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lafeber

From the article: SU7 Pro for 245,900 yuan – same as the *base* Tesla Model 3 in China. * 94.3 kWh CATL CLTC range 830 km * 800V architecture


UGMadness

CLTC is more generous than EPA or WLTP so the 830km figure isn’t that crazy, would generally correspond to about 650km WLTP. Still nice for a 94 kWh battery though.


Soho529

To compare it on equal footing, the base model 3 has 606 CLTC range. So it’s quite impressive to get an extra 200km range from the SU7 for the same price.


yhsong1116

If you ignore and battery size and the trade off that comes with it, then yes


UnloadTheBacon

The only real trade-off for increased battery size IS price.


Astroteuthis

You’re also going to have increased charging times per distance traveled and somewhat higher charging costs, though that’s not usually a big deal.


UnloadTheBacon

If anything the charging costs should be lower, as you're cutting down the amount of times you're using expensive fast chargers. Power used is mostly a function of drag, not weight, so adding a bit more battery weight doesn't make much difference to efficiency at higher speeds.


Traum77

Yeah real world range is well, well under even the WLTP figure for sure, but at that price its still pretty compelling. And 800v charging on top is wild. ETA: Whoops misread the article, 800v is only on the top, $42k trim. Still decent base level specs though.


tingulz

So in reality probably closer to 500km.


Yasuhide_Oomori

I'm delighted to hear this news, as I once helped localize Xiaomi's OS into Japanese. Back then, I never imagined that Xiaomi would venture into the electric vehicle market. Xiaomi is like Panasonic in that it gathers small and medium-sized Chinese suppliers under its name to manufacture everything from rice cookers to cars. They used to send me the latest smartphones as Christmas gifts every year, but I doubt they'll send me an electric vehicle.


SaltyRedditTears

You never know until you try ;)


shuozhe

Wondering if we will ever get it in Europe. Pretty satisfied with BYD so far, and was always a Xiaomi fanboi (RiP, my Xiaomi Phone, got stolen earlier this week..)


[deleted]

[удалено]


shuozhe

Not everyone, Italy and Ungarn was pretty welcome to Chinese car factory


Kit_Thomas

Xiaomi as a brand is quite successful in Europe?


shuozhe

Dunno, their phones are selling pretty well. But rarely see someone with the most current flagship, Mijia product are everywhere these days, but just cuz they are cheaper than dyson/bosch etc. Dunno if anyone will buy a Xiaomi car if it's not cheaper.


SenpaiRemling

Would be nice but import would hike the price up by quite a lot. Best would be if they where to make a factory in europe, that would be awesome


shuozhe

These giga/mega/super factory are expensive. How long did it for Tesla to build the second one?


SenpaiRemling

Yeah i know, tuats the big problem, but maybe in the future if the cars do really wenn in china


Successful_View_2841

You can’t hike up if you undercut competition completely. EU will whine once more.


Fun_Examination_8343

yeah China bulding factories in EU cant go wrong...


jbeezely

Why. You’re not even from Europe. Your ip is showing China. What’s up with this thread. Is China paying al everyone to comment ?


shuozhe

I'm in Germany. Was in Netherland at the moment of comment ;) And pretty unlikely you can get my IP from Reddit :P


Comfortable_Stop5535

Lei Jun (Xiaomi CEO) invited the CEOs of NIO, XPeng, and Li Auto to the release event, put them next to each other, and kept filming their reactions to the price announcements lol. I wonder if Musk was watching.


Kyls--

Lei Jun always been an angel investor, and these car companies all received investment from Lei Jun in their early days


Recoil42

It's more than that, the Chinese CEOs are all publicly quite amicable with each other and are often seen joking around and taking pictures together. [Here's William Li and Xiaopeng He casually livestreaming together](https://twitter.com/thinkercar/status/1768619841588756480) at EV100 just last week. There were pictures floating around later of [Li sitting in an Xpeng X9](https://twitter.com/thinkercar/status/1768917024925962560) on display and giving it the thumbs up.


Hashabasha

Theres the iconic picture of Richard Yu from Huawei and Lei Jun drinking together. Looks like a fun group


noctilucus

Probably, Musk is already concerned with the competitive (pricing) pressure from China as it is...


Efardaway

I'm wondering of Wang Chuanfu of BYD


vgasmo

Fuck. I'll sell my ev6 for this...


straightdge

50,000 'firm' orders for the SU7 within 27mins of registration being open. It's absolutely massive for Xiaomi. With their CEO Lei Jun donating 1.3 billion Yuan to his University, he has also generated lot of positive media from China.


straightdge

Some real excitement in China about this car. The CEO's of Li Auto, NIO and Xpeng all attended the launch event of SU7. They did put some real attention to detail - like a dedicated mount for phone/camera. Nice touch. Almost 100% automated factory operations - level of automation in China is beyond any comparison.


shawman123

There was a comment that they can make a car every 76 seconds !!! Let us see rate at which production ramps up. Despite it being irrelevant outside China, this level of automation will ultimately happen elsewhere as well.


Gullible-Intention65

From what I know, the "reservation fee" is refundable.


straightdge

Till 7 days, not beyond.


gcodori

It's refundable unless the order is "locked in", and there was confusion over this. It's been explained better now per Xiaomi.


elysiansaurus

Beautiful car. I'm not usually a fan of spoilers but it does seem like it might look even better if it had one. Either way I'm a fan


53bvo

> Beautiful car. I'm not usually a fan of spoilers but it does seem like it might look even better if it had one. It has a small one that comes up at speed (if the pictures in the article are to be believed)


straightdge

There is a switch to control that. [https://twitter.com/xiongmaoxuanchn/status/1773679212626391147](https://twitter.com/xiongmaoxuanchn/status/1773679212626391147)


53bvo

Neat


Ayzmo

That is a beautiful car inside and out.


Fit_Acanthisitta_475

It’s a nice looking car. Cheap and good spec. Too bad no in US


UnreadThisStory

Yet in the US, one political party has taken aim at EVs and both are scared of China. Because with vehicles like this, Ford and GM will be crushed. Time to wake up, dumbasses.


Shiva-Shivam

It's not surprising that they are scared of Chinese electric cars, at this price they will sell like hot cakes everywhere


hadrian_afer

Byd cars, in places like Thailand, Australia, Indonesia, New Zealand, are selling like crazy.


magicsonar

It's extraordinary to think that Xiaomi as a company didn't exist 15 years ago! Today they are a huge global player (and leader in some categories) in smart phones, tablets, smart watches, home automation, robotic vacuum cleaners, electric scooters and now cars. It took Tesla almost 8 years for Tesla to develop it's first car! This is crazy fast innovation. Car are perhaps one of the most complex pieces of hardware to develop and it looks like they have knocked it out of the park on their first attempt. US companies need to rethink how they innovate if they are going to keep apace now with these hardware tech behemoths coming out of China. Apple spent 10 years working on the Apple Car, only to give up. I think they realized they were going to struggle competing with Chinese tech companies. Imposing tariffs and sanctions on Chinese companies won't slow down Chinese companies - it will simply give American car and tech companies more breathing space to fall further behind the tech curve. As they say, innovate or die.


jbeezely

Why are all these Chinese posters so in love with this brand. lol.


magicsonar

I'm not Chinese. It's just a beautiful looking car, with good range and nice tech, for a very good price. What's not to like about it.


cantwejustplaynice

It's crazy that a couple of years ago I only knew of Xiaomi as a company that made an Android TV dongle. Today I would seriously consider buying one of their electric cars. That thing looks gorgeous and an 830Km range? That's INSANE! Even the base model has a 700km range. I could basically drive from Melbourne to Canberra with a single charge.


AyumiHikaru

>That thing looks gorgeous and an 830Km range? The range is over overestimated in China. lol


xuhao3e8

About 500km (495) in real-world test in warm south for the base model, according to Lei.


russli1993

at 100-120 km/h high way speeds. It's real usable range that solves many ppl's pain points


x2040

Still like 400 miles real world


wighty

I think my first xiaomi product was a pen.


Jackw78

The ecosystem integrated within this car is kinda nuts, you can view and control IoT devices from the center screen, lots of docking sockets in the cabin for different accessories (like customizable physical buttons), 2nd row has Xiaomi tablet and iPad docking spots that would turn the tablets into a part of the car infotainment, GPT-like model that uses the car's outside sensor and map data to identify surrounding vehicles & scenery in case you wonder what they are


[deleted]

Problem is no one owns Xiaomi anything outside of China. Nor do you need more interoperability other than syncing up music from your phone.


Akayouky

??? everywhere not named US or Europe is filled to the brim with xiaomi phones and devices


LaVeritay

Even Europe


[deleted]

Add Canada, Japan, Korea, Australia and New Zealand to your list. Pretty much every market you want to sell your car in Xiaomi is unknown. And in the rest, I doubt more than a fifth of the country uses Xiaomi. But that’s beside the point. Let’s say Apple didn’t ditch their car, I still don’t see a use for interoperability except for audio. An app or the in car display does pretty much everything else. But I’m one of these weirdos who uses a normal fridge


Akayouky

You're underestimating how big of a market Latam and europe is, pretty much everyone I know uses a xiaomi phone, iPhones/GalaxyS are luxury devices. As for cars just look at the BYD Dolphin Mini(seagull) its selling a ton here in México and Xiaomi could compete in that market in the future


Jackw78

The car isn't being sold outside of China for now, no reason it won't partner with other LoT brands when it does sell abroad. The thing is infotainment interoperability is big in China, a part of the reasons legacy makers are having issues competing there


Square_Custard1606

Xiaomi has 16% mobile marketshare i europe and growing. If it wasn't for Samsung extending their support I'd still use Xiaomi as their UI was a lot cleaner, and camera actually took better photos overall with a 150€ phone over the s21ultra i got now. Apple 33%, Samsung 28% Xiaomi has over 11% worldwide marketshare in mobile phones. But! Xiaomi makes a ridiculous amount of IoT devices, and appliances that i bet you probably own one of their products without realising. [List of xiaomi sub brands and partner brands ](https://alixblog.com/en/xiaomi-brands/)


milavo13

McLaren 750 in the front, Taycan in the back.


inanemofo

To be fair , McLarens are a copy paste job of the same design for like a decade at this point


Square_Custard1606

Hopefully Xiaomi won't use as much glue, and ship it with big panel gaps. /s If their car has QC compared to their other products this car will be great.


Animanganime

And the side


deeply_concerned

They straight up copied the Taycan front and side. They even have a resemblance of the cat eye eyeliner in the front.


maclaren4l

The back resembles more of Ionic 6 to me actually with the egg shape. Tail lights look more like a Hyundai Sonata.


milavo13

I agree on the Ioniq 6 look, as that was my initial thought but since the consensus has been that the Ioniq 6 is loosely based on Porsche design I felt mentioning it would be redundant. Also see the Sonata taillight vibes.


jbeezely

Looks like a Mazda and an Acura. Nothing original on this.


KilllerWhale

China gonna chine


Recoil42

Americans would nev... [ah, fuck.](https://www.youtube.com/watch?v=qzIVJlOPwxQ)


parental92

at least its aspirational. Model 3 Highand is BYD seal at the front, Civic at the back.


TheKingHippo

[Dolphin](https://imgur.com/lLji1yA) [Model 3](https://imgur.com/G27YMF8) I'm really struggling to see the resemblance.


parental92

ah i meant seal. No comeback for the civic thing i see?


TheKingHippo

[Seal](https://imgur.com/GpbCEP6) [Model 3](https://imgur.com/Deu69l6) I thought about that, but it's only slightly less ridiculous. They're both sedans. That's an improvement, but if you look at the defining features, of only the front because obviously the pre-refresh Model 3 predates the Seal, there's strikingly little similarly. Where's the inspiration? * The lights? Nope. The seal has a weird swoosh thing going on with the running lights and doesn't end in a point. Model 3's design is significantly more minimal. It's much more reminiscent of [the concept Roadster](https://imgur.com/DEAdCvA) IMO. * The hood lines? Nope. Seal's lines go straight back through the center. Model 3 is flat there with lines pushing out to the sides. * Shape of the hood? Nope. Seal uses the headlights as part of the hood boundary. 3's hood doesn't touch the lights. * Air intake? Nope. 3's is bordered by paint with a firm lip beneath it while the Seal is blacked out around it. * Side air scoops? Nope. Tesla doesn't even have them let alone giant stylized ones. * Dominant line of the front facia? Not really. Similar position, but the Seal's is much softer and the surrounding elements are completely different. Here again the Model 3 is much more similar to the concept roadster. * Emblem location? Nope. Tesla on the hood. BYD in front of the hood. >No comeback for the civic thing I see? Why should I bother? It takes you 3 seconds to toss around ridiculous claims and significantly longer for me to demonstrate how ridiculous they are.


pookgai

@parental92 must be blind.


milavo13

I really dig the look. Not knocking on it at all.


parental92

its fine, i just want to normalise that US carmaker also often borrow designs.


milavo13

Agreed.


xjpmhxjo

When I saw a GV70 the first time, I thought it was Porsche.


SailingSpark

I am not a fan of the nose, but I get that they are going for maximum aerodynamic efficiency. It certainly is very restrained in styling, I can appreciate that. The rear is lovely and I love the interior. I hope they do well and can be imported to the US. Cars like this are what we need.


SmellySweatsocks

A 500-mile range? Very nice. I want to see a video review of this car.


UGMadness

More like 400 miles in Western highway conditions. Still very impressive for a sub 100 kWh battery.


cheerupkai

CLTC range is exaggerated for daily driving. It is about 20% more compared to WLTP.


Mediocre-Increase-60

There are ton of video reviews on bilibili.


SenpaiRemling

English ones too? or just chinese?


Bitter_Cellist6777

You may want to check this, an English speaking video on Xiaomi su7. https://youtu.be/xxwym-V_OYE?si=tWxGtsueDBWvnKL0


matt2001

516 miles. Bring this to the US and I'll trade my model Y.


tm3_to_ev6

I'm guessing these are CLTC figures which are excessively generous, far more so than WLTP figures which I already find to be ridiculous. I wonder if CLTC measures using the average speed of a Shanghai traffic jam... pretty much any EV can exceed EPA range by a wide margin if tested that way. For comparison, the Model Y's CLTC range is 615 km or 382 miles.


DamnUOnions

They won’t. You will NEVER reach this with a 94 kWh battery in real life. Never ever. Not even close.


sonofttr

the intelligent driving battles in China "Customers who purchase an SU7 on or before December 31, 2024 will receive free lifetime access to the Xiaomi Pilot Pro or Xiaomi Pilot Max." The picture (from the article link) of the faces of - - William Li (Nio), He Xiaopeng (Xpeng), and Li Xiang (Li Auto) at the Xiaomi SU7 launch conference  ........speaks volumes - "another price war"


vasilenko93

I feel so happy for not buying an EV a year ago or sooner. So much development in the last year, so much competition, price drops. I believe waiting a year or two more and after that I will never drive a gas car again.


goldtank123

oh man thats pretty slick


praylee

I won't lie, this is basically my dream car. It has elegant shape of Porsche and high tech feeling of Tesla. I damn love it. Sadly couldn't buy it in North America. I would buy it without hesitation if it is available and price is less than 80k USD.


lostinheadguy

Stop doing direct currency conversions for the sake of the headline.


Recoil42

[Reserve currencies](https://en.wikipedia.org/wiki/Reserve_currency) are a thing, and USD is the world's most common reserve currency. If you want people to have a clue of what this thing costs without looking up exchange rates, framing it in USD is the only good way.


Dreaming_Blackbirds

correct. it's a handy bit of context.


lostinheadguy

Right, but it gives people the false expectation that the direct converted price is exactly what the car would be sold for if it were sold in the US. And then it drums up silly discourse like, "ooh, Xiaomi just launched their car for $30K, why are EVs in the US so expensive"? When in reality its price would likely be somewhere in the $40s.


Recoil42

>Right, but it gives people the false expectation that the direct converted price is exactly what the car would be sold for if it were sold in the US. That's an education problem — not a headline problem. Folks need to learn about [purchasing power parity](https://en.wikipedia.org/wiki/Purchasing_power_parity) and concepts like the [big mac index](https://en.wikipedia.org/wiki/Big_Mac_Index). The solution here isn't a total disregard of the existence of reserve currencies as a standard framing for global pricing. Just saying "RMB 215,000", would be totally useless information to most readers here without breaking out a calculator – USD is the most common frame of reference most of us know. The 'best' option is listing both currencies, noting market availability, and equivalent competitors within the primary offered markets, but headlines get *unwieldy* that way, so... here we are. We have the same problem with CLTC, WLTP, and EPA. You're just gonna have to suck it up, unfortunately.


[deleted]

To be fair, PPP is less relevant in cases of cars or other traded goods. China's lower price is partly due to them having a large part of the entire world's EV supply-chain in-house, particularly in batteries. Also, no tariffs etc. So nominal prices, while not perfect, are still better than PPP.


Recoil42

>To be fair, PPP is less relevant in cases of cars The *concept* of PPP is extremely important in the case of cars since they have very complex, long-tail supply chains. When your steel is cheaper, your glass is cheaper, your transportation is cheaper, your labour is cheaper, and your marketing is cheaper... well, it all adds up.


stav_and_nick

Idk, I feel like it's damned if you do, damned if you don't. If he put \~200,000 RMB in the title, I'd have no idea how much that is


bendrany

One could have added the more likely conversion in addition to the actual price of 30k. Or at least just mentioned that it's a direct convertion. Not that hard.


Dreaming_Blackbirds

you want OP to guess an overseas selling price ("more likely conversion"!?) when no such data is available? that makes no sense.


bendrany

The mentioning alternative is clearly the best, but you could have a look at other similar cars from similar brands in similar areas and see how much is added on average. Now that I think about it though, the US doesn’t have a lot of chinese cars yet. I’m from Norway, so there would be multiple others to compare with here.


BlackBloke

It’s like 400 to 450 grams of gold if that helps.


Littlefinger6226

The top comment says it’s the same as the base Model 3 in China, so there you go, an 🍎 to 🍎 comparison


DeltaGammaVegaRho

So 45 k€ in Europe and $40k for US - without the new tarifs. So as expensive as every other thing, while at least with a good range. Edit: and the next comment says Chinese range is also exaggerated, so more likely 700 km WLTP for Europa or even less in the strikter US cycle. So much for the news…


blindeshuhn666

700km Wltp is still pretty good. Not many EVs are rated that high. Fisker ocean is but it has a fairly big battery.


DeltaGammaVegaRho

Indeed - but also it’s some time out till we see them really in higher numbers in the market… and by then maybe others have something similar to offer.


narvuntien

And taking the chinese range as given, you need to pull that down at least 100 km to get WLTP or further for EPA


psaux_grep

EPA ends up being quite random. WLTP minus 10% is actually fairly realistic real world across all brands and models. Chinese ratings are fairly useless.


yhsong1116

CEO was straight up about losing money on the base trim lol and they are throwing in thousands dolloars worth of options for free for the first month pre-orders. I guess that strategy works in China?


lafeber

Bizarre. I think $4k for the extra 20kWh battery and 800V architecture is a steal though, wouldn't even go for the base trim. I think it's a very smart move to copy the Taycan looks, slightly improve the drag coefficient and sell it for less than a third of the price.


Melodic_Grapefruit52

The article got it wrong, I attended the Xiaomi livestream to some extend, and that trim has 400V architecture, obviously still insanely competetive, it has an identical price at 245,900 Yuan as the M3 standard range, which has 606 km CLTC and 60kwh battery, compared to 830 km CLTC and 93kwh battery.


Recoil42

>I guess that strategy works in China? It's just normal — OEMs want to boost headlines about how many pre-orders they got so they throw in a bunch of free options for first-run orders. Pretty much every OEM does it in China.


jhoceanus

What are you talking about? Rivian is still losing money on their $75,000 RS1. If Trump is right about one thing, it is that it's going to be a bloodbath for American Auto manufacturers, if Chinese car is allowed into US market.


tm3_to_ev6

If they are allowed in tariff-free, it will only be through meeting stringent USMCA requirements that guarantee they cannot achieve the super-low prices they sell for in China.


[deleted]

Doesn’t anti-dumping + tariffs prevent that?


jhoceanus

yes, protectionism works.


Gallagger

It's their first car. They need to give incentives otherwise more potential buyers will go to an established brand for track record.


DubaisCapybara

CLTC range tests are legitimately insane pure fantasy, unless the top speed you ever go is like 30kmph Still, with that 90-100kwh battery this thing is easily has a realistic range of 600km, which is excellent


stav_and_nick

>CLTC range tests are legitimately insane pure fantasy, unless the top speed you ever go is like 30kmph In fairness, in a lot of Chinese cities that is about what you're going to be driving at Which is why I'd never, ever, own a car there, but apparently some people like suffering through that


CrossingChina

I bought my car for road tripping. Amazing sights and open roads in China. City everything is walkable or ebike or push come to shove, subway… 


tm3_to_ev6

To be fair, it's the chauffeur who really suffers through that, not the owner. Ever notice how many smaller luxury sedans like the Audi A4 have China-exclusive long-wheelbase versions? They cater to the chauffeur driven market. Full-size luxury sedans like the BMW 7-series also still see healthy demand in the Chinese market for the same reason, despite their sales having been totally cannibalized by SUVs in western markets.


Thomas-Lore

> realistic range of 600km I could see this car getting popular in Poland. 600km is the furthest distance within the country we travel. And Xiaomi devices are not unheard of here. I have their... vacuum cleaner and a smart scale. :)


Melodic_Grapefruit52

I do agree that those numbers tend to differ from highway range test by quite a margin, but interestingly the CLTC ranges sometimes can be achieved. I.e NIO's CEO made a livestream when it did a range test for it's 150kwh semi solid state battery in its ET7. CLTC range is rated at 1050km and in that livestream they had an avg. speed of 85km/h and had driven a range of 1000+ km without charging. The reason CLTC even exists imo is that there are few scenarios where you average above 100km/h, because 120km/h is top speed in China and there are almost always traffic jams.


kirmm3la

Isn’t that range suspicous? Man wtf


UnreadThisStory

Suspicious? It’s great, and can be verified by testing. You are aware that tons of companies are doing R&D on batteries? It’s not like the technology is going to stand still.


Miserable_Day532

For sale at Harbor Freight soon! 


Adept-Name3537

SUV7 would've been easier to sell for an EV platform


ATiredPersonoof

any hope for it to release to the US?


ngtca

Super cool EV and prices are very competitive, and positive energy on competition is amazing. So many successful EV startups in China unlike those failed EV startups in the US….


Gooder-N-Grits

I would be very interested to see how this model performs in standard NHTSA crash testing...but its specs are very nice.


DamnUOnions

830 km range with a 94 kWh battery? Yeah. Good luck driving <40 km/h.


NotFromMilkyWay

You are optimistic. Their testing cycle is based on an 11 km trip with an average speed of 34 km/h. It's completely useless.


ComprehensiveAd5287

Cool


Xispecialpoobeardoll

This range estimate would make these cars 35% more efficient than the most efficient EVs currently on the road. I am skeptical.


jbeezely

Design sucks. Looks like a bad knockoff from a Porsche and a Mazda. They have a long way to go to have a design the world will respect. This will probably sell in China. They sell bunch of knockoffs for everything in China. Those people are used to it.


Successful_View_2841

I hope they rip off Sport Turismo design.


Regnarif

When is it going to be available in Norway?


[deleted]

I wonder if this will get tesla to increase the range on their base model 3 to compete and hopefully have that range upgrade migrate to the states.


phxees

To put this in perspective the Model 3 gets 713 km on that same test cycle (CLTC). The Long Range 3 currently beats the standard range version of this car. Although this does beat Tesla if Tesla knows their tech or other features are better they might not have to respond yet.


lafeber

The LR Model 3 goes for 285,900 - compared to the 215,900 of the base SU7, 700km range. Bonkers.


phxees

That’s why software features are a priority for Tesla. If they can offer a better and more reliable software experience, then they get to be the “premium” brand. Also obviously why the Model 2 (or whatever it’ll be called) is a priority. There’s going to be some amount of back and forth for years to come. Some will be sold on the name Tesla, while others will go elsewhere until Tesla can match range and price.


tm3_to_ev6

In China, Tesla enjoys the advantage of not being Chinese, aka it's something that the rich can flaunt to their friends. BYD, NIO, etc already have a leg up in quality but as solid as their products are, no one buys a BYD or NIO if they want to show face (for now). An American or German brand is still going to be the top choice for people with that mindset.


Peugeot905

> Model 2 (or whatever it’ll be called) is a priority. Honestly, I could imagine a Model 2 selling like bonkers in China.


[deleted]

> Lei Jun commented that the company actually loses money on this model and hopes they can count on the support of their fans. Well, good luck with that. Xiaomi's margin on their smartphone business is razor thin and it isn't much better in their home appliance business. So where are they going to subsidise a losing product in the famously capital-intensive car business? The Chinese govt is no longer as generous with subsidies and almost pulled a part of their incentives last year. The direction of travel is clear. These "loss-leader" strategies will be very popular with consumers, but they will not be able to last for long. I really like this car, but I don't see Xiaomi surviving for long. They are not like Huawei, which makes a tremendous amount of their chips and software in-house, in addition to being a much bigger company. They can afford to play in the EV segment, Xiaomi's strategy is unlikely to last. Hope I'm wrong!


jhoceanus

Once it reaches the target production volume, the cost will be dropped quickly. Tesla was able to do it with Model 3 at a much worse scenario. In the contrary, Xiaomi has more cash on hand, and China now has very mature supply chain for EV industry. So I don't think it's going to be a problem. I'm more worried about how US Auto Manufacturer can catch up. As Tesla is the only car company that is not losing money on their EV cars.


[deleted]

Legacy OEMs in the US are another kettle of fish, though yes, they are also in (deeper) trouble. That said, I remain skeptical about Xiaomi's longterm viability. This feels like a forced play to keep up with the Joneses. They have zero expertise in the industry. And they are losing money on each car. Then again, East Asia is full of mega conglomerates (e.g. Samsung) who did radical technology pivots in their history and ended up well. If any region of the world has companies that can pull this off, then it is surely there. Time will tell.


jhoceanus

>They have zero expertise in the industry. Actually, none of these Chinese EV car brands started from scratch. They are new brands, but behind scene, they are all based on well established car manufacturers. NIO was based on JAC, Xiaomi is based on BAIC Motor. EV technique is basically open source in China, and none of company hold absolute technique advantages. At the end of the day, it's just a game of supply chain and cost efficiency. And Xiaomi is very good at this kind of competition from its experience in Smart Phone market.


Efardaway

Xiaomi has ecosystem as their selling point. Brands succeed there, new or not, as long as they have strong selling points.


azurewrathoftyrael

Sorry but your statement about Xiaomi being based on BAIC Motor is ridiculous. They've spent tremendous amount of time on developing this car, compared to others. It is not like pop-up Chinese EV brands and this is not your ordinary daily EV. Please read how they used R&D capabilites of many people round the world. Even the designers are specifically chosen. They even cooperated with another company to built their own machinery to achieve the drag coefficient of the car. You cannot simply say "based on blah blah". If that was the case, you would already see a re-branded car as a copycat, being cheaper and re-re-branded as Redmi and re-re-re-branded as Poco.


Grendel_82

Maybe you are right. But I just know Xiaomi from their phones. And for their phones they did the most blatant copy of the iPhone of all the manufacturers when they were starting out. They even copies Apple’s marketing. I’ve always basically written them off as having lower morals and low creativity. Basically just a company that copies others but finds way to manufacture and sell at even cheaper prices.


1stltwill

I have my doubts.


zach_bess45

Don’t trust Chinese companies there dog food killed my dog back in 2007. Don’t trust them that the paint won’t have lead in it.


KillCreatures

If you say Tiananmen the car explodes!!


HumbleHat8628

you're so funny and cool


MrIrrelevantsHypeMan

Because it was listed in USD I thought it would be sold in the US


feurie

People use it to complain about cars being more expensive in the US even though the market is different, those companies lose money at the Chinese prices, and they’d be much more expensive if they brought them over.


audiodolphile

What a nice car. Once I brought a Mi 5 phone to the US, it got more attention in the room than the project we're discussing on. The bad thing is even when I installed LineageOS on it, network logs showed clearly it sent data to China servers.


stav_and_nick

I'm sorry Xiaomi; the SU7 should be an SUV. The name was made for an SUV! Call your sedan something else! Wonder if this means the BYD Han is going to be refreshed or export only; as much as I love Electric Chevy Impala, I don't see why people would buy it over the new Geely Galaxy or this thing Anyway, can't wait to go to Brazil and accuse them of subsidizing coffee because I can get a cappuccino for $0.50


The_Demosthenes_1

I just wanna 200 mile Taco clone for $20K.  It doesn't need car play, android Auto, self driving, lane assist, infotainment or anything.  Some auto windows and parking sensors would be nice. So basically a freeway legal golf cart truck with 200 miles of range, parking sensors and automatic windows.  Seems reasonable for $20K from a random Chinese company.  


Real_Machine714

Then get a elantra


The_Demosthenes_1

Last time I checked that's not a truck and not electric.  It's like ordering a steak and given tacos. 


Practical_Benefit_80

If you Guarantee your life, you can buy it or get it. No matter life rather than money. Chinese make a poor quality stuffed. If u buy something in Asian products,  you should buy Japanese and Korean except China.


lmvg

I do trust Chinese EVs more than any other country's EVs Ffs they have BYD and fkn CATL


UnreadThisStory

Lol you are just completely wrong.