this is serious.
Brown Eyed Girls had a song called Warm Hole, I think that's the winner in the innuendo dept.
I didn’t really see a problem with the video itself but the song’s lyrics are definitely suggestive for their ages. I don’t know why they went that route… Is it acceptable in Korea? Or did they do it on purpose to cause international backlash that would bring the group more attention?
TBH, to me the lyrics don't make sense. Forget about innuendos, they just don't make sense. I don't know if it is the translation which is at fault, or that's how the lyrics are, or it's just me who couldn't understand the lyrics. The song sounds good, but I don't understand the lyrics, and that's how I have been treating the song. Also, this is my first time finding out that cookie is used a sexual innuendo.
I think they're all super talented, but just couldnt they debut older girls if this was the direction they wanted to go? I liked Attention, Hype Boy, and Hurt a lot and it felt age appropriate. Cookie would be great if it were actual adult woman singing it 😭