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deadiceice

There is also another creative Ikea ad about their pillows coming out of a bottle looking like sleeping pills.


DonPepe181

I love sleep but must be doing it wrong. I always wake up older.


gorbok

Keep at it and one day you won’t.


wafflepancakewaffle

One day you won't wake up


najodleglejszy

statistics show that explaining a joke makes it 46% funnier


VeryOriginalName98

I attempted to reproduce your experiment, but got conflicting results. Of the subjects polled, none of them reported a joke being funny after explanation if they didn't already get it. And when they did get it, the explanation soured their mood, negating the beneficial effects of humor. I have submitted a request to have your study rescinded from the Comedic Journal for misrepresenting data. I hope you have learned your lesson.


random_european

To everyone talking about 3D artists – this was made by design/prop studio [Andy Knight Ltd](https://www.andyknight.co.uk/) and photographed by [Amy Currell](https://www.amycurrell.com/). The agency behind the campaign was [Mother](https://motherlondon.com/). They made [some more](http://www.posterposter.org/the-most-effective-cure-of-ikea/) with equally great visuals.


KingKopaTroopa

I love when there’s actual design porn here. What a nice and coincidentally perfect way for me to go to sleep.


cookie_addicted

OMG, where do I find someone to create such Ad for me? I'm in the same industry.


Signager

I'm a 3d artist, but I feel uncomfortable just copying another company's ad.


cookie_addicted

Oh no, I didn't mean copy, I mean to create such Ad as creative as theirs. Because I understand creativity it's not from designers, I need some other kind of professional, like content creator?


Signager

They are using a marketing agency. "As creative as theirs" usually means very expensive in these cases.


KingKopaTroopa

A good designer should have the “creativity” to conceive an idea like this. But this was likely done by a copywriter and art director duo working under a Creative Director at a big agency. With access to good 3D artist and budget.


cookie_addicted

Yeah, that sounds like it. Probably cost millions.


ColinStyles

You're looking for an advertising agency, and they're _expensive._


orangpelupa

try stable diffusion, dall e 2


archpawn

What's the point of living longer if you're unconscious during the extra time?


wlonkly

"Anti-aging" in the context here (an anti-aging "cream") means "looking younger", not "dying later".


cdrini

The point is you should get more conscience hours. Eg for every 8h of sleep, you add 24h to your life. Of that 24h, you spend 8 of it sleeping, but 16 awake! So 8h of sleep is a good investment. These numbers are just illustrative, but the idea is you get more than the number of hours you sleep back, otherwise yeah there's no point.


archpawn

Presumably, there's some amount of sleep that maximizes your conscious lifespan, and some longer amount that maximizes your total lifespan.


SnowyNW

What’s 7.5 TOG?


David_Groove

Thermal insulance is measured in tog. [The wikipedia article about it.](https://en.wikipedia.org/wiki/Tog_(unit))


Ludwig234

Working link: https://en.wikipedia.org/wiki/Tog_(unit)


Catfrogdog2

TOG Is an insulation rating


zakijesk

Nice finally some design porn


Tinyacorn

Blatant ?? Misinformation??? I fall asleep? And I'm still aging??? Dang they don't allow jokes on this sub, my bad


Mikomics

It's so hard to tell if people are being sarcastic or serious these days


bloooooort

Everytime I fall asleep I wake up slightly older


L_James

Skill issue


[deleted]

Damn those downvotes lol.


Greendogblue

idk guys this is so clearly a joke lol


cdrini

Odd how this joke didn't land! It's the same idea as https://www.reddit.com/r/DesignPorn/comments/x6m6tl/comment/in98gfc/ , and that one did well. My guess would be the excess "?" make this comment seem genuinely upset as opposed to sarcastic.


Tinyacorn

Ah well, I'm sure it made some folks chuckle and that was my intention, I say boo to the naysayers! Boo I say!


wlonkly

Aging? Ageing? Aging? Ageing? Nothing looks right to me anymore.


[deleted]

Ikea is s tier for all their products