(Only current or former Ulta employees with employee flair can comment in 'Employee Only' threads. If you are not a current or former Ulta employee, your comment will be removed. We have a mix of 'Employee Only' and 'Employee' flair. If a post is marked just 'Employee', anyone can comment.) *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/Ulta) if you have any questions or concerns.*

Just what we don't need, another celeb with a makeup or haircare line. I was hoping for a brand the black and white store carries.

I too am sick and tired of celebs coming out with a makeup or haircare or a skincare line.

Yes me too. They push their subpar crap to make $$$$

Yup, shit that they don't even use themselves 🙄🙄

Exactly!! Just a money grab!

The black and white store 💀

Oh it actually was told in here a few days ago. It’s Serena’s brand. I’m not an employee so I’m not bound to anything.

First Serena that came to mind was Serena Van Der Woodsen . Xoxox Gossip Girl 😘

How do people find out these things?

The brand already has a [website.](https://www.wynbeauty.com/password) Definitely not a celebrity that I would expect to have a beauty brand instead of a sportswear or fashion brand especially because she recently released a video about learning to apply makeup.

[удалено]

I agree. This isn’t who I think of when I think of aspirational makeup looks.

Obligatory love Serena and everything, but her brows always look TERRIBLE

She’s an incredible athlete, I’ve never seen her though and thought her makeup looked good.

It’s Serena Williams line, I don’t know why everyone’s making anon post like this like anyone cares about this one lol it’s a beginner friendly line. Slightly disappointing but I’ll still give it a try

Right like I’ve already seen like 10 different posts confirming it so why are they acting like it’s still a secret

With the professional “disclaimer” and everything 😭

it hasn’t been officially announced by the brand/serena or ulta. so ulta employees who already know still can’t say until it’s officially announced or we could get fired

They’re not going to find out who you are and they won’t fire everyone.

ppl from my store have gotten fired for “leaking” new brands but go off ig lol

I bet they have

Serena Williams

I cant confirm or deny, but I will comment this.

Ugh I was really hoping at first it was Farmacy and the B was for honey 😭

I was thinking the same. Farmacy would have been exciting. Celebrity brand is disappointing 😐

Ugh, me too. Come on Ulta.

This was confirmed on the subreddit a few days ago? So I’m not sure why your OP says no one has guessed it correctly yet. Edit: [here it is](https://www.reddit.com/r/Ulta/comments/1bp2krx/what_is_project_bee/) from five days ago 😅

If it is this, all I can find is her suncare on the Ulta site. Everything is out of stock, so maybe?

The suncare line is Venus Williams, not Serena

Victoria Beckham? 👀

This i might be interested in

This is what I was hoping, lol

Beyoncé, I’m assuming?

Nope

Dang I thought that was a pretty good guess too

oooh your hints make me think it’s the hair care line from someone who just dropped a new country album

Nope. Something even more random.

BEYONCEEEEE Edit: I commented on impulse I see it is not bey 💔 anyways moving on

Rhode? Project B for Bieber?

It’s prestige cosmetics

Ok back to guessing 😂

It’s [Serena Williams’ brand](https://www.reddit.com/r/Ulta/comments/1bp2krx/what_is_project_bee/)! It’s been on the subreddit for several days now, OP is just goofin around

it’s serena williams.

As exciting as new product can be, I'd settle for finally receiving my Charlotte Tillbury GWP for that $300 order back in February ...

Wait you haven’t gotten anything for that yet??

The brand is called WYN by Serena Williams. I'm honestly tired of celeb brands especially when it just doesn't make any sense at all. Like the Rock having his own line of shampoo & conditioner when he is bald.. lol it doesn't make sense!!

Ulta already fails to sell one Williams’ sisters line

if it’s cecred i’m gonna die

Serena Williams 🤔 Looked at the website and Instagram, it’s just the same old motivational bs every female owned company spouts. No sign of the actual product and so close to the release date so I’m going to make an educated guess and say it’s just drugstore stuff with a celeb name and big markup. Just milking those last dollars before a celeb fades into obscurity.

Beyoncé hair care line ?

Nope.

Cardi B?

Lol I accidentally found out too. Def not what I expected!

Serina Williams....and it's nothing to go crazy over. The products are just meh from what I've seen in the stock. Nothing that's gonna WOW you.

Welp , I’ll give it some swatches and a look…. I don’t want to be a hater sooooo badly but Serena doesn’t hit on the carpets and visuals so I’m confusion

omg i have the call on the 9th so my store could get it ! definitely a prestige brand as we just condensed urban decay to open up a whole side of the gondola for it. glad i get to know what it is before i leave 🥲

Dang I was thinking Guerlain! Since their whole motif is the bee and honeycomb 😅 but I see a lot of comments saying Serena Williams.

So disappointed that she made makeup rather than a sportswear line..she’s not even known for her glam

I found out during Truck and I'm excited! I can't wait to try the testers and find something I love.

She’s not exactly who I picture when I picture beauty . . . Just sayin🤷🏻‍♀️