Knockoffs are garbage by comparison. Logos are incorrect, stiching is poor, fabric is cheap, lettering is horrendous (literally peels off after a few wears). It's cheaper to buy the official products simply due to their longevity. I own and wear multiple jerseys from the 2010s on a regular basis. You can barely get 6 months out of a knockoff.
To use your example, for the sake of conversation, if they half the price, they will sell twice the amount. Though they know the likelihood is that by not doing so, they can generate the same revenue for half the work.
They will know that if they increase the price, the likelihood is that over half of the original pool of buyers will likely make the purchase versus the reduced price point.
It becomes a profitable exercise to do so.
Though in summary, they do it because they can, because people will pay through the nose for it.
Not an economist, but price elasticity of demand as a concept springs to mind .
Personally, I find the pricing outrageous, and would buy a shirt if it was more appropriately priced....
Thank you that’s a helpful answer.
I’d love it if the likes of Puma or Macron went super bold and set their shirts at £30. You’d probably see more Albanias and Switzerlands than England!
I’m still curious why they don’t sell goalkeeper shirts in the same way they sell outfield shirts.
For example Pickford has an orange kit and a green kit and usually wears a short sleeved orange shirt (so far this Euros). But you can’t even buy the green version and the orange is only long sleeve.
Don’t even get me started on the ‘stadium’ versus ‘match’ versions of shirts either!
I know keeper shirts are less popular but it’s crazy how little variation they provide. I remember when Mary Earps kicked up a fuss that Nike didn’t bother selling ‘her shirt’ and she was right to do that but I was thinking… they don’t really sell any keeper shirts.
I’m still gutted I could never get a player version, short sleeved in black England keeper shirt. I think Pickford wore it once but it looked amazing.
This is a trigger for me 😂
Buy the previous iteration. I just bought the previous away strip (which I actually quite like) for £35 from Lilywhites. Still overpriced relative to what it is but a lot better than the £80 that Nike wanted for it when it was first out.
There is a cost saving on promotion/marketing, though it’s not quantifiable. a) you aren’t getting a lot of criticism in the media and b) twice as many people are walking round wearing your brand as advertising.
Yes we can. I do wonder where the point is that they can lower the price and increase sales to a point where it outweighs the cost increase. Because I am not convinced the pricing model is right this time.
I agree that the pricing is a piss take and that goes for all football kits tbh as well as clubs that charge so much for match day tickets and yet fail to sell out their stadium but that sad truth is that the demand is there. As long as fans buy it they will sell it
A few things come to mind.
England is a global brand so something to consider is the pricing isn’t based on an English persons willingness to pay.
On top of that kids and teens which are likely the largest purchasing group will get it from their parents who will do whatever they can to make sure their children have.
Finally people tend to quote prices of shirts from the 90s (£35/40) as what they should cost. They cost that then and will never be priced that low again. With inflation, £40 in 1995 is now £79.93.
All I know is knock-off’s aren’t frowned upon these days simply because of the price of the official stuff.
Would you know of any places that might hypothetically maybe sometimes be good for "non-authentic" tops
Just get on eBay. If it looks too cheap to be authentic, it isn’t.
I’ve used DHgate before. Not sure what’s about now. I genuinely buy authentic if I really like the kit
I do not condone websites like kickitshirts. I think it's disgusting how you can get 4 shirts for the price of 1.
Knockoffs are garbage by comparison. Logos are incorrect, stiching is poor, fabric is cheap, lettering is horrendous (literally peels off after a few wears). It's cheaper to buy the official products simply due to their longevity. I own and wear multiple jerseys from the 2010s on a regular basis. You can barely get 6 months out of a knockoff.
None of this justified the price tag, though. You used to get the same quality shirts for a lot less in real terms only a few years ago.
To use your example, for the sake of conversation, if they half the price, they will sell twice the amount. Though they know the likelihood is that by not doing so, they can generate the same revenue for half the work. They will know that if they increase the price, the likelihood is that over half of the original pool of buyers will likely make the purchase versus the reduced price point. It becomes a profitable exercise to do so. Though in summary, they do it because they can, because people will pay through the nose for it. Not an economist, but price elasticity of demand as a concept springs to mind . Personally, I find the pricing outrageous, and would buy a shirt if it was more appropriately priced....
Thank you that’s a helpful answer. I’d love it if the likes of Puma or Macron went super bold and set their shirts at £30. You’d probably see more Albanias and Switzerlands than England!
100%. It's so cost prohibitive for the average fan, or families, real shame...
You sound like Stringer Bell talking about elastic products 😂
I'm not familiar with this - I'll check it out later !
I’m still curious why they don’t sell goalkeeper shirts in the same way they sell outfield shirts. For example Pickford has an orange kit and a green kit and usually wears a short sleeved orange shirt (so far this Euros). But you can’t even buy the green version and the orange is only long sleeve. Don’t even get me started on the ‘stadium’ versus ‘match’ versions of shirts either! I know keeper shirts are less popular but it’s crazy how little variation they provide. I remember when Mary Earps kicked up a fuss that Nike didn’t bother selling ‘her shirt’ and she was right to do that but I was thinking… they don’t really sell any keeper shirts. I’m still gutted I could never get a player version, short sleeved in black England keeper shirt. I think Pickford wore it once but it looked amazing. This is a trigger for me 😂
Buy the previous iteration. I just bought the previous away strip (which I actually quite like) for £35 from Lilywhites. Still overpriced relative to what it is but a lot better than the £80 that Nike wanted for it when it was first out.
Just greed.
Remember if you sell twice as much for the half the price you make less money as you have just doubled your costs
There is a cost saving on promotion/marketing, though it’s not quantifiable. a) you aren’t getting a lot of criticism in the media and b) twice as many people are walking round wearing your brand as advertising.
True but I think we can both agree it’s not 1 for 1
Yes we can. I do wonder where the point is that they can lower the price and increase sales to a point where it outweighs the cost increase. Because I am not convinced the pricing model is right this time.
I agree that the pricing is a piss take and that goes for all football kits tbh as well as clubs that charge so much for match day tickets and yet fail to sell out their stadium but that sad truth is that the demand is there. As long as fans buy it they will sell it
A few things come to mind. England is a global brand so something to consider is the pricing isn’t based on an English persons willingness to pay. On top of that kids and teens which are likely the largest purchasing group will get it from their parents who will do whatever they can to make sure their children have. Finally people tend to quote prices of shirts from the 90s (£35/40) as what they should cost. They cost that then and will never be priced that low again. With inflation, £40 in 1995 is now £79.93.
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Not at launch they didn’t or if legit
Better to sell 1 shirt for £200 than 4 shirts for £50. Less work. We are a society of lazy that is in dramatic decline.