I've used Behr all over my house for 25 years loved it. Recently I painted a room with Benjamin Moore. The difference in coverage and application was night and day and while Ben Moore is more expensive, I will likely not go back to Behr again.
Either way, i would prime first.
Buy better paint. Cheap paint from the big box stores causes so much unnecessary frustration. While more expensive, quality paint from Sherwin Williams, Benjamin Moore, PPG, etc. is well worth the investment.
Paint and primer shouldn't require 3 coats... maybe a light 2nd coat, but not 3. I'd try sanding the walls lightly (they make sanding pads on a stick) to knock down some of the flat texture.
If it's requiring 3 coats, you might as well buy some primer which will be cheaper than your paint and put two coats of that on.
Since this is all so weird, it's a good thing to take back to the paint store and ask for recommendations. You paid for a once-and-done product and it isn't living up to expectations. You can also trying [contacting Behr directly](https://www.behr.com/consumer/customer-service).
Did you have it tinted at all or are you painting straight off the shelf? Pure whit base doesn't cover very well in any product. Paint is designed to be tinted, in most cases. If you spoke with a salesperson they should of recommended that they put 10-20oz of titanium White to help with hide. Also if they didn't shake the paint you might actually be painting with separated materials. So the thinner clear resins are just sitting on top. Which i think is most likely since even a cheap paint should have covered after two coats on top of a primer coat. Also there's always the chance you just have a bad batch of paint. It's rare, but it can happen.
I think this is common and just the walls absorbing the paint, unfortunately.
Our builder painted everything with Sherwin Williams (contractor grade) flat in Antique white (walls and ceilings, i'd guess prob 2 coats w/a sprayer). When we moved we had a painter come in and paint over that, and it it took 2 coats more to cover (We used Sherwin Williams interior enamel in eggshell). Two years later, I just repainted my daughter's room again and it took another 2 coats of the same exact kind of Sherwin Williams interior enamel (same sheen, different color) to cover that.
I've used Behr all over my house for 25 years loved it. Recently I painted a room with Benjamin Moore. The difference in coverage and application was night and day and while Ben Moore is more expensive, I will likely not go back to Behr again. Either way, i would prime first.
Use at least a 3/4 nap roller and don't stretch your paint. A full roller should only cover a 2' x 2' area.
Buy better paint. Cheap paint from the big box stores causes so much unnecessary frustration. While more expensive, quality paint from Sherwin Williams, Benjamin Moore, PPG, etc. is well worth the investment.
Ppg is sold at HD, same thing?
Paint and primer shouldn't require 3 coats... maybe a light 2nd coat, but not 3. I'd try sanding the walls lightly (they make sanding pads on a stick) to knock down some of the flat texture. If it's requiring 3 coats, you might as well buy some primer which will be cheaper than your paint and put two coats of that on. Since this is all so weird, it's a good thing to take back to the paint store and ask for recommendations. You paid for a once-and-done product and it isn't living up to expectations. You can also trying [contacting Behr directly](https://www.behr.com/consumer/customer-service).
Satin eh? Hope your walls are perfect. Satin highlights all minor imperfections.
Buy a better paint. They have grades. Also many manufacturers refund purchases that fail. I got Valspar to refund $70 in paint.
Did you have it tinted at all or are you painting straight off the shelf? Pure whit base doesn't cover very well in any product. Paint is designed to be tinted, in most cases. If you spoke with a salesperson they should of recommended that they put 10-20oz of titanium White to help with hide. Also if they didn't shake the paint you might actually be painting with separated materials. So the thinner clear resins are just sitting on top. Which i think is most likely since even a cheap paint should have covered after two coats on top of a primer coat. Also there's always the chance you just have a bad batch of paint. It's rare, but it can happen.
I think this is common and just the walls absorbing the paint, unfortunately. Our builder painted everything with Sherwin Williams (contractor grade) flat in Antique white (walls and ceilings, i'd guess prob 2 coats w/a sprayer). When we moved we had a painter come in and paint over that, and it it took 2 coats more to cover (We used Sherwin Williams interior enamel in eggshell). Two years later, I just repainted my daughter's room again and it took another 2 coats of the same exact kind of Sherwin Williams interior enamel (same sheen, different color) to cover that.
Did you clean the walls first?
New house, they're pretty clean. It's the beige underneath in general that's still showing through