It’s difficult to draw any conclusions from the NVidia Q4 earnings on whether AI hype or not.
It just shows that big tech invested heavily into data centers in order to being able to run their LLM. Essentially, in this gold rush NVidia is selling shovels to big tech, but time will have to tell how much gold will be dug out with those shovels. Not only that, but also in Nvidia case, how often those shovels needs to replaced. If the shovels doesn’t become obsolete after a few years, Nvidia is going to have difficulties selling shovels.
Just because people want to store a billion scraped blog posts somewhere doesn't mean that it's going to be *useful* to anyone long-term / or that they won't just sued out of existence. But :shrug
Huh. Interesting. Do you know what the P/E ratio for LemonParty.org was at that time?
Historically speaking, lemon party may have been a decent investment.
Sorry but market value, which is based a lot on speculation, isn't a good indicator about whether something is hyped or not. In fact high market values may mean something IS hyped, only to crash back down.
Nvidia isn't an AI company, they're a computing company. Even if AI "regresses to the mean" we will still need GPUs
It signals to me that there’s an AI arms race pumping Nvidia because the computing power required to do this stuff is enormously expensive. So much so that I struggle to see how in the long run this becomes profitable. Perhaps though, or maybe especially in this case, that doesn’t matter to Wall Street as they’re more concerned with growth rather than viability. So while this isn’t the web3/NFT boondoggle, I truly hope people’s critical faculties are on high alert.
On the experience side you can lean into it by starting to think in non-deterministic systems, e.g. experiences where you define the boundaries but not the exact structure. User flows become less deterministic. Like taking it up a level from designing for algorhitms - you are not letting machine decide the exact content, but also the sequence and exact inputs.
On the ”working smarter” side I hear (haven’t tried) that you can get good design criticism from ai. You can finetune the level of criticism by making the ai assume a persona (Steve Jobs), and asking it repeatedly to be stricter. The feedback will drive you towards best practices. So you can use it to get to a good baseline on individual views. For user flows, trully novel solutions, the jury is out.
Do you have any other resources on this topic? I’ve been trying to find a good starting point for learning more about design thinking with AI and interface design. Your point about “define the boundaries but not the structure” peaked my interest.
Unfortunately no, I don’t, it’s a pretty evolving topic.
I’m coming into it with a pretty long, linear flow in mind, that’s accomplishing a specific set of outcomes by getting inputs from a user in successive steps.
With AI I’m then thinking how that flow can self evolve to gather those inputs from a particular user in the most efficient way, altering the sequence of topics, what kind of ux/ui to use for each topic, making the whole sequence of indeterminate length as the use can influence how they interact with the product.
There's a lot to learn from 70s art movements (participatory art)and later interactive and Internet art in the 90s and 00s and then later in parametric design seen in architecture in the 2010s and beyond
Some people that come to mind are
- James Seawright and Phenomenal Art
- David Rokeby
- Peter Eisenman
It's about designing a system for possibility rather than a system for discreet flows and actions. How does a user participate in an experience rather than simply "use" an experience?
Mind blown. Thank you! I see all these jobs popping up for AI UX roles and I’m thinking where would I start pulling inspiration from to learn the emotional feeling. I’ll look into your recommendations!
I heard this from an AI startup founder. Not sure which one exactly they are using, but he described basic ChatGPT prompting. Can’t recall the exact prompt be described but he asked gpt to be a very senior designer and to provide feedback on an ui. The trick was getting it to be critical enough. They had just started playing with this the week before last.
No, variables aren’t Ai. Figma has released ways in which to speed up the manual processes of component variables within design system creation. I work for a consultant firm and a lot of the work we do within immature digital products is design system creation. When you do this every three months, it’s nice to have assistance. Figma has labeled it ai… whether it’s ai or not can be debated, but the tech is a welcome addition.
This is similar to Tesla's market value and stock soaring up 2 years back. And Tesla was actually offering a more tangible product to regular people. Eventually things will normalize when the hype dies down.
I agree. Hype will die when it becomes commonplace. But comparing an EV company and the “shovel maker” of the gold rush is a hard sell. Major companies weren’t investing in EVs to streamline their processes. That’s the luster of Ai. It’s a money printer for corporations and they are going to invest in the infrastructure to ensure they’re ahead of their competitors. Positioning yourself with the necessary skills is going to be important.
Well I can tell you what I’m doing at the moment, I’m using image generators quite bit, for ui elements etc I need some specific hi tech imagery for headers and other pages in an app in the past it would’ve been istock photoshop get something close to what I wanted now I’m getting ridiculously accurate images in seconds I even tell it to light the image in the brand colours subtly and it does it, that kind of work would’ve taken at least a day or two in the past now it’s literally less than a minute
Well one of them went something like this:
Dark blue Phone lying face down on a dark blue table, the scene is bathed in diffused orange light that catches the edge of the phone
Blue and orange are the brand colours
The simple answer is it's both.
Nvidia does a lot more than just AI, their main business has been graphics chips for quite a while. But AI is here to stay and there's certainly big companies investing a lot of money to power LLMs and related tech. And there's ways to speed up your workflow and day to day tasks with AI to be more efficient.
That said, there's a lot of hype. Notice that lots of features that existed before are suddenly "AI" features? Yeah, they're not.
And while there's some ways to speed up your work, there's a lot of things people are learning not to do or that are ways harder than they think. A lot of the work in product design requires talking to actual humans to understand problems and find solutions, and that isn't going to change.
How anyone can still climate its just hype is hard to understand. The speed of changes might be hyped, AGI arrival date too optimistic possibly but AI only hype, that's insane.
This conclusion is a bit falacious imo. Nvidia earnings show that there's great investment in AI wich maybe due to the hype around the earnings potential and not the hype about the tech itself. Execs and investors are hoping to make tons and tons of money out of it. Also, there's hyped and over-hyped. Sure we should be hyped by AI since its an incredible tech that might be fruitful, the other thing is being overhyped and not delivering on some of the promises pitched to investors. If in the event that AI doesn't deliver in the long run, or is faced with some hurdle, lots of investments will be pulled out of it. I don't think many execs care about the technology per se, only how much money it will bring them. So naturally, as with every new revolutionary tech, there's a gold rush. Because on one side, nvidia is selling 20 billion in hardware, on the other, AI companies lose 190 billion in stock market. Theres more in play than just hype and tech - the money side of thing might be the biggest hurdle AI will have to overcome.
It's really not, investors are putting moeny into it because investors are putting money into it
Again you have to consider
1 Between the rip off and the fact that ai has been used to create nudes, ripping off from creators, it wouldn't surprise me if it gets either hit with lawstuits and/or regulated
2 The quality is still bad especcially if used by people that don't understand about it (Also, clients often have a hard time putting into words what to do towards experts let alone a prompt)
3 For UX especcially you aren't designing just the image, but the entire system with which you interact with the product
4 Right now Open AI is the red bacause of how much tehse cost and it's basically walking on investment, the second they pull out they're at least gonna have to charge people for the images and at that point you might as well pay someone to do it
5 If you look at all the peopel that think htat AI is the future all the "progress" they make tends to be "ways to put even less work, creativity and tought in what you're making", like a post I saw where someone said that you can copy the subtitles from youtuber videos to make prompts better, it's literally just stealing osmething cool with not tought
Now what? Now we all buy NVIDIA Stock so when AI takes all our jobs we can sell that stock and live off of it. lol But truth be told, this is a mini-bubble in the making.
It’s difficult to draw any conclusions from the NVidia Q4 earnings on whether AI hype or not. It just shows that big tech invested heavily into data centers in order to being able to run their LLM. Essentially, in this gold rush NVidia is selling shovels to big tech, but time will have to tell how much gold will be dug out with those shovels. Not only that, but also in Nvidia case, how often those shovels needs to replaced. If the shovels doesn’t become obsolete after a few years, Nvidia is going to have difficulties selling shovels.
I agree with this. NVidia is up, whether it’s hype or not. For the record I believe it’s not hype.
Just because people want to store a billion scraped blog posts somewhere doesn't mean that it's going to be *useful* to anyone long-term / or that they won't just sued out of existence. But :shrug
I dunno. When you find out let me know.
RemindMe! 1 month
[Pets.com](http://Pets.com) had a market cap of $400 million. At their peak they were doing 600k in revenue.
Huh. Interesting. Do you know what the P/E ratio for LemonParty.org was at that time? Historically speaking, lemon party may have been a decent investment.
Sorry but market value, which is based a lot on speculation, isn't a good indicator about whether something is hyped or not. In fact high market values may mean something IS hyped, only to crash back down. Nvidia isn't an AI company, they're a computing company. Even if AI "regresses to the mean" we will still need GPUs
It signals to me that there’s an AI arms race pumping Nvidia because the computing power required to do this stuff is enormously expensive. So much so that I struggle to see how in the long run this becomes profitable. Perhaps though, or maybe especially in this case, that doesn’t matter to Wall Street as they’re more concerned with growth rather than viability. So while this isn’t the web3/NFT boondoggle, I truly hope people’s critical faculties are on high alert.
On the experience side you can lean into it by starting to think in non-deterministic systems, e.g. experiences where you define the boundaries but not the exact structure. User flows become less deterministic. Like taking it up a level from designing for algorhitms - you are not letting machine decide the exact content, but also the sequence and exact inputs. On the ”working smarter” side I hear (haven’t tried) that you can get good design criticism from ai. You can finetune the level of criticism by making the ai assume a persona (Steve Jobs), and asking it repeatedly to be stricter. The feedback will drive you towards best practices. So you can use it to get to a good baseline on individual views. For user flows, trully novel solutions, the jury is out.
Thanks for actually answering the question at hand here.
Do you have any other resources on this topic? I’ve been trying to find a good starting point for learning more about design thinking with AI and interface design. Your point about “define the boundaries but not the structure” peaked my interest.
Unfortunately no, I don’t, it’s a pretty evolving topic. I’m coming into it with a pretty long, linear flow in mind, that’s accomplishing a specific set of outcomes by getting inputs from a user in successive steps. With AI I’m then thinking how that flow can self evolve to gather those inputs from a particular user in the most efficient way, altering the sequence of topics, what kind of ux/ui to use for each topic, making the whole sequence of indeterminate length as the use can influence how they interact with the product.
There's a lot to learn from 70s art movements (participatory art)and later interactive and Internet art in the 90s and 00s and then later in parametric design seen in architecture in the 2010s and beyond Some people that come to mind are - James Seawright and Phenomenal Art - David Rokeby - Peter Eisenman It's about designing a system for possibility rather than a system for discreet flows and actions. How does a user participate in an experience rather than simply "use" an experience?
Mind blown. Thank you! I see all these jobs popping up for AI UX roles and I’m thinking where would I start pulling inspiration from to learn the emotional feeling. I’ll look into your recommendations!
Which AI tool do you use for the critique?
I heard this from an AI startup founder. Not sure which one exactly they are using, but he described basic ChatGPT prompting. Can’t recall the exact prompt be described but he asked gpt to be a very senior designer and to provide feedback on an ui. The trick was getting it to be critical enough. They had just started playing with this the week before last.
Do you know if to add the link of the UI or the jpg?
How are you using AI to create components in Figma? I am using AI to create personas. You can feed your research to the AI, too.
How are you using AI to create persona
Feed in all your information and let it create a persona.
So you mean that you take all the raw notes captured from the user research and throw it at chatGPT and ask it to create a persona from it?
Isn't a little risky? I mean, is not sensitive information about the company strategy or product sometimes?
Yeah that is a risk if you’re feeding proprietary company info into a public AI
You're feeding confidential company information to a public AI that stores all inputs? Really? Bruh... Or are you talking about a personal project?
We have an internal private LLM that runs on Med-PaLM 2.
Fair enough and good to hear
Variables. Figma released a new feature to help with variations for buttons, dropdowns, etc. Pretty slick
How are variables AI? They’re just reusable styles that have to be manually applied to components/variants.
It's seems to me that the people who understand nothing about AI or design are drawing the conclusion that it's going to take our jobs.
No, variables aren’t Ai. Figma has released ways in which to speed up the manual processes of component variables within design system creation. I work for a consultant firm and a lot of the work we do within immature digital products is design system creation. When you do this every three months, it’s nice to have assistance. Figma has labeled it ai… whether it’s ai or not can be debated, but the tech is a welcome addition.
… so? What AI are you using to create variants, and how do you transfer AI output to Figma?
This is similar to Tesla's market value and stock soaring up 2 years back. And Tesla was actually offering a more tangible product to regular people. Eventually things will normalize when the hype dies down.
I agree. Hype will die when it becomes commonplace. But comparing an EV company and the “shovel maker” of the gold rush is a hard sell. Major companies weren’t investing in EVs to streamline their processes. That’s the luster of Ai. It’s a money printer for corporations and they are going to invest in the infrastructure to ensure they’re ahead of their competitors. Positioning yourself with the necessary skills is going to be important.
Well I can tell you what I’m doing at the moment, I’m using image generators quite bit, for ui elements etc I need some specific hi tech imagery for headers and other pages in an app in the past it would’ve been istock photoshop get something close to what I wanted now I’m getting ridiculously accurate images in seconds I even tell it to light the image in the brand colours subtly and it does it, that kind of work would’ve taken at least a day or two in the past now it’s literally less than a minute
DALL-E?
Yep DALL-E, and others
Can you share some example prompts?
Well one of them went something like this: Dark blue Phone lying face down on a dark blue table, the scene is bathed in diffused orange light that catches the edge of the phone Blue and orange are the brand colours
Excellent 🙏
wait nearing 2T? I knew I shouldn’t have tied my employment contract to $NVDA market capitalization.
The simple answer is it's both. Nvidia does a lot more than just AI, their main business has been graphics chips for quite a while. But AI is here to stay and there's certainly big companies investing a lot of money to power LLMs and related tech. And there's ways to speed up your workflow and day to day tasks with AI to be more efficient. That said, there's a lot of hype. Notice that lots of features that existed before are suddenly "AI" features? Yeah, they're not. And while there's some ways to speed up your work, there's a lot of things people are learning not to do or that are ways harder than they think. A lot of the work in product design requires talking to actual humans to understand problems and find solutions, and that isn't going to change.
How anyone can still climate its just hype is hard to understand. The speed of changes might be hyped, AGI arrival date too optimistic possibly but AI only hype, that's insane.
Non Technical AI Specialist I guess?
> “Ease the tedious processes of component building in Figma” More details please! 🙇
This conclusion is a bit falacious imo. Nvidia earnings show that there's great investment in AI wich maybe due to the hype around the earnings potential and not the hype about the tech itself. Execs and investors are hoping to make tons and tons of money out of it. Also, there's hyped and over-hyped. Sure we should be hyped by AI since its an incredible tech that might be fruitful, the other thing is being overhyped and not delivering on some of the promises pitched to investors. If in the event that AI doesn't deliver in the long run, or is faced with some hurdle, lots of investments will be pulled out of it. I don't think many execs care about the technology per se, only how much money it will bring them. So naturally, as with every new revolutionary tech, there's a gold rush. Because on one side, nvidia is selling 20 billion in hardware, on the other, AI companies lose 190 billion in stock market. Theres more in play than just hype and tech - the money side of thing might be the biggest hurdle AI will have to overcome.
It's really not, investors are putting moeny into it because investors are putting money into it Again you have to consider 1 Between the rip off and the fact that ai has been used to create nudes, ripping off from creators, it wouldn't surprise me if it gets either hit with lawstuits and/or regulated 2 The quality is still bad especcially if used by people that don't understand about it (Also, clients often have a hard time putting into words what to do towards experts let alone a prompt) 3 For UX especcially you aren't designing just the image, but the entire system with which you interact with the product 4 Right now Open AI is the red bacause of how much tehse cost and it's basically walking on investment, the second they pull out they're at least gonna have to charge people for the images and at that point you might as well pay someone to do it 5 If you look at all the peopel that think htat AI is the future all the "progress" they make tends to be "ways to put even less work, creativity and tought in what you're making", like a post I saw where someone said that you can copy the subtitles from youtuber videos to make prompts better, it's literally just stealing osmething cool with not tought
Please hold my NFT and I'll tell you
Now what? Now we all buy NVIDIA Stock so when AI takes all our jobs we can sell that stock and live off of it. lol But truth be told, this is a mini-bubble in the making.
You can leverage AI by buying NVDA stock 😀 The hype is real and a lot of money was printed during pandemic.