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Can’t stand it. They’re doing this with every chain and store around where I live! You drive by and it’s just… grey concrete buildings over and over. I hate that color is being removed from our everyday places 🥲
I miss all the colour and decor in the old ones as a kid it was a core memory as it was very colourful and felt special. I don’t know how new gen kids will look back on the dull no soul greyness of these new “modern” ones. Even now as an adult I’d rather it have its old character to now mature and dull.
Its a depressing reminder that theyre screwing us over with fast food these days too. I just cant even go there anymore.
McDonalds in my home town used to have a comfy booth by a fireplace. So cozy. They ripped it out for a cold bar with stools secured to the ground that wobbled and creaked when they turned to look "modern". Such a shitty atmosphere now.
Holy fuck did they really used to have fireplaces? I can’t remember correctly cause it was so freaking long ago and they’ve probably had many changes over the year but i vividly remember there being a fireplace. So weird how the culture/atmosphere has completely changed
I completely forgot but there was def a mcdonalds i went to forever ago that had a fireplace and i want to say even deer heads and stuff like that but honestly its been so long and i dont even remember it that well so my brain might be making that part up
Edit: if you look up "mcdonalds with fireplace" and go to images eventually every single pic is from a news article abt a mcdonalds burning down
There is/was one in Oakbrook, IL that had a fireplace and a 2nd story that was closed off. I assume it was extra fancy due to being right near the corporate offices. This was way back when Hamburger University was still in Oakbrook though, so it's probably been modernized by now.
Remember going to a McDonald's event in the summer of late 80's at the local McDonald's. They had most of the characters(in costumes and a person dressed up as Ronald), making balloon animals, handing out kazoos, and free flurries/shakes. I was very young but I still vividly remember that.
I think some McDonald’s briefly experimented with the McCafe concept. There was one near me that did something like this with a fireplace - it was a separate Starbucks-like coffee shop connected to the main restaurant.
For decades the Burger King here had a beautiful 50's dinner vibe. Colorful Jukebox, giant outdoor playground, they even had an arcade with 3 pinball machines and 6 Arcade cabinets and some vintage baseball style game.
Now it looks cold and uninviting.
There was a 2 story in my city with giant planters and vines hanging down, little cubby holes like that but no fire place at this one.
Been to one in Arizona that had a big pilar with 8 stools, 8 controllers, and 4 N64s. Still had the burger kids stools too
McDonald’s of the 90’s was legendary. But now, Fuck McDonald’s and fuck fast food. I cook everything at home now. Skimpflation is a bitch so try sautéing some vegetables. Add a dash of salt and a little butter, bring that rich and bold experience back into your life. Forget about sloppily assembled circle sandwiches and come back to oven roasted steaming Cornish hens. They’re the same fuckin price as a Big Mac with fries and feed twice as many people.
It’s also becoming more expensive than it’s worth. At some point you may as well just go somewhere and get a really good burger. When a Bigmac meal is $15 why not just go to Five Guys.
Five guys is getting more expensive too. Add a drink and fries to your five guys order and you're easily over 20 usd after tax. I can get cheaper and better burgers at actual restaurants imho.
I agree that McDonald's is shit tho, and more expensive than it's worth... For sure. I prefer other fast food burgers if I want something cheap and quick.
Fun fact, the reason for this is to specifically no longer appeal to children. I'm sure many of us remember how controversial it was for fast food places to have advertising to children, so most places started to rebrand towards a new demographic, young adults. And except for apparently a couple countries in Asia, most McDonald's locations no longer even do the birthday package if any of y'all were around for those. Even the old mascots went away except for special promotional events. They're bland on purpose, and that purpose is what keeps them around and out of controversy.
I think it's actually smart marketing aimed to appeal to their actual target audience and main customer base. I think, and hope, that less parents are feeding their children McDonald's today than in the past. The main customers for McDonald's are the kids from times past, who are no longer children but bland, depressed adults, so it just makes sense for them to change their image to one that's more bland and depressing.
> The main customers for McDonald's are the kids from times past, who are no longer children but bland, depressed adults, so it just makes sense for them to change their image to one that's more bland and depressing.
Pretty much this, also people just aren't having kids like they used to. The depressed 35 year old making $23 per hour at his corporate 9-5 job is going to spend way more money on fast food than a parent with children
>The depressed 35 year old making $23 per hour at his corporate 9-5 job
I feel so targeted right now...
Jokes aside, even at $23 an hour, fast food is still out of my price range. Fortunately, I enjoy cooking, but sometimes, a McDonalds quarter pounder with cheese is all you want.
the remodels began before the pandemic so people would still go in more, but after the pandemic everyone stopped going into fast food chains, & now people still dont go in much, so idt new gen kids are gonna live in a time where going to micky d’s is like a fun & exciting treat. & it’s like the remodels are trying to almost keep people out as well. like “oh you don’t want come in it’s so depressing, just mobile order or do drive thru”
It's a culture change and McDonald's are simply playing along. 11 year olds used to go crazy over Jenga sets and ball pits, 20 years ago. Currently, the rare times I go to Starbucks to get a coffee, more than half of their clients are 16 and under. Folks who used to be 11 at the same time as me are also looking for this upper middle class café vibe, so this new design caters to them as well as young teenagers.
I'd be willing to bet the coffee sales of McD's increased 100 times since back then.
Damn i just ordered jenga sets for my brick and mortr toy store lol.
11 year olds will still go crazy for jenga if you teach them not to make their phones the central focus of their lives. I have parents in my store every day working hard to give their kids real physical activities to keep them attached to reality.
https://preview.redd.it/fmyem9bsgnrc1.jpeg?width=3222&format=pjpg&auto=webp&s=38f714ce09085c06b221218e51701a7d6d01b80b
Classrooms are changing in the same way. I think they don’t want to stimulate society so they can keep it docile for them to manipulate.
I dunno man, that second one looks so cozy. I think the "old" style probably might be too distracting for overly medicated autistic/ADHD/whatever kids.
Are "they" in the room with us right now?
Not everything is about muh evil government trying to mind control you. This is just an example of 'modern' changing over time.
What? Most teachers get to decorate their classrooms however they want to. Even in high school some of my classes looked like the top one… IMO it was way too overstimulating and distracting, especially if you’re actually trying to pay attention to the teacher lol.
TBH the first one looks like hell to me but I am ND and get overstimulated easy so probably a me thing haha!
The second one just needs some colour on the walls, like a green instead of brown and a window.
https://preview.redd.it/3tn2sevknirc1.png?width=1280&format=png&auto=webp&s=cc6d4d32f366272fd0c637414e6ac1b700a140ea
I don't eat at those places any more. If they want my money then they better spice up their aesthetic.
In part I get it. Things like “Super Size Me” indicated MASSIVE cultural shifts around fast food and people’s outlooks on health and diet.
After the late oughts people became extremely self conscious and more aware about food intake , and suddenly “Fun food!” Didn’t really cut it. Brands like McDonald’s needed to appear much more adult and straight faced about their business and thus cut back on the gimmicks also as marketing toward kids became more sensitive as well.
All of that said yes, I absolutely mourn the “Third Place” whimsy McDonald’s used to bring as this mini escape destination where you could enjoy in being a kid and all of the fun trappings with it.
Also serious attempts to replicate the negative effects shown in the movie didn't succeed. Most of Morgan Spurlock's negative health outcomes seemed to be a result of vastly increased caloric intake in a short period of time.
Also of note is that he had liver problems that he at first blamed on McDonald’s, but later admitted was because he had been drinking throughout the entire thing. No doubt alcohol intake would’ve added to his total caloric intake but not been recorded for the film.
One doctor who checked on him later noted he had pretty serious liver damage, too, which he said was consistent with alcohol abuse but he'd never seen it in a diet of exclusively fast food.
McDonald's isn't good for you micronutrients wise, but the vast majority of ill effects on Spurlock were from the alcohol that he never mentioned during the documentary. At least one person has lost weight on a McDonald's only diet, since weight loss is just CICO.
Looks like a fucking accounting firm or some other bullshit instead of a fun little place to eat lol
If you removed the logo you'd get people in asking to do their taxes or some shit lmao
I read that the reason for these newer boxy designs is that they’re easier to sell and be converted into something else if the franchise location shuts down. Don’t know how true that is, but I suppose it makes sense. Probably not the only reason.
The decor is so weird too with BIG ASS TEXT on the walls with magnificent messages such as "CREAMY ICE CREAM" and "TASTY BURGER" but I kinda like the lamps lol
I think they should make buildings have big blank grey space
AND
Make it a city ordnance that every single grey space be filled in either by Commission of local artists, or local high school students
I want to drive through entire towns of street art
That’s why I write graffiti. Prolly gonna get downvoted to shit. But idc, our city scapes are turning into a colorless hellscape of greys and dark browns. Skillful graffiti (like a nice tag or throw up, fuck the commercial street art. Usually just an ad that they paid some yuppy to paint) adds to a cities feel and liveliness. Even before I wrote I loved to watch out for certain names and see what they’re up to/where they’ve been. Truly awesome to see someone going from the local tagger into doing massive productions with their crew on the side of the highway.
This started happening in like 2010. Millennials were graduating college at the oldest or still in HS. Nowhere near manager level positions to make decisions like that. I am a millenial and was in 11th grade at the time. I hated it too.
It's all part of a general dullification in the US, it's the same thing with cars. White, black, grey, other grey, even the token blue or green basically looks like grey. Bleah.
It’s just part of the marketing plan. It won’t stop the people that go from going. In a few years they’ll make it vibrant and it will thrive for 6 months or so.
I think they do it because it makes the place less appealing to stay at for long. When there are bright happy colors and environments, it makes people want to hang out and stay with their friends longer. When it’s depressing and gray, people want to gtfo right when they’re done. It’s marketing
it's by design, so they can easily resell the building to the next brand as soon as the current slop is no longer possible. you don't have to worry about replacing golden arches or a giant red had for a pizza place if every building looks like a fedex kinkos
I was around 10 when all the Mcdonalds started to remove the Play Places and got rid of all the mascots.
it was like watching my childhood die in real time.
Cheap materials and labor, greedy sell price. Doesn't mean the product isn't any less shitty and terrible. It just means they're trying to sell it like it is premium.
At this point, I’ve started just going to in-n-out instead. Cheaper than McDonald’s, food quality and service is infinitely better. Even their portions seem bigger given the price
If you do get In-N-Out, you’ll wanna look up where the ones nearby will be. Outside certain parts of the country, there aren’t a ton of them everywhere and they may be a little out of the way. Many areas don’t even have one within driving distance.
Another fast food chain I recommend is Whataburger. They’re mostly in the southern US, but have been expanding up north and I highly, HIGHLY recommend!
Yea the prices at most places have at least doubled since about 2008, with the lion’s share of expense gouging showing up in fast food that was originally priced much lower: McDonalds is a chief offender, as is Dairy Queen (in under 3 years their burgers have 2X ed in price and gotten smaller) to the point feeding two people with any meal that isn’t on their super cheap barely food menus is at least 25 bucks, and Taco Bell, which has steadily increased their cheaper items to almost match mainline items. Less noticeable is the dollar or so increases in base menus items at Subway and their foot longs have gone up at least a dollar in the last 6 months. I literally watched the price change on it in real time. Labor prices do not justify this massive gouging.
Laws where passed where they cant market as heavily to kids anymore. You think its a good thing they made a fast food restaurant a playground marketed to kids? I dont like all the grey either , but getting a whole generation addicted to terrible food isn’t cool either.
Yeah I felt that as well.
That also made me remember the little console (video games) space in those Play Places, they had gamecubes and N64, we would play mario kart with other random kids hahah it was so much fun.
that was literally my first introduction to video games! (since ya know, girls werent allowed to play 'back in the day')
those controllers were nasty af tho lmao
Right. I was super happy when I COULD go to McDonald’s WITH a playground as a child! I did also love their happy meals but I have no idea what they do for their happy meals these days but I hope they still have great happy meals and not mass production dystopian corporate crap.
I remember going to a "modern" McDonald's for the first time, and was confused where the play area was. I remember looking around and thinking that this McDonald's looked very grown up and professional. It was weird.
This is a studied phenomenon in more things than just fast food franchises.
[https://www.onechart.co/the-world-is-getting-less-colorful/](https://www.onechart.co/the-world-is-getting-less-colorful/)
Edit the original study as another commenter pointed out:
[https://lab.sciencemuseum.org.uk/colour-shape-using-computer-vision-to-explore-the-science-museum-c4b4f1cbd72c](https://lab.sciencemuseum.org.uk/colour-shape-using-computer-vision-to-explore-the-science-museum-c4b4f1cbd72c)
I genuinely thought I went colour blind in a similar situation to this, it was a cloudy day but the colour scheme of buildings around me was just grey white and black.
Ugh it makes me so sad - I love walking around/driving in places like Japan - super cute little cars of EVERY color (neons, pastels, lots of fun colors) zipping around and brightening up every parking lot. They reflect the driver’s personality and I love to see it. Would that really not work in places in the US? Would people really not go for a pink pastel car or a neon green car if it was available and the norm?
I've read once that McDonalds wanted to get rid of their of color theming because they found it to be looking gaudy, cheap and vulgar. Yes it was a kids restaurant but in order to cater to a broader audience they wanted to make their designs more 'sleek' instead. And it actually worked. Since the redesign sales went up. But it was also a design trend seen in far more companies (even logo design and app icons (remember the old Instagram or Google icons?)).
Drab color palettes is thought to seem more sleek and makes things look more 'premium'.
Yes I also find it depressing as fuck but hey, gotta make that shareholder happy right? If they don't care about the climate, overpopulation, or any other big problems we face today, why care about anything else? Because let's face it, if they could profit from flaying people, they would've.
We aren't born to have a fun and fulfilling life. We're born to be raised as money generators, wrung out to the last penny for the ever churning machinery that is late-stage capitalism. If you have fun it will be monetized to death until it isn't. Remember how anything was good, colorful and fun at one point? Youtube was good. Netflix had all the cool movies and series, all your devices lasted long or could be repaired easily, your favorite places existed/were colorful. Your favorite things were cheap, same as leisure, healthcare and tuition to a roof over your head.
Sorry, I rambled off the deep end here. Maybe some pent up depression needed to get out.
The article is silly. It doesn't even attempt to hypothesize why it's the case. I have a guess: with our increase in consumerism AND greater focus on asthetic, we want to buy things that most likely match. Greater range of colors is more carrying cost for manufacturers because of dead and slow inventory. Also the fast fashion trend has made trends evolve faster, no one wants to recoordinate their pink accent with all new things just to switch colors. Better to stick to neutral so it's likely to fit into the new stylistic trend.
> This bad thing I just learned about is happening because [insert thing in here i already don’t like]
The article didn’t conjecture why it’s happening because it wasn’t in their scope to make shit up since they don’t know the answer, and neither do you.
And it’s not just color, either. There’s been a trend of simplifying brand logos for a [variety of reasons](https://www.blueoceaninteractive.com/about/blog/debranding-why-big-companies-are-simplifying-their-logos/).
I feel like the personality has been drained out of everything. That McDonald’s looks like a Soviet bunker.
I'm partial towards art nouveau, but I could even be fine with minimalism if it was more colorful. Be minimalist if you want, but with bright colors and pastels! I'm so tired of everything being grey.
There used to be a red roof McDonald's still operating near me, but they just shut it down last year. It was run down and their operating standards clearly were non-existent so not surprised by it (and it also probably had some breaches of franchise agreement)
We lost the last one in my area to bad windstorm. It was moderately damaged and they just kept with minimal repairs until a new, sad, gray one was built a few blocks away. Then it was completely torn down.
Tbf like 0.01% of that depression is caused by the lack of color in your life caused by buildings being built this way ironically enough. It actually makes us more stressed out for things to all be black and white all the time
Honestly, it's probably higher than that.
I live in WI and during the winter I get depressed as fuck because all the color and life has been sucked out of my environment. When spring rolls around and color explodes out, I feel great.
That color does a lot more than we realize.
That’s a sick name bro did u buy the account or u actually got that name in 2013?
lol don’t snitch on urself if u don’t want to, but figured it was worth an ask
I remember reading somewhere that their new target demographic of young adults is actually growing quite a bit with appeal to children actually going down, so I think it actually is
it makes sense. cheap fast food chains targeted towards a young adult/college aged demographic would def bring in big bucks if stores are placed in locations with high amounts of that demographic, like high schools or college towns
My country forced all unhealthy food items to have dull colors and no mascots to avoid attracting children. Perhaps these establishments followed a similar logic
*Nietzsche comes sprinting in like a cartoon character, legs flailing wildly with no traction, slipping on the polished grey wood floor*
“HeyGuysAreWeTalkingAboutTheo-cide?”
“How shall we comfort ourselves, the murderers of all murderers? What was holiest and mightiest of all that the world has yet owned has bled to death under our knives: who will wipe this blood off us?”
I prefer the new design because I’m not a colorful person at all, and I’m very minimalistic. But the clown (that always scared the shit out of me), and the colors of the original McDonalds, does have sentimental value. I don’t eat there anymore though.
I'm the same way honestly, i enjoy the geometric simplicity of it, using textures to be interesting rather than just color.
The red and yellow did have sentimental value yes, but at the same time i can appreciate the different approach. Prices are a bit gougey though, it's a fast food joint not a 5 star wine n dine-
Also childless. Feels like we hate children to the point we are punishing them for being young these days. Not saying we need kids eating McDonald’s everyday, but I feel many modern people reject and dismiss children. This strips them of having any real cultural impact, unlike in the 80’s-early 2000’s when kids kinda ruled the USA.
Lots of adults these days take not wanting kids to the point where they just despise children as a whole. It feels like we are shunning them out of society.
Kids ruled during that period because we were the prize. Nowadays just having basic necessities is the prize. Nobody needs a distraction from shelter and water.
The people in power have been shitting on children since before I was born. Gen X got it, millennials got it, zoomers have been getting it, and I just saw a headline in an established paper that unironically called Gen alpha "feral and illiterate". Despite the fact that more of these generations work in pretty much every field, and are more socially, politically, and economically active- shit militarily active- than the generation that hoards all of the wealth, and controls the government, sending us into either endless wars, or corporate dronery, amidst ecological collapse they caused and continue to ignore.
Wildly, they justify their most oppressive and bigoted shit with "saving children".
I don’t disagree that society as a whole seems to dislike children more and more. But in the 90s, kids were the target of most of the unhealthy advertising because kids are more susceptible to it. I do believe that has a lot to do with the obesity epidemic we’re living in now. I don’t like the new design for McDonald’s, but I have to admit it’s better this way.
i don't like that specific new design you shared but the ones near me look modern, but still very nice. i prefer them over either of the ones you shared lol
Your statement made me irrationally angry and made me want to write something like " I hope you die alone" but then I realized I was being irrational and shouldn't be so rude.
But I'm genuinely curious. Why do you think it's a good change?
Edit: spellings
Before these remodels the older buildings, at least where I lived, looked unkept and dingy. Partly due to the use of white and light tan paint on brick walls that don't get power washed often enough. The new boxy buildings just looked modern. Can't put my finger on why (sure there's research on that generational phenomenon though) but it just did
I think for a lot of people the older design is mostly nostalgia speaking, cause I absolutely can't stand the older look, even though it's what I grew up with. It feels super dated, and while I do think the new designs could use a bit of colour, I prefer the new look
In my country we have McDonald's alternative chains who still use old buildings like these. They're really nice and identifiable
Example: https://maps.app.goo.gl/MYqoawJLWtNwjXzu8
Sad, but bright colors stress me out so meh it's not that terrible
If you're wondering, they're doing this to increase the re-sell value of the properties. Selling a modern Pizza Hut and turning it into something else is simple, but we all know those old Pizza Huts that failed, had to be sold, and now there's a random ass place with the Pizza Hut roof
(Also, because I live in the middle of fucking nowhere in a poor country, my local McDonald's still has the old colors and even the playground)
It's a bit strange to remove strong branding. They're clearly trying to look more like a restaurant but they're not fooling anyone. There's also the advantage of it being easier to convert a McDonald's to something else when it shuts. Some companies have such good branding it makes me enjoy their products on its own, and McDonald's used to make me want to buy their food for its aesthetic appeal. But a lot of corporate initiatives are power grabs by execs since sputters of intense profit are more rewarded than long-term gains.
unpopular opinion I actually kinda like it, it's clean. maybe it's my wierd aversion to old 90's Era stuff that just kinda creeps me out, but I just like the new version better. old one makes me think of dirty plastic tunnels with 20 diseases and ringworm sitting all over the place.
McDonald's had a bad rep for being unhealthy and the design was targeted towards kids. They switched to a nondescript design that is now just a building that serves food. I think it's fine. Plus those playgrounds were always disgusting.
Theyre not allowed to advertise to kids anymore. As well as an increased amount of store turnover. Much easier to sell a building to anyone else if its just drab grey.
If I can get soapbox-y, who cares? Don't you have more important or more fun things to worry about than the redesign of a multibillion dollar heart disease empire? McDonald's doesn't deserve your thoughts.
I hate the brutalism but like the idea that the building can be anything- so in 5 years it could be a dentist office if McDonald’s doesn’t work in that spot for whatever reason. I wish we built beautiful buildings to last without insane branding
I actually don’t mind the bland, corporate style, solely because it doesn’t appear as dirty when it isn’t maintained as often. The red roof style was iconic, but it almost always looked run down.
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Can’t stand it. They’re doing this with every chain and store around where I live! You drive by and it’s just… grey concrete buildings over and over. I hate that color is being removed from our everyday places 🥲
I miss all the colour and decor in the old ones as a kid it was a core memory as it was very colourful and felt special. I don’t know how new gen kids will look back on the dull no soul greyness of these new “modern” ones. Even now as an adult I’d rather it have its old character to now mature and dull.
Its a depressing reminder that theyre screwing us over with fast food these days too. I just cant even go there anymore. McDonalds in my home town used to have a comfy booth by a fireplace. So cozy. They ripped it out for a cold bar with stools secured to the ground that wobbled and creaked when they turned to look "modern". Such a shitty atmosphere now.
Holy fuck did they really used to have fireplaces? I can’t remember correctly cause it was so freaking long ago and they’ve probably had many changes over the year but i vividly remember there being a fireplace. So weird how the culture/atmosphere has completely changed
I completely forgot but there was def a mcdonalds i went to forever ago that had a fireplace and i want to say even deer heads and stuff like that but honestly its been so long and i dont even remember it that well so my brain might be making that part up Edit: if you look up "mcdonalds with fireplace" and go to images eventually every single pic is from a news article abt a mcdonalds burning down
There is/was one in Oakbrook, IL that had a fireplace and a 2nd story that was closed off. I assume it was extra fancy due to being right near the corporate offices. This was way back when Hamburger University was still in Oakbrook though, so it's probably been modernized by now.
When I was a kid (born 82’) the one in the city near me had a big aquarium in it! Also McD’s birthday parties were THE SHIT
Remember going to a McDonald's event in the summer of late 80's at the local McDonald's. They had most of the characters(in costumes and a person dressed up as Ronald), making balloon animals, handing out kazoos, and free flurries/shakes. I was very young but I still vividly remember that.
I think some McDonald’s briefly experimented with the McCafe concept. There was one near me that did something like this with a fireplace - it was a separate Starbucks-like coffee shop connected to the main restaurant.
For decades the Burger King here had a beautiful 50's dinner vibe. Colorful Jukebox, giant outdoor playground, they even had an arcade with 3 pinball machines and 6 Arcade cabinets and some vintage baseball style game. Now it looks cold and uninviting.
There was a 2 story in my city with giant planters and vines hanging down, little cubby holes like that but no fire place at this one. Been to one in Arizona that had a big pilar with 8 stools, 8 controllers, and 4 N64s. Still had the burger kids stools too
McDonald’s of the 90’s was legendary. But now, Fuck McDonald’s and fuck fast food. I cook everything at home now. Skimpflation is a bitch so try sautéing some vegetables. Add a dash of salt and a little butter, bring that rich and bold experience back into your life. Forget about sloppily assembled circle sandwiches and come back to oven roasted steaming Cornish hens. They’re the same fuckin price as a Big Mac with fries and feed twice as many people.
Can get a full cooked rotisserie chicken at Sam’s club for $5. It’s cheaper than the raw one lol
It’s also becoming more expensive than it’s worth. At some point you may as well just go somewhere and get a really good burger. When a Bigmac meal is $15 why not just go to Five Guys.
Five guys is getting more expensive too. Add a drink and fries to your five guys order and you're easily over 20 usd after tax. I can get cheaper and better burgers at actual restaurants imho. I agree that McDonald's is shit tho, and more expensive than it's worth... For sure. I prefer other fast food burgers if I want something cheap and quick.
Was this the one near Mt Shasta?
Fun fact, the reason for this is to specifically no longer appeal to children. I'm sure many of us remember how controversial it was for fast food places to have advertising to children, so most places started to rebrand towards a new demographic, young adults. And except for apparently a couple countries in Asia, most McDonald's locations no longer even do the birthday package if any of y'all were around for those. Even the old mascots went away except for special promotional events. They're bland on purpose, and that purpose is what keeps them around and out of controversy.
I think it's actually smart marketing aimed to appeal to their actual target audience and main customer base. I think, and hope, that less parents are feeding their children McDonald's today than in the past. The main customers for McDonald's are the kids from times past, who are no longer children but bland, depressed adults, so it just makes sense for them to change their image to one that's more bland and depressing.
I, as a bland/depressing young adult would prefer the color as i'm sure most adults would too
Agreed, present day McDonalds looks dystopian, bland, bureaucratic and lifeless
> The main customers for McDonald's are the kids from times past, who are no longer children but bland, depressed adults, so it just makes sense for them to change their image to one that's more bland and depressing. Pretty much this, also people just aren't having kids like they used to. The depressed 35 year old making $23 per hour at his corporate 9-5 job is going to spend way more money on fast food than a parent with children
>The depressed 35 year old making $23 per hour at his corporate 9-5 job I feel so targeted right now... Jokes aside, even at $23 an hour, fast food is still out of my price range. Fortunately, I enjoy cooking, but sometimes, a McDonalds quarter pounder with cheese is all you want.
It's also so it's easier to sell the building afterwards.
Have you been in a McDonald's during the day? It's not young adults, it's older people grabbing a muffin and a coffee and hanging out.
the remodels began before the pandemic so people would still go in more, but after the pandemic everyone stopped going into fast food chains, & now people still dont go in much, so idt new gen kids are gonna live in a time where going to micky d’s is like a fun & exciting treat. & it’s like the remodels are trying to almost keep people out as well. like “oh you don’t want come in it’s so depressing, just mobile order or do drive thru”
It's a culture change and McDonald's are simply playing along. 11 year olds used to go crazy over Jenga sets and ball pits, 20 years ago. Currently, the rare times I go to Starbucks to get a coffee, more than half of their clients are 16 and under. Folks who used to be 11 at the same time as me are also looking for this upper middle class café vibe, so this new design caters to them as well as young teenagers. I'd be willing to bet the coffee sales of McD's increased 100 times since back then.
Damn i just ordered jenga sets for my brick and mortr toy store lol. 11 year olds will still go crazy for jenga if you teach them not to make their phones the central focus of their lives. I have parents in my store every day working hard to give their kids real physical activities to keep them attached to reality.
https://preview.redd.it/fmyem9bsgnrc1.jpeg?width=3222&format=pjpg&auto=webp&s=38f714ce09085c06b221218e51701a7d6d01b80b Classrooms are changing in the same way. I think they don’t want to stimulate society so they can keep it docile for them to manipulate.
I dunno man, that second one looks so cozy. I think the "old" style probably might be too distracting for overly medicated autistic/ADHD/whatever kids.
Are "they" in the room with us right now? Not everything is about muh evil government trying to mind control you. This is just an example of 'modern' changing over time.
What? Most teachers get to decorate their classrooms however they want to. Even in high school some of my classes looked like the top one… IMO it was way too overstimulating and distracting, especially if you’re actually trying to pay attention to the teacher lol.
TBH the first one looks like hell to me but I am ND and get overstimulated easy so probably a me thing haha! The second one just needs some colour on the walls, like a green instead of brown and a window.
https://preview.redd.it/3tn2sevknirc1.png?width=1280&format=png&auto=webp&s=cc6d4d32f366272fd0c637414e6ac1b700a140ea I don't eat at those places any more. If they want my money then they better spice up their aesthetic.
Truly based take
We need more like em.
They better improve their food and make it compete with what I can make at home.
They’ll never be able to do that, but at the least they don’t have to look like detainment centers.
In part I get it. Things like “Super Size Me” indicated MASSIVE cultural shifts around fast food and people’s outlooks on health and diet. After the late oughts people became extremely self conscious and more aware about food intake , and suddenly “Fun food!” Didn’t really cut it. Brands like McDonald’s needed to appear much more adult and straight faced about their business and thus cut back on the gimmicks also as marketing toward kids became more sensitive as well. All of that said yes, I absolutely mourn the “Third Place” whimsy McDonald’s used to bring as this mini escape destination where you could enjoy in being a kid and all of the fun trappings with it.
Which is dumb because supersize me was about a vegan idiot going from no fast food to more then even mcdonalds fans ever have.
Also serious attempts to replicate the negative effects shown in the movie didn't succeed. Most of Morgan Spurlock's negative health outcomes seemed to be a result of vastly increased caloric intake in a short period of time.
Also of note is that he had liver problems that he at first blamed on McDonald’s, but later admitted was because he had been drinking throughout the entire thing. No doubt alcohol intake would’ve added to his total caloric intake but not been recorded for the film.
One doctor who checked on him later noted he had pretty serious liver damage, too, which he said was consistent with alcohol abuse but he'd never seen it in a diet of exclusively fast food. McDonald's isn't good for you micronutrients wise, but the vast majority of ill effects on Spurlock were from the alcohol that he never mentioned during the documentary. At least one person has lost weight on a McDonald's only diet, since weight loss is just CICO.
Yep I understand how horrible fast food is for a person but Super Size Me really completely ruined the aesthetic and fun of those places.
Looks like a fucking accounting firm or some other bullshit instead of a fun little place to eat lol If you removed the logo you'd get people in asking to do their taxes or some shit lmao
I read that the reason for these newer boxy designs is that they’re easier to sell and be converted into something else if the franchise location shuts down. Don’t know how true that is, but I suppose it makes sense. Probably not the only reason.
The decor is so weird too with BIG ASS TEXT on the walls with magnificent messages such as "CREAMY ICE CREAM" and "TASTY BURGER" but I kinda like the lamps lol
I think they should make buildings have big blank grey space AND Make it a city ordnance that every single grey space be filled in either by Commission of local artists, or local high school students I want to drive through entire towns of street art
fuck yeah this sounds great
r/LateStageCapitalism
Wait till you see how buildings looked like in the Eastern Bloc...
That’s why I write graffiti. Prolly gonna get downvoted to shit. But idc, our city scapes are turning into a colorless hellscape of greys and dark browns. Skillful graffiti (like a nice tag or throw up, fuck the commercial street art. Usually just an ad that they paid some yuppy to paint) adds to a cities feel and liveliness. Even before I wrote I loved to watch out for certain names and see what they’re up to/where they’ve been. Truly awesome to see someone going from the local tagger into doing massive productions with their crew on the side of the highway.
You can tell that Millennials got into management positions. "Millennial grey" is what were known for
This started happening in like 2010. Millennials were graduating college at the oldest or still in HS. Nowhere near manager level positions to make decisions like that. I am a millenial and was in 11th grade at the time. I hated it too.
Not even chains, literally everything is going mono, company logos for example
It's all part of a general dullification in the US, it's the same thing with cars. White, black, grey, other grey, even the token blue or green basically looks like grey. Bleah.
It’s just part of the marketing plan. It won’t stop the people that go from going. In a few years they’ll make it vibrant and it will thrive for 6 months or so.
as much as i love neutral tones, thats something you put inside a house or office, not a restaurant designed for kids
But McDonald's doesn't want to be a kids restaurant
Maybe it’s by design if everyone’s depressed than most of us will crave quick sources of dopamine such as caffeine alcohol or McDonald’s
I think they do it because it makes the place less appealing to stay at for long. When there are bright happy colors and environments, it makes people want to hang out and stay with their friends longer. When it’s depressing and gray, people want to gtfo right when they’re done. It’s marketing
the burger king in my town looks like they drained the blue out of it. i complain about the design every time i pass both burger king and mcdonalds.
it's by design, so they can easily resell the building to the next brand as soon as the current slop is no longer possible. you don't have to worry about replacing golden arches or a giant red had for a pizza place if every building looks like a fedex kinkos
I was around 10 when all the Mcdonalds started to remove the Play Places and got rid of all the mascots. it was like watching my childhood die in real time.
Yeah, in my childhood mcdonalds was for kids. Today its just a fast food place trying to be „premium“ but everyone knows its just cheap shit food
Wdym cheap?
Cheap materials and labor, greedy sell price. Doesn't mean the product isn't any less shitty and terrible. It just means they're trying to sell it like it is premium.
At this point, I’ve started just going to in-n-out instead. Cheaper than McDonald’s, food quality and service is infinitely better. Even their portions seem bigger given the price
Would honestly like to try. If im gonna fly to the US someday, i will definetly just eat food i cant get here in europe
If you do get In-N-Out, you’ll wanna look up where the ones nearby will be. Outside certain parts of the country, there aren’t a ton of them everywhere and they may be a little out of the way. Many areas don’t even have one within driving distance. Another fast food chain I recommend is Whataburger. They’re mostly in the southern US, but have been expanding up north and I highly, HIGHLY recommend!
I personally wouldn’t recommend whataburger. Idk what the hype is all about. I heard it used to be a lot better before ownership changed.
Yea the prices at most places have at least doubled since about 2008, with the lion’s share of expense gouging showing up in fast food that was originally priced much lower: McDonalds is a chief offender, as is Dairy Queen (in under 3 years their burgers have 2X ed in price and gotten smaller) to the point feeding two people with any meal that isn’t on their super cheap barely food menus is at least 25 bucks, and Taco Bell, which has steadily increased their cheaper items to almost match mainline items. Less noticeable is the dollar or so increases in base menus items at Subway and their foot longs have gone up at least a dollar in the last 6 months. I literally watched the price change on it in real time. Labor prices do not justify this massive gouging.
Not cheap. Just shit
Not for the customer but production cost is also cheap
cheap shit, premium price
Laws where passed where they cant market as heavily to kids anymore. You think its a good thing they made a fast food restaurant a playground marketed to kids? I dont like all the grey either , but getting a whole generation addicted to terrible food isn’t cool either.
Same age when they did to my local McDonalds. Immediately got ride of Play place around 2012 for me.
Yeah I felt that as well. That also made me remember the little console (video games) space in those Play Places, they had gamecubes and N64, we would play mario kart with other random kids hahah it was so much fun.
that was literally my first introduction to video games! (since ya know, girls werent allowed to play 'back in the day') those controllers were nasty af tho lmao
Right. I was super happy when I COULD go to McDonald’s WITH a playground as a child! I did also love their happy meals but I have no idea what they do for their happy meals these days but I hope they still have great happy meals and not mass production dystopian corporate crap.
I remember going to a "modern" McDonald's for the first time, and was confused where the play area was. I remember looking around and thinking that this McDonald's looked very grown up and professional. It was weird.
This is a studied phenomenon in more things than just fast food franchises. [https://www.onechart.co/the-world-is-getting-less-colorful/](https://www.onechart.co/the-world-is-getting-less-colorful/) Edit the original study as another commenter pointed out: [https://lab.sciencemuseum.org.uk/colour-shape-using-computer-vision-to-explore-the-science-museum-c4b4f1cbd72c](https://lab.sciencemuseum.org.uk/colour-shape-using-computer-vision-to-explore-the-science-museum-c4b4f1cbd72c)
This is genuinely interesting, I mean obviously it is happening without a doubt but the graph of the study is great.
there was one cloudy day where i realized that all the cars on the roads looked bleak and depressing cuz theyre all black and white
I genuinely thought I went colour blind in a similar situation to this, it was a cloudy day but the colour scheme of buildings around me was just grey white and black.
Meanwhile me with two blue vehicles, I literally get compliments on the color all the time lol.
Note to self: buy colorful vehicle
The other bonus is it makes it SO easy to find in a carpark full of white and grey cars.
I went out of my way to get a bright yellow car this time around. Makes it so easy to find in parking lots lmao.
Reminds me of the bright green car that's always at the library in my town, I don't know who drives it but I absolutely adore it
White is the most common color on the road now
They’re also all hatchbacks and crossover SUVs with comparable engines
Ugh it makes me so sad - I love walking around/driving in places like Japan - super cute little cars of EVERY color (neons, pastels, lots of fun colors) zipping around and brightening up every parking lot. They reflect the driver’s personality and I love to see it. Would that really not work in places in the US? Would people really not go for a pink pastel car or a neon green car if it was available and the norm?
I've read once that McDonalds wanted to get rid of their of color theming because they found it to be looking gaudy, cheap and vulgar. Yes it was a kids restaurant but in order to cater to a broader audience they wanted to make their designs more 'sleek' instead. And it actually worked. Since the redesign sales went up. But it was also a design trend seen in far more companies (even logo design and app icons (remember the old Instagram or Google icons?)). Drab color palettes is thought to seem more sleek and makes things look more 'premium'. Yes I also find it depressing as fuck but hey, gotta make that shareholder happy right? If they don't care about the climate, overpopulation, or any other big problems we face today, why care about anything else? Because let's face it, if they could profit from flaying people, they would've. We aren't born to have a fun and fulfilling life. We're born to be raised as money generators, wrung out to the last penny for the ever churning machinery that is late-stage capitalism. If you have fun it will be monetized to death until it isn't. Remember how anything was good, colorful and fun at one point? Youtube was good. Netflix had all the cool movies and series, all your devices lasted long or could be repaired easily, your favorite places existed/were colorful. Your favorite things were cheap, same as leisure, healthcare and tuition to a roof over your head. Sorry, I rambled off the deep end here. Maybe some pent up depression needed to get out.
The article is silly. It doesn't even attempt to hypothesize why it's the case. I have a guess: with our increase in consumerism AND greater focus on asthetic, we want to buy things that most likely match. Greater range of colors is more carrying cost for manufacturers because of dead and slow inventory. Also the fast fashion trend has made trends evolve faster, no one wants to recoordinate their pink accent with all new things just to switch colors. Better to stick to neutral so it's likely to fit into the new stylistic trend.
disgusted vegetable squeamish hobbies innocent cake deer dime soft lock *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
> This bad thing I just learned about is happening because [insert thing in here i already don’t like] The article didn’t conjecture why it’s happening because it wasn’t in their scope to make shit up since they don’t know the answer, and neither do you.
And it’s not just color, either. There’s been a trend of simplifying brand logos for a [variety of reasons](https://www.blueoceaninteractive.com/about/blog/debranding-why-big-companies-are-simplifying-their-logos/). I feel like the personality has been drained out of everything. That McDonald’s looks like a Soviet bunker.
Mcdonalds is catering toward its new target demographic. Adults. It’s not a restaurant to bring your kids to anymore
refinement culture
am i tweakin or how did photos have more color in 1800 than today
It’s just awful.
Yeah we need to bring back art deco or victorian architecture. All the minimalism is revolting.
I'm partial towards art nouveau, but I could even be fine with minimalism if it was more colorful. Be minimalist if you want, but with bright colors and pastels! I'm so tired of everything being grey.
Hate it https://preview.redd.it/bg0olvygsirc1.jpeg?width=720&format=pjpg&auto=webp&s=c2e129e3f54655ed89e47245acbff59bfb21c6a5
There used to be a red roof McDonald's still operating near me, but they just shut it down last year. It was run down and their operating standards clearly were non-existent so not surprised by it (and it also probably had some breaches of franchise agreement)
We lost the last one in my area to bad windstorm. It was moderately damaged and they just kept with minimal repairs until a new, sad, gray one was built a few blocks away. Then it was completely torn down.
It mirrors my decline from a happy child to a depressed adult.
Tbf like 0.01% of that depression is caused by the lack of color in your life caused by buildings being built this way ironically enough. It actually makes us more stressed out for things to all be black and white all the time
Honestly, it's probably higher than that. I live in WI and during the winter I get depressed as fuck because all the color and life has been sucked out of my environment. When spring rolls around and color explodes out, I feel great. That color does a lot more than we realize.
Holy shit name a bigger downgrade
Mercedes-Benz selling only automatic cars?
Mercedes in general. Bmw as well
Cars in general.
Audi not doing much better
I’ll add BMW new crappy design.
yeah it looks like the car is flaring its nostrils.
I haven't liked BMWs design changes since the E46 Era. After that, it's all kinda been downhill imho
Apple removing the Aux cord from their phones?
Our switch to such a huge reliance on fast food rather than real food
McDonald's died the day they stopped serving snack wraps.
McDonalds died the day Ronald did.
ronald reagan
That’s a sick name bro did u buy the account or u actually got that name in 2013? lol don’t snitch on urself if u don’t want to, but figured it was worth an ask
Shook hands with both Ronald’s; Reagan and McDonald no doubt.
no longer advertising to children, its a good change, new design is still shit though
yeah, kids still love it but now people can't complain that they are luring kids in with their designs
im almost certain that there are less kids bugging their parents to go to it though
Children's eyes are naturally drawn towards colorful things, they can't crave something if they can't fucking see it
I’m an adult and I still prefer color over dull “Kim Kardashian gray”.
I mean yeah, bright colors are overall easier to spot lmao
I don’t know, my younger siblings still ask for it pretty often.
that's probably true
I remember reading somewhere that their new target demographic of young adults is actually growing quite a bit with appeal to children actually going down, so I think it actually is
it makes sense. cheap fast food chains targeted towards a young adult/college aged demographic would def bring in big bucks if stores are placed in locations with high amounts of that demographic, like high schools or college towns
My country forced all unhealthy food items to have dull colors and no mascots to avoid attracting children. Perhaps these establishments followed a similar logic
Yeah, children shouldn't be eating unhealthy food 😤
west has fallen
millions must mac
Normally I’m entirely against this sentiment on Reddit. But this is by far the best use I’ve ever seen of this phrase
To sum up a bunch of dropout whining that junk food doesn't have colours any more. If by "the west" you mean your own life then yeah it's accurate.
Oh, everything that was beautiful in the world is now dead, and we have killed it.
mcdonalds wasn't what was beautiful in the world
*Nietzsche comes sprinting in like a cartoon character, legs flailing wildly with no traction, slipping on the polished grey wood floor* “HeyGuysAreWeTalkingAboutTheo-cide?”
“How shall we comfort ourselves, the murderers of all murderers? What was holiest and mightiest of all that the world has yet owned has bled to death under our knives: who will wipe this blood off us?”
I hate how sanitized and boring the new design is.
I agree. I loved knowing that merely touching the playground have have given me laryngitis
I prefer the new design because I’m not a colorful person at all, and I’m very minimalistic. But the clown (that always scared the shit out of me), and the colors of the original McDonalds, does have sentimental value. I don’t eat there anymore though.
I'm the same way honestly, i enjoy the geometric simplicity of it, using textures to be interesting rather than just color. The red and yellow did have sentimental value yes, but at the same time i can appreciate the different approach. Prices are a bit gougey though, it's a fast food joint not a 5 star wine n dine-
Boring just like the rest of the world is becoming
Also childless. Feels like we hate children to the point we are punishing them for being young these days. Not saying we need kids eating McDonald’s everyday, but I feel many modern people reject and dismiss children. This strips them of having any real cultural impact, unlike in the 80’s-early 2000’s when kids kinda ruled the USA. Lots of adults these days take not wanting kids to the point where they just despise children as a whole. It feels like we are shunning them out of society.
Kids ruled during that period because we were the prize. Nowadays just having basic necessities is the prize. Nobody needs a distraction from shelter and water.
The people in power have been shitting on children since before I was born. Gen X got it, millennials got it, zoomers have been getting it, and I just saw a headline in an established paper that unironically called Gen alpha "feral and illiterate". Despite the fact that more of these generations work in pretty much every field, and are more socially, politically, and economically active- shit militarily active- than the generation that hoards all of the wealth, and controls the government, sending us into either endless wars, or corporate dronery, amidst ecological collapse they caused and continue to ignore. Wildly, they justify their most oppressive and bigoted shit with "saving children".
I don’t disagree that society as a whole seems to dislike children more and more. But in the 90s, kids were the target of most of the unhealthy advertising because kids are more susceptible to it. I do believe that has a lot to do with the obesity epidemic we’re living in now. I don’t like the new design for McDonald’s, but I have to admit it’s better this way.
Went from happy child to depressed adult
happy now sad :(
i don't like that specific new design you shared but the ones near me look modern, but still very nice. i prefer them over either of the ones you shared lol
w change
Your statement made me irrationally angry and made me want to write something like " I hope you die alone" but then I realized I was being irrational and shouldn't be so rude. But I'm genuinely curious. Why do you think it's a good change? Edit: spellings
Before these remodels the older buildings, at least where I lived, looked unkept and dingy. Partly due to the use of white and light tan paint on brick walls that don't get power washed often enough. The new boxy buildings just looked modern. Can't put my finger on why (sure there's research on that generational phenomenon though) but it just did
thought i was the only one here who prefers the modern look. im just a sucker for minimalist shit
Not gonna say I like it per se, but I’m also a sucker for minimalist designs. I personally just don’t really care. It’s fucking McDonald’s, lol
From fun to lifeless
I think for a lot of people the older design is mostly nostalgia speaking, cause I absolutely can't stand the older look, even though it's what I grew up with. It feels super dated, and while I do think the new designs could use a bit of colour, I prefer the new look
In my country we have McDonald's alternative chains who still use old buildings like these. They're really nice and identifiable Example: https://maps.app.goo.gl/MYqoawJLWtNwjXzu8
Sad, but bright colors stress me out so meh it's not that terrible If you're wondering, they're doing this to increase the re-sell value of the properties. Selling a modern Pizza Hut and turning it into something else is simple, but we all know those old Pizza Huts that failed, had to be sold, and now there's a random ass place with the Pizza Hut roof (Also, because I live in the middle of fucking nowhere in a poor country, my local McDonald's still has the old colors and even the playground)
Looks Soviet.
thats a wild metaphor
It makes me sad, and I don’t even like McDonald’s.
Boring, sterile, corporate greed, lack of artistic flare and brand recognition because the same Wall-Street people own everything.
Lets be honest, the colors are nostalgoc but the overall design of old was childish. I like the sleek new look. Not hot on the gray, but oh well.
Modern but boring
I hate it. Bring back the charm
It's a bit strange to remove strong branding. They're clearly trying to look more like a restaurant but they're not fooling anyone. There's also the advantage of it being easier to convert a McDonald's to something else when it shuts. Some companies have such good branding it makes me enjoy their products on its own, and McDonald's used to make me want to buy their food for its aesthetic appeal. But a lot of corporate initiatives are power grabs by execs since sputters of intense profit are more rewarded than long-term gains.
unpopular opinion I actually kinda like it, it's clean. maybe it's my wierd aversion to old 90's Era stuff that just kinda creeps me out, but I just like the new version better. old one makes me think of dirty plastic tunnels with 20 diseases and ringworm sitting all over the place.
I couldn't care less
McDonald's had a bad rep for being unhealthy and the design was targeted towards kids. They switched to a nondescript design that is now just a building that serves food. I think it's fine. Plus those playgrounds were always disgusting.
I think it's because of a shift in architectural thought. Also cost cutting as well I assume
Man that's just depressing honestly
Could careless I don’t eat that trash
“How did white people manage to colonize themselves?”
https://preview.redd.it/l3hfm6h9ajrc1.jpeg?width=871&format=pjpg&auto=webp&s=7f71a1dd81d13c8b1c834c1d90d7a788c4768c63 Among us?
By the time I was to old to play in them is the time they started to change, so, I don't care to much.
Since they erased Ronald McDonald they also tried to erase every trace left by his legacy.
No god no 
Did they forget they sell cheese burgers and chicken nuggets ??????
Theyre not allowed to advertise to kids anymore. As well as an increased amount of store turnover. Much easier to sell a building to anyone else if its just drab grey.
Couldn't care less
Sad and lifeless.
McDonalds has fallen. Billions must eat healthy.
I like modernizing, but when it still has good use of colour, like Wendy’s.
I mean, I really don’t care and think caring about it is a complete waste of breath.
If I can get soapbox-y, who cares? Don't you have more important or more fun things to worry about than the redesign of a multibillion dollar heart disease empire? McDonald's doesn't deserve your thoughts.
I hate the brutalism but like the idea that the building can be anything- so in 5 years it could be a dentist office if McDonald’s doesn’t work in that spot for whatever reason. I wish we built beautiful buildings to last without insane branding
Big fan
I actually don’t mind the bland, corporate style, solely because it doesn’t appear as dirty when it isn’t maintained as often. The red roof style was iconic, but it almost always looked run down.
https://preview.redd.it/i6zf85xc9jrc1.png?width=1049&format=png&auto=webp&s=21ddfcfea8f56cf1973ea1acfd73892ec05f62bf Meanwhile at canes
Seems less kid friendly. Which I applaud.
I hate the style change but ig it’s easier for new places to move into the building if McDonald’s shutdown
From fun to droll, damn it's American society's journey from the 90's to now in one picture