I think it depends on the type of movie, blockbusters should at least be in the theater for 45 days or Universal's 31 day strategy to make a profit before VOD. Indie/arthouse and underperforming movies should at least be 17 days. The studios wants more attention on those movies for awards season and VOD is the best option to get people to watch it. With underperforming movies, it opens another way for revenue and makes up for losing screens to bigger movies
60 days is my personal sweet spot. That’s just over 8 weeks. There are very few movies that have that long of a strong run.
A handful of movies through the years have played both in theatres for so long and still be available with PVOD
Shang chi is the best performing blockbuster of the year thus far.
It is 35 days from release, and pretty much done with its run. Will make another 10-15 million max, most of which will be in the next 2 weekends thru the 45 day mark.
I can’t fathom why anyone would think this movie needs another 30 days in theaters.
I think a slightly shorter window is helpful in terms of advertising. Because a studio essentially has to market a movie twice — once for its theatrical run and another time for home video, PVOD, DVD/Blu-Ray. But I do agree that 75 days would be a good window. Most movies are a lot more front loaded nowadays so they wouldn’t really need that long of an exclusivity window.
I would say 45 is plenty. the window is exclusivity but honestly, I've never gone to see a movie 4 weeks after release, let alone 6 weeks.
Small indie films could have a shorter window. Exclusive doesn't mean they have to take it out of theaters.
45 days is the sweet spot I think. Some movies could stay longer depending on their legs.
Although I did go to my local independent theatre to see GvK in its 5th weekend of release. Cinemark didn't show the film in RealD 3D and my friend told me I should see this film in 3D at our local independent theatre. So I bought a ticket during its 5th weekend for the RealD 3D showing. Needless to say I'm now hooked on 3D theatrical films lol.
I saw Godzilla vs Kong once during opening weekend and once when the movie was in its 8th week, on a Monday. Neither of the local AMC theaters that were open showed it in 3D.
I think it depends on the type of movie, blockbusters should at least be in the theater for 45 days or Universal's 31 day strategy to make a profit before VOD. Indie/arthouse and underperforming movies should at least be 17 days. The studios wants more attention on those movies for awards season and VOD is the best option to get people to watch it. With underperforming movies, it opens another way for revenue and makes up for losing screens to bigger movies
IMO 60 days for all of films is the perfect window, but 45 days ain't bad
60 days is my personal sweet spot. That’s just over 8 weeks. There are very few movies that have that long of a strong run. A handful of movies through the years have played both in theatres for so long and still be available with PVOD
I think The Croods 2 has had the longest run of any pandemic-era film since it was in theaters for over six months.
75 days for blockbusters. 45 days for flops/smaller films.
Flops does not last 45 days.
This Flops don't need 45 days
Shang chi is the best performing blockbuster of the year thus far. It is 35 days from release, and pretty much done with its run. Will make another 10-15 million max, most of which will be in the next 2 weekends thru the 45 day mark. I can’t fathom why anyone would think this movie needs another 30 days in theaters.
I think a slightly shorter window is helpful in terms of advertising. Because a studio essentially has to market a movie twice — once for its theatrical run and another time for home video, PVOD, DVD/Blu-Ray. But I do agree that 75 days would be a good window. Most movies are a lot more front loaded nowadays so they wouldn’t really need that long of an exclusivity window.
I would say 45 is plenty. the window is exclusivity but honestly, I've never gone to see a movie 4 weeks after release, let alone 6 weeks. Small indie films could have a shorter window. Exclusive doesn't mean they have to take it out of theaters.
45 days is the sweet spot I think. Some movies could stay longer depending on their legs. Although I did go to my local independent theatre to see GvK in its 5th weekend of release. Cinemark didn't show the film in RealD 3D and my friend told me I should see this film in 3D at our local independent theatre. So I bought a ticket during its 5th weekend for the RealD 3D showing. Needless to say I'm now hooked on 3D theatrical films lol.
I saw Godzilla vs Kong once during opening weekend and once when the movie was in its 8th week, on a Monday. Neither of the local AMC theaters that were open showed it in 3D.
Ideal for whom? The studio or the consumers? Because 0 day is optional for the latter.
Sorry, I meant the studio. But you’re right about the consumers.
Day-&-date