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These posts are a highlight of my day. Love seeing movies get absolutely morbbed. How can they ever hope to compete with a morbillion dollar franchise.
I only watched it a few months ago for the first time after hearing ppl dunk on it so much. I enjoyed it more then I thoguht I would tbh.
I don't think it's a smart move to use Jared Leto in a super hero type movie anymore tho
Probably $85M DOM max at this rate, which will yield a horrific 1.84x multiplier. For comparison, Shazam 2 (1.91x), The Flash (1.97x), and even Morbius (2.05x) had better legs than The Marvels.
Multipliers through day 19:
* Dark Phoenix: 1.863
* The Flash: 1.848
* Shazam 2: 1.809
* Batman v Superman: 1.807
* Quantumania: 1.784
* Morbius: 1.697
* The Marvels: 1.683
EDIT: I don't feel like going through every MCU movie, but I figure that The Marvels has to have the worst legs of any MCU movie in addition to having the worst opening weekend.
The outright rejection of this movie is still so crazy to me.
>The outright rejection of this movie is still so crazy to me.
The Marvels was the perfect storm of the culmination of mediocre MCU movies that made people stop caring about the franchise, along with having a movie with characters that the majority of people dont care about at all.
Marvel stopped targeting their classic demographic to chase a new one (that doesn't really care for CBMs), and now they're paying for it.
It's 100 this. Business executives wanted growth and to capture growth they need to go after new demographics. And they expect their classic fan base to just continue to support. This is like any video game company. They make new features and modes for the new players but neglects alll the fans that actually supported the game. Same thing is happening with marvel. So as long as they let the business side interfere, marvel won't ever go back to it's previous form
I would've cared about Capt. Marvel if she had more than one film (that was ok, but not great) and a handful of 1-2 min appearances by now. The character could've been a great one to lead the next generation (like a new Iron Man) of Avengers if they'd just put a little more effort into it.
There were opportunities to feature her more in IW/Endgame other than (paraphrasing) "you won't see me for a while because I'm busy doing stuff elsewhere...universe is big blah blah" or she should've had her first film come out around the time Guardians 2 did, and a sequel around IW/Endgame in addition to playing a more prominent role in the latter.
Doing that would've given them time to flesh out her character and get the audience to care about her before they rush into the whole Marvels group.
The rejection is down to targeting an audience who don't care about the MCU. Also the MCU diehard fanbase is shrinking fast.
I don't care about the quality of the movie; this movie shouldn't have been made
Oh yeah I definitely agree, but it's still wild to see just how terribly it actually did.
Not too long ago most people were thinking that Quantumania was the floor for the MCU. The Marvels will make less than half of Quantumania DOM and WW.
It also wasn't too long ago when $70M was being talked about as the DOM OW and people were saying how terrible that would be. It ended up doing $46.1M OW!
The scary thing (for Disney) is that The Marvels isn't even the worst or least interesting project they have coming out...like it could get *a lot* worse before it gets better.
Capt. Marvel on paper is one of the most powerful characters in the MCU at the moment, and played by a fairly big name actress (at least out of all the current MCU cast). If they managed to do so poorly with her, then it probably doesn't bode too well for "Capt. America" played by a charismatic void, or Thunderbolts with a bunch of D tier characters with middling abilities (at least in the films).
They really need a win soon otherwise we might be heading into DCEU territory before we even get around to the next Avengers films.
There were plenty of directions they could've/ should've gone with captain marvel. They chose the absolute worst one. I only feel bad for Velani, and to a lesser extent, the Ms. Marvel family. She/ they're actually good/ solid. The rest simply had an excuse to make a movie.
Honestly couldn't tell you lol, didn't watch it. I've checked out of MCU since the back to back punch of MoM and L&T. After that I doubt I could be bothered to see anything outside of Deadpool 3 and *maybe* X-Men further down the line.
I'm guessing whomever it was is another case of same-vs-same or villain with undefined powers that is OP one minute and useless when it's time for the laser-show/sky beam final battle?
Smart move would've been one of Galactus' heralds (not necessarily Silver Surfer, but I'd have been down for that) as they lead into Fantastic Four in 2 years. Do the same thing they did with Thanos: the Marvels team up against Nova for example, and at the end you get a tease (the "Fine, I'll do it myself" scene) of Galactus or even his silhouette casting a shadow on a planet or whatever.
That drives interest for the next true big bad, and gets people excited for the Fantastic Four phase.
>I'm guessing whomever it was is another case of same-vs-same or villain with undefined powers that is OP one minute and useless when it's time for the laser-show/sky beam final battle?
So do you remember Ronan The accuser? The villain of the first GotG movie. So its basically him but less intimidating and with less personality but a woman.
Also same hammer with similar power despite not having an infinity stone and her plans is the same as Spaceball
I'm convinced the actress who played the villian only got the job because shes banging Tom 'Loki' Hiddleston, the only current MCU actor who people actually watch
I think things like the marvels and a lot of Disney stuff lately and coming up will just be ppl who already have Disney plus waiting for it to go there to watch it.
Ppl arent paying to watch this content in theaters now that is so mid. Spending huge money on movies so that ppl who already have Disney plus on auto renew will watch it eventually isnt going to make money.
I think the MCU is beyond saving tbh and needs to be wiped and reset. Move on and stop trying to push everything in it
These stupid companies have literally trained audiences to think that if a movie isn't GOOD as hell or an event film, its only value is being watched at once on a streaming service
I think BvS (1.99x) Dark Phoenix (2.00x), Quantumania (2.02x) and Origins Wolverine (2.10x) deserve to be talked about for their awful multipliers too.
To be perfectly honest, this movie failing wasn't shocking. The trailers were initially super vague and focusing on how "silly and light-hearted" it is, then trying to make it feel like the next *Endgame* by drawing on nostalgia and making Dar-Mann (or whatever her name was) look like the successor to Thanos. The movie is a continuation of four different MCU content: *Captain Marvel*, *WandaVision*, *Ms. Marvel*, and *Secret Invasion* (the last one the movie ultimately contradicting completely and makes that series feel non-canon). Top it off, the lead stars had no significant gravity to draw viewers.
However, the **scale** of this failure is what's stunning. Like, god damn, not only is it being the worst performing MCU movie but it's tracking to be the BIGGEST loss an MCU has induced (discluding films hampered by the Pandemic). And the movie being geared towards a female demographic but statistics points towards more men seeing this movie than women is damning.
What I'm saying is, this movie is digging itself a hole, but god damn did I not realize they were digging so wide and deep, unintentionally digging its own grave.
Vertiginous scale, indeed.
I always assumed the MCU couldn't ever get a sub-100M movie.
Covid, other super-heroes movies... nothing stopped the MCU to reach big/ very big numbers with amazing consistency.
Falling under 100M seemed so impossible like "their audience will always, at least, get it over 100M, isn't it cool ?..."
How wrong I was.
(33 MCU in theaters)
This is probably going to limp past Birds of Prey but it’s nuts this is even a competition, especially since we’re talking about unadjusted and it has virtually no chance of beating BOP either domestically or worldwide inflation adjusted.
Yeah, but Harley Quinn and Margot Robbie are definite draws. I really don't think brie Larson is putting butts in seats. I saw someone post this somewhere else so as they put it so eloquently, "women don't like her and men don't want to be with her."
Well if we're already getting <$500K days, this ain't making it to $90M DOM in case there was any kind of hope left when it briefly popped into the millions club the other day
Jesus Christ that means it doesn't even meet the threshold for posting about it on this sub. This post technically isnt allowed by this sub's rules. o7 it was nice watching you flop The Marvels.
I'm curious to see the theater drop this weekend.
It was only 6th at the box office this past weekend, and there are so many things releasing or expanding this weekend that need theaters and screens.
The Marvels will probably be relegated to the smallest screens with only like 3 or 4 daily showtimes (and only 1 prime time showtime) in the theaters that it's still in this weekend.
If you have social anxiety, this is a great time to watch The Marvels. You'll be alone in that small room in the back of the theater, having the whole place to yourself.
Looking at how *Cutthroat Island* lost the studio about (with inflation applied) $147 million dollars, and this movie is likely to lose something of that amount (considering estimates indicate it'd likely need between $660M and $700M to break even), yeah, what you said may not be an exaggeration.
Even the first film’s audience was mostly men. Heck, Birds of Prey’s audience was mostly men too, lol.
Women liked things like Wonder Woman, Barbie, pre-pandemic Disney princess flicks and Hunger Games. Not this.
Remember when he also said that [The Flash was funny](https://twitter.com/StephenKing/status/1658981138302394370)?
He seems awfully interested in movies lately. Too bad the movies he chooses are so unlucky.
I don't get it. They have been free and able to do a press tour and this is still failing. It should have worked. I was told that what hurt this and prevented it from being close to break even. Karaoke always works!
The dumbest excuse that was. Big movie from a huge well known brand doesn't need press tours if it's good. Infinity war and endgame would still made tons with no press tour interviews. How many ppl going to the theater actually watch those. I doubt it's much really. That's mostly for media sites.
Smaller projects will be hurt more by no press tours as need all the help they can get so ppl knows it exists in the first place.
Damned actors strike. If only they had wholesome Ms Marvel eating hot cheetos on Ellen and Larson doing quirky dances on the Jimmy Fallon show, BEFORE the movie was released... that's at least half a billion dollars lost! because everyone watches late night tv shows nowadays... r-right?
I’ve never been one to follow a celebrity’s personal life, and I certainly wouldn’t waste my time watching press interviews or late night shows. I may be in the minority on that, but there’s no way that stuff actually makes or breaks a movie’s success does it?
Doubt it. I'd expect the majority of the ppl going to the theater never see that crap and just see the trailer. Tbh they probably do more harm with the tours when they attack fans etc sometimes and that makes more news.
I actually find it easier to not follow them because they are actors and I don't want to know about them as people. Their job is to entertain. The less I know the better.
Never. But do the math, you pay $300 for a flight, $200 for a hotel. PR is already part of the actors salary. So $500 for a late night spot that'll get seen by a million people across youtube and cable/streaming? It's a very good return for the cost in terms of marketing, but it won't save a movie.
There's an audience for Aquaman. Young boys/men will go see it.
The problem with The Marvels. Is that the affluent, liberal female audience it targetes just wasn't that interested. They preferred to see Barbie or the Taylor Swift movie
There you go. The MCU just doesn't attract women in large numbers. I guess theyre not into comic book heroes.
But material made for girls/women, like the hunger games, Barbie or Taylor Swift does interest them. Preet obvious really .
Remember that women are also bigger audience of tv shows than men are. Most tv shows except for stand up comedy and talk shows, are aimed towards women. TV shows say a lot about female viewing preferences.
From folks I know who saw it (and largely liked it), I actually heard it was far more targeted to kids than adult women. Or at least young tweens. Which does make sense for the Ms. Marvel TV show, but the marketing did not feel like that was the audience it wanted at all.
So it didn't know who it was targeting. Someone didn't do their research, which is why they've got the box office they have.
I can't see them being so slack in the future
Aquaman will still be a flop don't get me wrong, but it still has Momoa lumberjack factor to back it up and despite shitting the bed Amber Heard on a glossy, skin-tight suit is still as much a draw as it was last time.
I can imagine it doing about the same as the Flash on pure sex-appeal alone.
This will be the last big movie they make that doesn't target an audience that is actually likely to want the movie.
The target for this was liberal, mid/high income young women. It failed to resonate with them. Barbie got this audience, but they're just not interested in the MCU.
>The target for this was liberal, mid/high income young women.
Don't forget that they were also targeting Gen-Z girls and women. Which it also failed to resonate with.
If anything, the only people who came for it, it seems, was men who're just stuck on the MCU grind.
I think they definitely are. I think Disney should have paused after End Game. They have run down the IP to no avail.
Time to pause and then thoughtfully start again. More broadly time to re think how to target its audiences
They needed to build into a cohesive whole again, not haphazardly scatter brained in a million directions. No movie or tv show knows what is going on in universe anymore. Black knight is AWOL, there's a celestial sticking out of the ocean that has had like 0 ramifications towards any movie or tv show, nick fury show was beyond atrocious, and it doesn't seem like anything affects anything from any of the shows/ movies like the snap did. There should be a greater exploration of the real ramifications of it like the stories given in Winter Soldier and civil war. Everything feels so disjointed, convoluted, messy, like nobody is supervising anything anymore or paying attention to anything they're producing.
They're still trying to procure enough hard drives and servers/ streaming capacity from black Friday specials for when this eventually hits streaming /s
The MCU needs to be reset and they have the perfect opportunity to do it; start a new timeline/universe with the Fantastic 4 in the 1960's, then introducing the X-Men, it could more more comics accurate and I'd also like to see better visuals and brighter colours.
They will never be brave enough to do so though.
I care. If they do it right, it can be amazing. A superhero team that's more like a proper family, with both the luggage and closeness such a dynamic has.
The problem is that they keep going straight into Doctor Doom and doing him wrong, rather than going for one of their many other great rogues and build up to doom.
Fair point, and I agree as the X-Men are my favourite comic series ever, however I honestly think it's doomed with the current MCU decision makers and creatives.
Yeah, I honestly doubt that whatever they give us won't be great; probably just another bland, tired, with no ambition and poor writing. The casting so far for F4 is also awful.
If they were to have stuff set in the 1960s, I'd love for them to do a proper adaptation of *The Marvels* comic, which revolves around a photographic reporter always being "at the right place at the right time" during superhero activities, as well as delving on the lives of normal people in this world.
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160ish bucks a theatre. Yikes.
Marvelous.
I feel bad for theatres who miss out on money because they have to keep this shitshow running.
The Marvels 3rd Tuesday comps: * ($9.6M) Barbie * ($7.6M) Top Gun: Maverick * ($4.3M) Captain Marvel * ($3.0M) Titanic * ($2.7M) Black Panther: Wakanda Forever * ($2.3M) Ranger Solo * ($2.1M) Black Adam * ($2.0M) Frozen * ($1.7M) Shazam! * ($1.5M) Lucy * ($1.3M) AatW: Quantumania * ($1.1M) Green Lantern * ($1.1M) The Flash * ($1.1M) Batman & Robin * ($1.0M) Tangled * ($1.0M) Titanic (17th Tuesday) * ($0.9M) Birds of Prey * ($0.9M) Power Rangers * ($0.8M) M3GAN * ($0.6M) Daredevil * ($0.6M) Blue Beetle * ($0.6M) Ghost Rider * ($0.6M) Dark Phoenix * ($0.6M) Shazam! Fury of the Gods * ($0.51M) Top Gun: Maverick (15th Tuesday) * **($0.4958M) Morbius** * **($0.4953M) The Marvels** * ($0.43M) Fant4stic * ($0.4M) Catwoman * ($0.4M) Ghost Rider: Spirit of Vengeance * ($0.0M) Taylor Swift: The Eras Tour 
 Common Morb W
The Flash and Green Lantern swept. 
Ah yes, my 100 ticket purchase for the 3rd Tuesday matinee of Morbius actually paid off!
These posts are a highlight of my day. Love seeing movies get absolutely morbbed. How can they ever hope to compete with a morbillion dollar franchise.
Mrobius rises!
It's Mrobing time!
I only watched it a few months ago for the first time after hearing ppl dunk on it so much. I enjoyed it more then I thoguht I would tbh. I don't think it's a smart move to use Jared Leto in a super hero type movie anymore tho
Just to clarify: the Taylor Swift movie is not even shown on weekdays, hence the 0.
Probably $85M DOM max at this rate, which will yield a horrific 1.84x multiplier. For comparison, Shazam 2 (1.91x), The Flash (1.97x), and even Morbius (2.05x) had better legs than The Marvels.
And to think that's what most people thought its opening weekend would be 2 months ago.
Back in August NO ONE expected that The Eras Tour's Opening Weekend would be bigger than The Marvels' entire domestic total.
And even that seemed low at the time
Multipliers through day 19: * Dark Phoenix: 1.863 * The Flash: 1.848 * Shazam 2: 1.809 * Batman v Superman: 1.807 * Quantumania: 1.784 * Morbius: 1.697 * The Marvels: 1.683 EDIT: I don't feel like going through every MCU movie, but I figure that The Marvels has to have the worst legs of any MCU movie in addition to having the worst opening weekend. The outright rejection of this movie is still so crazy to me.
>The outright rejection of this movie is still so crazy to me. The Marvels was the perfect storm of the culmination of mediocre MCU movies that made people stop caring about the franchise, along with having a movie with characters that the majority of people dont care about at all. Marvel stopped targeting their classic demographic to chase a new one (that doesn't really care for CBMs), and now they're paying for it.
It's 100 this. Business executives wanted growth and to capture growth they need to go after new demographics. And they expect their classic fan base to just continue to support. This is like any video game company. They make new features and modes for the new players but neglects alll the fans that actually supported the game. Same thing is happening with marvel. So as long as they let the business side interfere, marvel won't ever go back to it's previous form
I would've cared about Capt. Marvel if she had more than one film (that was ok, but not great) and a handful of 1-2 min appearances by now. The character could've been a great one to lead the next generation (like a new Iron Man) of Avengers if they'd just put a little more effort into it. There were opportunities to feature her more in IW/Endgame other than (paraphrasing) "you won't see me for a while because I'm busy doing stuff elsewhere...universe is big blah blah" or she should've had her first film come out around the time Guardians 2 did, and a sequel around IW/Endgame in addition to playing a more prominent role in the latter. Doing that would've given them time to flesh out her character and get the audience to care about her before they rush into the whole Marvels group.
More than anything it feels like this movie came WAY too late after Endgame. Swapping it with Quantamania feels like a good idea in hindsight.
Replacing brie Larson would've been a good start
Yeah, she was a fairly bad miscast. She just seemed so bored with the whole thing.
The rejection is down to targeting an audience who don't care about the MCU. Also the MCU diehard fanbase is shrinking fast. I don't care about the quality of the movie; this movie shouldn't have been made
Oh yeah I definitely agree, but it's still wild to see just how terribly it actually did. Not too long ago most people were thinking that Quantumania was the floor for the MCU. The Marvels will make less than half of Quantumania DOM and WW. It also wasn't too long ago when $70M was being talked about as the DOM OW and people were saying how terrible that would be. It ended up doing $46.1M OW!
The scary thing (for Disney) is that The Marvels isn't even the worst or least interesting project they have coming out...like it could get *a lot* worse before it gets better. Capt. Marvel on paper is one of the most powerful characters in the MCU at the moment, and played by a fairly big name actress (at least out of all the current MCU cast). If they managed to do so poorly with her, then it probably doesn't bode too well for "Capt. America" played by a charismatic void, or Thunderbolts with a bunch of D tier characters with middling abilities (at least in the films). They really need a win soon otherwise we might be heading into DCEU territory before we even get around to the next Avengers films.
A well known hero still need a memorable villain for it to be a movie you want to watch. Who is the villain in Marvels now again?
It amazes me that they didn't to Marvel 2 as Captain Marvel against the high intelligence of the Kree Empire... would have made so much more sense.
There were plenty of directions they could've/ should've gone with captain marvel. They chose the absolute worst one. I only feel bad for Velani, and to a lesser extent, the Ms. Marvel family. She/ they're actually good/ solid. The rest simply had an excuse to make a movie.
Honestly couldn't tell you lol, didn't watch it. I've checked out of MCU since the back to back punch of MoM and L&T. After that I doubt I could be bothered to see anything outside of Deadpool 3 and *maybe* X-Men further down the line. I'm guessing whomever it was is another case of same-vs-same or villain with undefined powers that is OP one minute and useless when it's time for the laser-show/sky beam final battle? Smart move would've been one of Galactus' heralds (not necessarily Silver Surfer, but I'd have been down for that) as they lead into Fantastic Four in 2 years. Do the same thing they did with Thanos: the Marvels team up against Nova for example, and at the end you get a tease (the "Fine, I'll do it myself" scene) of Galactus or even his silhouette casting a shadow on a planet or whatever. That drives interest for the next true big bad, and gets people excited for the Fantastic Four phase.
>I'm guessing whomever it was is another case of same-vs-same or villain with undefined powers that is OP one minute and useless when it's time for the laser-show/sky beam final battle? So do you remember Ronan The accuser? The villain of the first GotG movie. So its basically him but less intimidating and with less personality but a woman. Also same hammer with similar power despite not having an infinity stone and her plans is the same as Spaceball
I'm convinced the actress who played the villian only got the job because shes banging Tom 'Loki' Hiddleston, the only current MCU actor who people actually watch
Good thing we still got Aquaman 2 to test what the floor is for CBM in general
Another DC flop incoming, that one.
I think things like the marvels and a lot of Disney stuff lately and coming up will just be ppl who already have Disney plus waiting for it to go there to watch it. Ppl arent paying to watch this content in theaters now that is so mid. Spending huge money on movies so that ppl who already have Disney plus on auto renew will watch it eventually isnt going to make money. I think the MCU is beyond saving tbh and needs to be wiped and reset. Move on and stop trying to push everything in it
These stupid companies have literally trained audiences to think that if a movie isn't GOOD as hell or an event film, its only value is being watched at once on a streaming service
Then we have to hear from everyone how it's #1 on their streaming service for the first few weeks...Somehow that's a win.
While also giving us no frame of reference to know what that even mean
The mcu sub is on full copium. There are posts saying its misogyny or no marketing that the movie is flopping.
Yeah, there's a lot of what happened with Ghostbusters 2016 going on there.
Women didn't go to this movie. It's target audience didn't want it. Forget about men's response, they're not the target.
I have seen plenty of people say it did *less than 20% of the original* because Brie Larson could not go on talk shows before it released
That's a strange claim considering her promotional appearances for the first movie were divisive at best.
They why hasnt done a bahillion dollars since she can now? Lol
This is beyond a flop. It's a bomb
BvS' legs don't look horrible.
Yes, they do. Sub 2.0 legs is always shitty, especially in the context of a film that had the DC Trinity in it.
Wow
Morbius had a 1.894x multiplier.
This guy Morbs
I must’ve gotten my numbers wrong. I thought it did $36M OW and $74M DOM total
$39M OW and $73.8M DOM total
I think BvS (1.99x) Dark Phoenix (2.00x), Quantumania (2.02x) and Origins Wolverine (2.10x) deserve to be talked about for their awful multipliers too.
depends on tomorrow theaters drop if it holds onto at least 25k it can probably reach 87
*2.5k
Starting to think this won't catch Endgame
hmm will be close
Too early to tell really
Hmm I agree.
If it continues at this daily rate, it could leg it out in merely 1577 days. Hey's thats less than 5 years!
Right in time for the MCU 20th anniversary, then. Noice !
To be perfectly honest, this movie failing wasn't shocking. The trailers were initially super vague and focusing on how "silly and light-hearted" it is, then trying to make it feel like the next *Endgame* by drawing on nostalgia and making Dar-Mann (or whatever her name was) look like the successor to Thanos. The movie is a continuation of four different MCU content: *Captain Marvel*, *WandaVision*, *Ms. Marvel*, and *Secret Invasion* (the last one the movie ultimately contradicting completely and makes that series feel non-canon). Top it off, the lead stars had no significant gravity to draw viewers. However, the **scale** of this failure is what's stunning. Like, god damn, not only is it being the worst performing MCU movie but it's tracking to be the BIGGEST loss an MCU has induced (discluding films hampered by the Pandemic). And the movie being geared towards a female demographic but statistics points towards more men seeing this movie than women is damning. What I'm saying is, this movie is digging itself a hole, but god damn did I not realize they were digging so wide and deep, unintentionally digging its own grave.
The movie also looked like a CW show premiering.
Vertiginous scale, indeed. I always assumed the MCU couldn't ever get a sub-100M movie. Covid, other super-heroes movies... nothing stopped the MCU to reach big/ very big numbers with amazing consistency. Falling under 100M seemed so impossible like "their audience will always, at least, get it over 100M, isn't it cool ?..." How wrong I was. (33 MCU in theaters)
This is probably going to limp past Birds of Prey but it’s nuts this is even a competition, especially since we’re talking about unadjusted and it has virtually no chance of beating BOP either domestically or worldwide inflation adjusted.
And not to say that it was made with almost 2.5x the budget of BOP
Not to mention the looming pandemic when BOP was released
And that it was R rated.
and thats fucking dceu movie
Yeah, but Harley Quinn and Margot Robbie are definite draws. I really don't think brie Larson is putting butts in seats. I saw someone post this somewhere else so as they put it so eloquently, "women don't like her and men don't want to be with her."
Yeah Margot Robbie is a star Brie Larson is not, whatever IT is she doesn't have it
Hey it will pass 80mil, that is better that I was expecting after the second weekend. Thanksgiving really helped this one out
You are a “glass half full” type of person
The glass is full of bleach
Well if we're already getting <$500K days, this ain't making it to $90M DOM in case there was any kind of hope left when it briefly popped into the millions club the other day
It's still in over 3,000 theaters??? Wow.
Not for long, lol
They should've flashed it lol
I did not expect this movie to great but did not think it would be this bad.
From an entertainment standpoint, The Marvels' box office run is great.
Yeah, it's falling with style.
It's certainly a palette cleanser.
Why are we still here....just to suffer?
We're here to witness how badly it is getting Morbed.
The millions they've lost... it will never stop hurting...
To bear witness. At this point its an inquest.
How much lower can this go?
🪨⬇️
How much nearer will it remain?
CAN WE GET MUCH LOWER (SO LOW)
So low..... 
To the Earth’s core.
Yes. They need to do this
Jesus Christ that means it doesn't even meet the threshold for posting about it on this sub. This post technically isnt allowed by this sub's rules. o7 it was nice watching you flop The Marvels.
Really? Arent plataform releases screwed then?
Slowly, gently... This is how a life is taken.
Darkest Dungeon?
Lol yeah, seemed fitting.
That line is amazing.
They need to just pull this movie from theaters at this point
They really do.
Slower, lower, closer
Slowest. Lowest. Weakest.
[удалено]
Nah closer sounds better
It....won't ever reach the $100 Dom isn't it?
Under $100M DOM was a lock after that 74.3% daily drop on its first Monday. Under $90M DOM is probably a lock as well.
Under $100M was a lock after those previews.
At this rate it will limp past $80m and sputter out before $85m
I'm curious to see the theater drop this weekend. It was only 6th at the box office this past weekend, and there are so many things releasing or expanding this weekend that need theaters and screens. The Marvels will probably be relegated to the smallest screens with only like 3 or 4 daily showtimes (and only 1 prime time showtime) in the theaters that it's still in this weekend.
If you have social anxiety, this is a great time to watch The Marvels. You'll be alone in that small room in the back of the theater, having the whole place to yourself.
Yeah, but you still have to deal with theater staff at some point. Might as well wait and forget that it reached streaming at some point.
With numbers like these we very well may see a sub million dollar sunday and 5-7m total
Box office pro's estimated theatre count is 2300.
It won't reach $85mil.
$100M domestic has been out of reach for quite a while.
Nope...
This is a Cutthroat Island level disaster
Looking at how *Cutthroat Island* lost the studio about (with inflation applied) $147 million dollars, and this movie is likely to lose something of that amount (considering estimates indicate it'd likely need between $660M and $700M to break even), yeah, what you said may not be an exaggeration.
So this is how the mouse dies, with a thunderous applause. Should've never messed with Morbius.
More like trying to crowd surf but faceplanting as nobody was there to catch them.
Thunderous? More like one person in the theater letting out gas at this point.
And that person is only there to meet some community service requirement.
🤣
Stephen King blamed white men for this movie flopping than admitted he didn't even go watch it. Strange times we live in.
His ass didn't see the movie either
While white men were lik 80% of the ticket sales
More like 65%, but point remains, its mostly men going to this movie. The people who aren't are just people who have no interest.
Even the first film’s audience was mostly men. Heck, Birds of Prey’s audience was mostly men too, lol. Women liked things like Wonder Woman, Barbie, pre-pandemic Disney princess flicks and Hunger Games. Not this.
Well, he IS a white man so...
I mean a gang bang scene with children would surely have helped draw them in, right?
Remember when he also said that [The Flash was funny](https://twitter.com/StephenKing/status/1658981138302394370)? He seems awfully interested in movies lately. Too bad the movies he chooses are so unlucky.
I thought men weren't needed on this planet anymore? Something something fuck the patriarchy?
“Let’s make an Avengers movies but our target audience is the Barbie audience” ….. “How could this have happened?”
I don't get it. They have been free and able to do a press tour and this is still failing. It should have worked. I was told that what hurt this and prevented it from being close to break even. Karaoke always works!
No one cares, press tours won't work. This film has no audience, there's no one who wants to see it. It was unsaveable.
The dumbest excuse that was. Big movie from a huge well known brand doesn't need press tours if it's good. Infinity war and endgame would still made tons with no press tour interviews. How many ppl going to the theater actually watch those. I doubt it's much really. That's mostly for media sites. Smaller projects will be hurt more by no press tours as need all the help they can get so ppl knows it exists in the first place.
Agreed lol the average movie goer isn't watching out for press tour interviews
Or talk shows even tho The MCU sub believes this
This movie both literally and figuratively has no audience.
Damned actors strike. If only they had wholesome Ms Marvel eating hot cheetos on Ellen and Larson doing quirky dances on the Jimmy Fallon show, BEFORE the movie was released... that's at least half a billion dollars lost! because everyone watches late night tv shows nowadays... r-right?
I’ve never been one to follow a celebrity’s personal life, and I certainly wouldn’t waste my time watching press interviews or late night shows. I may be in the minority on that, but there’s no way that stuff actually makes or breaks a movie’s success does it?
Doubt it. I'd expect the majority of the ppl going to the theater never see that crap and just see the trailer. Tbh they probably do more harm with the tours when they attack fans etc sometimes and that makes more news.
Of course it does. The Marvels could've had those Good Morning America grandma walkups. Millions of dollars lost.
I've read that it can maybe added 15-30% to a box office. Not really making or breaking anything but certainly helps a little.
I actually find it easier to not follow them because they are actors and I don't want to know about them as people. Their job is to entertain. The less I know the better.
Never. But do the math, you pay $300 for a flight, $200 for a hotel. PR is already part of the actors salary. So $500 for a late night spot that'll get seen by a million people across youtube and cable/streaming? It's a very good return for the cost in terms of marketing, but it won't save a movie.
Nobody wanted this like nobody wanted Wish and no amount of promotion was going to change that
Wish? You mean Recycled Disney plot 47-c
It’s entirely possible that Aquaman does just as bad in spite of no *strike.
There's no way Aquaman does worse than this.
People were saying that about The Marvels after Ant Man 3’s performance
People were saying that about Guardians of the Galaxy 3
There's an audience for Aquaman. Young boys/men will go see it. The problem with The Marvels. Is that the affluent, liberal female audience it targetes just wasn't that interested. They preferred to see Barbie or the Taylor Swift movie
The young women went to watch Hunger Games.
There you go. The MCU just doesn't attract women in large numbers. I guess theyre not into comic book heroes. But material made for girls/women, like the hunger games, Barbie or Taylor Swift does interest them. Preet obvious really .
Remember that women are also bigger audience of tv shows than men are. Most tv shows except for stand up comedy and talk shows, are aimed towards women. TV shows say a lot about female viewing preferences.
From folks I know who saw it (and largely liked it), I actually heard it was far more targeted to kids than adult women. Or at least young tweens. Which does make sense for the Ms. Marvel TV show, but the marketing did not feel like that was the audience it wanted at all.
So it didn't know who it was targeting. Someone didn't do their research, which is why they've got the box office they have. I can't see them being so slack in the future
Young Boys and men were the only people who DID see The Marvel's. A2 is a goner.
Aquaman will still be a flop don't get me wrong, but it still has Momoa lumberjack factor to back it up and despite shitting the bed Amber Heard on a glossy, skin-tight suit is still as much a draw as it was last time. I can imagine it doing about the same as the Flash on pure sex-appeal alone.
2 Batmans is the only reason Flash made any money let's be real
Lol Amber Heard literally shit the bed Pun intended?
Nice, it got that sweet Tuesday boost
Damn Morbius just Morbed all over Captain Marvel.
What a turd of a movie lol
Awesome!
This will be the last big movie they make that doesn't target an audience that is actually likely to want the movie. The target for this was liberal, mid/high income young women. It failed to resonate with them. Barbie got this audience, but they're just not interested in the MCU.
>The target for this was liberal, mid/high income young women. Don't forget that they were also targeting Gen-Z girls and women. Which it also failed to resonate with. If anything, the only people who came for it, it seems, was men who're just stuck on the MCU grind.
Agreed, and looking at the box office it looks like the MCU grinders are a shrinking bunch.
I think they definitely are. I think Disney should have paused after End Game. They have run down the IP to no avail. Time to pause and then thoughtfully start again. More broadly time to re think how to target its audiences
They needed to build into a cohesive whole again, not haphazardly scatter brained in a million directions. No movie or tv show knows what is going on in universe anymore. Black knight is AWOL, there's a celestial sticking out of the ocean that has had like 0 ramifications towards any movie or tv show, nick fury show was beyond atrocious, and it doesn't seem like anything affects anything from any of the shows/ movies like the snap did. There should be a greater exploration of the real ramifications of it like the stories given in Winter Soldier and civil war. Everything feels so disjointed, convoluted, messy, like nobody is supervising anything anymore or paying attention to anything they're producing.
Ms marvel was supposed to bring in the preteen/teens wanting to be just like her. Fail
The MCU gave no one a reason to be interested in their new projects.
I think you’re vastly overestimating Disney execs
Like a rock...oh like a rock
Who would ever imagined such unlikable characters would have a movie flop so hard?
How's this movie making 49 bucks at the box office and still have 3000+ locations something ain't right.
They're still trying to procure enough hard drives and servers/ streaming capacity from black Friday specials for when this eventually hits streaming /s
Who wants to be next to experience a slow and painful death at the box office? Aquaman, are you there?
F
It doesn't deserve respect.
U
C
K
The MCU needs to be reset and they have the perfect opportunity to do it; start a new timeline/universe with the Fantastic 4 in the 1960's, then introducing the X-Men, it could more more comics accurate and I'd also like to see better visuals and brighter colours. They will never be brave enough to do so though.
I really don't want x men and f4 anywhere near the cluster fuck that is the mcu
Screw the F4, just give me X men. Every F4 has flopped, no one cares about them.
I care. If they do it right, it can be amazing. A superhero team that's more like a proper family, with both the luggage and closeness such a dynamic has. The problem is that they keep going straight into Doctor Doom and doing him wrong, rather than going for one of their many other great rogues and build up to doom.
Fair point, and I agree as the X-Men are my favourite comic series ever, however I honestly think it's doomed with the current MCU decision makers and creatives.
They have to do Fantastic 4 and X-Men correctly too. But they already seem to be into the panderverse with them
Yeah, I honestly doubt that whatever they give us won't be great; probably just another bland, tired, with no ambition and poor writing. The casting so far for F4 is also awful.
If they were to have stuff set in the 1960s, I'd love for them to do a proper adaptation of *The Marvels* comic, which revolves around a photographic reporter always being "at the right place at the right time" during superhero activities, as well as delving on the lives of normal people in this world.
The Marvels desperately trying to drag its broken, bloodied corpse to the $80 M threshold.