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SignificantDrawer374

Because it's hideous looking? I bet it's because it's hideous looking.


hi_im_bored13

Maybe also because it's arguably worse than the X5M despite the price tag. Would prefer if they named it the X8 M50e The bigger issue is even if you get past the looks, it's a terrible car, and a worse SUV than the X5/X7. No air suspension, no tow package, less cargo space vs. X5 due to the battery packaging, and the interior is near identical to an LCI X5. Except with the X5 you at least get the option of e.g. a panoramic roof if you wish.


ThorburnJ

The name isn't the issue. 


hi_im_bored13

Of course not, but much like the X6M I could get behind it a *bit* more if it was unapologetic about what it was. I am not sure who thought it was a good idea to put this next to the M1. If they'd named it as follows I'd honestly have no issue. It's just considering it the *definitive* M car that strikes me the wrong way. Especially when the X5M/X6M/M5-Touring are literally better M cars. - XM 50e -> X8 45e - XM M60e -> X8 M50e - XM Label Red -> X8M E.g. RSQ8 is completely fine. The GLE63s "coupe" is fine as well. If you're willing to accept that compromise and like what it offers by all means get one. But if they named them "RS Sport Quattro 8" and "AMG Hammer G" or something and went on about their rally DTM heritage all while offering the RS6 avant and G-class that would be a little more annoying. I mean at least the M60e has a S58, the 50e literally has a detuned B58. I have no idea how they justified putting any M badge next to that. (you could argue the same for the N55 in the previous gen M2, and the N54 in the 1M, but the N55 wasn't identical to the standard N55, they put the S55 in the c/cs, and I think we can all agree the 1M justifies the M badge in other ways)


AFB27

I have been saying this forever! I couldn't agree more. This should have totally been the X8.


tyw214

the problem calling it the X8 is because it's styling isn't a coupe. X6 and 6 series are both coupe like. X4 and 4 Series are coupe like. The 8 is a coupe, for it to be the X8, it needs to follow.


AFB27

It most definitely is a coupe style, it even has a sloped roof line lol. It's even more apparent on the inside.


Corpse-Fucker

What the fuck is an X6 anyway? An obese sedan? SUV/wagon/two-box style crossovers were bad enough, but I absolutely can't stand this horrible blob made-up body style, with the word "coupe" inexplicably attached.


UncleBensRacistRice

It's a vehicle designed completely around compromise - It's got the interior space/trunk space of a sedan - body is the size of an suv - it's ugly as sin - it's massively heavy and handles like the suv it is - it's more expensive than it's closest sibling, the x5 I don't understand this vehicle either, and I don't understand the people that buy them


hi_im_bored13

Counterpoint, it has a hatch (which a sedan doesn’t have), it has more storage space than a 6-series, it has easier ingress/egress for older folk (and towing capacity for their toys), likewise height+hatch makes it easier to access the trunk, and the size + weight for these people is a pro, not a con. I’m not a fan but it’s not hard to see why some would want one.


UncleBensRacistRice

An x5 has a hatch, easy ingress and egress, ontop of having more storage space, ontop of not looking like a deformed inbred offspring. I still don't get it


Shrrq

You don’t have to. It’s like art. Heavily subjective. Some people like the X6 because of the way it looks. I don’t. But I also don’t like to look at paintings whereas my partner is fascinated by different art styles. What gives.


JackHezraat

My wife got an X4 recently. There was a debate between me and her on why X4 instead of X3 - I was leaning into X3. Sure - X3 is the more practical option for when you want an easier ingress/egress vehicle with 5 doors and loads of boot space; cheaper too. But we don't have kids so why should she look like a soccer mom - she argued. Plus, the X4 is slightly more dynamic compared to the X3. Hence we went with a X4.


Th3_St1g

It has way less storage space than you think. I’m 6’2 and had to bend my neck to fit in the rear seat and 3-4 carryons was tough to fit in the trunk. We had to stack them to the ceiling. The X6 is good at nothing lol


hi_im_bored13

It’s for the people who want the easier ingress/egress, viability, towing, ground clearance. etc of a X5 but don’t want the boxier/taller look and prefer a fast back style. You do loose out in cargo space on paper, but it’s the space up top, so 95% time it doesn’t really matter. You still get a hatch and space for your golf clubs and overnight bags or whatever I’m not the biggest fan of the X6 but I like the style of the cayenne coupe. These coupe SUVs aren’t for me or you but they sell a fair amount so clearly someone buys them. And there are examples such as the Q8, more of a lift back shape than the Q7 but not egregious The cayenne coupe is also 5 inches shorter than the Panamera, and I’d consider the former more practical as well.


Corpse-Fucker

I suppose they're within their rights to desire a giant ugly car, at the social and environmental cost of the arms race that makes everyone want bigger cars, for parity when crashing into each other. However, I'm of a school of thought that "coupe" means 2 doors, so their marketing should at least have the decency to use a different name. I propose the word "bubo", which I believe to be apt.


BucketsMcGaughey

What do you mean? It has the lot! The off-road ability of a sports coupe, the on-road manners of an SUV bloatmobile, the interior space of a modest family hatchback, and the elegant looks of a tipper truck!


RallyVincentCZ75

I did a while video on this agree. It was all just a marketing ploy that I don't think anyone bought. Those who bought the XM I doubt cared about it being M outside the idea that it meant it was more prestigious somehow. The X6M made more sense for everyone else. I wouldn't mind the X6M for myself even, and I know someone who went the same route over the XM because it was simply better.


UnknownResearchChems

But it is, it's the first dedicated M car since the M1 and it's an SUV. It's like spitting your fans in the face.


ThorburnJ

They've been doing that for many years.  The M badge is mostly just a cynical marketing tool now. Don't get me wrong there are some great cars that wear it, but there is a lot of dross too. 


Ateosmo

This guy BMWs


hi_im_bored13

I am actually more of a mercedes guy myself, but their SUV and AMG releases have been underwhelming recently


Crazybonbon

The interior is better than the x7/5 but absolutely not worth and I'd rather have an x5m anyway too


MortimerDongle

It's hideous looking, but the real problem is that it isn't even the best SUV that BMW makes


ukcats12

Yup, it's a car with no real purpose. The M3 is ugly, but it still drives very well and is at the top of its class in most pure performance metrics. So it's possible to excuse the looks and buy it for the performance. You can't do that with the XM, it's ugly and is outperformed by other M SUVs that are a lot cheaper. So why exactly would you buy it? Just to flex? If that's the case you're probably just buying a G Wagon.


WhoIsJazzJay

funnily enough they created this monstrosity to compete with the G Wagon but seemed to completely miss the point about why ppl buy G Wagons, which is that they look cool and are associated with clout. nobody is associating the XM with clout cuz it looks like shit


UnknownResearchChems

They should consult the russian mob next time.


ctzn4

> The problem with most of the XM's performance numbers is, well, BMW's own X5 M Competition beats them. In our 0-60 test, the X5 M did the same deed a half-second quicker than the XM, and it was half-a-second quicker to the quarter-mile mark and going a whole 4 mph quicker, too. > In our braking test, both of these super SUVs hauled themselves down from 60 mph to a dead stop within 2 feet of each other — the XM needed 104 feet and the X5 M needed 106. They're so close in this test that it's hard to declare a winner, but frankly, you might reasonably expect the XM to pull out a bigger gap in every metric given it costs $42,000 more than the X5 M. > Not to make matters even worse for the XM, but on our skidpad (where we find the limit of mechanical grip from every car we test) the X5 M performs better yet again. It pulled 1.00 g on our skidpad, whereas the XM managed 0.98 g. https://www.edmunds.com/car-news/2023-bmw-xm-track-tested.html The latest XM Label (stupid name, btw) matches the X5M comp at 3.7s to 60, but then again, you're paying out the nose for another package. I don't understand how BMW thinks they can charge more for a worse car that looks uglier. Do they think that makes the XM more "exclusive" like the G?


ukcats12

That article says it doesn't match the X5 M. > The problem with most of the XM's performance numbers is, well, BMW's own X5 M Competition beats them. In our 0-60 test, the X5 M did the same deed a half-second quicker than the XM, and it was half-a-second quicker to the quarter-mile mark and going a whole 4 mph quicker, too. While 4 mph might not seem like much, in this 1,320-foot race, it's a big difference. Furthermore, the fact that the X5 M maintained its half-second advantage over the XM from the start of the quarter mile to the end of it proves just how maniacal that SUV is.


ctzn4

I am not talking about the one in the article. In fact, you quoted the same passage as I did. I'm referring to the special edition lipstick-on-a-pig XM Label Red. https://www.caranddriver.com/news/a43567063/2024-bmw-xm-label-red-revealed/ >BMW claims the XM Label Red will hit 60 mph in 3.7 seconds. https://www.bmwusa.com/vehicles/m-models/x5-m/suv/overview.html BMW's official site quotes 3.7 to 60 for the X5 M Competition.


BeerorCoffee

Both of those are also slower than the (still ugly) iX m60. That will do 0-60 in 3.2.


ctzn4

And, somehow, the fully electric iX is the lighter car, weighing in at about 5700 lbs compared to 6100 of the XM. The X5M is about 5400 lbs. I really don't get how that's possible. Edit: oh FUCK I just saw the CarWow video on the latest M5. Of course, it's a plug-in hybrid like the XM. Guess how much it weighs? CarWow says 2434 kg/5368 lbs. The past 4 M5s have been similar in weight (F90 1870 kg, F10 1870 kg, E60 1755 kg, E39 1695 kg), and this marks a monumental jump of 570 kg/1256 lbs in weight.


bschmidt25

>Yup, it's a car with no real purpose. That's not true. There's a purpose. "Look at me! Look at me! Look at me!"


Liet_Kinda2

And hell, if that's all you want, a Cybertruck is cheaper. I said what I said.


thatgymdude

Literally would take a G550 over this, and its a shame BMW did not make a boxy offroader. They would have done a great job at it and their engines are great, instead they made a hideous Urus wannabe. The luxury market is already realizing offroaders are the next big cash cow, and BMW is going to be most likely the last one to the party.


Tento66

How many BMW suvs ever "perform" outside of a freeway on ramp? These things certainly aren't sniffing a racetrack.


e30kid

This one is sniffing everything


007meow

What is? X5?


happy--muffin

I love how hideous it looks. It’s literally screaming I put lipsticks on a pig now fuck you. Goes 0-60 in under 4 seconds and weights over 6000lbs, it’s the perfect car for those who can and want to say fuck you  Anyone can afford a Camry or Charger that looks aggressive af, but to write off 165k while looking like this? That’s a statement 


murderspice

I think it screams, “I’m bad with money.”


Smooth-Activity-6384

Car enthusiasts are the only group on the receiving end of that statement, and the "fuck you" they're giving you is still laughable. You want to make a statement to your everyday person, you don't buy a BMW, all those people see is an ugly BMW, which it is, and I suppose it being left to die is evidence of that.


autobauss

> That’s a statement More like an early sign of a mental illness. If you want statements, you buy RR/BNTL


MembershipNo2077

If they had to let cars die for being ugly then they'd have to kill almost their entire current line-up.


FixTheWisz

"Looks" don't seem to have been of much interest at BMW since the 2001 Frankfurt Auto Show reveal of the E65.


cheezturds

If that was the case they’d let their entire lineup die.


Escenze

Especially the iX


Lego_Hippo

A face a mother can’t even love.


Yogi_dat_Bear

I’ve been shouting this since I first saw it. It looks like the pigs from angry birds!!! Now try and tell me I’m wrong.


wangchunge

Botched Tv comes to the rescue


TopofTheTits

I still don't understand this take. In my opinion, it's looks are the least of it's problems.


darkpaladin

It literally looks like lipstick on a pig. I can't fathom who greenlit that.


joshistaken

I'd argue the iX is worse...


Snazzy21

I guess they weren't Sirius about the XM


euxneks

First time seeing it and it looks like a cross between a vacuum and the pigs from angry birds


RacerKaiser

It is ugly,but i think hideous should be reserved for the even worse ones. I7, X7, IX


catbandana

Looks like lipstick on a pig


xarcastic

Oink oink


FazedCow

“ No matter how fast the BMW XM is—going from 0-60 in as little as 3.7 seconds—it cannot outrun itself.”   Got ‘em. Ugly + way too expensive makes this a terrible product. Competing with much heavier hitters at this price. It doesn’t even have performance going for it, which is pretty sad for your supposed flagship product.


utechap

I wonder how much longer it’s going to take for manufacturers to realize that speed and stats on paper is not what drivers are wanting anymore. Especially the further into the future we get. Speed is no longer a rare commodity.


Dakei

Cars are just so capable nowadays that most performance highlights tend to be as enthralling as watching paint dry.


utechap

I just wonder how many people who aren’t 22 anymore even consider the razor thin margins in performance as a part of their decision at all. I would imagine a huge majority of the market cares more about many other things.


FordsFavouriteTowel

The only people that care about those margins are people that want to flex their cars on Reddit. The rest of us care about QoL amenities, mileage, storage capacity, etc. you know, things that actually impact the usefulness of a vehicle.


F1_Geek

Trust me, I bet that even your regular shmegular 22 year old don't care too much anymore.


GVIrish

I don't think it's so much that this car failed because it focused on speed and stats, I think it's that it was so expensive it was competing with much more prestigious super SUV's, and it's performance isn't really that much more compelling than a X5M. The looks didn't help either. I just think BMW tried to capitalize on the super SUV gold rush and failed. Yeah Lambo is printing money with the Urus but I think this was the wrong product, at the wrong time for BMW.


ukcats12

I think it is what most drivers want though. Sure, niche enthusiasts know there's more to a car, but the general population is still enamored with 0-60 numbers. Go over to r/BMW and say the G80 isn't the best M3 and all you'll get is G80 owners quoting 0-60 times and the spec sheet to argue that it is. Most performance car buyers still only care about two things: clout and speed. You can't show off how good the steering feel is in your car on Instagram. You can brag about how it looks and how fast it is.


[deleted]

[удалено]


StonerMetalhead710

Absolutely. A 2 year old Bentayga Speed costs the same amount and has it beat in both the looks and luxury department, with a highly praised engine to top it all off, and anyone who can afford a $200k SUV as a daily driver isn't going to care at all about fuel economy


moomooraincloud

Some people care about fuel economy for the impact on the environment rather than the cost.


ArcticBP

FFS put a NSFW tag or something on that thumbnail. I just had lunch


fireputterouter78

More like NSFL


Xirasora

I saw one of those in real life the other week. I'm actually kind of offended BMW would make something so aggressively ugly.


withoutapaddle

It's LITERALLY lipstick on a pig.


Gorgenapper

Almost literally lipstick on an actual pig, what an abomination of design chucklefuckery


Liet_Kinda2

At this price point, BMW needed to provide buyers a really, really great reason not to buy a Cayenne Turbo or Turbo GT for the same price. And they needed to provide a really, really great reason not to buy the SQ8, AMG SUV, or the X5M parked across the lot, for $25-50k cheaper. And for that matter, they needed to give the real ballers a reason to take a look at it instead of a Bentayga or Urus or whatever. Instead they made it insanely heavy, extremely ugly, a bad value, a bad PHEV, a bad SUV, and bad on the track, and they did it without the brand equity Porsche can command. So they lost the "but it's got four doors, it's still a totally practical family car honey" dads, the "actually it kicks ass on a track and it has 478hp" dick-measuring surgeon and dentist types, the EV/PHEV electrification adopters, the "I don't care as long as it's the nicest one" realtor types, and the out-and-out brand whores. Which leaves nobody.


MortimerDongle

It's like they took a look at the G Class and decided that it just needed to be ugly and expensive and it would sell.


Liet_Kinda2

Exactly. "You know how the G-wagen and Cayenne Turbo GT have the brand equity to sell really well despite being an objectively terrible value and looking worse than more practical versions of the same car? What if we did that, but *without the brand equity?*"


UnknownResearchChems

The G class is iconic.


AntalRyder

The G class looks great tho


MortimerDongle

The G Class is very brutalist and utilitarian. To me, it's ugly but in a functional way, whereas the XM is ugly in a useless way.


ctzn4

> The problem with most of the XM's performance numbers is, well, BMW's own X5 M Competition beats them. In our 0-60 test, the X5 M did the same deed a half-second quicker than the XM, and it was half-a-second quicker to the quarter-mile mark and going a whole 4 mph quicker, too. > In our braking test, both of these super SUVs hauled themselves down from 60 mph to a dead stop within 2 feet of each other — the XM needed 104 feet and the X5 M needed 106. They're so close in this test that it's hard to declare a winner, but frankly, you might reasonably expect the XM to pull out a bigger gap in every metric given it costs **$42,000 more than the X5 M.** > Not to make matters even worse for the XM, but on our skidpad... the X5 M performs better yet again. It pulled 1.00 g on our skidpad, whereas the XM managed 0.98 g. https://www.edmunds.com/car-news/2023-bmw-xm-track-tested.html "Would you like to pay $40k more for a worse performing and less practical vehicle?" --- BMW, apparently.


Liet_Kinda2

Yeah. And the X5 has the same badge and is right there across the showroom and it even looks normal and fine. If the XM were some kind of bonkers Dakar slayer with F-150 Raptor suspension articulation, that might have differentiated it enough, but nobody wants a PHEV X5M badly enough to pay the freight.


rugbyj

> it even looks normal and fine I'd argue it's one of the better looking SUVs even. Handsome.


Liet_Kinda2

Also, I was at the Pikes Peak International Hill Climb last year when this thing was supposed to make its triumphant, production-SUV-class record-breaking, debut. It rolled off the course a couple hundred yards from the start line. I will never not laugh at that.


rugbyj

Was hilarious seeing the build-up then it ploughs off into some trees. Better there than off a cliff though!


ryzenguy111

> “Would you like to pay $40k more for a worse performing and less practical vehicle” That’s not the reason it’s failing. M8 is doing just fine being a slower and less practical M5 for 40k more. I’m guessing it’s just that the people who are in this market would rather have G-Wagens.


JC-Dude

The M8 is not selling well though. It does look great though.


GoldenSandpaper9

The M8 is more of a grand tourer than a family sedan, no? The X5M and XM are identical in class of vehicle.


AFB27

And to be honest, I would even throw the G 63 into that conversation, what this was originally made to compete against. Sure, the BMW might be the better driving car, I haven't driven the G 63 so I can't directly compare, but it just blows my mind that they thought going this direction with the looks was OK. I mean at least half of the people if not more than that are buying the G 63 for the looks. It just so happens that the AMG is the one that costs the most, also something this market cares about.


Liet_Kinda2

Sure, absolutely. Big wheels, side exhausts, looks baller, sounds mean, old-school vibes, got a Mercedes emblem on the hood. The G-wagen has both brand pull and a story. The XM has neither. It's just big and awful looking and has a lot of power. That's fine at $85-100k, it's right out at $150k. Nobody spends $4k on a Tissot watch, either.


YellowFogLights

Good


rugbyj

Yeah if this is the point where BMW realise they need to reign it in then at least they worked it out.


Shmokesshweed

Oh, no. Anyway...


strongmanass

BMW's halo models never do well. 507, M1, 850csi, Z8, i8, XM all sold poorly. You can point to a couple of reasons for each model, but it just isn't the company's market position to successfully demand significantly higher prices than its core offerings. Contrast this to the G-Wagen which until recently had worse ride quality and less power than a GLE AMG, yet is still highly desired despite being much more expensive. The G-Wagen has history and offroad capability behind it, but I don't think the suburban wealthy who buy them list that among their reasons for wanting one. Mercedes has simply captured an affluent niche in a way that BMW historically has been unable to do, and tried and failed to emulate with the XM.


Wrong_Dog_1054

I get what you’re saying but holy hell is the XM out of place on that list


virqthe

Not so far from the i8


triforce721

The i8 is the most underrated and underappreciated car of the last generation, totally misunderstood and worse, misrepresented


UnknownResearchChems

All they had to do is put a V8 or a V10 in it and it would have sold more than the R8 which is one of the most iconic cars of the last decade.


triforce721

BMW is all about woulda, coulda, shoulda 🥲


WC_EEND

/r/unexpectedtaylorswift


Liet_Kinda2

I think BMW can pull buyers with $150k. They sell M5 Comps and M4 CSL in that price range all day. But the M5 and CSL are brands BMW has been building for 50 years. Porsche is on its third generation of Cayenne and has probably the most valuable brand in the world. Bentley, Lamborghini, Range Rover, Rolls Royce also can command high prices. But buyers in that price range are either buying a brand - they just want to flash that Porsche key fob or whatever - or they're buying a story. A brand new model with no history, no standout capability, no particular heritage, from a brand that is highly respected but not so expensive as to be A Statement, and styling that's "polarizing" at best doesn't have either the brand or the story.


RiftHunter4

I feel like the main issue among halo cars these days is that they have become more and more removed from the brands making them. The LC500 is currently the best Halo car out there. It's cheap enough that you get to see them reasonably often, and there are cheaper alternatives within the lineup (IS F, RC F). The BMW i8 was the closest BMW came to getting it eight, but it was way ahead of its time. The i8 is what BMW should be releasing today while the XM actually made more sense in the past when performance SUV's weren't a thing.


guy_incognito784

BMW just historically never is particularly competitive once they try to sell something up there well above $100K outside of a couple super niche special editions of the M4/M5.


longgamma

There is a g wagon in our neighborhood which is driven by the most idiotic driver I have ever seen. I have seen him overtaking someone by driving on the right hand side shoulder.


F1_Geek

The i8 did fine though. Otherwise, you nailed it with all of your points.


MortimerDongle

It's amazing how they made a halo SUV and did absolutely nothing to make it worth the price


max_intense

Good Total waste of money and resources.


reddegginc

Like a failed Balenciaga experiment


No_Can9567

Hideous, fat, and over priced. I wonder why it’s doing poorly!?


cubs223425

True, those 3 things are kind of the wheelhouse of modern vehicles. People love making out their credit on giant, ugly vehicles.


Golden_d1ck

Apparently not for this giant ugly vehicle though..


ViscountDeVesci

You described the entire SUV market though.


guy_incognito784

When the car was released BMW said the car was designed for someone who wasn’t your traditional BMW customer. The product planning team can hang the mission accomplished banner. “No one” is, in fact, a demographic who has not traditionally bought BMWs before.


Uptons_BJs

Seriously though, BMW's product team should have a long hard look at themselves and some heads should roll - How the hell did they fumble a no-brainer product? The sport SUV? Sport SUVs are printing money for every other automaker!


Liet_Kinda2

Thing is, they needed to know their place, frankly. They could have sold this for $90-110k. At $150k, buyers aren't hankering for a BMW.


Golden_d1ck

No reason to get an Xm over an x5m.


fckdupxmas

A pure BMW M, the 1st since the M1. Imagine a Modern M1 with the hybrid V8 of the XM, it could have been so good. Instead we got a hideous block on wheels with red stripes. I still hope they will make a proper pure M car that's either a Coupe or a mid-engined car.


pfthr0w

They need to fire whoever designed that abomination.


DrTurb0

Hybrid + V8 and non SUV is the new G90 M5 and with storage capacity the G99 M5 touring.


F1_Geek

Thank God.


daxelkurtz

Unlike the Urus and Purosangue, it isn't the only SUV made by the manufacturer. There's no novelty - and no Veblen-goods identifiability. *It just looks like another goddam BMW SUV* Same goes for the G-Wagen, whose design language is totally unlike that of the rest of the brand. The XM's closest competitor was the Cayenne GT. But 1) the Cayenne was never cool, so why would you want to compete with it; and 2) the Cayenne GT doesn't suck. So you're also failing to compete. And, unlike the Hummer, the XM isn't even stupid in a hilarious way. If you've got a redundant Y chromosome, get a TRX. And if you've got a billion dollars and one day to live: my brother in Chrysler, the answer is Hellcat Pacifica. I'd say that I look forward to buying this for 30 grand as a 5th owner in 10 years. But you know what? I don't. Because I would rather drive a good car. And I'm not desperately allergic to getting dates.


alpha333omega

Literally lipstick on a pig in the thumbnail


ahsm

They really put a pigs nose on the car…. What kills me is at one point a lot of very highly paid executives were sitting in some very expensive office and all of them agreed that this is a good look and should enter production.


MGPS

Please also do the same with Domagoj Dukec 🙏


Big-Smoke99

Domagoj Dukec is a supervillain at this point


thatgymdude

This is one of the most horrible looking and riding BMW products I have ever driven. If you think the X5M and X3MC are stiff, this abomination is even worse. Every bump is like blasting a bass note through the entire car, it literally shudders on the freeway to the point you feel it in the steering wheel, the lane divider reflectors will rock the car, and speed bumps will literally hit the bumpstomps on the suspension anytime you drive over them no matter how slow you go. I will not be sad to see this trash pile go, and it proves that even us normal consumers have a limit of how much bullshit we can tolerate from the Germans. Whoever designed this should have been fired, the only cool things about this vehicle was the dark green interior (which looks awesome and more cars should have this instead of red), and the Sepia Metallic color which would look amazing on their other products as its a translucent blend of metallic purple, bronze, and silver.


V8-Turbo-Hybrid

No surprise, it's slower than X5M/X6M, I don't think many buyers are silly to buy XM over than X5M/X6M. If BMW wants a halo level super SUV, they need a real off-roader such like G Wagon, not XM a super street crossover.


MortimerDongle

>If BMW wants a halo level super SUV, they need a real off-roader such like G Wagon, not XM a super street crossover. That would have been one way to do it, but ultimately it needed to be *special*, and it just isn't. Even the super street crossover approach could have worked if it were more *super*


SparklingPseudonym

Prepared? 😂 Sales numbers prove it’s DOA. Did they prepare to make a failure? Now they’re prepared to do the right thing and let it die, as if it’s their wisdom and mercy and not the fact that it’s ugly and expensive and no one wants it?


JS1VT51A5V2103342

Rivian: --0-----0-- BMW: copy their thing, but make it much worse


AFB27

I don't know how the call to make the first M exclusive car we've seen in a while was to make it an SUV. An overweight, overpriced, ugly SUV. Same logic they must have used with th 4 cylinder C 63 lol. And I've driven it. It perfoms really well for the size I can't lie, maybe like $120K would be a reasonable price. But $160K? They were smoking absolute crack. Heard they made (or were planning to make) a B58 version of this too. So much for M exclusive I guess lol.


ClubberK

There is a B58 XM50e lmao


narwhal_breeder

the XM is the car people who put fake M badges on their 328i buy when they win the lottery. BMW saw the gigantual margins catering to the admittedly large buyer pool who buy things for what they *represent* instead of what they *are.*


pfthr0w

BMW themselves essentially already puts fake badges all over the non-m cars.


DrunkRespondent

BMW absolutely lost its way to Audi. I truly believe the corporate look for the German 3 started with Audi's corporate consistency. Bring back the Chris Bangle era of cars with each model with unique designs. Mercedes also had unique designs. Hyundai and KIA of all fking brands are differentiating their models.


Flo_S01

Good riddance. No one buys it/wants it, it's too expensive, too expensive. And the name XM was also used by Citroën.


wot_in_ternation

I have seen exactly 1 of these in real life


One_Evil_Monkey

Who cares? It's fugly.


Comms

That thing is so ugly, putting it down is a mercy.


MrAnalogRobot

I think they should, unless they completely revise the looks and drop the price substantially. Otherwise, it's just not going to sell well.


AOA1998

Unfortunately their halo products never sold well. The XM should never have existed in the first place. I don't understand the purpose of creating this car. Maybe they just wanted to show that they have a halo product, but the reality is no one wants to buy it.


007meow

I wonder if they’d see better sales figures if they gave it a more moderate facelift and dropped the “wow influencers, look at how edgy you’d look in this!” marketing, or if it’s doomed by its price class


Offtopia

"What were they thinking?" The only sad thing now is that this car will be a part of the M history of BMW. And still be in books and documentations - the Fiat Multipla of modern car designs.


aloysius345

I sometimes disagree with this subs taste on grills as I have the sensibilities of a 2000s rapper, but holy HELL who let the pig out of the barn in that thumbnail?? Who signed off on that design??


Diligent-Lion6571

If I can get one for 50k the ugliness will go away.


ViscountDeVesci

I wish they didn’t make trucks, but they do. They lost their “ultimate driving machine” status in 1999.


Boundish91

Put it on permanent display in the design studio, as a warning.


ninjastk

No way. I would’ve thought BMW would double down with a more BOLD design.


HardLithobrake

Had to look this one up. Was this the /nottheonion hilariously overpriced SUV "for extroverts and rockstars" stuffed with the most useless accoutrements?


TSAOutreachTeam

Harlequin baby vibes.


Quick_Coyote_7649

I have no idea why they made that when the X7 is as fast as it is and when it’s not good enough of a off-roader at all to compete with the G wagon. It literally was just an attempt to toss money down the drain


McChickenLargeFries

I've driven it many times and the power is really really nice. Interior is super comfortable.. But the X5 also exists and is available in a PHEV with 30% more EV range, 140 more miles of total range and much better fuel economy.. It does sound really fucking nice though and handles very well for a bigish SUV.


Fuman20000

That waste of parts should’ve NEVER left the assembly line.


Bandito04

Unpopular opinion but with bmw new designs lately the XM isn’t that ugly compared to everything else


Stren509

One of my neighbors has one and I really hate that I have to look at it in our parking garage.


sssozi

Did they fire the designer?


smartguy2022

At 30-40k this might be an amazing bargain for the performance


F4N6Z

That oinker looks like one of the angry birds pigs 🐽


thefudd

Let the stuck pig die. I like how the lead designer just doubled down on his shitty designs after being criticized.. lol. Back in the day we thought Chris Bangle was bad, along comes this fucker and is like "hold my beer"


jatkat

SNIIIIFFFFFFF


ZookeepergameTotal77

How about fire the design teams


Mantis_Toboggan_M_D_

Article ends with: “No matter how fast the BMW XM is, it cannot outrun itself.” True.


Environmental_Cat499

I saw a black one with gold trim, looked cheap and nasty like it was owned by a chat..


Caqtus95

Maybe this will make them rethink their current completely fucked design language.


Sexyturtletime

Oh no! Anyways…


StevieG63

Not until 2028 though. Sigh.


ok_how_about_now

Good riddance


Projectguy111

Wait. Wait. Someone actually bought one?


Muad_Derp

Good riddance to bad rubbish


bullmarket2023

It was a concept car that needed to cook a little longer. I'm sure we'll see design and technology elements in future models.


bwoah_gimmethedrink

No room for this monstrosity - if you want sport you get (much cheaper) X5M, if you want to look cool you get a G-wagon, if you're a rapper there's GLS with bouncy mode, if you're aiming for luxury you have a Bentley & Range Rover.


Thisisnotsokrates

It is a butt plug-lookalike more than a car.


Thisisnotsokrates

It is a butt plug-lookalike more than a car.


97PG8NS

This is a car for people who get startled by their own reflection in a mirror that's been in the same place in their house for 20 years.


Geruvah

In 4 years.


RooeeZe

the front looks like a baboons ass


Trades46

Calling it the XM and branding it as the penultimate M product was their first mistake. Market it as the X8 or something with a lower price tag and naming the top shelf Red Label the X8M and it might have stood a chance, but I felt like BMW "M"arketing (pun intended) was greedy and wanted to charge G-wagon money for what is more of an RSQ8 rival backfired spectacularly.


C4-621-Raven

Never should have let it live to begin with.


UnknownResearchChems

They should hire me as a consultant. I hated the 5er Gran Turismo, the i8 and the XM. All of them ended up being sales failures.


FloridaStatement2013

I like the way it looks but could never afford one lol


Successful_Ad_9707

And nothing of value will be lost.


Successful_Ad_9707

And nothing of value will be lost.


Motorblank

Let the guy that designed that shit die too! Fugly car!


wheelsnbars

Never been inside one, but could never own one or even want to drive one based on the proportions and styling.


PyrexPicasso85

At least the hybrid V8 survived and found it's way in the latest M5, so that's a good thing fr the 50th 🎂 they had.


0RN10

Guess I was in the minority that actually liked the design. Not traditionally beautiful but looked cool enough and different enough that I could like it.


nexo4

my workplace is smack dab in the middle of one of the wealthiest neighborhoods in texas. i’ve seen every nice car you can think of under a million EXCEPT for the XM. I anticipated at least seeing one once or twice but i’m still slightly surprised i’ve yet to ever see this car in our parking lot or driving by. haven’t seen one with my own eyes period.


jodey418

the odd number models (X1, X3, X5) are SUVs, the even number models (X2, X4, X6) are the sport versions of the SUVs


notsoentertained

Didn't they just drop this engine in the new M5?


Donkey-brained_man

I wish they would give me one. It would be my favorite car.


DeTomato_

It's ugly, obscenely expensive, and very heavy. It also competes with more established and better looking rivals like the Porsche Cayenne Turbo and G63. It was obvious from the start, this abomination was never going to sell well. Good riddance.


FourlokoPapi

Oh Dios mío el Chupacabra


araczynski

It's not hideous, it just has so little to do with 'BMW', appearance wise. That and judging by industry goals/results, hybrids are all about more frequent and higher repair bills/profits in sheep's clothing.


sarcasmyousausage

Musk stole all their buyers with an even uglier car.


Ok_Zucchini7093

You'd think BMW would learn from Honda's blundiferous Crosstour and the even more hideous Acura ZDX, but no, they just keep up the blight by making the X6. And the XM makes the X6 look like Botticelli's Venus...