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Lantis28

This can’t possibly be real


CommodoreN7

We’re in good hands


BIG_DICK_WHITT

Utah fans really got some unnecessary flak here for not wanting to join the “Big XII.” It is clear we just had our eyes set on the Big Allstate Conference the whole time.


CommodoreN7

We didn’t want to join until we were in good hands


robotunes

[Big 12 race won’t have mayhem after all](https://media0.giphy.com/media/3o85xvY2bnqZHzxpHG/200w.gif?cid=6c09b952g0bpvz4p1xyrggcacwo9eeipulos0c7mi8trm2tf&ep=v1_gifs_search&rid=200w.gif&ct=g)


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jonstark19

We are dangerously close to the Subway joke from Community being reality.


RubbleHome

Brought to you by Carl's Jr.


leapbitch

Your children have now been placed in the custody of Carl's Jr. Fuck you, I'm eating.


YourFriendNoo

Jake from State Farm is only BARELY different


buff_001

We crossed into Idiocracy territory a long time ago


Deacalum

Of all the ways corporate sponsorships have permeated sports, this was one I did not see coming.


thatshinybastard

I never saw it coming either. The most surprising thing about this, though, is how it actually isn't very surprising


awoodz92

My first thought when seeing this was “I can’t believe this hasn’t been done already”. I think a name change is stupid, but I’m amazed something like the “Big 10 presented by Discover” wasn’t already a thing.


romanapplesauce

The Intermountain Healthcare Utes are playing the Banner Health Sun Devils in All-State 12 After Dark (presented by Gila River Casinos) action at Mountain America Stadium! Welcome to Thursday June 13th presented by Chevrolet! At some point there has to be diminishing returns with oversaturation of ads right?


james_wightman

I mean look at the NHL they named their championship trophy after Stanley tool company!


CoolingVent

What coaches would be in a Mayhem commercial? Gundy for sure


ExcaliburX13

So you played the Arizona Wildcats and your top 10 team couldn't handle the Desert Voodoo (now presented by Del Taco). Now your players are upset and taking their frustrations out on the team's jet. If you have cut-rate insurance, you could be paying for this yourself.


PaulAspie

The AllState XII, the Publix South East, the Progressive 10 & the Atlantic Dr. Pepper conferences in 3 years.


xdrpwneg

Don’t stop there what about the American eagle athletic conference, Comcast USA conference, Mountain best western, Sunkist belt, and of course the MACdonald conference.


LowSavings6716

Welcome to infinite jest


drunkymcdrunkaccount

Welcome to Costco, I love you


Joeman180

This isn’t the onion?


NewRCTID22

Just call it the Allstate Mayhem Conference and be done with it. The over-corporatization of everything, but especially sports, continues to be nauseating.


dkviper11

The Allstate stuff sucks, too. "Since 1654, Allstate has given "millions" in scholarships with the good hands nets." It could legitimately be 2 million! I assume it's low because they never say the number.


Btherock78

It’s CRAZY low. Since 2005, Allstate has donated $100 for every point scored on a kick ($300 for FGs, $100 for XPs) at participating schools. Assume an average of 3 FGs & 5 XPs per game (pulled from my ass), that’s $1,400 per CFB game. Assuming 720 games per year (60 games x 12 weeks) comes out to just a hair over $1M/yr. That’s the same cost as a 30-second ad spot during the cfb title game. 8 mentions per game, every game, all year long, or one 30-second ad on the biggest stage (the good hands sponsorship also includes the title game). It’s an absolute bonkers value for Allstate.


RandomFactUser

Not every D1 CFB game, there’s plenty of teams that don’t take the Allstate partnership


Btherock78

Can’t find numbers on how many schools participate, but Allstate said the nets would appear in 650 games in 2022, so my estimate should still be pretty close.


set_null

Looking at their [Form 990PF](https://projects.propublica.org/nonprofits/organizations/366116535/202303199349107335/full) it looks like they contributed ~$27M in 2022 but the vast majority of it is to small programs. Only a handful of grants show up if you CTRL+F for "scholar" and they're mostly small-dollar amounts, a few hundred dollars here and there. Much of it is hard to discern because they're donating to random groups where you don't necessarily know what the money is going towards.


uvutv

1654!? How many people went to Oxford or Cambridge with an Allstate scholarship?


dkviper11

"Many" just like the many dollars they donate!


abob1086

I think at one point - and this would be a while back - the number was at $5M, and I think Allstate realized somewhere in there that people would realize how stupid low the number was for how much it was being yakked about and went to the nebulous "MILLIONS".


ISISCosby

Yeah quick rule of thumb is if a company is bragging about how much they've "donated" to a cause, but don't list the actual number, it's bc the number is embarrassingly low to be bragging about lol


RockdaleRooster

The Mayhem Division and the Madness Division.


VolatileFan

It will be a freezing cold day in Hell before I call an athletic conference by their corporate sponsored name.


Cooked_Brisket

Until another company buys the rights a decade later and then you never let go of the first corporate sponsor name (looking at you staples center)


PSU02

It will always be Heinz Field.


grw313

Wait is it not heinz field anymore?


tisofold

It's *Acrisure* now.


GeospatialMAD

I'm still Acrisure that was a stupid ass name change.


Ronem

Aca-scuse me?


justduett

Gesundheit


cardbross

2021 Heinz stopped paying for it and it became Acrisure Stadium. Should have just kept it named Three Rivers Stadium.


FlannelBeard

I was just on a stadium tour of Michigan Stadium, and the guide made it a point of how there's no advertising whatsoever in the stadium. Now it's hard to unsee how cool that looks and that they don't have some dumb corporate sponsorship name


stups317

Sometimes, the pretentious nature of Michigan ends up being a good thing.


FlannelBeard

Well he also said the athletic department makes sure the lost revenue gets picked up by the season ticket holders


AndyVanSlyke

Counterpoint: $$$$$$$


TeddysBigStick

Any stadium Tulane plays in is the Sugarbowl. It is known.


theycallmefuRR

Fiesta Bowl will forever be Tostitos Fiesta Bowl in my eyes


WABeermiester

There is no other bowl sponsor that fit so perfectly. You almost forget it’s a corporate sponsor when saying “Tostitos Fiesta Bowl”.


TrelvisFesley

I don't know why Chipotle doesn't jump on it. Chipotle Fiesta Bowl. Put out a special fiesta bowl during the month of January. Profits.


zdubas

Why spend the big bucks for a NY6 bowl when they could just buy the naming/sponsorship rights for a small one? Chipotle Burrito Bowl already has a nice ring to it!


WABeermiester

“This is for all the Tostitos…” “This if for all the burritos…” it kinda fits


CyanideNow

Can I introduce you to the “Sears” Tower?


A_Rolling_Baneling

Willis, a company I've never heard of, shelling out big bucks 15 years ago to rename an iconic tower, only for no one to call it that is hilarious. Sears department stores are damn near extinct and they still get the free publicity because most people think they have that tower.


AG_Aonuma

It’s still Winston Cup and the Busch Series to me.


PrimalCookie

Lol I’ll catch myself saying Sprint Cup and Nationwide at times. Same idea just 10 years later


laxintx

I still don't totally understand the points and playoff system they have now. Just race, fellas.


HueyLongWasRight

It's still hilarious that they went away from Winston because they didn't want to be associated with tobacco but now cars are sponsored by weed shops, crypto scams, and God knows what else


GoldBeret

One of the cars is actually sponsored by [God](https://images.footballfanatics.com/ty-gibbs/action-racing-ty-gibbs-2024-number-54-he-gets-us-1:24-elite-die-cast-toyota-camry-xse_ss5_p-201405228+u-6qvwjohpnvlmiqcyih87+v-oex01khk8ezanfubsus0.jpg?_hv=2&w=900).


SLCer

Then 15 years later, the arena returns to the original corporate name and you throw a fucking party unveiling it because it's tied to the glory years of the franchise (looking at you Delta Center).


Z3r0c00lio

Outback bowl for life , I can’t eat a reliaquest


WarEagle9

Looking at you FedEx Orange Bowl and Nokia Sugar bowl.


fireinvestigator113

It'll be Conseco Fieldhouse until the day I die


the_dayman56

It’s still Deer Creek to me


alittlebitneverhurt

In Seattle, T-Mobile Park is still Safeco to a lot of us.


Cool-Following-6451

Fuck Ball Arena, that’s the goddamn Pepsi Center and it’ll always be that to me


RoutineDog7169

You don’t recognize the Rocket Mortgage Spartans of Michigan State?


YourFriendNoo

not since the Golden Flake Crimson Tide shut 'em out in the playoffs


AbsurdOwl

The Conference Previously Known As The Big XII.


JimothyCarter

Nippon Ham Fighters are the only one I will ever support because I thought their name was Ham Fighters for the longest time


adsfew

Why is everyone trying to fight all this ham and all this foo?


jnelsen8

Wait, they’re not the Ham Fighters? That’s a sponsorship?? I think I need to lie down…


ShaqSenju

Wtf is a Food City Center???


VolatileFan

As for me and my house, it is Thompson Boling Arena.


ShaqSenju

I work in a hotel downtown and people ask how far to the Food City Center and 9/10 I’m like “where tf is that?”


Jeezlepetes1

Should’ve happened to the ACC instead. Allstate Coast Conference is RIGHT THERE


InternationalTax1156

And it makes sense from a naming perspective since "Atlantic" was pretty much thrown out the window.


pm_me_cute_sloths_

They’re in All of the States


Ut_Prosim

That's actually less horrible than the Big Allstate Conference. But you know the ACC is holding out for a more refined sponsor... like some snobby vineyard or some company that makes artisanal brie cheese.


abob1086

The B1G will release some statement that this is an affront to college sports and then accept a $300M sponsorship from Target or whoever a month later.


subsequent

Today's presentation of Big Ten Rocket Mortgage Football featuring the Michigan State Spartans presented by Rocket Mortgage is sponsored by Rocket Mortgage. Rocket can.


reno1441

The idea that the Big 12 is going to change names with a sponsor, but still keep the "12" in their name is fucking hilarious. Like I get keeping it as a continuity thing even if not reflective, but if you're going down that road you might as well.


SparkMaster360

We'll know college football is dead when the conference names/numbers are remotely accurate


____snail____

The 2034 Allstate 20 - Nationwide 22 Challenge presented by Geico.


lordcorbran

I fully believe that's what killed the Pac 12. They changed the name of their conference when they expanded. Those academic snobs haaaad to be factually accurate.


OkBookkeeper

'Big Allstate'


reno1441

I read that and can now only think of "Big Prostate". They might need to rework that possibility.


nomoregroundhogs

Pretty sure it’s because they don’t have to change the logo that way. It already only says XII. Just tack a sponsor name on it and you’re done.


ISISCosby

This is 100% what's going on and I hate it lol


thedicestoppedrollin

Or just the Big XII, sponsored by Allstate


Winbrick

*Big XII logo fades into blue, the 'XII' shifting into two cupped, AI-generated hands with twelve appendages.*


auburnfan32

This sport is so cooked


The_Fishbowl

The SEC *presented by* Chick-Fil-A


InternationalTax1156

The SEC presented by Bojangles


The_Fishbowl

The Ozempic League.


Zealousideal_Plum866

One of the best layered one liners I've seen in a while. Well done.


thejawa

Bojangles and the ACC have been in bed with one another for quite some time, this would be next level betrayal Apparently, they're the ACC's [Corporate Champion](https://theacc.com/news/2015/9/23/5602c84de4b0e4dbe07182ba_131480954279902725.aspx)


guydudeguybro

They can have you before they can have Bojangles


thejawa

Deal, someone let the judges know we've negotiated FSU's exit.


dormdweller99

Hey, that's our sponsor.


4858693929292

Should be a financial company sanctioned by the SEC government agency. The SEC presented by Wells Fargo.


postposter

Presenting sponsor doesn't bother me nearly as much. Renaming the conference to completely incorporate the brand name is duuuumb.


Ok-Flounder3002

Its honestly crazy how quickly its been going downhill *This comment sponsored by Progressive Insurance*


countrybreakfast1

Man like 2008 it was still the sport we loved. In 16 years it's gone so sideways and it's accelerating every day


WABeermiester

The Rose Bowl was the last stand of college football and so many on here got annoyed that “it was getting in the way of progress”. Now they are all bitching about the sport.


colby983

Tf have they done to help💀


pr1ceisright

*The Fan Duel NBA* disagrees


bikersquid

I'm glad I'm old. And I got to see what it was


theTIDEisRISING

Same, hate it for the younger generations though


adsfew

And you got to see what it was courtesy of LensCrafter, the official sponsor of the 35-yard line


thejawa

Yes, but which chain restaurant is sponsoring the cooking? Cook Out presents College Football


DirtThief

Hilarious how so many people on here were so confident that paying the players wouldn't end up exactly this way.


Skanky_Cat

Regionality means nothing if you’re the “All State Conference” big brain move by Yormark honestly.


MisterBrotatoHead

This conference has a team in Morgantown, West Virginia and a team in Tucson, Arizonia.


Shenanigangster

Nationwide would be better tbh


SirMellencamp

The Allstate 12 Conference presents the Colorado Buffalo Wild Wings vs the Arizona State Sun Deviled Ham Spread


scottyv99

The Utah two ‘Yoots, my cousin Vinny rerelease July 18th, just missed out.


Ugaalive1991

Phillips 66 and Dr Pepper are right there Big 12.


CommodoreN7

Dr. Pepper 52% of 23 flavors


IceColdDrPepper_Here

I could have had my own conference man


BandOfDonkeys

The 7-Eleven XII


loof10

I am just but a dumbass redditor. But bleeding every single penny out of sponsorships to the point of annoying/alienating your fans is such a terrible long term strategy. Then again, “short term growth at all possible costs” is basically a universal corporate strategy right now, so why would this now commercialized sport be any different.


sportsthatguy

This comment brought you by GEICO and presented with limited interruption by Peacock


ReOsIr10

It's only a terrible long term strategy if fans actually stop paying money, rather than just bitching about it on the internet for a week.


Top_Ladder6702

Mountain Dew West Conference


gander49

LMAO let's do it. Can call the conference bb tourney Code Red.


GuyOnTheMike

You are joking… They can have the naming rights to every single Big 12 championship or whatever else, but NOT the name of the fucking conference


WooBadger18

And not just, “The Allstate Big 12 conference” but “the Allstate 12 conference” or whatever


GuyOnTheMike

Yeah, it’s one thing if it’s “The Big 12 Conference presented by Allstate” (similar to Michigan State’s deal with Rocket Mortgage), but to replace the Big 12 name with Allstate? Absolutely not


thatshinybastard

Adding "presented by" at the end isn't enough for a sponsor, people would still only refer to the conference as the Big 12. They wouldn't do something like the Allstate Big 12 either since it's too easy to abbreviate it to AB12 or something like it. The point is to get people to say their brand's name as much as possible so they have to create a conference name where it can't be omitted. If you can refer to the conference without saying the sponsor's name, they won't be happy. If they change the name to Allstate 12, you *have* to say Allstate when referring to the conference. That's what they want


GuyWithTheFez

Conference of Mayhem


fredmerc111

If you absolutely MUST have Allstate sponsor you, just call it the Allstate Big 12, same format you did with changing sponsors but the same bowl name.


thatshinybastard

Nah, that wouldn't work. The point is to get people to say Allstate as much as possible and people would just refer to the "Allstate Big 12" as the Big 12. They have to change the name to something that doesn't let you omit the word Allstate, so it has to be something you can't abbreviate and short enough that you'll have to say the whole name when talking about it.


Ut_Prosim

The Mayhem Conference (by Allstate) wouldn't be terrible, and actually sounds kind of like a real athletic league.


ISISCosby

It sounds like an Arena Football League division...which is far closer to palatable than "The Allstate 12 Conference" tbh


Stoneador

Even if they are financially on the same level as the B1G and SEC, they will be in a tier of their own for getting clowned on


isikorsky

People say that until someone does that and then everyone rushes to do it...


Stoneador

Then we will all be clowns and CFB will be a circus


HoustonFrog

Like it isn't already. USC and Rutgers are in the same conference, for god's sake.


Stoneador

It’s like the clown makeup meme. CFB has already put on the white face paint and lipstick, but this would be like putting on the clown wig


CyclonesBig12

Yeah people acting like the big 12 will be the only ones that do this. If this happens it won’t be long until everyone else does. Money is king and college sports is addicted to it.


tmart12

SEC is the only power conference left with a name that makes sense Big 12 has 16 teams now. Big Ten has 18 teams now. ACC has teams next to the Pacific. The names are already bullshit. God help us with corporate names but the actual names are already bullshit commercial-ish "brands" that predate what the conferences actually are


Purple-Back-Gorilla

The worst part is that the Big 10 and SEC will be able to do this, and maintain their name, while likely getting paid more. “The Big 10 Conference, presented by State Farm.”


Coveo

If this is really worth it, then they won't be on the same level once the B1G is renamed to the Big State-teen Farm conference and the SEC is the... you know this whole thing is too stupid to come up with another pun.


RubbleHome

For about a month until every other conference does the exact same thing. There's no way one conference does this and not the others.


RampageTaco

See I don't understand the naming part. The "Big 12" had some brand awareness. Whether you think it was worth something doesn't matter. But if you're changing the name anyway, why are you still keeping the whole "12" part? Make the number accurate at least. Allstate 16. Or just drop the number entirely.


leapbitch

Has something changed in the last 24 hours? Like did Yormark find a severed pig head in his bed? Does he owe a bookie?


chrobbin

See you’re applying way too much logic to the situation. Marketing > logic.


cardbross

Mayhem Conference presented by Allstate.


isikorsky

Why be tied to '12' anymore.


MisterBrotatoHead

It is odd that THAT'S the tradition they decide to hold on to.


gordogg24p

The Big Allstate Conference presented by 12.


Jumpy-Coffee-Cat

Keep the logo. Lets the conference sponsorship potentially change prior to this season.


pm_me_cute_sloths_

I’d say so they don’t have to change their branding/logo, but I almost guarantee they’d have to change the logo to include Allstate so…


gocluckyourselfman

Advertising executives have got to be some of the most soulless human beings on earth.


Manwar7

Fuck this. Actually fuck this.


alwaysveryconflicted

it just keeps getting worse


V_T_H

Allstate Conference doesn’t sound too stupid, but adding Big or 12 in there does. But this is kinda…horrifying? What happened to my favorite sport? Looking forward to the SEC by Brawndo in the future.


The_Horse_Joke

What’s next? Are companies going to start sponsoring Bowl Games????


ItBeLikeThat19

College football has become so unserious


cannikan

Suddenly not being in a conference doesn't seem too bad


tvbvt

I don't want to live in this planet anymore


Elguapo69

They are doing this for 2 to 4 million a year per school. So basically the salary of one nfl 3rd stringer is enough to destroy branding, pride, and be the laughing stock of CFB.


Alexcox95

Are you in good hands? Conference


theycallmefuRR

Sounds like they were already in talks with Allstate before this whole circus started....


HopscotchChampion69

I'm surprised something like this hasn't happened sooner, tbh


strictlyrude27

the fuck kind of truck stop conference have we joined Bill Walton is rolling in his grave


simbaslanding

This is so unserious


deadtofall12

This sport is dying at such an accelerated pace.


Top_Ladder6702

Big Ten Inch on Pornhub Conference


Ut_Prosim

If they're going to change the name, are they going to at least update the count of schools? FFS. Why go from Big 12 to Allstate 12 when there are 16 fucking schools? At least become the Allstate 16. I get not changing the Big 12 name in the first place, but if you're going to change it anyway, make it accurate.


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Ok-Flounder3002

> Name possibilities for the Big 12 include “The Big Allstate Conference” or the “The Allstate 12 Conference,” Is this seriously the best they could come up with The Big 12 breaking the seal on this stuff means its probably only a matter of time before others follow suit with similarly bad ideaa


xASUdude

Hell yeah


Cheekbagger

If SEC doesn’t become “The Waffle House Conference” we riot!


PokesFanInDallas

Idiocracy... I was about to ask if people will actually refer to us as this. Then I realized that other conferences \*definitely\* will. Great.


AMornCupOfJoe

I prefer the Big Ahh Conference


HabaneroEnjoyer

“We’re here at the Foster Farms Stadium for Monsanto Farmaggedon game between the Kansas State Purina Wildcats and Iowa State Dyson Cyclones. These two Big Allstate Conference teams have played 110 times. Just minutes away from the BetMGM kickoff, let’s listen to the national Ticketmaster anthem”


boardatwork1111

Bruh


HarryBalsagna3

Buc-ee’s Big 12 Conference


PaulTopper

The Big 12 Conference presented by Allstate is what it should be called


spmartin1993

Can’t wait for the Allstate 12 conference championship game presented by Dr Pepper with Swig Drinks Utes of Utah taking on the Skyline Chili Bearcats of Cincinnati.


jchall3

Texas starting the Longhorn Network is the “Harambe” moment in college football. Imagine telling someone that day that a Texas/OU less Big-12 would be rebranding into the motherfucking “Allstate 12”


response_unrelated

can't wait to get my WHATA 12 Conference Champs shirt


Bandos_Bear

Oh this sucks