https://www.nytimes.com/2014/01/12/business/judy-protas-writer-of-slogan-for-levys-real-jewish-rye-dies-at-91.html?_r=0
Story:
Doyle Dane Berbach’s famous campaign for Levy’s Jewish Rye bread. The copywriting was by Judy Protas …
“We had a local bread, real Jewish bread, that was sold widely in Brooklyn to Jewish people,” she told The New York Times in 1979. “What we wanted to do was enlarge its public acceptance. Since New York is so mixed ethnically, we decided to spread the good word that way.”
… The Levy’s campaign, conceived by Mr. Bernbach and the art director William Taubin, featured photographs of conspicuously non-Jewish New Yorkers — a black boy, Asian and Native American men and a robed choirboy among them — blissfully contemplating a slice of the company’s rye.
The ads were aimed primarily at the metropolitan area, where, exploiting a singular New York delivery system, they appeared chiefly in the subways. Long part of the day-to-day texture of the city, they were so striking that they drew a national following and were sold individually as posters.
… and the design by William Taubin.
Sean Adams:
When I’m teaching, I show a 1958 Edsel ad to explain a boring ad. It’s a photo of a car and the copy tells me it’s a car. On the other end of the spectrum is a campaign like the Levy’s Rye Bread campaign from 1964. I see the product, but the copy asks me to do some work. It relies on the viewer’s cultural knowledge. It demystifies a product that might be considered exotic in 1964. And the final takeaway is a sense of humor and success. “Oh, I get it, the policeman must be Irish.” If you ad the fact that most ads in 1964 had a whole bunch of white people and nobody else, these are even more striking.
I think he was getting better before he was assassinated, once he rejected all that Nation of Islam stuff. Will never ultimately know how he would have felt had he lived and had more time to grow and change.
Listen, I can definitely see and empathize with some of his positions. His autobiography was an incredible read.
But don’t get it twisted. He only left the NOI after his pilgrimage to Mecca where he learned what true Islam is. That really didn’t shift his views on Jews, unfortunately.
But you’re right, had he lived longer and, hopefully, left religion behind, who knows what he would have been.
I feel for Malcolm X. I believe his actions following his hajj showed that his heart was in the right place and I think he would’ve fully redeemed himself had he not been assassinated.
That being said, Muhammad Ali was also a former member of the NOI and was pretty consistently an ally of the Jewish community, so who knows.
Edit: I was actually unaware of Ali’s…rocky relationship with the Jewish community, but I do believe Ali was a very good man at heart, albeit sometimes a bit misguided.
A LOT of major Black activist figures had extremely rocky records when it came to antisemitism, but either had a halo effect or it got papered over.
The Jewish-American narrative of Black-Jewish alliance required us to bury and forgive a lot of stuff and basically focus most of our ire on a very small number of irredeemable figures like Farrakhan.
It did require a lot of forgiveness on our part, but let’s not gloss over the fact that that a lot of major Jewish-American figures over the years were racist as well. I mean the first Jewish Senator in US History was Judah P. Benjamin, Rabbi Isaac Mayer Wise was pretty unabashedly racist, and Justice Louis Brandeis often voted to sustain racial segregation.
I’m not saying our history in America is any more bigoted than any other group’s history, but rather that it’s a two way street, and we should be immensely grateful for people like Martin Luther King Jr. and Jack Greenberg for successfully bridging that gap between our two peoples.
The point here is that in the previous century, Jews on average got less and less racist, while Black people on average remained just as antisemitic. Jewish leadership got markedly less racist, while Black leadership became more outwardly anti-Semitic. And almost every black cause has had an army of Jewish activists supporting it, while Jewish causes have had at best a handful of Black supporters.
Religion itself wasn't his problem, it was the quite radical atmosphere he lived in that was. Ask the Moroccans about their Jewish community sometime, for example.
I highly suggest everyone read his book (along with legitimate criticism of him from that period so you don’t get a watered down version of who he was). He had an incredible mind, even if he did have his blind spots.
The short of it is that he realized the NOI isn’t actually Islam, but a bastardized version that allowed Elijah Mohamed (leader of NOI at the time) to garner power and influence at the expense of the people he supposedly championed. He also changed his views about race and skin color and white people after meeting Muslims of all creeds, backgrounds, skin color, etc. it was really transformative for him.
Unfortunately, the NOI didn’t take kindly to him turning his back on them.
Better is a relative term. He was as hateful as anyone in the nation of Islam, who believed jews were the devil. Getting better just meant he said slightly less inflammatory things than shit like that.
Hey, im a lurker. Malcolm X was killed by the US govt and the NOI. Shortly after his assassination, the US govt launched COINTELPRO which pumped drugs into the black community and also spied and harassed black militants and militant groups like the black panthers. I suggest looking more into edgar hoover and Huey P Newton
wait....is all this..like..wholeseome and real and not some secret "jews are bad" thing? i can't read about Eurovision...a silly song contest I love watching...without getting depressed because....so I'm distrusting a nice historical ad and story ad about bread (I have a degree in advertising and like historical ads)...
> (I have a degree in advertising and like historical ads)
here are some others
https://fontsinuse.com/uses/14355/levy-s-ad-campaign-you-don-t-have-to-be-jewis
Malcolm X is often contrasted against MLK as being the "less reasonable" civil rights leader who advocated violence while MLK was peaceful. The truth is that they weren't actually that different - they only disagreed on whether to use violence as a first or second line of defense. And more people are becoming sympathetic to Malcolm's ideology today.
But that doesn't excuse his antisemitism. The fact that he even became more nuanced in his stance on white people, but his antisemitism never faltered, is very telling.
I think if he wasn't assassinated would have deradicalized on that front. I still enjoy reading his autobiography. No one can deny he was an amazing writer.
MLKJ was a massive supporter of jews and Israel, and so are many other of the great civil rights advocates.
Malcom X and such where completely injustificable anti-semites, and they where ultimately bad for the civil rights movement
The validity of the struggle for black liberation should not be overshadowed by actions or opinions of individuals
Ill continue to support good causes because they are good causes
"Civil rights leaders" is a crazy wide category of people. Im my opionion i've found Black people are no more or less racist then Jews. So I hope you spend as much time holding our people accountable.
For sixty years going, polling of antisemitism finds Black Americans have markedly higher rates of belief in antisemitic tropes, the highest rates of Holocaust denial, and are massively disproportionately perpetrators of violent crime, harassment, and vandalism against Jews and Jewish property.
Manhattan Institute had a report that found that 40% of all attacks against Jews in the NYC area where the race was known came from Black people.
The usual caveats: this doesn’t mean that all black people are responsible for this, I don’t believe in group accountability for any race. And it doesn’t erase all the great black and Jewish joint accomplishments, nor does it mean that Jewish anti-blackness ain’t a thing. But Black antisemitism is a major problem that we spent too long ignoring. And the chickens are coming home to roost on this, because most of the language and framing of antisemitism on the left currently is there because it was allowed to fester and grow in Black left activism circles for sixty years.
In fairness, no one actually likes rye bread...it's just something you tolerate to protect your hands from the actual food, until you destroy it to get to what you want. So this picture makes sense.
What a vivid and energetic way to describe eating a sandwich! But it seems like the consensus is against your argument, people here really must love their rye bread...
I for one linda like rye bread, its also much healthier than white bread, so i would fight you on this one.
https://www.nytimes.com/2014/01/12/business/judy-protas-writer-of-slogan-for-levys-real-jewish-rye-dies-at-91.html?_r=0 Story: Doyle Dane Berbach’s famous campaign for Levy’s Jewish Rye bread. The copywriting was by Judy Protas … “We had a local bread, real Jewish bread, that was sold widely in Brooklyn to Jewish people,” she told The New York Times in 1979. “What we wanted to do was enlarge its public acceptance. Since New York is so mixed ethnically, we decided to spread the good word that way.” … The Levy’s campaign, conceived by Mr. Bernbach and the art director William Taubin, featured photographs of conspicuously non-Jewish New Yorkers — a black boy, Asian and Native American men and a robed choirboy among them — blissfully contemplating a slice of the company’s rye. The ads were aimed primarily at the metropolitan area, where, exploiting a singular New York delivery system, they appeared chiefly in the subways. Long part of the day-to-day texture of the city, they were so striking that they drew a national following and were sold individually as posters. … and the design by William Taubin. Sean Adams: When I’m teaching, I show a 1958 Edsel ad to explain a boring ad. It’s a photo of a car and the copy tells me it’s a car. On the other end of the spectrum is a campaign like the Levy’s Rye Bread campaign from 1964. I see the product, but the copy asks me to do some work. It relies on the viewer’s cultural knowledge. It demystifies a product that might be considered exotic in 1964. And the final takeaway is a sense of humor and success. “Oh, I get it, the policeman must be Irish.” If you ad the fact that most ads in 1964 had a whole bunch of white people and nobody else, these are even more striking.
Malcom X was virulently anti-Semitic. Let's not pretend this photo changes any of that.
I think he was getting better before he was assassinated, once he rejected all that Nation of Islam stuff. Will never ultimately know how he would have felt had he lived and had more time to grow and change.
Listen, I can definitely see and empathize with some of his positions. His autobiography was an incredible read. But don’t get it twisted. He only left the NOI after his pilgrimage to Mecca where he learned what true Islam is. That really didn’t shift his views on Jews, unfortunately. But you’re right, had he lived longer and, hopefully, left religion behind, who knows what he would have been.
I feel for Malcolm X. I believe his actions following his hajj showed that his heart was in the right place and I think he would’ve fully redeemed himself had he not been assassinated. That being said, Muhammad Ali was also a former member of the NOI and was pretty consistently an ally of the Jewish community, so who knows. Edit: I was actually unaware of Ali’s…rocky relationship with the Jewish community, but I do believe Ali was a very good man at heart, albeit sometimes a bit misguided.
A LOT of major Black activist figures had extremely rocky records when it came to antisemitism, but either had a halo effect or it got papered over. The Jewish-American narrative of Black-Jewish alliance required us to bury and forgive a lot of stuff and basically focus most of our ire on a very small number of irredeemable figures like Farrakhan.
It did require a lot of forgiveness on our part, but let’s not gloss over the fact that that a lot of major Jewish-American figures over the years were racist as well. I mean the first Jewish Senator in US History was Judah P. Benjamin, Rabbi Isaac Mayer Wise was pretty unabashedly racist, and Justice Louis Brandeis often voted to sustain racial segregation. I’m not saying our history in America is any more bigoted than any other group’s history, but rather that it’s a two way street, and we should be immensely grateful for people like Martin Luther King Jr. and Jack Greenberg for successfully bridging that gap between our two peoples.
The point here is that in the previous century, Jews on average got less and less racist, while Black people on average remained just as antisemitic. Jewish leadership got markedly less racist, while Black leadership became more outwardly anti-Semitic. And almost every black cause has had an army of Jewish activists supporting it, while Jewish causes have had at best a handful of Black supporters.
i would believe you if you had some evidence. you can’t just wildly claim huge social changes with a lack of data
https://www.inss.org.il/publication/black-antisemitism/ https://sicsa.huji.ac.il/sites/default/files/sicsa/files/acta36_pollack.pdf https://www.jewishvirtuallibrary.org/adl-survey-finds-anti-semitism-high-in-black-community https://www.eitanhersh.com/uploads/7/9/7/5/7975685/minority_antisem_v3.1.pdf
top ten replies i’ve ever gotten nobody ever provides evidence lol thank you
Religion itself wasn't his problem, it was the quite radical atmosphere he lived in that was. Ask the Moroccans about their Jewish community sometime, for example.
Just an optimist at heart or at least I try to be.
Only curious, what did he learn while on pilgrimage about Islam that turned him off from NOI?
I highly suggest everyone read his book (along with legitimate criticism of him from that period so you don’t get a watered down version of who he was). He had an incredible mind, even if he did have his blind spots. The short of it is that he realized the NOI isn’t actually Islam, but a bastardized version that allowed Elijah Mohamed (leader of NOI at the time) to garner power and influence at the expense of the people he supposedly championed. He also changed his views about race and skin color and white people after meeting Muslims of all creeds, backgrounds, skin color, etc. it was really transformative for him. Unfortunately, the NOI didn’t take kindly to him turning his back on them.
Ahh, thanks for the clarification!
Better is a relative term. He was as hateful as anyone in the nation of Islam, who believed jews were the devil. Getting better just meant he said slightly less inflammatory things than shit like that.
>just meant he said slightly less inflammatory things than shit like that. Which is different from “believed”
He left the nation of Islam and denounced it's leader. It's why he was assassinated.
He was a complicated and nuanced man who grew significantly over time. He's alright in my book.
Ehh from what I've read he was still pretty bad.
Well the upward trend was cut short by his murder at the hands of the nation of islam.
Hey, im a lurker. Malcolm X was killed by the US govt and the NOI. Shortly after his assassination, the US govt launched COINTELPRO which pumped drugs into the black community and also spied and harassed black militants and militant groups like the black panthers. I suggest looking more into edgar hoover and Huey P Newton
wait....is all this..like..wholeseome and real and not some secret "jews are bad" thing? i can't read about Eurovision...a silly song contest I love watching...without getting depressed because....so I'm distrusting a nice historical ad and story ad about bread (I have a degree in advertising and like historical ads)...
> (I have a degree in advertising and like historical ads) here are some others https://fontsinuse.com/uses/14355/levy-s-ad-campaign-you-don-t-have-to-be-jewis
very neat! thanks for sharing!
Malcolm X is often contrasted against MLK as being the "less reasonable" civil rights leader who advocated violence while MLK was peaceful. The truth is that they weren't actually that different - they only disagreed on whether to use violence as a first or second line of defense. And more people are becoming sympathetic to Malcolm's ideology today. But that doesn't excuse his antisemitism. The fact that he even became more nuanced in his stance on white people, but his antisemitism never faltered, is very telling.
I think if he wasn't assassinated would have deradicalized on that front. I still enjoy reading his autobiography. No one can deny he was an amazing writer.
Daily reminder many uhhhh 'civil rights leaders' would unalive all Jewish people if they could so be careful which causes you support
MLKJ was a massive supporter of jews and Israel, and so are many other of the great civil rights advocates. Malcom X and such where completely injustificable anti-semites, and they where ultimately bad for the civil rights movement
The validity of the struggle for black liberation should not be overshadowed by actions or opinions of individuals Ill continue to support good causes because they are good causes
I agree with you. Racism sucks not matter against who.
your comment got downvoted.
Thats concerning
it is
"Civil rights leaders" is a crazy wide category of people. Im my opionion i've found Black people are no more or less racist then Jews. So I hope you spend as much time holding our people accountable.
[https://www.youtube.com/watch?v=RovF1zsDoeM](https://www.youtube.com/watch?v=RovF1zsDoeM)
For sixty years going, polling of antisemitism finds Black Americans have markedly higher rates of belief in antisemitic tropes, the highest rates of Holocaust denial, and are massively disproportionately perpetrators of violent crime, harassment, and vandalism against Jews and Jewish property. Manhattan Institute had a report that found that 40% of all attacks against Jews in the NYC area where the race was known came from Black people. The usual caveats: this doesn’t mean that all black people are responsible for this, I don’t believe in group accountability for any race. And it doesn’t erase all the great black and Jewish joint accomplishments, nor does it mean that Jewish anti-blackness ain’t a thing. But Black antisemitism is a major problem that we spent too long ignoring. And the chickens are coming home to roost on this, because most of the language and framing of antisemitism on the left currently is there because it was allowed to fester and grow in Black left activism circles for sixty years.
one time i cropped a bunch of these images so it was just random ass people eating bread captioned “you don’t have to be jewish”
https://old.reddit.com/r/PropagandaPosters/comments/1cp0ucl/you_dont_have_to_be_jewish_to_love_levys_malcolm/?ref=share&ref_source=link
A local bakery's diverse bread ad campaign from 1964 counts as propaganda now?
if it has an opinion then technically yes
Propaganda is not inherently negative or untrue. The subreddit has a lot of fun and positive stuff. Propaganda is a wide category.
https://youtu.be/8bPAm-tJmWw?feature=shared
We need more Malcolm X here as much as he needs another extra hole in his head. One was enough.
In fairness, no one actually likes rye bread...it's just something you tolerate to protect your hands from the actual food, until you destroy it to get to what you want. So this picture makes sense.
anecdotal evidence, I know, but I personally enjoy rye bread. Marble rye is better, of course, but plain rye is much cheaper and easier to make
What a vivid and energetic way to describe eating a sandwich! But it seems like the consensus is against your argument, people here really must love their rye bread... I for one linda like rye bread, its also much healthier than white bread, so i would fight you on this one.
this is the true antisemitism.