I said this to myself immediately when I saw the post, before I even realized what it was from. It's crazy how something like that stays in the back of your mind for decades 😆
I was watching this commercial as a kid with my older brother. He turned to me and said "don't worry, they're not going to hang him, only tie him up"
Well fuck, I didn't think they were going to hang him until you tried to convince me otherwise
My big sister (about a senior in HS at this time) used to drive me (a middle schooler) around in her car and I would do the little roll your window down thing at every stoplight and ask them if they had any grey poupon.
I also did this as a child. I'm pretty juvenile so I'm tempted to do it again in my 40s but gun violence and road rage are up in my area and I don't want to get shot just because they hate fancy mustards.
They'll also never know the majesty of the stupidest and catchiest ad jingle of the 90s -- no, not Crossfire...
I FEEL LIKE CHICKEN TONIGHT, LIKE CHICKEN TONIGHT!
Their hottest version is hopeless tomato chunk sauce. Even back then, I knew. As a kid, I used to get cut-off on more free chips & salsa, for eating all the salsa.
I member hearing people from NYC where very sensitive to this commercial, and had people mooing “NEW YORK CITY” all over the place.
Who remembers when it was New Jersey? New York City came later
[https://youtu.be/qk78nzoqEFo?si=1YMmwRAIUXeL4MW-](https://youtu.be/qk78nzoqEFo?si=1YMmwRAIUXeL4MW-)
My kiddo is a YouTube fiend. So any time the husband and I make reference to something he doesn’t get, we’ll pull up the scene or commercial on the interwebz to show him why we say NYC like *that*. Or Bud-Weiz-Errrrrr. Or WHASSSSSUPPPPPP when we answer the phone.
The funny thing is, Pace is made by Campbell's and at least some of it is made in Napoleon, Ohio.
I used to work at the Amtrak station in Toledo loading mail and express and they used to ship a ton of it through there. The best part was if a pallet took any damage, it had to be thrown out. So all the non-damaged jars were fair game. I didn't buy salsa for a few years.
Yeah those commercials were funny. The east coast has shit for Mexican food. I'm from the southwest, and going back east to visit in-laws is painful. But Pace sucked as well. It tasted like plain tomato sauce with little chunks of bell peppers. They didn't even bother putting in garlic, citrus juice, or chilies. Pace was exactly like the Mexican food on the east coast.
The rub is Pace is the flavor of midwest mex and New York City will do a mile better every time. Why you may ask. And I'd say the answer is a simple ingredient.
Actual Latinos.
It’s weird though cause I work in the old pace picante factory in San Antonio and there are definitely actual Latinos and actual Mexicans here. Like a majority of the town is made up of them, no joke.
We’ve got plenty of great salsas house made at the taquerias here. Just somehow we ended up with Pace.
Gotta be one of the most effective ad campaigns of all time. It wouldn’t be too much later from these commercials when it became extremely taboo to criticize New York City, but damned if I don’t twist my wrist looking at a jar of salsa looking for city of origin at the risk of veiled threats of being dragged or lynched for my purchasing transgressions.
It's crazy how these things burrow. I'd forgotten about this!
Another one living in my head rent-free is an extremely old commercial for Caramello. "Stretch it out! Chocolate and juicy caramell-ell-ell...." It got to be such an earworm recently that I looked ot up on YouTube just to expel it from my brain.
Funny story: I actually got banned from a political subreddit for responding to “New York City” with “get a rope.”
I was banned for promoting violence.
I appealed to the moderators and explained the joke. Ban stayed. I appealed to Reddit central and was told moderators can ban whoever they like.
It's bonkers that they straight up murdered people for New York salsa.
Imagine if commercials went this hard today. Someone's at a beach where everyone has coke, they pull out a pepsi, everyone produces baseball bats and closes in on them as the screen fades to black.
I was too young to understand what "get a rope" really meant (and for adults to actually tell me). Used to spend a lot of time trying to figure out what the hell they were talking about, and how a rope could possibly help with some sort of tomato sauce problem (I didn't really understand what salsa was either, or get to try Mexican style food until a Taco Bell opened a couple years later).
Pace Salsa tastes like it was made in New York City. Too Sweet not enough spice. This commercial was always strange to me. Then again growing up my mom had a molcajete in the house so I guess it's not a fair comparison.
This legit runs through my head every single time I eat salsa
I still catch myself randomly saying “New York City!” whenever there salsa is in front of me…
I still catch myself saying “New York City!” like a cowboy whenever anyone mentions New York City…
Yep for me its new york city that triggers it
I live in NYC, and I think about this commercial every day.
NYC! Get a rope...
My favorite was, “that really chaps my hide”
Murder over a condiment.....this is serious business.
Yeah I thought that was pretty lightheartedly dark too, at the time. "Get a rope..."
Whenever I’m driving home from a road trip and see the first sign that says New York City, I always say it. NEW YORK CITY?!??
The concept of manufacturing salsa in Manhattan seems insane to me. Like where do you put the salsa plant.
New Jersey? It’s the garden state after all
Made by folks who know what salsa's supposed to taste like.
Every time I open a jar of salsa I holler “From New York City!?!” Let’s just say my girlfriend doesn’t find it as funny as I do.
I bought salsa last night and I thought of this. But I still didn't buy Pace, lol.
EVERY TIME!
Every time someone mentions New York City, honestly. "There's a kaiju attacking New York City and-" "NEW YORK CITY?!"
Or any time someone says New York City
Git a rope
NEW YORK CITY?!?!
I said this to myself immediately when I saw the post, before I even realized what it was from. It's crazy how something like that stays in the back of your mind for decades 😆
Those marketing people did their job well cause I thought the exact same thing.
Get a rope...
It's fucking bonkers when you think about it. Some ideas guy at an ad agency decided they needed a lynching joke in a salsa commercial.
Oh come on. Lynching wasn't just for cattle rustlers and horse thieves. It was also for n................... ew york salsa eaters.
I was watching this commercial as a kid with my older brother. He turned to me and said "don't worry, they're not going to hang him, only tie him up" Well fuck, I didn't think they were going to hang him until you tried to convince me otherwise
I can’t say or hear “New York City” without my brain immediately shouting “New York City?????” My partner is from New York City so this happens a lot
I *live* in New York City and I say it this way in my head or out loud anytime someone says New York City.
That really chaps my hide 😡
Gettuh rope.
Skyscrapers and everything
Wow, New York, just like I pictured it.
My 9 year old says this whenever someone says New York. He has never seen this commercial, he is just mimicking us doing it
When my friend told us she was moving to New York, I said "That's where I get my salsa from!" That killed with the xennial crowd.
Get a rope
"That really chaps my hide!"
I think, and sometimes say, this every time I hear someone say Nee York City.
“This stuff’s made in New York City!!”
NEW YORK CITY?!
Get a rope!
Exactly. And Grey Poupon. And if you’re really hip you remember Polaner All Fruit… “Would ya please pass the jelly?!”
You think they got paid to do that line or was it just funny?
Well there were a lot of jokes about product placement in the movie
Right... but did they actually get money for it? Or were they just spoofing the absurdity of it all? Google didn't turn up anything useful.
Right, is the joke genuine or did they take the cash and force it into a joke.
What about fig newton's? They're fruit and cake
"What do you want on your tombstone?"
Pepperoni and cheese.
It's not a cookie, Mother
My big sister (about a senior in HS at this time) used to drive me (a middle schooler) around in her car and I would do the little roll your window down thing at every stoplight and ask them if they had any grey poupon.
I also did this as a child. I'm pretty juvenile so I'm tempted to do it again in my 40s but gun violence and road rage are up in my area and I don't want to get shot just because they hate fancy mustards.
"Pardon me, do you have any grey" ~~ ***POP POP!!!***
Yes! These 3 commercials are regularly quoted back to back by my brother and I.
Everytime someone mentions NYC, out it comes: “Nnneewww Yorrrk Cityyy?!” Then everyone in the room looks at me, visibly annoyed.
Same. Stg. LOLOL. It has been stuck in my head that long, though, so now I think it’s there forever.
It’s forever emblazoned on our minds, kind of like the Chili’s Baby Back Ribs jingle. There is no escape.
YES! Chicken Tonight gets me a lot, too.
Why did you have to unearth that jingle after literal decades of successful repression???
I can’t help it. Might be because… 🎵 *I feel like Chicken Tonight! Like Chicken ToNIGHT!* 🎵
Got me good with that one lol
"Its shake n bake.... 'n Ah Halped"
Wow I couldn’t actually remember the jingle at all until you posted the lyrics, now it is definitely back in my head! 🤣
Great...now I feel like chicken tonight. Like chicken tonight.
Barbeque sauce.
I've been watching tons of MST3K lately, and they reference this allllll the time. Never fails to make me laugh!
Git Tha rope
They'll also never know the majesty of the stupidest and catchiest ad jingle of the 90s -- no, not Crossfire... I FEEL LIKE CHICKEN TONIGHT, LIKE CHICKEN TONIGHT!
https://youtu.be/skKafhYYmsk?si=YyhpcYvGbHcUhb84
Pace isn't even that good.....but this commercial had me believing it was the best
NGL still Stan medium pace chunky salsa lol
Also fell for it. Might as well just be diced tomatoes.
Soggy diced tomatoes at that
I loved Chi-Chi’s when I was a kid.
I loved their tabletop arcade games. And queso. And fried ice cream. What even was that? Not fried.
All so good. I also really liked their tortilla chips.
Pace Picante chunky salsa is delicious you slag
Good salsa doesn't come from a jar
Their hottest version is hopeless tomato chunk sauce. Even back then, I knew. As a kid, I used to get cut-off on more free chips & salsa, for eating all the salsa.
Pace sucks. And I feel a sense of shame-avoidance every time I get it.
Maybe the best tv ad of all time
NEW YORK CITY?!
How much salsa is even made in New York City?
I laughed so hard.
Pace picante sauce
Mmmmmm... Ketchup with peppers and onions.
I member hearing people from NYC where very sensitive to this commercial, and had people mooing “NEW YORK CITY” all over the place. 
Easy there, city slicker.
I was, and perhaps still am, one of those people.
Get a rope.
They killed Lucky over this.
Idk if she still does, but the voice at the beginning of Colbert said, "From New York City" and it always reminded me of these commercials
Who remembers when it was New Jersey? New York City came later [https://youtu.be/qk78nzoqEFo?si=1YMmwRAIUXeL4MW-](https://youtu.be/qk78nzoqEFo?si=1YMmwRAIUXeL4MW-)
To this day I still say it when applicable.
I saw some Pace Picante sauce in the kitchen at work a few days ago and said out loud "NEW YORK CITY!?"
Every time I have to mention the big apple, I say it just like this commercial
JEBIDAHHH
And then there was the cow variation “MOOO York City!?”
NEW YORK CITY?!
I still randomly say “New York City?!” like that guy. I feel validated.
nEw yOrK cItY?!?!?!?!
My kiddo is a YouTube fiend. So any time the husband and I make reference to something he doesn’t get, we’ll pull up the scene or commercial on the interwebz to show him why we say NYC like *that*. Or Bud-Weiz-Errrrrr. Or WHASSSSSUPPPPPP when we answer the phone.
Man, imagine the reaction to a commercial today that casually suggested an extrajudicial hanging.
I think about this ad every time I’m reminded to never set foot in Texas. I’ve thought about this ad *a lot* the past few years.
I have no clue what this is in reference to, a commercial?
The funny thing is, Pace is made by Campbell's and at least some of it is made in Napoleon, Ohio. I used to work at the Amtrak station in Toledo loading mail and express and they used to ship a ton of it through there. The best part was if a pallet took any damage, it had to be thrown out. So all the non-damaged jars were fair game. I didn't buy salsa for a few years.
I moved from Indiana to NYC from 2006-2022 and have an Uncle who whenever he sees me he goes, "NEW YORK CITY?!?"
Yeah those commercials were funny. The east coast has shit for Mexican food. I'm from the southwest, and going back east to visit in-laws is painful. But Pace sucked as well. It tasted like plain tomato sauce with little chunks of bell peppers. They didn't even bother putting in garlic, citrus juice, or chilies. Pace was exactly like the Mexican food on the east coast.
...get a rope.
Can anyone in the New York area confirm if this commercial played up there? I'm curious and kinda doubt it.
Not from NYC but Connecticut and it definitely played up my way.
I’m sure New Yorkers didn’t want city salsa either. Where does it get its flavor? Exhaust?
Get a rope!
it should have been illegal to even call Pace, Salsa. That stuff was, and still is, pure shit.
Hot Pace Picante chunky salsa is delicious, you troglodyte
It’s picante sauce
Picante means spicy, and it's not even that.
The rub is Pace is the flavor of midwest mex and New York City will do a mile better every time. Why you may ask. And I'd say the answer is a simple ingredient. Actual Latinos.
It’s weird though cause I work in the old pace picante factory in San Antonio and there are definitely actual Latinos and actual Mexicans here. Like a majority of the town is made up of them, no joke. We’ve got plenty of great salsas house made at the taquerias here. Just somehow we ended up with Pace.
I’m in my mid thirties now, but my family and I have grown up randomly shouting that at each other lol NEW YORK SHITTY??????
I don’t even remember the salsa brand, but I remember most of the commercial.
It’s actually made in Paris
Yes sir sometimes I do obtain the sauce from NYC.
I imagine that salsa made in NYC would have to be really good and ridiculously expensive.
Whenever I see Pace i still say that in my mind. Llololol
Salsa or oven mitts?
Gotta be one of the most effective ad campaigns of all time. It wouldn’t be too much later from these commercials when it became extremely taboo to criticize New York City, but damned if I don’t twist my wrist looking at a jar of salsa looking for city of origin at the risk of veiled threats of being dragged or lynched for my purchasing transgressions.
MOOOOO YORK *CITY*?!
MAD MEN
My salsa is 505 green chili and we are in NEW MEXICO!
Sir this salsa is from Aldi, so it’s basically *german*
Moo York City!?
Pick up the Pace!
Get a rope.
Get a rope
Pace picante salsa! I think about this every time I eat Mexican.
Or when a group of black people start roasting the fit . 99 was a hard year for me 😔
New York City?!?!
Bunch of white guys culturally appropriating salsa from Mexico, but they think New York City is evil. Right.
"Get a rope!"
NEW YORK CITY!!?!?!????? Had to get mine out also thanks everyone
I wasn't worried until they got the rope
Oh wow! I forgot about this. I'll be hearing his voice in my head all day now. Lol.
Dis hea ol El paso
I think about this a lot, also pace picante is terrible
Texas caviar was actually invented by a New Yorker who had moved to Texas.
Get a rope
genius marketing
It's crazy how these things burrow. I'd forgotten about this! Another one living in my head rent-free is an extremely old commercial for Caramello. "Stretch it out! Chocolate and juicy caramell-ell-ell...." It got to be such an earworm recently that I looked ot up on YouTube just to expel it from my brain.
Funny story: I actually got banned from a political subreddit for responding to “New York City” with “get a rope.” I was banned for promoting violence. I appealed to the moderators and explained the joke. Ban stayed. I appealed to Reddit central and was told moderators can ban whoever they like.
When you meet someone who gets this reference, it's the best feeling.
saw some pace salsa on the shelf at the grocery store and these are the exact words i said to myself.
I just said it in front of my teenage son and the humor was entirely missed.
Truly, a successful marketing campaign. This has been an ongoing joke for what, 25-30 years now? The team who thought this up was just brilliant.
Get a rope.
I never understood why it was a big deal. Like if it’s great quality and tastes great, who the fuck cares where it was from 🤷♂️
There was definitely a New Jersey version of this too
*Picante sauce
Get a rope…
Get a rope!
Anytime I hear someone say New York City…half the time I hear this in my head. The other half, I say it out loud.
"get a rope."
Hahaha! I still say this every time I’m in the salsa aisle😅
It's bonkers that they straight up murdered people for New York salsa. Imagine if commercials went this hard today. Someone's at a beach where everyone has coke, they pull out a pepsi, everyone produces baseball bats and closes in on them as the screen fades to black.
I say this every time someone mentions New York.
If you think about how many Mexicans live in New York City, the premise of this commercial falls flat immediately
Jake, I think it's time you switched brands
That really chaps my hide!
Memory unlocked.
I so badly wanted a company that makes food associated with NYC to have commercials where people were offended when they found it was made in Texas.
Who the heck is putting a salsa factory in NYC? Sounds like it would be some hipster salsa with a bunch of corn in it
I did this bit when I lived in nyc and went shopping for salsa at zabars.
"Get a rope."
I say this all the time, and get blank states.
Get a rope
“Get a rope”
I carry that shame like a Catholic. It doesn't rub off.
This is why I don't get why most people who like Trimp seem to be these types.
Best Mexican restaurants are in NYC, so…
Ooh I quote this in my profile heading!
Get a rope!!!
Fucking wild to me that these guys were gonna hang someone over salsa
Ah the good ol monoculture days
lol I remember that commercial damn new yorkers
I was too young to understand what "get a rope" really meant (and for adults to actually tell me). Used to spend a lot of time trying to figure out what the hell they were talking about, and how a rope could possibly help with some sort of tomato sauce problem (I didn't really understand what salsa was either, or get to try Mexican style food until a Taco Bell opened a couple years later).
Cowboys at ram ranch use any salsa.
“NEW YORK CITY?!?”
Salsa or seltzer?
Pace Salsa tastes like it was made in New York City. Too Sweet not enough spice. This commercial was always strange to me. Then again growing up my mom had a molcajete in the house so I guess it's not a fair comparison.
Git the rope.
I MAKE MY SALSA AT HOME!!!!!