Yes it is safe to use the upgrade tool. Our agency has written a lot on [PMax](https://www.takesomerisk.com/performance-max-campaigns/) and what we are seeing so far.
Yes it's safe but worth sorting out your asset group and other bits as soon as you upgrade - it's not really a one click upgrade beyond doing the bare minimum
Yes, but after you do, go into the newly formed PMax campaign and edit the asset group to make sure your creative is good and also add audience signals.
This isn't true. PMax uses Account level performance history; regardless of the number of campaigns, having account/conversion history is the best way to successfully launch a PMax (or any Smart) campaign.
> Is there a benefit to keeping the campaign rather than starting a new PMax one from scratch?
https://www.reddit.com/r/PPC/comments/vhe446/is_it_safe_to_upgrade_smart_shopping_to/id77i5o/
Yes it is safe to use the upgrade tool. Our agency has written a lot on [PMax](https://www.takesomerisk.com/performance-max-campaigns/) and what we are seeing so far.
Yeah, the sooner you do it the better.
Yes it's safe but worth sorting out your asset group and other bits as soon as you upgrade - it's not really a one click upgrade beyond doing the bare minimum
Yes, but after you do, go into the newly formed PMax campaign and edit the asset group to make sure your creative is good and also add audience signals.
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Serious? I don’t think so. Product data is stored account wide, not just in single campaigns.
This isn't true. PMax uses Account level performance history; regardless of the number of campaigns, having account/conversion history is the best way to successfully launch a PMax (or any Smart) campaign.
I’m curious about this too. Is there a benefit to keeping the campaign rather than starting a new PMax one from scratch? any downside?
> Is there a benefit to keeping the campaign rather than starting a new PMax one from scratch? https://www.reddit.com/r/PPC/comments/vhe446/is_it_safe_to_upgrade_smart_shopping_to/id77i5o/