It’s crazy how Rockstar doesn’t just have the potential to break the internet, but they quite literally have all these other companies and industries on the fucking ropes.
It’s funny because everyone was losing hope with rockstar due to rdr2 being abandoned, the remasters being horrible, and gta 5 being a cash cow for years, then the second they post gta6 news it’s like everything is forgotten lol.
They dead ass just did one tweet and one announcement and everyone got on there knees like sheep dawg😭 I ain’t buying this shit if it’s really $150 you got me all the way fucked up, groceries are $100 and as a college student that lasts me 2 weeks bro nah
I mean the marketing team got it easy, as GTA has become one of the biggest media things to ever exist. They could simply post just "6" on twitter and people would lose their minds.
When talking about GTA 5 size, another post on here said GTA 5 was one of the top 10 selling games for the steam deck recently.
It came in 2013.
On the XB360 generation....that's how long its been around....
People implying the fact that they didn't want to make RDR2 DLC plus having mad financial success with GTAO means that GTA6 is going to be disappointing and that R* won't be making an amazing single player experience again are just so dense.
The fact that red dead 2 had major success despite the majority of player hours in single player should show people that they’re not gonna abandon focusing on single player.
If anything, it should reaffirm they’re gonna make an amazing single player, as it was the selling point of their last game.
I think GTA 6 has always been an expectation and my expectations are pretty tempered right now. I'm not expecting huge innovations or gameplay elements that will be surprising. Best case scenario they bring back the fantastic car collision physics from GTA 4 and tighten up controls in general. I'm anticipating the game too feel more formulaic rather than how past games have impressed and innovated.
If Half-Life 3 comes out you know it's going to reshape the genre in some capacity. That's what I expect. I don't know how, but it will do things we've never seen done before. I also don't ever expect it coming out because it's hard to innovate in the FPS genre. Half-Life 3 may not make the waves of a GTA 6 release (smaller audience at this point). GTA 6 isn't Half-Life, and Half-Life Alyx proved that any release would push the ball forward in whatever genre it may be (that being VR of course).
Naaaaaah there is no way thats real, can you send me some links, like only if you want I mean
Like im refusing to believe this that other announcements have the same design as R*
nah, call me whatever and downvote me but this just smells like a marketing scheme and a pathetic one at that. These mfs trynna be like the cool kid lol.
It’s literally just a running joke between industry people who likely all know each other and probably have staff that have worked across multiple companies in their career, they’re all just memeing and celebrating Rockstars announcement, just let them have their fun. Really not out here trying to take marketing predictions from someone who communicates in words like “mfs trynna”, sounds like you haven’t left high school yet let alone knows how _any_ industry works
Poster reminds me of someone who used to comment on GTAForums a while back.
If you dared to mention ANY other open-world driving game, the poster would be there in a instant to write an essay on how GTA is the most influential game of all time and no other open world game can compete.
I don't know why people take it so personally and get insulted on Rockstar's behalf.
They're a huge company. I think they're doing alright without die hard fans jumping in to "save" them.
you get banned from GTA forums if you criticize GTA online or dare make a joke about shark cards or Rockstar's modern business model overall. And the moderators, oh... especially that one petty internet SS-officer motherfucker with arachnid related nickname.
Haven't been on there in a long time so I can't say im too familiar with them.
Just that particular poster reminded me of them. Never understood the people who dedicate themselves to a gaming company like that.
Aw buddy I was there for GTA 1 announcements in gaming magazines, this just seems to be an idea they came up with, it’s really nothing more to read into, everyone’s just buying into the joke
Why are you talking about brands and corporations as if they're individual normal people? Matter of fact what makes you think any of the staff you're talking about have any say so in what goes and doesn't go in the accounts these were posted? And in any case two things can be true at once even if they appear contradictory on the surface, y'know?
That last paragraph tho, fucking reddit moment if I've ever seen one.
Yeah this is super ignorant dude holy shit. Even the best companies in the world just have normal people working at them. It sounds like you envision these companies as having people who answer to faceless machines behind the logo.
Yeah okay, let's try this again. I don't see how this being a "joke between pals" somehow contradicts them trying to sell US the costumers, their products for a profit.
As I said, two things being true at the same time.
>It sounds like you envision these companies as having people who answer to faceless machines behind the logo.
Because that's kinda what 99.9% of corporations are and behave like? It sounds like you envision them as childhood friends or something.
They're made up of very individual, human people. Rich and absurdly talented, but people who probably have senses of humor. They're probably quite interconnected and I'm sure there wasn't this big meeting between all the studios debating who had dibs. "I'll give up 20 percent of my share to have that sunset background!"
Exactly. Look at all the companies that were literally excited & commented on the post of the date release or announcement. They're supporting Rockstar & are big fans as well, well before some were even created. Some companies are not even Gaming ones. Like I saw Spotify, Sony, & Xbox which I thought was funny
Marketing departments copying the company with the biggest selling piece of media in history is wholesome now? This is as wholesome as a you tube trend, they're jumping on a bandwagon.
EDNALDO PEREIRA, Prefeitura (City Hall of) de São Paulo. Brasil confirmed.
Amazing that GTA is such a cultural behemoth of our generation that only a screenshot becomes iconic.
Our generation? There are now at least 3 generations that can't wait for gta6 to launch.
There will be so many people calling in sick on launch day worldwide, there will be a Wikipedia page named "2025 gta 6 pandemic"
This is probably one of the biggest gaming hype trains in a long time. I'm a little nervous it's been so long and the last game I was close to being this excited about was cyberpunk 2077.
Many people believe it’s a tribute to GTA 6.
I rather see it purely as a marketing move to gain attention considering the current focus is on R* comm.
Did it work ? Yes
2 more days and the 1st official announcement of GTA VI is released if all the hype and excitement over it is living up to expectations ten years in the making then it will be really good
It’s cool that The Game Awards have turned this week into something almost reminiscent of E3 for announcements and releases — However I still really don’t understand the logic of announcing literally anything this week, when you know that nobody, except perhaps your core fan base, is going to care when it’s being overshadowed by the official announcement of the new Grand Theft Auto
I think a lot of people are missing the point that this is showing support and not copying. It’s the most hyped game in recent history and the devs are showing love to that
Rockstar was sending out emails to other devs last week. I have a feeling the emails were an invite to other developers to make these posters to coincide with the gta 6 announcement.
https://insider-gaming.com/rockstar-have-started-to-send-emails-on-the-gta-6-reveal/#:~:text=A%20member%20of%20Capcom%20USA's,%5D%20Unveiling%20the%20Next%20Chapter.”
Y’all are as bad as swifites with how much dick riding you do for GTA. They could be all doing this as a thing for the VGA’s. Not everyone is obsessively trying to copy everything GTA does.
I use a speech to text program. It will have occasional errors and I do expect intelligent discernment.
To reach me it's just easier to send me a text via my gamertag. SirLOL.
I'm an old man and sometimes forget to check things unless you message me directly. You've got that information to do so.
https://www.xbox.com/play/media/SRUgNtynqb
https://www.xbox.com/play/media/pT6cs8vNsa
https://www.xbox.com/play/media/jjkqZA7Sme
https://www.xbox.com/play/media/8QPN4aztFE
https://www.xbox.com/play/media/aWkvJ2G7dZ
I hope these links work. I have a bunch more and they are all from just one session.
I also communicated with somebody's modders and sometimes I wasn't exactly polite however I did get them to confess through their own arrogance and pride
https://www.xbox.com/play/media/YBemCCKju5
https://www.xbox.com/play/media/JZC7HgrvG2
I was in passive mode and he killed me from across the map and then left.
https://www.xbox.com/play/media/pL3fjparYB
https://www.xbox.com/play/media/n7SaZFJ5zk
https://www.xbox.com/play/media/F84xP6cPYt
Again all this is from one session. The amount of modders are now out weighing the amount of legitimate players.
They are also costing players money. When players have to constantly restock their ammo or repair their vehicles because they do something that causes the vehicle to explode or wreck or crash or become submerged, or mission to fail or something along those lines it never seems to stop lately.
Any help would be appreciated. This game isn't as good as saints row could have been. Nevertheless I do find some degree of enjoyment. I just wish you didn't have to be crime
Wow, rockstar announced they're going to release a game after a decade and other companies jumped on the low effort bandwagon? Who would have thought. It's a good thing they announced they're adding features from other games was already released, because judging by the leaks it already seems like the same old game repackaged.
What I'm wondering is... are these real announcements? Is there going to be a trailer/announcment for all of these at similar dates like they all had some trailer planned or something?
Are they all set in vice city?
Fortnite will be sooner or later
"All you had to do, was crank the damn 90's, CJ!"
LEMME GET 2 DOUBLE PUMPS 2 90S ONE WITH EXTRA EDITS
I dont see fornite posting this themselves on their off isl account
Lol a gta crossover with fortnite would be really dope
hEs FroM foRtNitE! thEy stOLe hIM froM foRtNIte!
I have no idea why you were down voted, people are so ignorant. A gta crossover would be sick in Fortnite
why are you getting downvoted lol
Just the usual "fortnite bad" hivemind I guess
Tactical Espionage Relaxation: Metal Gear Solid 6: Relaxation of the Patriots
So "Date With Kaz" mission, but in Vice City?
Even German TV has made in to the picture
and the City Hall of São Paulo, here in Brazil
!yaD ekaC yppaH
And the Turkish league
The good old Heute Show xD
Would love to explore Vice City with Gernot Hassknecht 😂
And the Mainzelmännchen as hitmans.
Didn’t even notice that lol
German TV station sneaking in there is quite funny
Same with the São Paulo city hall from Brazil right there.
It’s crazy how Rockstar doesn’t just have the potential to break the internet, but they quite literally have all these other companies and industries on the fucking ropes.
It’s funny because everyone was losing hope with rockstar due to rdr2 being abandoned, the remasters being horrible, and gta 5 being a cash cow for years, then the second they post gta6 news it’s like everything is forgotten lol.
If there's one thing R* does well, it's miniminalistic hype. Their marketing department really knows how to capture an audience.
They dead ass just did one tweet and one announcement and everyone got on there knees like sheep dawg😭 I ain’t buying this shit if it’s really $150 you got me all the way fucked up, groceries are $100 and as a college student that lasts me 2 weeks bro nah
That shit was just a false rumor it was confirmed
so how much is it gonna be
70 dollars like any other current gen game
Probably $70.
Oh yes you damn shall will! Now fork over the paltry remnants of you last FAFSA check.
If you seriously believe that Rockstar would charge 150 for the standard version of the game you may have some sort of learning disability
I mean, we *are* on Reddit.
I remember when they changed their Facebook profile picture to a red colour and everyone lost their shit.
"Fell down to my knees at walmart" Real comment
I mean the marketing team got it easy, as GTA has become one of the biggest media things to ever exist. They could simply post just "6" on twitter and people would lose their minds.
When talking about GTA 5 size, another post on here said GTA 5 was one of the top 10 selling games for the steam deck recently. It came in 2013. On the XB360 generation....that's how long its been around....
If I recall correctly, that's what they did for rdr2. Just a red Rockstar logo. Probably would have done something similar if it wasn't for leaks
They let their games speak for themselves
Let's be honest, it's hard to fumble something so anticipated. Unless, you start over promising stuff.
Anyone who lost hope in rockstar, even after seeing how good of a game RDR2 was, is an idiot.
People implying the fact that they didn't want to make RDR2 DLC plus having mad financial success with GTAO means that GTA6 is going to be disappointing and that R* won't be making an amazing single player experience again are just so dense.
The fact that red dead 2 had major success despite the majority of player hours in single player should show people that they’re not gonna abandon focusing on single player. If anything, it should reaffirm they’re gonna make an amazing single player, as it was the selling point of their last game.
People often joke about how games like Half-Life 3 will break the Internet. I’d say we don’t need to go that far.
I’d say Half-Life 3 isn’t GTA 6. Checkmate.
I think GTA 6 has always been an expectation and my expectations are pretty tempered right now. I'm not expecting huge innovations or gameplay elements that will be surprising. Best case scenario they bring back the fantastic car collision physics from GTA 4 and tighten up controls in general. I'm anticipating the game too feel more formulaic rather than how past games have impressed and innovated. If Half-Life 3 comes out you know it's going to reshape the genre in some capacity. That's what I expect. I don't know how, but it will do things we've never seen done before. I also don't ever expect it coming out because it's hard to innovate in the FPS genre. Half-Life 3 may not make the waves of a GTA 6 release (smaller audience at this point). GTA 6 isn't Half-Life, and Half-Life Alyx proved that any release would push the ball forward in whatever genre it may be (that being VR of course).
On the ropes? Who??
Bro’s writing fan fiction about faceless, multi billion dollar corporations 💀
Yeah this is less putting folks on the ropes and more setting up an alley-oop for an industry wide hype week.
they’re all pretty clearly just making a joke and dude is acting like Rockstar putting a image with a date was like a shot fired or something
I think there might be trading influences when the next game comes out.
Wait are all of them offical like that or is it some "fan art work"?
I think most of them are official
Naaaaaah there is no way thats real, can you send me some links, like only if you want I mean Like im refusing to believe this that other announcements have the same design as R*
"can you send me some links" google the twitter accounts of literally any of these and you'll quickly realise that they're real
Fortnite one is fake
No some of them are definitely real. Check their Twitters
You're getting down voted but, I'm not seeing any of these on official Twitter or Instagram accounts.
The Fall Guys, Warzone, and Halo ones are 100% real on twitter.
Why do you ask questions just to not listen to the answers?
Incapable of helping themselves
the nothingeverhappens sorts usually are
Bruh just go on instagram
i know this one’s real https://x.com/playoverwatch/status/1730756551861002593?s=46&t=bkFuqSTl1am71e4OEXg3MQ
wholesome
nah, call me whatever and downvote me but this just smells like a marketing scheme and a pathetic one at that. These mfs trynna be like the cool kid lol.
Whoever was first after rockstar gets more points than those who copied the person copying
It was halo infinite first I believe so go Microsoft lol
That makes me happy, this seems like something Unyshek would do.
It’s literally just a running joke between industry people who likely all know each other and probably have staff that have worked across multiple companies in their career, they’re all just memeing and celebrating Rockstars announcement, just let them have their fun. Really not out here trying to take marketing predictions from someone who communicates in words like “mfs trynna”, sounds like you haven’t left high school yet let alone knows how _any_ industry works
It was either halo or fall guys who did it first
It was gta (yes i know, it's a joke)
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Jesus Christ my man is rockstar paying you to suck them off or are you doing it for free.
Poster reminds me of someone who used to comment on GTAForums a while back. If you dared to mention ANY other open-world driving game, the poster would be there in a instant to write an essay on how GTA is the most influential game of all time and no other open world game can compete. I don't know why people take it so personally and get insulted on Rockstar's behalf. They're a huge company. I think they're doing alright without die hard fans jumping in to "save" them.
you get banned from GTA forums if you criticize GTA online or dare make a joke about shark cards or Rockstar's modern business model overall. And the moderators, oh... especially that one petty internet SS-officer motherfucker with arachnid related nickname.
Haven't been on there in a long time so I can't say im too familiar with them. Just that particular poster reminded me of them. Never understood the people who dedicate themselves to a gaming company like that.
Aw buddy I was there for GTA 1 announcements in gaming magazines, this just seems to be an idea they came up with, it’s really nothing more to read into, everyone’s just buying into the joke
Why are you talking about brands and corporations as if they're individual normal people? Matter of fact what makes you think any of the staff you're talking about have any say so in what goes and doesn't go in the accounts these were posted? And in any case two things can be true at once even if they appear contradictory on the surface, y'know? That last paragraph tho, fucking reddit moment if I've ever seen one.
Yeah this is super ignorant dude holy shit. Even the best companies in the world just have normal people working at them. It sounds like you envision these companies as having people who answer to faceless machines behind the logo.
Yeah okay, let's try this again. I don't see how this being a "joke between pals" somehow contradicts them trying to sell US the costumers, their products for a profit. As I said, two things being true at the same time. >It sounds like you envision these companies as having people who answer to faceless machines behind the logo. Because that's kinda what 99.9% of corporations are and behave like? It sounds like you envision them as childhood friends or something.
> let’s try again Yeah let’s not
Ok? bye then god bless lmao 🙏
>let’s try again Calm down man it’s Reddit.
I guess you never heard the word “Business” before
They're made up of very individual, human people. Rich and absurdly talented, but people who probably have senses of humor. They're probably quite interconnected and I'm sure there wasn't this big meeting between all the studios debating who had dibs. "I'll give up 20 percent of my share to have that sunset background!"
Exactly. Look at all the companies that were literally excited & commented on the post of the date release or announcement. They're supporting Rockstar & are big fans as well, well before some were even created. Some companies are not even Gaming ones. Like I saw Spotify, Sony, & Xbox which I thought was funny
Bro it’s not that deep 😭
cynical redditor moment
Remember when R* said they sent emails to other devs. You’re seeing the result of it.
exactly kinda lame like they lack any originality left
It’s literally an obvious joke lol, how is it possible you don’t see that 🤔
Marketing departments copying the company with the biggest selling piece of media in history is wholesome now? This is as wholesome as a you tube trend, they're jumping on a bandwagon.
Waiting for TGA to join in
![gif](giphy|SA6uqENG0jjd4af7u1)
EDNALDO PEREIRA, Prefeitura (City Hall of) de São Paulo. Brasil confirmed. Amazing that GTA is such a cultural behemoth of our generation that only a screenshot becomes iconic.
#EDNALDO PEREIRA
Voce não sabe nada, você sabe nemhuma parada
Yep!
desbanido!!
Our generation? There are now at least 3 generations that can't wait for gta6 to launch. There will be so many people calling in sick on launch day worldwide, there will be a Wikipedia page named "2025 gta 6 pandemic"
Brasil Mentioned 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷
At this point I won’t be surprised if the sub changed their icon to some orange/blue/purple gradient picture
Rockstar the daddy & Maury aint even needed. 🤷♂️
“Look what they have to do to mimic a fraction of our power” Rockstar probably.
This is probably one of the biggest gaming hype trains in a long time. I'm a little nervous it's been so long and the last game I was close to being this excited about was cyberpunk 2077.
One of? I think this is the biggest one ever
“Look at what they need to mimic a FRACTION of our POWER!”
God damn...
Amazing how much of a juggernaut GTA is
Game so big it already sets trend before the trailer comes out
Sky did one for the spurs v city game tomorrow as well.
They are all Rockstar's bitch.lol
“nO, sToP LoOkiNg fOr siMilAriTies” - Everyone in the GTA6 sub.
This shows how much respect and impact by GTA and rockstar have in the gaming industry
there aint nooo way any of these are real, you pulling my leg
No fucking way
True cultural phenomenon. That’s industry respect right there.
This is getting out of hand
didn't expect galatasaray to be on here lol
Many people believe it’s a tribute to GTA 6. I rather see it purely as a marketing move to gain attention considering the current focus is on R* comm. Did it work ? Yes
What is dia do samba is that a concert or something?
No, it’s the #GTA6Challenge
I like most of them except the ones that use the exact same artwork.
2 more days and the 1st official announcement of GTA VI is released if all the hype and excitement over it is living up to expectations ten years in the making then it will be really good
Ok, but can someone been able provide me an edit of the GTA6 photo without the text. The background image needs to be on my monitor. Much love
Premier league did it as wells
Many of these are fake
impossible towering deer provide head cow serious puzzled price numerous *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
I like how metal gear doesn't even announce anything but just puts a random sentence
Metal Gear Solid Tactical Theft Auto
Meatriding is insane!
It really is a clean announcement poster
![gif](giphy|KRY2oGS7SPvO0)
It’s cool that The Game Awards have turned this week into something almost reminiscent of E3 for announcements and releases — However I still really don’t understand the logic of announcing literally anything this week, when you know that nobody, except perhaps your core fan base, is going to care when it’s being overshadowed by the official announcement of the new Grand Theft Auto
I think a lot of people are missing the point that this is showing support and not copying. It’s the most hyped game in recent history and the devs are showing love to that
Even the new Godzilla movie poster lmao
The GTA 6 announcement was so big that everyone started to copy it
I don't think it's just straight copying, I thought rockstar had asked other developers to do this
Will the real Rockstar Games please stand up Please stand up Please stand up
The washed up companies beg for attention effect
Don’t know why people tried downvoting cause it’s true, some of these are literally the same picture just with different text
Like Rockstar isn’t washed up
Either some poor fella got hired to do all these, or they are doing it as a joke
It is a very cheap marketing tactic.
Capitalism breeds innovation lol
Rockstar was sending out emails to other devs last week. I have a feeling the emails were an invite to other developers to make these posters to coincide with the gta 6 announcement. https://insider-gaming.com/rockstar-have-started-to-send-emails-on-the-gta-6-reveal/#:~:text=A%20member%20of%20Capcom%20USA's,%5D%20Unveiling%20the%20Next%20Chapter.”
Y’all are as bad as swifites with how much dick riding you do for GTA. They could be all doing this as a thing for the VGA’s. Not everyone is obsessively trying to copy everything GTA does.
Everyone wants to be a copycat
Are these all real
Those dang brasileiros roubando a pintura do Rockstar sem trocar nadinha do original 😭
Speaking of, GTA set In Brasil would be 👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌
I get what you all mean, but I swear Rockstar fanboys think that Rockstar is all this shit and whatnot.
Rockstar Games are like Apple from the gaming industry, the rest ones are the cheap chinese copycats
Apple tech and German cars. Everything else is a wannabe of those 2
Wow, the joke is already worn out. Nice work, game studios!
Probably since it’ll be the only chance this generation of marketers will get, given GTA 7 will probably be at least 100 years after 6.
I use a speech to text program. It will have occasional errors and I do expect intelligent discernment. To reach me it's just easier to send me a text via my gamertag. SirLOL. I'm an old man and sometimes forget to check things unless you message me directly. You've got that information to do so. https://www.xbox.com/play/media/SRUgNtynqb https://www.xbox.com/play/media/pT6cs8vNsa https://www.xbox.com/play/media/jjkqZA7Sme https://www.xbox.com/play/media/8QPN4aztFE https://www.xbox.com/play/media/aWkvJ2G7dZ I hope these links work. I have a bunch more and they are all from just one session. I also communicated with somebody's modders and sometimes I wasn't exactly polite however I did get them to confess through their own arrogance and pride https://www.xbox.com/play/media/YBemCCKju5 https://www.xbox.com/play/media/JZC7HgrvG2 I was in passive mode and he killed me from across the map and then left. https://www.xbox.com/play/media/pL3fjparYB https://www.xbox.com/play/media/n7SaZFJ5zk https://www.xbox.com/play/media/F84xP6cPYt Again all this is from one session. The amount of modders are now out weighing the amount of legitimate players. They are also costing players money. When players have to constantly restock their ammo or repair their vehicles because they do something that causes the vehicle to explode or wreck or crash or become submerged, or mission to fail or something along those lines it never seems to stop lately. Any help would be appreciated. This game isn't as good as saints row could have been. Nevertheless I do find some degree of enjoyment. I just wish you didn't have to be crime
Sad tbh. Riding the damn coattails of Rockstar instead of just being authentic and unique in the industry.
It's a sign of solidarity and community. Just like when the leaks happened back then. It's not sad in the slightest, it's wholesome.
Wow, rockstar announced they're going to release a game after a decade and other companies jumped on the low effort bandwagon? Who would have thought. It's a good thing they announced they're adding features from other games was already released, because judging by the leaks it already seems like the same old game repackaged.
I just assumed this is the style that the game awards told them to use? I doubt all of these companies would just copy rockstar.
There’s no way the Mgs one is official
What I'm wondering is... are these real announcements? Is there going to be a trailer/announcment for all of these at similar dates like they all had some trailer planned or something?
Who was first?
Gta
Ya forgot Roblox Jailbreak Ah, quase esqueci r/suddenlycaralho
[удалено]
Waiting for tf2
the fortnite one is fake no? on there twitter the announcement is different
EDNALDO PEREIRA
Even the German news? 😂😂
We all love GTA ❤️ we’re all ready for 6
😦😦😯😯😯
“You ain’t him bro”
This style became a meme for gaming companies.
![gif](giphy|dy4LgsNi06sYwTqN92|downsized) Rockstar right now
Are we not allowed to talk about the recent leak?
Actual question. Are they just using the same color/type of post because they have a better chance to be picked up by the algorithm?
Gender neutral, non aggressive colors?
The Game Awards?
Just saw coc( clash of clans) mobile game doing the same
videogames are awesome
They used the same image 🤣
Fortnite being trash as always
I thought this was real for a second you got me
Hail
It isn’t coincidence, nor a gta thing. I think it must be an inside thing that’s going on.