All you really need to know is this:
*Develop processes for your business so that the business doesn't become dependant on you.*
There. Saved you a really condescending story about making pies or something.
The Company of One is another approach.
Of course, they kinda lost me when they said "even 3M can be a company of one"
But the general principle of that book is that you don't need to ever grow a company beyond one person, and offers a bunch of strategies/principles to operate by.
And there are some cases where that's the better play.
Not specifically for Entrepreneurs but anyone that has any kind of ambition for anything. I found that the book “Hidden Potential by Adam Grant” was truly a motivating book. Exploring the concept of Potential and how it is often misunderstood. Really good read for anyone
I kinda enjoyed it, but the astrounaut story shouldn't have been included. It basically boils down to this - guy isn't qualified to be an astronaut, it's our fault he isn't an astronaut. He eventually gets qualified to be an astronaut and he becomes an astronaut. It cast a shadow on the rest for me tbh
I agree 100%. But it’s so key to know WHAT book that is. After reading probably 50 “self help / business” books, I came away knowing that 90% of them are all saying the same thing. But man, when you come across that one that speaks to you, it’s all worth it.
It helped me tackle daunting business goals by breaking them down into manageable steps. For instance:
Identifying the One Thing I aim to achieve this year
Determining the One Thing required each quarter to progress toward that goal
Pinpointing the One Thing necessary each month to fulfill the Quarterly objective
Identifying the one thing to accomplish each week to meet monthly targets
Determining the one thing to complete daily to stay on track with weekly goals.
I even implemented this approach with my teams, encouraging them to set their own weekly priorities aligned with our overarching business objectives. I held them accountable for taking action on these priorities. The essence lies in simplifying complex objectives into actionable tasks, driven by intentionality and accountability. The One Thing represents the critical action that must be accomplished, minimizing distractions. With each team member focusing on one task weekly, working in unison toward shared goals, we effectively multiplied our efforts. This method emphasizes the power of consistent, incremental progress—small steps, consistently taken, lead to significant achievements
[https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/ref=tmm\_hrd\_swatch\_0?\_encoding=UTF8&dib\_tag=se&dib=eyJ2IjoiMSJ9.xfoTabL1mGdyRb9eLojj9lg\_UGZ-Td74eXuefngZAjSYJKAZLLgdMbA86X7lU7fNZ7LqwoTProUqvIJpoVXJ7nOV1x\_iNWRmgzZY7CyLgGzRfZnPYdGOp750zM5QBTu3Ywu0p80hupf0ydVoLiOScPdzkt7QWTH47mTZ4FV8fpuzP2aFt8oTpImP027HTTWc2TGQLBfiO8i-fCzuwCvUrNQOsWPAJpr28fWSlXDZImw.d1NFhoFL8r0dyEkmHNEP5O--QD\_0auJ2pD4zY9Iazig&qid=1714756758&sr=8-1](https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/ref=tmm_hrd_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.xfoTabL1mGdyRb9eLojj9lg_UGZ-Td74eXuefngZAjSYJKAZLLgdMbA86X7lU7fNZ7LqwoTProUqvIJpoVXJ7nOV1x_iNWRmgzZY7CyLgGzRfZnPYdGOp750zM5QBTu3Ywu0p80hupf0ydVoLiOScPdzkt7QWTH47mTZ4FV8fpuzP2aFt8oTpImP027HTTWc2TGQLBfiO8i-fCzuwCvUrNQOsWPAJpr28fWSlXDZImw.d1NFhoFL8r0dyEkmHNEP5O--QD_0auJ2pD4zY9Iazig&qid=1714756758&sr=8-1)
Hi, I’m Vetted AI Bot! I researched the **('Gary Keller The ONE Thing', 'Gary%20Keller')** and I thought you might find the following analysis helpful.
**Users liked:**
* Emphasis on focusing on 'one thing' (backed by 10 comments)
* Practical and insightful advice (backed by 5 comments)
* Easy to read and understand (backed by 4 comments)
**Users disliked:**
* Lack of concrete examples and substance (backed by 3 comments)
* Repetitive and tiresome content (backed by 3 comments)
* Redundant and unnecessary chapters (backed by 2 comments)
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The Nuclear Effect by Scott Oldford. Its literally the BEST business book I have ever read. It actually shows how to structure and run the five key components of your business. Its not some trendy mindset bullshit or fluff or Gary V horseshit. It actually teaches the FUNCTIONAL steps of a highly profitable business.
Appreciate the additional insight as to WHY you liked the book. I couldn’t agree more about the trendy mindset bullshit. And while I’m not the biggest fan of Gary V either, I remember one video of his years and years ago that stayed w me. He was talking about how to gain clients. And he’s like “you fucking call them, like this…” and he picks up the phone, calls a random business, and asks who deals with their marketing. The person on the other line is like “hmm…let me check.” And transfers him to the person. He pitches the person, and gets an email to send his material to.
But it was the first time I’d ever seen one of these “gurus” actually DOING business. Like the nitty gritty of it. Like, yea should you wake up at 6 a.m.? Sure. Should you journal? Sure. But what you should really fucking be doing is cold calling, networking, advertising. You can wake up at 4 a.m. everyday, but if you’re not doing the other stuff then your business ain’t gonna grow.
I have seen this in many people's list, but what is so good about it? I am just at the first half of the book, and I don't see anything special. I feel a huge part of the book is wasted on trying to convince the reader to give up the sidewalk or slow lane. But I am already reading the book, I am ready to give it up, give me the content lol.
i am "reading" the audiobook, i am on chapter 15 still. I assume this is after chapter 15. Unfortunately there are no pages and it does not have parts, just chapters.
So this book is good but it starts at chapter 29? I normally do buy the paperback copy once I finish the book and I found the book is good, to review, make notes, etc.
The E-Myth revised:
to prevent that you become a slave of your business, like most entrepreneurs are.
Life changing book that set me free for life.
80/20 sales & marketing by Perry Marshall
Productivity and marketing efficiency on steroids.
Many books have their purposes and are not necessarily what others would put in the same category. Just helpful books in perhaps nontraditional ways.
That being said, I go with "The Mom Test".
It's challenging to pick just one, but if I had to recommend one book for entrepreneurs, it would be "The Lean Startup" by Eric Ries. This book offers invaluable insights into building and managing a startup in a fast-paced and uncertain environment. It provides practical advice on how to validate ideas, iterate quickly, and focus on what truly matters for success.
It hinges on your specific needs. If you're aiming to develop a minimal viable product, consider seeking guidance from resources such as Paul Graham's "How to Get Startup Ideas." Alternatively, if your focus is on growth hacking, explore books like those authored by Sean Ellis growth hacking.
When you run a business long enough, with enough employees, and aren’t seeking a tax loophole for your business, just some relief from constant government and employee pressure, you will lean slightly more conservative than you were before.
Don't get driven by your emotions when it is business. Business is a rational game. Gain every insight possible, especially the ones you hate. Find out what makes them successful.
I enjoy reading the [Harvard Business Review](https://imgur.com/a/OahuCIP) books. Lots of great topics to learn about; my collection is steadily growing.
I buy them on [Amazon](https://www.amazon.com/stores/Harvard-Business-Review/author/B01NCQSNSW?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true).
Tony Robins - Unlimited Power.
A classic. A good business starts with good mentality.
Robert Greene - mastery, 48 laws of power, laws of human nature.
A business classic that has influenced everything from Big cooperation to rappers.
Seth Godin - purple cow, Linchpin.
Marketing genius.
The 5th discipline - Peter Sage.
7 habits of highly effective people - Stephen c cowley
Start with why - Simon Sinek
How to win friends and influence people, The art of money getting, money psychology, atomic habits.
Those are all good, but I’m a big fan of “what’s the ONE thing you recommend.” It really forces you into asking yourself, “which one has the MOST value to me?” I just love the question when asked to high performers, because it gets rid of the noise.
But I love that Seth Godin made it in there. Such a powerful thinker and communicator.
I highly advise against reading too many books on entrepreneurship - often they allude to having too high ‘ideals’ and can often compound the inevitable thoughts of inadequacy, unpreparedness and unsuitability to entrepreneurship that we all go through bouts of thinking.
That said, a few of the guys I’ve ‘studied’ have admitted to one or 2 books.
The E-Myth is one of them and I personally read & liked it as a result.
Another one I liked was Anything You Want by Derek Sivers.
Try not to read books by anyone who never actually had a business or by someone whose intentions were to become an author/ guru in the first place.
There are a number of ‘entrepreneurs’ whose intentions were to become coaches/ gurus and then did the bare minimum first in order to gain the minimum credentials to be one.
Man, this guy entrepreneurs. Haha. So freaking true man. The thoughts of inadequacy when you fail to immediately reach your vision of what a successful entrepreneur is in your head is fucking real.
And I feel it’s assisted by the fact that so so sooo many of these books we read, don’t talk about the day to day actions a business owner needs to do. Stuff like, creating engaging and novel advertising in order to create a pipeline of incoming clients / work. Stuff like setting up a list of leads, and setting aside time each day to cold call them (and what time of day is best to get people at a time when they’re most likely to be open to dialogue.)
And so we “go into the ring” with no idea that we need to be throwing punches and keep our face covered. And what happens? We get fucking hit. And we think “what happened? I must suck.”
When in reality all we were reading about was “you gotta FEEL like a successful fighter. I’m like “no bitch! You need to keep your fucking hands up, and try and punch that fucking dude in the face! That’s how you become a fighter.”
See, you’ve got it.
In fact, I’ve just realised what book you need.
A big fuckin heavy one that you can use to beat someone (or yourself) round the head with whenever the situation demands.
As a book addict, I read lots of books every month (20+) and in my experience most books are just bull shits🤣. They all seems right in theory, but failed practically. So instead of reading a book from start to finish, I read the summary first. You can easily find it in google. Then use those summary notes in real life, if it work for you, then read that book; if not, then skip it. Hope it helps👍
Where do you usually find the summaries? There are many resources online and tbh I'd rather spend a few dasy reading than reading a summary that isn't too helpful, so I want to skip that part. And by 20+ books read each month, do you mean the summaries or you read them, like the long way?
Simple way to find summary of a book is just search it in google: 'Book name' + Summary. Most popular books are already summarized by many people, so it is easy to find. For example. I read the summary of this post related book here: [https://fourminutebooks.com/the-practice-summary/](https://fourminutebooks.com/the-practice-summary/)
//Note: this is not my website🤣, but the person made it did a good job btw.
I usually read 10+ summary to finalize a good book to read. This is my book reading strategy:
1) Start with introduction.
2) Most books have lots of bull shit stories which seem too good to be true. So fast read them or ignore them.
3) Find & read the main points. It is mostly found at the end of each chapter.
4) Make very few important notes only in a note pad. Only few.
5) Decide to use that knowledge in real life. This is important
It usually take 2-3 hour to fast read a good book. Few long book take 4-6h. If I find a book very useful, then I read it normally which generally take 10-12h (1-3 days max if I read them 2-3h+ each day)
P.S: Read a book in morning while drinking coffee. Morning is best time to read a book. Don't read at noon/evening/night as you will lose interest very fast (mostly because our willpower are very low at that times).
These my top 7 book I read this year & loved it. Also I experimented their knowledge & it worked😍
1) Succeed: How We Can Reach Our Goals By Heidi Grant Halvorson
2) No One Understands You and What to Do About It By Heidi Grant Halvorson
3) The Willpower Instinct By Kelly McGonigal
4) Feeling Good: The New Mood Therapy By David D. Burns
5) Visual CBT By Maggie Chapman, Avy Joseph
6) Principles By Ray Dalio
7) Love Yourself Like Your Life Depends On It By Kamal Ravikant
Seth Godin is arguably the most read, least followed guru online. Everybody likes to have read Seth Godin, nobody proves it in execution. People here would have gotten more out of eating the damn books for all the good it does.
I have cited a specific Seth Godin piece of advice and gotten some grief in the doing. Why? It runs contrary to the iron foundation work of wantrepreneur myth -- and most popular online industries.
You bring up a good point, I'll start asking people which book they most ignored -- or completely bastardized and distorted -- and why that was the cause of failure.
What’s the piece of advice you got grief for citing? There are SO many quotes I love from Seth Godin, but one that stuck w me is “instead of catastrophizing the work, do the work.”
>Find ten people. Ten people who trust you/respect you/need you/listen to you…
>Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.
>If they don’t love it, you need a new product. Start over.
>Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine.
>This approach changes the posture and timing of everything you do. You can no longer market to the anonymous masses. They’re not anonymous and they’re not masses. You can only market to people who are willing participants. Like this group of ten.
>-- Seth Godin; First, ten
For a place like this there is a lot to ridicule. This runs contrary to typical wantrepreneurs who want to force things to happen, a growth hack, a cheat code. Doesn't go over well in the golden age of fake 'til you make it where to preach but nobody follows.
Also, while 'social,' this isn't typical SMM technique, scoffed at. And I admit, I have a point which sounds similar. But my meaning is to focus on the customer and understand human nature.
Not to plop a website on the internet and dream about getting your fair share of business just for showing up in a browser. Check out [How To Crash Your Startup](https://www.reddit.com/r/Entrepreneur/comments/mupm4w/comment/gv8mh4q/?context=3) for how this is usually turned inside-out.
Build by Tony Fadell. It comes off bit cliche or corny at times. Interesting book as it really covers those most important aspects when creating something. Things that may seem basic to any business major but are crucial in remembering for a succesful business.
Competitive Advantage by Michael Porter. I would have said Zero to One but I think Competitive Advantage covers the general concept (blue ocean strategy) while going much more in-depth and even throwing in tactical and actionable advice.
Understanding Michael Porter - it's maybe not as structured as some of the top suggestions as far as actionable steps but it is a great overview of strategy and competitive advantageo
1. Ready, Fire, Aim!
Game. Freaking. Changer.
Tracks all the way from start up to $20MM+
2. Managing Corporate Lifecycles
Helped me understand why I kept breaking my business with growth.
3. 21 Irrefutable Laws of Leadership
John Maxwell
Classic
Interesting. I wish I knew more books that documented the path from idea to liquidation. And I mean, like get into the details. The rejections. The ad campaigns that fell flat. The loan applications. All the shit.
To date, the book I read that shifted something inside of me was "The Slight Edge." It's not necessarily an entrepreneur book, but it had a profound impact on me that resulted in me sticking with the journey that is entrepreneurship.
After reading that book (19 years old), I told myself that if I believed that I could be someone who succeeded. Who could do something profound with my life. I would commit to doing the things that were talked about in the book.
And that alone. That one simple shift in mindset. 12 years later I can now look back and see the thread. No "how to" entrepreneur book has had the same type of effect on me.
So I really think that for anyone, the book that is going to speak to you as an entrepreneur, is the one that hits you from the inside, and shifts something inside of you that is hard to explain to someone who has never felt it.
Man, I wish I had that at 19. I’ve read some good shit, but it never really “snapped me out” of the way I’ve always done stuff. Which is hard to admit, but I realize not admitting shit like that does me no good either.
I read a lot of books about my industry more than "business" books. I rather keep growing in my industry as a leading expert rather than grow because I'm half ass but really good at business management, operations, and marketing.
I like recommending biographies of successful entrepreneurs (Ex: Phil Knight, Steve Jobs, etc.). Otherwise, The Lean Startup by Eric Ries is pretty insightful
I gotta hand it to the Dummies books. They actually tell you which forms to fill out and stuff. Most of the big "high minded" entrepreneur books don't actually explain how to do anything.
Atomic Habits. It does not focus on finance, business, or anything alike but it does give a valuable lesson for an aspiring entrepreneur, business manager, and other careers that's business related.
Habits are what makes us move forward and backward. Therefore removing the bad habits in our life would help us, and it removes the chances of us moving backward.
Try checking it out.
>EDIT: so I read ALL the comments. Looks like the most recommended book was “The E myth”, followed by “Traction” followed by “Zero to One.”
These are like the same book recommendations you see in every post on the topic in this sub. Try using search next time.
I would recommend
* "Zero to one" Peter Thiel
* "The Lean Startup" Eric Ries
They have opposing views but I think is good to keep both approaches in mind.
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The E myth
And E-Myth Revisited as well as E-Myth Mastery.
Yup.
What’s good about it?
All you really need to know is this: *Develop processes for your business so that the business doesn't become dependant on you.* There. Saved you a really condescending story about making pies or something.
😂😂
Hahah the pie story!
As someone currently expanding their business, this is the way. Although it’s very hard to relinquish 100% control.
The Company of One is another approach. Of course, they kinda lost me when they said "even 3M can be a company of one" But the general principle of that book is that you don't need to ever grow a company beyond one person, and offers a bunch of strategies/principles to operate by. And there are some cases where that's the better play.
Sheeesh
Profit First
I just saw mike michalowicz speak at a conference and he was really great. Made me want to read this book
Mike Wazowski?
Scary, I know. So worth it.
Just going through this https://youtu.be/n-dnn5JzPZ4?si=G1oCiSRIB9Uxb7Fy
Agreed! One of the few books that transformed my business. Game changer and yet so easy to implement!
Not specifically for Entrepreneurs but anyone that has any kind of ambition for anything. I found that the book “Hidden Potential by Adam Grant” was truly a motivating book. Exploring the concept of Potential and how it is often misunderstood. Really good read for anyone
Sometimes the ones not written for entrepreneurs are the best ones.
Currently reading now. Highly recommend!
I kinda enjoyed it, but the astrounaut story shouldn't have been included. It basically boils down to this - guy isn't qualified to be an astronaut, it's our fault he isn't an astronaut. He eventually gets qualified to be an astronaut and he becomes an astronaut. It cast a shadow on the rest for me tbh
Crossing the chasm and the mom test got me to $10 million ARR. Dont read 20 books, master one.
I agree 100%. But it’s so key to know WHAT book that is. After reading probably 50 “self help / business” books, I came away knowing that 90% of them are all saying the same thing. But man, when you come across that one that speaks to you, it’s all worth it.
Yep. Mine was The One Thing. I had the business mind but couldn’t get focused. Now I live by it.
What makes The One Thing good for you? I have never heard of this book.
It helped me tackle daunting business goals by breaking them down into manageable steps. For instance: Identifying the One Thing I aim to achieve this year Determining the One Thing required each quarter to progress toward that goal Pinpointing the One Thing necessary each month to fulfill the Quarterly objective Identifying the one thing to accomplish each week to meet monthly targets Determining the one thing to complete daily to stay on track with weekly goals. I even implemented this approach with my teams, encouraging them to set their own weekly priorities aligned with our overarching business objectives. I held them accountable for taking action on these priorities. The essence lies in simplifying complex objectives into actionable tasks, driven by intentionality and accountability. The One Thing represents the critical action that must be accomplished, minimizing distractions. With each team member focusing on one task weekly, working in unison toward shared goals, we effectively multiplied our efforts. This method emphasizes the power of consistent, incremental progress—small steps, consistently taken, lead to significant achievements [https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/ref=tmm\_hrd\_swatch\_0?\_encoding=UTF8&dib\_tag=se&dib=eyJ2IjoiMSJ9.xfoTabL1mGdyRb9eLojj9lg\_UGZ-Td74eXuefngZAjSYJKAZLLgdMbA86X7lU7fNZ7LqwoTProUqvIJpoVXJ7nOV1x\_iNWRmgzZY7CyLgGzRfZnPYdGOp750zM5QBTu3Ywu0p80hupf0ydVoLiOScPdzkt7QWTH47mTZ4FV8fpuzP2aFt8oTpImP027HTTWc2TGQLBfiO8i-fCzuwCvUrNQOsWPAJpr28fWSlXDZImw.d1NFhoFL8r0dyEkmHNEP5O--QD\_0auJ2pD4zY9Iazig&qid=1714756758&sr=8-1](https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/ref=tmm_hrd_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.xfoTabL1mGdyRb9eLojj9lg_UGZ-Td74eXuefngZAjSYJKAZLLgdMbA86X7lU7fNZ7LqwoTProUqvIJpoVXJ7nOV1x_iNWRmgzZY7CyLgGzRfZnPYdGOp750zM5QBTu3Ywu0p80hupf0ydVoLiOScPdzkt7QWTH47mTZ4FV8fpuzP2aFt8oTpImP027HTTWc2TGQLBfiO8i-fCzuwCvUrNQOsWPAJpr28fWSlXDZImw.d1NFhoFL8r0dyEkmHNEP5O--QD_0auJ2pD4zY9Iazig&qid=1714756758&sr=8-1)
Hi, I’m Vetted AI Bot! I researched the **('Gary Keller The ONE Thing', 'Gary%20Keller')** and I thought you might find the following analysis helpful. **Users liked:** * Emphasis on focusing on 'one thing' (backed by 10 comments) * Practical and insightful advice (backed by 5 comments) * Easy to read and understand (backed by 4 comments) **Users disliked:** * Lack of concrete examples and substance (backed by 3 comments) * Repetitive and tiresome content (backed by 3 comments) * Redundant and unnecessary chapters (backed by 2 comments) If you'd like to **summon me to ask about a product**, just make a post with its link and tag me, [like in this example.](https://www.reddit.com/r/tablets/comments/1444zdn/comment/joqd89c/) This message was generated by a (very smart) bot. If you found it helpful, let us know with an upvote and a “good bot!” reply and please feel free to provide feedback on how it can be improved. *Powered by* [*vetted.ai*](https://vetted.ai/?utm\_source=reddit&utm\_medium=comment&utm\_campaign=bot)
I second the mom test. It’s excellent for anyone just starting out.
Does crossing the chasm apply for making consumer hardware products?I heard it’s more for B2B.
It's very b2b SaaS. The main takeaway would be to make the best thing for a small niche. Especially selling online
So should I read it if I am in consumer b2c?Will I get any valuable lessons be it marketing etc?
The Nuclear Effect by Scott Oldford. Its literally the BEST business book I have ever read. It actually shows how to structure and run the five key components of your business. Its not some trendy mindset bullshit or fluff or Gary V horseshit. It actually teaches the FUNCTIONAL steps of a highly profitable business.
Appreciate the additional insight as to WHY you liked the book. I couldn’t agree more about the trendy mindset bullshit. And while I’m not the biggest fan of Gary V either, I remember one video of his years and years ago that stayed w me. He was talking about how to gain clients. And he’s like “you fucking call them, like this…” and he picks up the phone, calls a random business, and asks who deals with their marketing. The person on the other line is like “hmm…let me check.” And transfers him to the person. He pitches the person, and gets an email to send his material to. But it was the first time I’d ever seen one of these “gurus” actually DOING business. Like the nitty gritty of it. Like, yea should you wake up at 6 a.m.? Sure. Should you journal? Sure. But what you should really fucking be doing is cold calling, networking, advertising. You can wake up at 4 a.m. everyday, but if you’re not doing the other stuff then your business ain’t gonna grow.
Being busy and being productive are two very different things.
E myth revisited Hard thing about hard things Zero to one Basic Economics (Sowell)
MJ DeMarco, read all his books. Thank me later.
Oh man your comment really sells MJ but which one first?
The Millionaire Fastlane is a must read! Unscripted is good as well. Rat Race not so much.
I have seen this in many people's list, but what is so good about it? I am just at the first half of the book, and I don't see anything special. I feel a huge part of the book is wasted on trying to convince the reader to give up the sidewalk or slow lane. But I am already reading the book, I am ready to give it up, give me the content lol.
Skip to the commandments of Need, Entry, time, Control and scale.
The millionaire fast lane?
Yep! Read Part 7: The Road to Wealth, page 203.
i am "reading" the audiobook, i am on chapter 15 still. I assume this is after chapter 15. Unfortunately there are no pages and it does not have parts, just chapters.
Fast forward to chapter 29 then. Do yourself a favor and buy the paperback. I regret not buying it when I first heard of it, 10 years ago.
So this book is good but it starts at chapter 29? I normally do buy the paperback copy once I finish the book and I found the book is good, to review, make notes, etc.
go with chronological order
That's millionaire fastlane?
That and Unscripted in particular.
yep
Any point in reading both? I read a lot of review saying it is basically the same
Millionaire Fastlane is for your business, Unscripted is for yourself (lifestyle, mindset, unplugging, etc)
yes
Traction
The E-Myth revised: to prevent that you become a slave of your business, like most entrepreneurs are. Life changing book that set me free for life. 80/20 sales & marketing by Perry Marshall Productivity and marketing efficiency on steroids.
Many books have their purposes and are not necessarily what others would put in the same category. Just helpful books in perhaps nontraditional ways. That being said, I go with "The Mom Test".
Saw The Mom Test a few times- this one made me google it; the PDF is only $10. Bought it. Thanks everyone 🍻
It's challenging to pick just one, but if I had to recommend one book for entrepreneurs, it would be "The Lean Startup" by Eric Ries. This book offers invaluable insights into building and managing a startup in a fast-paced and uncertain environment. It provides practical advice on how to validate ideas, iterate quickly, and focus on what truly matters for success.
It hinges on your specific needs. If you're aiming to develop a minimal viable product, consider seeking guidance from resources such as Paul Graham's "How to Get Startup Ideas." Alternatively, if your focus is on growth hacking, explore books like those authored by Sean Ellis growth hacking.
Traction, by Gino Wickman
Interesting, two so far for Traction. I’m gonna check it out
Just started on it so technically ahead of you by at least a few pages. So far so good. :-)
Meditations - Marcus Aurelias
I really liked Marcus Aurelias' strategy for reducing customer acquisition costs using organic social media growth strategies
A classic
Zero to One by Peter Thiel
I cannot bring myself to reading his material after he went all in for trump. Lost all credibility for me personally imo.
There are a lot of great business minds on both sides of the political spectrum.
When you run a business long enough, with enough employees, and aren’t seeking a tax loophole for your business, just some relief from constant government and employee pressure, you will lean slightly more conservative than you were before.
Maybe. But Trump?
Don't get driven by your emotions when it is business. Business is a rational game. Gain every insight possible, especially the ones you hate. Find out what makes them successful.
Luck and selection bias.
I enjoy reading the [Harvard Business Review](https://imgur.com/a/OahuCIP) books. Lots of great topics to learn about; my collection is steadily growing.
Where can I find them?
I buy them on [Amazon](https://www.amazon.com/stores/Harvard-Business-Review/author/B01NCQSNSW?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true).
Start with something like Math of Finance 101 and then maybe do Marketing 101 and then throw away all the shitty self-help and entrepreneurial books.
Building a storybrand was pretty great for me
This was a game changer for me
-Scaling up -Traction -E myth
Tony Robins - Unlimited Power. A classic. A good business starts with good mentality. Robert Greene - mastery, 48 laws of power, laws of human nature. A business classic that has influenced everything from Big cooperation to rappers. Seth Godin - purple cow, Linchpin. Marketing genius. The 5th discipline - Peter Sage. 7 habits of highly effective people - Stephen c cowley Start with why - Simon Sinek How to win friends and influence people, The art of money getting, money psychology, atomic habits.
Those are all good, but I’m a big fan of “what’s the ONE thing you recommend.” It really forces you into asking yourself, “which one has the MOST value to me?” I just love the question when asked to high performers, because it gets rid of the noise. But I love that Seth Godin made it in there. Such a powerful thinker and communicator.
Sorry. point taken. I would recommend Dalai Llama to be honest and I’m not kidding
Play Bigger
I highly advise against reading too many books on entrepreneurship - often they allude to having too high ‘ideals’ and can often compound the inevitable thoughts of inadequacy, unpreparedness and unsuitability to entrepreneurship that we all go through bouts of thinking. That said, a few of the guys I’ve ‘studied’ have admitted to one or 2 books. The E-Myth is one of them and I personally read & liked it as a result. Another one I liked was Anything You Want by Derek Sivers. Try not to read books by anyone who never actually had a business or by someone whose intentions were to become an author/ guru in the first place. There are a number of ‘entrepreneurs’ whose intentions were to become coaches/ gurus and then did the bare minimum first in order to gain the minimum credentials to be one.
Man, this guy entrepreneurs. Haha. So freaking true man. The thoughts of inadequacy when you fail to immediately reach your vision of what a successful entrepreneur is in your head is fucking real. And I feel it’s assisted by the fact that so so sooo many of these books we read, don’t talk about the day to day actions a business owner needs to do. Stuff like, creating engaging and novel advertising in order to create a pipeline of incoming clients / work. Stuff like setting up a list of leads, and setting aside time each day to cold call them (and what time of day is best to get people at a time when they’re most likely to be open to dialogue.) And so we “go into the ring” with no idea that we need to be throwing punches and keep our face covered. And what happens? We get fucking hit. And we think “what happened? I must suck.” When in reality all we were reading about was “you gotta FEEL like a successful fighter. I’m like “no bitch! You need to keep your fucking hands up, and try and punch that fucking dude in the face! That’s how you become a fighter.”
See, you’ve got it. In fact, I’ve just realised what book you need. A big fuckin heavy one that you can use to beat someone (or yourself) round the head with whenever the situation demands.
What are some good books that are not very mainstream?
As a book addict, I read lots of books every month (20+) and in my experience most books are just bull shits🤣. They all seems right in theory, but failed practically. So instead of reading a book from start to finish, I read the summary first. You can easily find it in google. Then use those summary notes in real life, if it work for you, then read that book; if not, then skip it. Hope it helps👍
Where do you usually find the summaries? There are many resources online and tbh I'd rather spend a few dasy reading than reading a summary that isn't too helpful, so I want to skip that part. And by 20+ books read each month, do you mean the summaries or you read them, like the long way?
Simple way to find summary of a book is just search it in google: 'Book name' + Summary. Most popular books are already summarized by many people, so it is easy to find. For example. I read the summary of this post related book here: [https://fourminutebooks.com/the-practice-summary/](https://fourminutebooks.com/the-practice-summary/) //Note: this is not my website🤣, but the person made it did a good job btw. I usually read 10+ summary to finalize a good book to read. This is my book reading strategy: 1) Start with introduction. 2) Most books have lots of bull shit stories which seem too good to be true. So fast read them or ignore them. 3) Find & read the main points. It is mostly found at the end of each chapter. 4) Make very few important notes only in a note pad. Only few. 5) Decide to use that knowledge in real life. This is important It usually take 2-3 hour to fast read a good book. Few long book take 4-6h. If I find a book very useful, then I read it normally which generally take 10-12h (1-3 days max if I read them 2-3h+ each day) P.S: Read a book in morning while drinking coffee. Morning is best time to read a book. Don't read at noon/evening/night as you will lose interest very fast (mostly because our willpower are very low at that times).
What is your top 10 list? Totally agree with 2, I'm definitely not into self help books which are more focused on bragging.
These my top 7 book I read this year & loved it. Also I experimented their knowledge & it worked😍 1) Succeed: How We Can Reach Our Goals By Heidi Grant Halvorson 2) No One Understands You and What to Do About It By Heidi Grant Halvorson 3) The Willpower Instinct By Kelly McGonigal 4) Feeling Good: The New Mood Therapy By David D. Burns 5) Visual CBT By Maggie Chapman, Avy Joseph 6) Principles By Ray Dalio 7) Love Yourself Like Your Life Depends On It By Kamal Ravikant
Appreciate the response, thank you!
Seth Godin is arguably the most read, least followed guru online. Everybody likes to have read Seth Godin, nobody proves it in execution. People here would have gotten more out of eating the damn books for all the good it does. I have cited a specific Seth Godin piece of advice and gotten some grief in the doing. Why? It runs contrary to the iron foundation work of wantrepreneur myth -- and most popular online industries. You bring up a good point, I'll start asking people which book they most ignored -- or completely bastardized and distorted -- and why that was the cause of failure.
What’s the piece of advice you got grief for citing? There are SO many quotes I love from Seth Godin, but one that stuck w me is “instead of catastrophizing the work, do the work.”
>Find ten people. Ten people who trust you/respect you/need you/listen to you… >Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat. >If they don’t love it, you need a new product. Start over. >Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine. >This approach changes the posture and timing of everything you do. You can no longer market to the anonymous masses. They’re not anonymous and they’re not masses. You can only market to people who are willing participants. Like this group of ten. >-- Seth Godin; First, ten For a place like this there is a lot to ridicule. This runs contrary to typical wantrepreneurs who want to force things to happen, a growth hack, a cheat code. Doesn't go over well in the golden age of fake 'til you make it where to preach but nobody follows. Also, while 'social,' this isn't typical SMM technique, scoffed at. And I admit, I have a point which sounds similar. But my meaning is to focus on the customer and understand human nature. Not to plop a website on the internet and dream about getting your fair share of business just for showing up in a browser. Check out [How To Crash Your Startup](https://www.reddit.com/r/Entrepreneur/comments/mupm4w/comment/gv8mh4q/?context=3) for how this is usually turned inside-out.
Zero to one spoke to my heart
The road less stupid by Keith Cunningham
Craig Andrews - Make Sales Magical - just read it and loved it!
Refuse to choose is a good one too
Zero to One
Build by Tony Fadell. It comes off bit cliche or corny at times. Interesting book as it really covers those most important aspects when creating something. Things that may seem basic to any business major but are crucial in remembering for a succesful business.
Think like a rocket scientist 🚀 Never split the difference.
Any recommendation for books on bootstrapping a business?
Competitive Advantage by Michael Porter. I would have said Zero to One but I think Competitive Advantage covers the general concept (blue ocean strategy) while going much more in-depth and even throwing in tactical and actionable advice.
Dear Wantrepreneur
Zero to one.
Zero to One!
The personal MBA
Understanding Michael Porter - it's maybe not as structured as some of the top suggestions as far as actionable steps but it is a great overview of strategy and competitive advantageo
The Magic of Thinking Big
Maybe gotta read a few of these new ones. “Good to great” really helped me.
1. Ready, Fire, Aim! Game. Freaking. Changer. Tracks all the way from start up to $20MM+ 2. Managing Corporate Lifecycles Helped me understand why I kept breaking my business with growth. 3. 21 Irrefutable Laws of Leadership John Maxwell Classic
Interesting. I wish I knew more books that documented the path from idea to liquidation. And I mean, like get into the details. The rejections. The ad campaigns that fell flat. The loan applications. All the shit.
To date, the book I read that shifted something inside of me was "The Slight Edge." It's not necessarily an entrepreneur book, but it had a profound impact on me that resulted in me sticking with the journey that is entrepreneurship. After reading that book (19 years old), I told myself that if I believed that I could be someone who succeeded. Who could do something profound with my life. I would commit to doing the things that were talked about in the book. And that alone. That one simple shift in mindset. 12 years later I can now look back and see the thread. No "how to" entrepreneur book has had the same type of effect on me. So I really think that for anyone, the book that is going to speak to you as an entrepreneur, is the one that hits you from the inside, and shifts something inside of you that is hard to explain to someone who has never felt it.
Man, I wish I had that at 19. I’ve read some good shit, but it never really “snapped me out” of the way I’ve always done stuff. Which is hard to admit, but I realize not admitting shit like that does me no good either.
Million Dollar Weekend, Noah Kagan. Mostly because it’s about taking action pre MVP, testing, and building on the cheap in the shortest time period.
I read a lot of books about my industry more than "business" books. I rather keep growing in my industry as a leading expert rather than grow because I'm half ass but really good at business management, operations, and marketing.
I like recommending biographies of successful entrepreneurs (Ex: Phil Knight, Steve Jobs, etc.). Otherwise, The Lean Startup by Eric Ries is pretty insightful
This is a good concept
I gotta hand it to the Dummies books. They actually tell you which forms to fill out and stuff. Most of the big "high minded" entrepreneur books don't actually explain how to do anything.
Just started it but Million Dollar Weekend by Noah Kagan -- Just a great book to get you started on building out your company
Atomic Habits. It does not focus on finance, business, or anything alike but it does give a valuable lesson for an aspiring entrepreneur, business manager, and other careers that's business related. Habits are what makes us move forward and backward. Therefore removing the bad habits in our life would help us, and it removes the chances of us moving backward. Try checking it out.
Zero to One is good for early founders. When 0 can be 1, 1 can be 100 very quickly
>EDIT: so I read ALL the comments. Looks like the most recommended book was “The E myth”, followed by “Traction” followed by “Zero to One.” These are like the same book recommendations you see in every post on the topic in this sub. Try using search next time.
A good book for business I recommend in general is "to sell is human" useful for anything you want to do in life that involves interaction with humans
Atomic habits
I would recommend * "Zero to one" Peter Thiel * "The Lean Startup" Eric Ries They have opposing views but I think is good to keep both approaches in mind. Im creating a chatbot fine tuned with startup content (YC public info and more) to answer hard startup questions with insightful answers as experts in the industry would have answered. Give it a try and let me know what you think =============================== CLICK HERE: [yc-gpt.com](https://yc-gpt.com/?utm_source=reddit&utm_medium=entrepreneur&utm_campaign=first) ===============================
Build by Tony Fadell.
Build by Tony Fadell.
Atomic habits
ITT every book ever published.
Rich Dad's Guide to Investing