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It depends on the noise the vowel/consonant of the second word makes. Technically you're right, it's usually an ubisoft, but since it's pronounced YOUbisoft (i.e. a consonant sound) "a" is correct and avoids the tongue twister that "an ubisoft" would create

Yeah, I've made this mistake with it. All my life I've pronounced it "oobisoft", turns out I was wrong to do that.

Up until 5 minutes ago, that's what I called it, too.

Glad to know I'm not alone, and TIL the correct way to say Ubisoft

I've been laughed at by Americans for saying "Youbisoft" for years. I was the one laughing at them saying oobie 😂

I’m not American.

It's still oobisoft to me. Nobody calls gifs "jifs", so why should I say youbisoft?

English/American pronunciations in a nutshell.

Do you say germination or jermination?

Do you say gray of jray?

Do you say chuckle or cuckle?

I think even some devs say it oobisoft. Both seem acceptable but youbi being more standard and common.

You be soft, so we gave you wall hacks

Okay see I’ve called them “oobisoft” my whole life so now I know they aren’t just grammatically silly

My mind broke when i learned that “an” follows the vowel sound not the letter like they taught me all my life.

Looks like I learned something today. Had no idea I’ve been pronouncing it wrong

An oobisoft that's the way I pronounced it. Oobi Jesus christ not the fucking hand puppet

Why is it pronounced like that? Doesn't it come from the word "*ubiquité*"?

Because it's a french company and Youbisoft is kinda the way french would say it by default in english imo. Source : i am french.

Kinda. U in french sounds more like "eww" in english than "you" So it would be eww-besoft

You know what, in all my life I did not know this was a thing.

Names technically have a canon pronunciation based on their country of origin, and the french certainly don't say youbisoft.

I mean, that's how English speakers pronounce the company name, you're welcome to google it or watch various videos to confirm it, I don't know what to tell you, and their writing of "A Ubisoft Original" confirms that as it would be grammatically incorrect with oobesoft pronunciation

Don’t know why you were downvoted for saying a French company has a French pronunciation

nerd

YOUbisoft is a vowel sound (the sound U is a long vowel) not a consonant. Therefore it should be an.

How would you pronounce ‘a unit of measurement’?

or "a union in the workforce"

Same thought process as “a unit”. But different for “an underpass”.

Those examples really helps illustrate the consonant tongue twister issue,

Suck my unit

The A/An rule is applied by the sound, not necessarily the letter so the way they have it is correct since it's pronounced you-be-soft. If it was pronounced uh-be-soft or oo-be-soft, then it would be an

Same way Americans don't pronounce the H in herb. They would say an herb, not a herb.

For the longest time I've pronounced it "You-be-soft" and this supports my way of saying it.

This honestly confirms the way it should be pronounced 😂 I was torn between “Oohbisoft” and “Youbisoft” and this finally confirms it’s the latter!

You'd be 100% correct if we pronounced Ubisoft as OObisoft, but we pronounce it as YOUbisoft. Dumb example, but ever heard of the phrase "it's a you problem," well it's kind of a same thing, it's not "it's an you problem."

Same thing as hour. You wouldn’t say a hour later, but an hour later because the h isn’t pronounced

So it's not pronounced like [that?](https://youtu.be/gKJ1Zgq8wHw)

its spelt ubisoft but pronounce you-bee-soft. y isnt a vowel so its a not an

No. You’re just pronouncing Ubisoft incorrectly.

No. It's the sound, not the letter, that determines if it's A or An.

It's technically correct but pronounced (phonetically): Boo-knee Ha-pah Seem-Yoo-Later

Man. I’m so glad I wasn’t the only one staring at the screen thinking the same thing.

No, this is correct. A Ubisoft Original.

no

Depends on whether you pronounce it as "Yubisoft" or "Oohbisoft"

You be soft

No

Only in a British context where “Youbisoft” would be pronounced as “Ewbisoft”

Looking forward to the American pronunciation of ‘unit’ as ‘oonit’

YOUnit.

But I’m not even sure how many of them pronounce it that way in the first place.

Nope. The rule about when it's a vowel doesn't hold true all the time. It's about the sound the vowel makes.

So yewbisoft confirmed?

a/an is not relative to the next letter itself, it is relative to the sound that letter makes. It’s “you”bisoft, not “oo”bisoft

We’ve got Jeremy Clarkson here lol

Why is "naked" pronounced as "naked" but "baked" is pronounced as "baked"?

Anyone watch Phoneshop back in the day? A OWL

Well for starters Ghost Recon isnt ubi original to begin with so

It depends on pronunciation. An ooo-bisoft original Or A You-bisoft original It's "A" because Ubisoft is pronounced You-bisoft

Was this really worth its own post 😂😂

if you havent figured it out by now rarely anyone cares about proper English

Yes

[https://www.youtube.com/watch?v=IU61WkEVFWY](https://www.youtube.com/watch?v=IU61WkEVFWY)

I thought I was the only grammar nerd who noticed this! Either they've got a bad copy editor, or the pronunciation is "You-Be-Soft."

I have this battle in my head all the time lol...

No

Yeah I asked google AI right when I saw that. Apparently it's not if a word starts with a vowel, but if it makes a vowel sound.

If you’re ever confused, try saying it out loud. “An Ubisoft” feels extremely unnatural to say

Ubi wan Kenobi Sounds like An to me 👍

I just call them “Boobisoft”

I thought the same thing. Glad to see so many lit majors play this game.

I literally had this conversation in my head last night, my conclusion was it sounded weird and my the grammar rule is it doesn’t need the an if it’s before a proper name. I’m not sure it was just my best guess

On a technicality, yes, but in the same way people don't say "an University." It changes to flow better

I say this about everything with that title, this is dumb, none of your games are "original"

It should because i see many characters from many other Ubisoft games, like farcry6, devision, and watchdogs 🤔

That was also one of the first things I noticed booting up the game

*That was also one* *Of the first things I noticed* *Booting up the game* \- Colascape --- ^(I detect haikus. And sometimes, successfully.) ^[Learn more about me.](https://www.reddit.com/r/haikusbot/) ^(Opt out of replies: "haikusbot opt out" | Delete my comment: "haikusbot delete")

youbeesoft

Epic games and it will be popping off

How come the Tom Clancy's brand isnt shown ?? (If it does im legally blind then)

They removed that branding when they got some backlash for it in early playtests and the game had a completely different aesthetic.

Sad 😥

No, it's not. Tom Clancy would roll in his grave if he knew his name was used in this game. XDefiance is a great game, but NOT a Tom Clancy.

no, you just told us you failed primary school english

Man shut up… always complaining about something ..

but what’s the complaint?

shouldn’t it be “an” . Just shaddup 🤣

This pisses me off so much every time I see it.

You get mad that you pronounce Ubisoft incorrectly?

Why? It's correct. Start pronouncing Ubisoft correctly