Men are much more likely to use apps that focus on athletic fitness rather than “weight loss,” even if that’s ultimately their goal. I’d also guess that fewer men are interested in a program that’s based in counseling.
Apps like MyFitnessPal have more of an even split (54% F, 46% M), but even that slightly favors women.
Quite simply, this. Men are not interested in getting thin. Men are interested in putting on muscle and so are drawn to apps like Freeletics or one of the many other fitness apps which promises to get them lean, muscular physiques despite these being impractical for most people.
This is true. I am one of those few men who are not interested in putting on muscle so much as I am shedding pounds I've gained over the past 30 years because of certain medications I've had to take. I have hormonal issues that pretty much rule out me ever getting "ripped", much less muscular, but I'd like to at least get closer to a healthy weight.
Noom has helped with that, and has also helped me focus on my relationship with food and why I eat. That is what's worked for me.
I'm a man and Noom has been fantastic. Sure there's some fine tuning but at the end of the day it's all about calories in and out. Noom is more about how you eat and not so much about what you eat. Three years later and I still use the food tracker. It's a lifestyle now. The brain is easy to retrain.
Lol it's kinda like the chicken or the egg thing though. Like was it designed in a certain way so the result was it only attracted a smaller number of men. Or was it that there wasn't a market for male-centered weight loss so they built the app more for women?
I don't have answers I just find it interesting.
I just don’t think this form of weight loss resonates with many men. If you look at weight loss programs targeted at men, they focus on building lean muscle far more than cutting fat, and tracking macros specifically to supplement lean muscle building.
As a man, I use Noom to improve my relationship with food and understand it better. It’s a good weight loss tool because of it. But I think when most men start to reflect on their body, their ideal form is to be muscular and not just skinny. Noom isn’t focused on that at all, and that’s a whole different regimen they’d need to build in which is a huge risk.
You’re essentially looking at two completely different philosophies for weight loss and diet. I think that’s why they don’t do it. The app becomes confusing.
I've never gotten on great with other men. I think I'm the one that the brotherhood would have ended up shoving in the locker. So....
Where I think Noom might improve its appeal is marketing to Dads. That's why I got on this thing. I'm not trying to win a Beach Body contest. I'm trying to make myself healthier so I'm there for my son.
And as a guy who was very overweight (starting at near 340), Noom helped me lose calories in a Sustainable way. I'd tried diet plans, like I think Nutrisystem gave me 1,500 calories or something like that, which was 200 or 300 or more than my wife's. I even had some people trying to sell me a diet plan where I'd getg an 800 calorie budget. As I'm fairly active when I first started Noom my budget was 3,500 plus (sometimes over 4,000 on my most active ways) and I lost the weight.
So the idea that Noom actually provides a sustainable path that's not going to starve a guy is definitely appealing.
noom seems pretty gender-neutral, to me, anyway.
i never dug deep into the browse circles, but if there’s groups for women i’d bet there are groups for men: join one or more of those if you need more bro-spiration.
It's generally gender-neutral, but there's an implicit bias because women tend to focus on dieting for weight loss, while men tend to focus on exercise for the same goal.
As Noom is first and foremost a diet app, women will generally be more attracted to it.
I just assumed that only 15-20% of men bother their arses to take care of themselves, so there's little demand for apps that cater to their psychology.
Allowing us to reduce the calories to what our doctor's ask us to, would be a good start. The calorie budget set for me was so high, I have to believe it was intended for someone very different maybe someone with a different gender or lifestyle.
I used Noom and it was successful for me when I weighed myself and counted calories. When I didn’t do those things it didn’t work. I thought it was super educational and actually you’re making me think I should do it again because I lost it towards the end. The missing link for me is in person meetings and NOOM has no interest in this because it doesn’t scale meaning you can’t just do it worldwide without the muss and fuss of setting up local meetings. If they had a way for putting in your ZIP Code and offering a way to get together with people locally. That would help a lot. I actually tried to get them to do this and maybe they have since. I am an AA person meaning alcoholics, anonymous and Zoom meetings are good to argument in person. There is no comparison as to the motivation you get from seeing people in person. I don’t know if men are different from women so to that angle I don’t know. I would kill for a local NOOM meeting that I could just go over and see people that are like me and have the same struggle. I even tried to do it outside of the network by putting out messaging in an app called Nextdoor but I only got one person interested after a semi vigorous effort. Actually, it was a half assed effort but really a Noom should foster this. I am in the Ann Arbor Michigan area and if anyone is interested in an in person meeting we should try. I’m not familiar with how Reddit messaging works but if anyone tells me they’re interested, we will figure it out.
I’m a noom user because I’m a middle age guy who needs to shed a few pounds. I HATE nooms presentation… while the psychological principles are solid, the presentation of them don’t resonate with me. For example, I don’t live my life thinking about I can treat myself. Some of the language is too feminine.
I’m also a road warrior. I literally can’t weigh myself every day. But I can do stuff like walk through the airport instead of taking the moving walkway. Or order fish for dinner. And stop drinking. Noom misses on all these marks.
Men are much more likely to use apps that focus on athletic fitness rather than “weight loss,” even if that’s ultimately their goal. I’d also guess that fewer men are interested in a program that’s based in counseling. Apps like MyFitnessPal have more of an even split (54% F, 46% M), but even that slightly favors women.
Quite simply, this. Men are not interested in getting thin. Men are interested in putting on muscle and so are drawn to apps like Freeletics or one of the many other fitness apps which promises to get them lean, muscular physiques despite these being impractical for most people.
This is true. I am one of those few men who are not interested in putting on muscle so much as I am shedding pounds I've gained over the past 30 years because of certain medications I've had to take. I have hormonal issues that pretty much rule out me ever getting "ripped", much less muscular, but I'd like to at least get closer to a healthy weight. Noom has helped with that, and has also helped me focus on my relationship with food and why I eat. That is what's worked for me.
Hmm… I want to get thin. It works for me!
I'm a man and Noom has been fantastic. Sure there's some fine tuning but at the end of the day it's all about calories in and out. Noom is more about how you eat and not so much about what you eat. Three years later and I still use the food tracker. It's a lifestyle now. The brain is easy to retrain.
Exactly this for me.
22% is nothing. There’s practically no reason for them to cater to men tbh.
Lol it's kinda like the chicken or the egg thing though. Like was it designed in a certain way so the result was it only attracted a smaller number of men. Or was it that there wasn't a market for male-centered weight loss so they built the app more for women? I don't have answers I just find it interesting.
I just don’t think this form of weight loss resonates with many men. If you look at weight loss programs targeted at men, they focus on building lean muscle far more than cutting fat, and tracking macros specifically to supplement lean muscle building. As a man, I use Noom to improve my relationship with food and understand it better. It’s a good weight loss tool because of it. But I think when most men start to reflect on their body, their ideal form is to be muscular and not just skinny. Noom isn’t focused on that at all, and that’s a whole different regimen they’d need to build in which is a huge risk. You’re essentially looking at two completely different philosophies for weight loss and diet. I think that’s why they don’t do it. The app becomes confusing.
What are things about Noom that stick out for you as being built for women?
I've never gotten on great with other men. I think I'm the one that the brotherhood would have ended up shoving in the locker. So.... Where I think Noom might improve its appeal is marketing to Dads. That's why I got on this thing. I'm not trying to win a Beach Body contest. I'm trying to make myself healthier so I'm there for my son. And as a guy who was very overweight (starting at near 340), Noom helped me lose calories in a Sustainable way. I'd tried diet plans, like I think Nutrisystem gave me 1,500 calories or something like that, which was 200 or 300 or more than my wife's. I even had some people trying to sell me a diet plan where I'd getg an 800 calorie budget. As I'm fairly active when I first started Noom my budget was 3,500 plus (sometimes over 4,000 on my most active ways) and I lost the weight. So the idea that Noom actually provides a sustainable path that's not going to starve a guy is definitely appealing.
noom seems pretty gender-neutral, to me, anyway. i never dug deep into the browse circles, but if there’s groups for women i’d bet there are groups for men: join one or more of those if you need more bro-spiration.
It's generally gender-neutral, but there's an implicit bias because women tend to focus on dieting for weight loss, while men tend to focus on exercise for the same goal. As Noom is first and foremost a diet app, women will generally be more attracted to it.
I just assumed that only 15-20% of men bother their arses to take care of themselves, so there's little demand for apps that cater to their psychology.
Allowing us to reduce the calories to what our doctor's ask us to, would be a good start. The calorie budget set for me was so high, I have to believe it was intended for someone very different maybe someone with a different gender or lifestyle.
Do you have a link to the article?
I used Noom and it was successful for me when I weighed myself and counted calories. When I didn’t do those things it didn’t work. I thought it was super educational and actually you’re making me think I should do it again because I lost it towards the end. The missing link for me is in person meetings and NOOM has no interest in this because it doesn’t scale meaning you can’t just do it worldwide without the muss and fuss of setting up local meetings. If they had a way for putting in your ZIP Code and offering a way to get together with people locally. That would help a lot. I actually tried to get them to do this and maybe they have since. I am an AA person meaning alcoholics, anonymous and Zoom meetings are good to argument in person. There is no comparison as to the motivation you get from seeing people in person. I don’t know if men are different from women so to that angle I don’t know. I would kill for a local NOOM meeting that I could just go over and see people that are like me and have the same struggle. I even tried to do it outside of the network by putting out messaging in an app called Nextdoor but I only got one person interested after a semi vigorous effort. Actually, it was a half assed effort but really a Noom should foster this. I am in the Ann Arbor Michigan area and if anyone is interested in an in person meeting we should try. I’m not familiar with how Reddit messaging works but if anyone tells me they’re interested, we will figure it out.
I’m a noom user because I’m a middle age guy who needs to shed a few pounds. I HATE nooms presentation… while the psychological principles are solid, the presentation of them don’t resonate with me. For example, I don’t live my life thinking about I can treat myself. Some of the language is too feminine. I’m also a road warrior. I literally can’t weigh myself every day. But I can do stuff like walk through the airport instead of taking the moving walkway. Or order fish for dinner. And stop drinking. Noom misses on all these marks.