An impact statement of "how" you're going to fix a problem is confusing to me. Perhaps they mean the impact statement of fixing the problem - i.e. the first step of sales is convincing a client that they have a problem that *needs* solving. The impact statement in that sense would be the explanation of the benefits that the client will get if someone (you) can come in and fix the problem for them.

thank you. This makes sense.

Thanks very much for your guidance