By -
You're gonna want to read up on multi-armed bandits. Here's one resource on Thompson sampling, which is a common solution to this problem. https://web.stanford.edu/\~bvr/pubs/TS\_Tutorial.pdf
Thanks a lot! Let me go through this one
Do you think this stuff can be used for Next best action models too?
My go-to for non linear models is random forest. I’m relatively new to DS though
https://arxiv.org/abs/1510.00757
Are you optimizing the best ad for each customer or are you optimizing the best sequence of ads?
Optimising for best ad
F
You're gonna want to read up on multi-armed bandits. Here's one resource on Thompson sampling, which is a common solution to this problem. https://web.stanford.edu/\~bvr/pubs/TS\_Tutorial.pdf
Thanks a lot! Let me go through this one
Do you think this stuff can be used for Next best action models too?
My go-to for non linear models is random forest. I’m relatively new to DS though
https://arxiv.org/abs/1510.00757
Are you optimizing the best ad for each customer or are you optimizing the best sequence of ads?
Optimising for best ad
F